BY MARIA GRUSAUSKAS
Home & GardenGOODTIMES.SCGOOD TIMES MAGAZINE 2022 BloomtoGrow Ferrari Flowers celebrates 75 years at new location BY JOHANNA MILLER Medicine Man Jeff Nordahl’s public-domain cannabis seed project has a higher purpose
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start of the pandemic. And Maria Grusauskas writes about one of Santa Cruz County’s most unusual green thumbs—the one belonging to cannabis revolutionary Jeff Nordahl. Thanks for reading, and happy planting!
t is far too early to say we are in a post-pandemic phase. But after a holding pattern that lasted for more than two years, we are in a time of change. Where businesses once always seemed on the verge of another shutdown, we are starting to see many
STEVE PALOPOLI | EDITOR
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contents GREEN VISIONARY Cannabis grower sees revolution in free seeds P6 HOME INVERSION Pandemic comfort trends get even more complex P12 ANNIVERSARY BOUQUET Historic florist looks back and forward P16 HOME AND GARDEN RESOURCES Where to go to grow, and more P22 Federally Insured by NCUA. Equal Housing Lender. 831.479.6000 or toll-free at 888.4BAYFED, ext. 304 Turnwww.bayfed.com/HomeLoansYourHome Ownership Dreams Into Reality Only 3% down and no closing costs!* • Low, competitive rates • Friendly, fast, and local service Apply online at www.bayfed.com or any of our convenient locations. *No closing costs include lender fees, appraisal fees, title fees, and escrow fees. First Time Homebuyer Program available to those that have not owned a property in the last three years. Offer valid on owner-occupied singlefamily residences for those with a credit score of 680+. Maximum loan amounts up to $970,800 in Santa Cruz and San Benito Counties, and $854,450 in Monterey County. Mortgage insurance required for loan amounts greater than 80% loan to value. Offer applicable on purchase transactions in the State of California. Offer not available on refinances. Other restrictions may apply. Terms and conditions are subject to change without notice. All loans are subject to approval of credit, income verification, and property valuation. Bay Federal Credit Union membership required at the time of closing. For more information, visit any Bay Federal Credit Union branch or call a Bay Federal Home Loan Consultant at 831.479.6000, or toll-free at 888.4BAYFED, extension 304. Bay Federal Credit Union is registered with the Nationwide Mortgage Lending System (NMLS). Bay Federal Credit Union ID #403635. 4 HOME & GARDEN | GOODTIMES.SC | 2022
editor’s note
of them thrive and even expand. In this issue, Johanna Miller profiles a local favorite that’s doing just that: iconic florist Ferrari Flowers Meanwhile, Ashley Owen writes about the trends in interior design, which have been shifting rapidly since the
PUBLISHER Dan Pulcrano EDITOR Steve Palopoli MANAGING EDITOR Adam Joseph CONTRIBUTORS Maria AshleyJohannaGrusauskasMillerOwen PHOTOGRAPHER Tarmo Hannula DIRECTOR OF CREATIVE SERVICES Cindy Couling PRODUCTION DIRECTOR Sean George PRODUCTION COORDINATOR Deb Fisher DESIGNER Heather Tsang ADVERTISING DIRECTOR Debra Whizin ADVERTISING REPS Lisa TiffaniIlanaSueKateBuckleyKauffmanLamotheRauchPackerPetrov ACCOUNTING Aurene Pokorny OFFICE MANAGER Desma Bunio CIRCULATION MANAGER Shannen Craig GENERAL MANAGER Lee May COVER PHOTO Tarmo Hannula
A Good Times publication.
staff
Seeds of
Santa Cruz valuefree-seedgrowerMountainslaunchesprojecttoexploretherapeuticofpreviouslyrarephytocannabinoid
By Maria Grusauskas
or 10,000 years, humankind has saved cannabis seeds, year after year, for reasons central to the human experience: as medicine, and in ritual.
F
The bearded, often hemp-clad Jade first heard about THCV in 2015, while running a medical collective at Santa Cruz’s Live Oak Grange. A woman approached him to see if he could find the cannabinoid for her young daughter, who was suffering from seizures related to a rare brain inflammation disorder, and he spent the next few weeks hunting the cannabis cultivation networks for THCV plants.
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But until just a few weeks ago, it was virtually impossible for the average person to find cannabis genetics containing the rare and intriguing phytocannabinoid THCV. Fueled by its medicinal potential, juxtaposed with its vexing inaccessibility, Jeff Nordahl of Jade Nectar—a legacy cannabis wellness company based in the Santa Cruz Mountains—has been on a multi-year mission to find and breed the coveted cannabinoid, with the sole intention of giving it away.
In March, that project finally came to fruition. Hundreds of psychedelically packaged THCV-rich seeds, boldly dubbed “Free the V,” were released to dozens of California dispensaries, as
“It became clear that there were no publicly available THCV genetics, and the very few people who had THCV-producing
far north as Nevada City and south to Carmel—on the condition that they be given to desiring customers for free. All of the participating dispensaries agreed, on the caveat that the customer must buy something—anything—in order to get the free seeds. In today’s legal market, Nordahl, who everyone calls Jade, counts it as a victory.
JADE GREEN Jeff Nordahl, aka “Jade,” with landrace Ethiopian and Zamal cannabis crosses—early ancestors of Free the V— at his farm in the Santa Cruz Mountains.
While the experiment is designed to empower people to grow and vet their own medicine, and breed with THCV if they like, Jade admits it’s also an
Progress
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part of the experience. THCV is not in the background, it is a key player.”
Ironically enough, Jade found
What other effects these higher amounts of THCV may produce remains completely unknown—which is why Jade is launching a cannabis public domain project along with the seed release. Users will be able to share their medicinal and recreational experiences on a crowd-sourcing platform on Jade Nectar’s website.
At the time, the former computer software engineer had spent the last eight years conducting experimental cannabis research on himself—and found that a regimen of eating and juicing the raw leaves, as well as heated olive oil infusions, had completely relieved a three-year nightmare of ailments stemming from Lyme disease.
“If people are really suffering from a health condition where conventional medicine just isn’t helping them, and it’s really impacting their life, and cannabis medicine helps them,” says Jade, “I think you feel a moral and ethical responsibility to share it.”
cannabis genetics, they weren’t sharing it,” says Jade. “They were actually building businesses based on THCV with the intent of hoarding their THCV genetics, and their business model was to be the exclusive source of THCV.”
Free the V is the result of five years of selectively breeding landrace strains of African and Asian highland sativas that he began testing in 2016. Plants from the seeds will contain 6-10 percent THCV—an amount that is unheard of for a cannabinoid that, if it shows up at all, usually shows up in trace, 1-percent-orless“Thisquantities.isbyno means a pure THCV flower,” says Jade. A recent lab test also showed 10 percent THC, 1.5 percent CBG, and some CBC and CBD. “But most cannabis varieties on the market test for less than 0.5 percent THCV. So with Free the V, you get to experience how THCV interacts with all of the other cannabinoids, where THCV is a dominant
Even at a low percentage, people who have sampled the lineage strains have reported a notably different, uplifting, energizing, yet clear-headed effect, which may result from THCV’s mitigating effects on THC. “It’s happy weed,” says Jade, who compares the high to “a mildly psychedelic shot of espresso.”
THCV in his own seed bank of landrace cannabis strains he’d been collecting from all over the world, which he turned to after realizing the cannabinoid was “on lockdown.”
“I think that it’s probably going to play a bigger role in metabolic syndrome and diabetes,” says Goldstein, on the phone from her practice in Los Angeles. “And that is such a big issue, especially in the United States. We know that researchers are looking into it.”
GW Pharmaceuticals, which has FDA approval for their CBD isolate, Epidiolex, has been researching THCV for a variety of health issues, including type II diabetes, schizophrenia, epilepsy, and cognitive disorders.
But while Goldstein prefers wholeplant cannabis to isolates in her practice, she says it often takes some trial and error to learn how a symphony of compounds is going to affect each individual brain.
» attempt to help change the cannabis industry narrative.
To study cannabis, researchers need to get approval from multiple organizations, including the FDA, DEA and NIDA (National Institute on Drug Abuse)—a process that has been known to take three years or longer.
And then, “The biggest problem we have is that in order to study a compound or a drug, you have to have the study drug. And that’s been the hold up,” Goldstein says. In the United States, researchers have, up until recently, been allowed to study only the cannabis grown by the federal government's operation at the University of Mississippi.
SPIRIT IN THIS GUY Nordahl interacting with the spirit plant at his farm.
In February, the DEA approved the first ever transfer of privatelycultivated cannabis for clinical research, from Pennsylvania's Groff North America, though Goldstein says it began taking applications during the Obama Administration.
THCV blocks the CB1 receptors involved with appetite (the same receptors THC binds to, often causing the “munchies”). A synthetic isolate form of THCV, called Rimonabant, was approved as a weight loss drug in Europe in 2006—and then withdrawn from the market 16 months
At the same time, THCV taken in a whole-plant preparation has shown to decrease appetite without the same risks to mental health. “So blocking the receptor with a synthetic compound is not necessarily a good thing,” says Goldstein.It’satestament to the complex symphony of cannabinoids that makes whole-plant medicine the mystery and miracle that it is.
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later due to psychiatric side effects including depression, anxiety and suicidal ideation.
“Maybe THCV will provide medical cures, maybe it won’t,” Jade adds, though clinical studies and anecdotal reports suggest the affirmative, “but the point is, we couldn’t even have this conversation until now, because nobody could even find it.”
medical cannabis physicians, calls THCV “understudied” throughout her recent book, Cannabis is Medicine: How Medical Cannabis and CBD are Healing Everything from Anxiety to Chronic Pain.
“These compounds are not selective,” says Goldstein. “They are somewhat promiscuous—they go to multiple sites in the brain, so [there are] multiple targets of action.”
”That maybe empire-building, proprietary ownership of cannabis genetics, and chasing dollars and Ferraris is not appropriate for this sacred spirit plant,” he says.
THCV is one of more than 80 cannabinoids and at least 100 terpenes found in the cannabis plant that, for reasons both fascinating and unknown, interact with our bodies’ endocannabinoid system. Bonni Goldstein, MD, one of the country’s most respected and experienced
“The study drug you get from the University of Mississippi does not reflect the kind of artisanal cannabis that you can get in states that have cannabis programs. It’s not the same,” says Goldstein. “The study drug matters.”
Research Bottleneck
As far as clinical studies go, pretty much everything we know about THCV comes from test tube and animal studies—and that’s the current reality for a Schedule 1 substance like cannabis. Availability is far outpacing clinical research, says Goldstein, because “There is a massive federal barrier.”
Whether or not others in the industry follow his lead, those who are interested can at least collectively start learning about what medicinal and recreational benefits THCV, and other rare cannabinoids, may have to offer. Yes, Free the V is only the grand debut of many other lesser-known cannabinoids and heritage strains Jade Nectar hopes to release into the public domain in coming months and years.
THCV’s medicinal potentials include: anticancer, anticonvulsant, anti-inflammatory, antioxidant, antipsychotic, appetite suppressant, neuroprotectant, pain relief, and improving glucose tolerance and insulin sensitivity. It may help with PTSD, motor symptoms and disease-delaying effects in Parkinson’s Disease, and cosmetic companies are even interested in it for its strong anti-acne effect.
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With cannabis, anecdotal research has always come before clinical trials, even though its medicinal (and creative, if you ask Shakespeare) potential has been recorded since at least the 1600s. We can thank the experiments of desperate parents for our knowledge of CBD’s powerful potential to treat epilepsy, and AIDS and cancer patients for their anecdotal reports of cannabis as medicine long before it was recognized by Western medicine.
“As a clinician, I’m going to say that if you’ve tried a lot of different treatments and it’s not working,” says Goldstein, “cannabis is safe enough, especially under medical supervision, to give it a try.”
Jade says he’s also beginning to focus on CBC, another lesser cannabinoid that may hold some interesting medicinal properties.“Unfortunately, most of the California and Amsterdam modern hybrids that focus on high THC have bred out most of the minor cannabinoids,” says Jade. “There is only so much real estate for compounds in the cannabis flower, so if you breed for 35 percent THC, other cannabinoids get crowded out.”
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Medicine For the People
But whether or not our amnesia around cannabis as medicine becomes a blip contained to the last century may depend more on citizen scientists than anyone has acknowledged thus far.
Crowd-Source Revolution
Jade Nectar’s public domain project comes into fruition at the same time a similar project is emerging within the psychedelic movement. Quantified Citizen—a crowd-sourcing App partnering with mycologist Paul Stamets to gain psilocybin microdosing and mental-health data from users says it is “aimed at disrupting the unnecessary cost and time of clinical research by democratizing the process.”
“Cannabis has come this far without the help of corporations or the federal government,” says Jade. “So maybe we shouldn’t be looking to the federal government or for-profit corporations for leadership in the future of cannabis evolution, either.”
you can ingest simply by eating or juicing the plant leaves, may in itself be medicinally valuable, since it probably isn’tNowpsychoactive.thatFreethe V seeds are finally ready, and a THCV-rich olive oil extract (called Clarity) is on dispensary shelves, Jade says, “We’re just excited to hear feedback.”
“Soon it will be impossible to find the original pure landrace lines unless these seeds are backed up and preserved in cannabis seed banks,” Jade says. “We’re hoping people will grow them in their backyards next to their veggies.”
The cultural amnesia around cannabis as a benign and effective remedy— indeed it was ubiquitous in 1800s pharmacology for a panoply of ailments—means this next fact may even come as a surprise: nobody has ever died from cannabis.
Jade saw the importance of trends when it was still legal for farmers to hand cannabis directly to medical patients—a golden time following the Compassionate Use Act (1996) that Jade misses.
In his robust seedbank of landrace varieties, where the diverse, full menu of cannabinoids can be found, the possibilities remain largely to be seen: 90 percent of his library hasn’t even been grown out yet.
On Jade Nectar’s Instagram and YouTube channels, where videos often come with cameos by farm-raised turkeys and pigs, and Grateful Dead guitar licks ricochet off the hoop house walls, Jade plans to share growing tips, domain project updates, and even teach people how to make their own wholeplant cannabis oil infusions.
Jade points out that THCVa, the raw, unheated form of THCV, which
While Jade Nectar’s crowd-sourcing platform is a much simpler, one-page survey, the two goals are in line: to empower the common citizen, and gain knowledge through pooled resources. The cannabis public domain project is equally open to learning about the creative, psychedelically expansive uses of cannabis, too.
V FORMATION The high-THCV cannabis strain “Free the V” in flower.
“Before Prop. 64, we met monthly at the Live Oak Grange, and I was giving away raw cannabis juice and our olive oil tinctures to medical patients. And people would come back the next month and report what worked and what didn’t,” Jade says “This is how we found that many people who suffer from migraines found raw CBDA to be very helpful at preventing and treating them. That information is now becoming common knowledge.”
Of Jade Nectar’s cannabis public domain project, Goldstein cautions that it’s hard to pinpoint one cannabinoid when you’re working with the wholeplant orchestra of compounds. She also notes that THC, which always comes with THCV, may rule it out as a remedy for some, due to impairment. But, she says, “You’ll probably find some trends.”
says Jade. First up is “Grandpappy Skunk”—a Santa Cruz Mountains heirloom strain from 1978 that appears to be a grandparent of “Skunk #1.” (Ironically, Skunk’s creator later co-founded GW Pharmaceuticals.) Since writing about those seeds for Good Times’ Cannabis Chronicle, Stockton says he’s been approached by two large growing corporations asking for total control and ownership. “Both closed their pitch to me by whispering, ‘Richard, you will get royalties in the millions,’” Stockton, who graciously declined, wrote in an email.
What’s next for the public domain project? “We would like to help preserve the cannabis genetics that originated in Santa Cruz as part of a Santa Cruz historical cannabis project,”
For more information on Free the V and the Cannabis Public Domain Project, visit jadenectar.cowm, or follow @jadenectar on instagram and YouTube.
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Recently she has experienced a huge boom in residential remodeling, with more consulting requests for bedroom refreshes, kitchen reworks, and other home improvement projects. Though the frenzy for home office
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passion and dove into interior design, completing a four-year program and later becoming SC41’s interior designer when the store opened in 2008.
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Two years into the pandemic, interior designer Lori Hannum sees clients getting complexcreativeand
By Ashley Owen
hen some people look at their home, they might see the project they haven’t tackled or the old couch they’ve been meaning to replace. But when Lori Hannum walks in, she sees past any rough edges or imperfections and focuses on the design possibilities.Hannum,the interior designer and buyer for local furniture store SC41, has interior design in her bones. As a young girl growing up in Santa Cruz, she would stay up until 2am rearranging the living room furniture–much to the surprise of her mother the next morning. By her teens, she frequently helped friends, family, and even random neighbors pick out paint colors and color schemes, but she never thought design could be her job. In her late 30s, after ending her first career as a private investigator, she decided to pursue her lifelong
Nesting Time
Hannum designs an array of interiors, from commercial spaces to real estate, vacation homes and residential properties. She helps people pick out furnishings and color schemes, consults on flooring and lighting, and plans out how everything will fit together in the space. Her favorite jobs are when someone gives her an idea of what they want and their budget, and she gets to flex her creative muscles and run with it.
COUCHED CONCERNS SC41 interior designer Lori Hannum sees clients looking for more multi-purpose furniture like sleeper sofas.
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“In the beginning, it was tough, but over the past number of years, the demand for eco-friendly products has grown, as has the number of manufacturers and makers adopting better practices,” says Hannum.
This trend of sustainably made furnishings and mattresses is rising in tandem with an opposing force: a surge of online-only furniture and mattress companies, driven by an increase in online shopping. Hannum has seen more people purchasing furniture without ever laying a finger on it, and often being unhappy with the piece that gets delivered, whether due to vague online descriptions or sub-par quality or craftsmanship. Even in the face of “fast furniture,” the desire for wellmade, environmentally sound things often wins out in the end.
Since joining SC41, Hannum has upheld the store’s standards by seeking out wellcrafted, functional pieces that are either organic or made without harsh chemicals, VOCs (volatile organic compounds), or toxic ingredients. When she first started, there were only five or so manufacturers making products that fit the bill.
“There are more mindful makers and warehouses, and more people coming into the store wanting better-made furniture in their homes. People want their homes and furniture to be clean. That gets stronger every year.”
No matter the job, Hannum maintains a high level of quality, artistic vision, and integrity. Whenever she is considering selling a piece of furniture at SC41, she asks herself, “Would I want this in my home?” and only if the answer is yes does she bring it into the store. Hannum’s goal is to fulfill the client’s wishes and get them as close to the look they want as possible, while achieving functionality and staying within budget. And she brings an open mind and unwavering creativity to helping her clients’ dreams become reality.
furniture subsided a few months after pandemic lockdown measures were lifted, and SC41 can once again keep desks in stock, Hannum continues to see more and more people turning inward and“Thenesting.pandemic forced us to be at home and analyze how we felt when we were at home, and that prompts change,” she says. “Our homes are once again a Withinpriority.”herlatest residential design jobs, Hannum has had more people requesting dual-function pieces. Motion furniture, like reclining sofas or swiveling chairs, are hot items at SC41, as consumers seek to take functionality and comfort to new levels. In this Santa Cruz community of small homes, Hannum has also been helping more folks find two- or three-in-one items, such as a sofa with a hideaway bed and storage for bedding and blankets, or other utilitarian items in a compact package.Whenconsulting with clients, she looks for clues to their personal aesthetic. “When I do a walkthrough of a client’s home, the first thing I do is look at the closet,” she shares. “The wardrobe tells a lot about the look a client will Sometimes,like.”an interior design job isn’t about re-doing a room from top to bottom, or even making large purchases. She also helps people refresh their homes in more subtle, but powerful ways, like taking down curtains to brighten up a space, or rearranging art in different rooms to create new aesthetics. One of Hannum’s
All About the Design
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“In the beginning, it was tough, but over the past number of years, the demand for eco-friendly products has grown, as has the number of manufacturers and makers adopting better practices. There are more mindful makers and warehouses, and more people coming into the store wanting better-made furniture in their homes.” — Lori Hannum
Sustainability Movement
One manufacturer Hannum works with, Gat Creek, only sources wood from within 200 miles of its factory in West Virginia. Another supplier, Urban Woods, only uses reclaimed wood that is more than 50 years old. The store has also carried Berkeley Ergonomics organic latex mattresses, which don’t off-gas like synthetic foam, since day one. Most of SC41’s merchants are family-run companies, and Hannum and her team maintain direct relationships
favorite design hacks is a concept she and her sister came up with, called “shopping your house.” This entails moving furniture into different rooms, taking some pieces out of storage while putting others away, and otherwise refreshing with things you already own.
with many of the factory owners. That way, they know the origins and quality of each piece on the showroom floor.
Hannum approaches her work as a balancing act between realistic and unrealistic visions, and seeks out a middle ground to produce a functional and welcoming space. She sees people let fear of making a design “mistake” hold them back from making changes – and reminds that paint can always be painted over, and furniture can always be swapped out. Whether she is helping someone pick out a sustainably made table, reworking color pallets, or simply shopping the house, she applies her lifelong passion and talent for interior design to help people feel the same joy that she felt while rearranging furniture in her childhood home all those years ago.
“We have found through the pandemic, we are busier than ever before. People are coming in and saying, ‘I want quality pieces,’ ‘I’ve been meaning to do this forever,’ or ‘I can’t stand looking at my sofa another day’,” said Hannum. “With people spending so much time at home, they want their spaces to be comfortable and healthy. And they like knowing exactly where their things are coming from.”
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BLOOM AT THE TOP Ferrari Florist owners Marilyn and Brian Piazza inside their new flagship Santa Cruz location on River Street.
PHOTO: JOHANNA MILLER
The Piazzas purchased the longstanding business in 2016 after it had gone up for sale. They knew of its legacy, plus the shop had arranged the flowers for their own wedding more than three decades prior.
Ferrari Florist celebrates 75 years with new location in the Farmers ExchangeBuilding
t has been 75 years since Dave Ferrari first opened “Ferrari the Florist” on Pacific Avenue in Downtown Santa Cruz.
“They’re all so loyal,” says Brian Piazza, who now owns the store with wife Marilyn Piazza. “They go gaga over Ferrari. They all have stories to tell—historic stories, from long before I was involved.”
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By Johanna Miller
It was 1946, just after the end of World War II, and the shop quickly gained a reputation for its quality flowers, window displays and friendly customerThroughservice.itsextensive history, Ferrari Florist, as it’s now called, has persisted— and remained important in the lives of
I
Santa Cruz County customers.
StemmingFromTradition
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PHOTO: TARMO HANNULA
Brian says that the 75th anniversary felt “surreal.”
Since gaining ownership, Brian and Marilyn have opened satellite locations in Scotts Valley and Watsonville. The stores sell mainly locally grown flowers and plants, and they also aim to be environmentally sensitive, working with local organizations to create arrangements to attract butterflies, honeybees and other pollinators.
The Piazzas’ largest expansion happened this year, with the relocation of their flagship Santa Cruz operation from Soquel Avenue to the 100-year-old Farmers Exchange Building on River Street. Brian says he had been driving by the iconic building when he noticed it was available.
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REPLANTED Inside Ferrari’s new location in the Farmers Exchange Building.
“We’re trying to get our minds around it,” he says. “Owning a business that has been around for so long … it’s incredible.”
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The new location includes a Plant and Garden section, similar to the one they launched at their store in Watsonville, and Ferrari is now designing interior and exterior plantscapes and potted plants for offices, hotels, restaurants and event spaces. They are also expanding delivery for weekly fresh floral arrangements.
PHOTO: JOHANNA MILLER
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February, and officially opened in the spring. Brian said the shop has been “wildly successful.”
“Santa Cruz has been getting a lot of bumps and bruises,” he says. “Lots of businesses are moving away. For me, though, we’re investing in this community with this move. We’re one of the originals. So we’re going to stay right here.”
The large red building, located next door to Patagonia, is triple the old shop’s space. Brian says that their previous building on Soquel Drive was too small to meet the demand, and was frustrating for employees who had to navigate a cramped back room. The business was also tucked into a blind side of the street, which made it hard to be seen by shoppers. The new store held its soft opening in
In addition, Ferrari will soon open a wedding consultation area at the new location, and will soon be launching the first “Ferrari’s Wine and Design” floral and garden design class. The classes will
“Apparently the owner said to them, ‘Do whatever it takes to get Ferrari Florist in there—that’s exactly who we want,’” he says. “That was nice. We didn’t have to struggle too much for it.”
Ferrari Florist’s new location is at 415F, River St., Santa Cruz. Parking is available in the shared 415 lot. For more information, visit ferrariflorist.com.
Despite ongoing challenges, such as the nationwide labor shortage, supply chain issues and high costs, Brian says they are excited to be starting the new chapter.
Currently, the Piazzas are coming down from the hustle and bustle of Mother’s Day, one of their busiest times of year.
“It’s really exciting,” Brian says. “This business has always been about our customers. Their enthusiasm is what moti vates us. It’s not about monetizing things— this is about demand. They want more.”
When Brian pitched bringing in Ferrari, the landlord called the owner of the building, who was immediately on board.
“We called the landlord, he said they’d been going through a big selection of possible businesses,” he says. “There were pot stores, mattress shops, franchises, chains. But they were being very selective about who went in there.”
kick off after the Fourth of July.
»
THANKS A BUNCH Brian Piazza shows off a bouquet of flowers at Ferrari Florist’s Watsonville location.
“We are pretty floored at the response people have when they come in,” he said. “Our walk-in business activity has grown 400% from our old location. It’s a little crazy actually. We once went to the nurseries monthly; now we have to go weekly. Walk-in activity is huge, but our delivery business is growing equally as well.”
www.AmericanLeisurePatio.com COMPLETE PATIO FURNITURE RESTORATION & REPAIR cushions, slings, straps & powder coating DINING SETS • LOVE SEATS • SOFAS • HEATERS & AWNINGS S • UMBRELL We have EVERYTHING for your DREAM PATIO! FAMILY OWNED AND OPERATED FOR 40 YEARS 831.423.2425 1118 Ocean Street Santa Cruz 408.446.9350 944A Blossom Hill Road San Jose 2022 | GOODTIMES.SC | HOME & GARDEN 21
3700 Soquel Ave., Santa Cruz 831-477-7133, atoolshed.com
310 Harvest Drive, Watsonville 800-347-6133, annieglass.com
1368 Pacific Ave., Santa Cruz 831-423-8183, artisanssantacruz.com
RESOURCES
7765 Soquel Drive, Suite C, Aptos 831-685-3333
207-B McPherson St., Santa Cruz 831-425-2608, allterrasolar.com
BOTANIC AND LUXE
BATTERIES PLUS
24» 22 HOME & GARDEN | GOODTIMES.SC | 2022
701 Front St., Santa Cruz 831-515-7710, botanicandluxe.com
APTOS FEED AND PET SUPPLY
3333 Clares St., Capitola; 48 Rancho Del Mar, Aptos; 2028 Freedom Blvd., Freedom; 420 River St., Santa Cruz; 255 Mount Hermon Rd., Scotts Valley; 1481 Main St., 831-479-6000,Watsonville;bayfed.com
ALLTERRA SOLAR
1527 Commercial Way B, Santa Cruz 831-476-6363, appipool.com
APTOS LANDSCAPE SUPPLY
APPI POOL AND SPA
AMERICAN LEISURE PATIO
ARTISANS AND AGENCY
CITY OF SANTA CRUZ PUBLIC WORKS 831-420-5160, departments/public-workscityofsantacruz.com/government/city-
101 Mt. Hermon Road, Scotts Valley 831-439-6720, batteriesplus.com
2776 Soquel Ave., Santa Cruz 831-475-2900, bayplumbingsupply.com
CAROLINE'S
6000 Soquel Ave., Santa Cruz 831-295-5850, carpetonesantacruz.com
A TOOL SHED
BRASS KEY LOCKSMITH
ANNIEGLASS
BREZSNY ASSOCIATES, SERENO GROUP REAL ESTATE brezsnyassociates.com
CARPET ONE FLOOR AND HOME
CENTER STREET ANTIQUES
808 River St., Santa Cruz, 831-201-6167; 180 El Pueblo Road, Scotts Valley, 831-201-6178; centralhomesupply.com
CLARK'S AUCTION CO. 56 Old El Pueblo Road, Scotts Valley 831-706-8776, clarksauctions.com
142 Benito Ave., Santa Cruz 831-423-4322, bognersheetmetal.com
BAY FEDERAL CREDIT UNION
BOGNER SHEET METAL
8047 Soquel Drive, Aptos 831-662-0327, carolinesnonprofit.org
3010 Center St., Soquel 831-477-9211, centerstreetantiques.com
220-A Mt. Hermon Road, Scotts Valley 831-438-4904, brasskeylocksmith.com
5025 Freedom Blvd., Aptos 831-688-6211, aptoslandscapesupply.com
1118 Ocean St., Santa Cruz 831-423-2425, americanleisurepatio.com
BAY PLUMBING SUPPLY
CENTRAL HOME SUPPLY
2022 | GOODTIMES.SC | HOME & GARDEN 23
DOMINICAN OAKS
KATHY RUNYON, MONTEREY BAY
912 Cedar St., Santa Cruz 831-225-0520, flowerbarsantacruz.com
1900 Commercial Way, # B, Santa Cruz 831-476-5344
1041 41st Ave., Santa Cruz 831-421-1177, parrishsellssantacruz.com
GRANITEROCK
INTERIOR VISION FLOORING & DECORATING
831-475-6538, jcheatingsc.com
836 Walker St., Watsonville 831-783-1500, cypresscoastfence.com
3400 Paul Sweet Road, Santa Cruz 831-462-6257, dominicanoaks.com
DRAPERY ENTERPRISES
831-458-2578, draperyenterprises.com
ILLUMINÉE
7765 Soquel Drive, Aptos, 831-688-7011; 420 Water St., Santa Cruz, 831-466-3444; diggardens.com
J.C. HEATING & AIR CONDITIONING
303 Coral St., Santa Cruz, 831-471-3400; 540 West Beach St., Watsonville, 831-768-2500; graniterock.com
INTERLITE SKYLIGHT
GENERAL FEED AND SEED
GOODWILL ccgoodwill.org
ECOLOGY ACTION
EXPERT PLUMBING
IRONHORSE HOME FURNISHINGS
2218 Mission St., Santa Cruz 831-429-8424, thegardenco.com
46-A El Pueblo Road, Scotts Valley 831-461-9430, knoxgardenbox.com
KIMBERLY PARRISH, DAVID LYNG REAL ESTATE
FAR WEST NURSERY
DREAMSCAPE CREATIVE LANDSCAPE
533 Ocean St., Santa Cruz, 831-515-4114; 3600 Soquel Ave., Santa Cruz, 831-471-8562; kindpeoples.com
420 Kennedy Drive, Capitola 831-462-1700, interliteskylight.com
FIRST ALARM SECURITY AND PATROL
HOME/WORK
1528 Pacific Ave., Santa Cruz 831-423-3927, shopfybr.com
KINDPEOPLES
1111 Estates Drive, Aptos 831-685-1110
62c Hangar Way, Watsonville 831-728-4018, kndlandscaping.com
DELL WILLIAMS
1320 Pacific Ave., Santa Cruz 831-423-4100, dellwilliams.com
CYPRESS COAST FENCE
FLOWER BAR
1100 Soquel Ave., Santa Cruz 831-316-5215, shophomework.com
THE GARDEN COMPANY
COUCH POTATO
FYBR BAMBOO
180 Little Creek Road, Soquel 831-818-0111, site.joshuazelmonstonedesign.com
2669 Mattison Lane, Santa Cruz 831-476-8866, farwestnursery.com
K&D LANDSCAPING
» 28 » 24 HOME & GARDEN | GOODTIMES.SC | 2022
DIG GARDENS
LAUREEN YUNGMEYER, STATE FARM
IBEW
10300 Merritt St., Castroville 831-633-2311, ibew234.org
SOLUTIONS
JOSHUA ZELMON STONE DESIGN
620 Capitola Ave., Capitola 831-325-7300, kathyrunyon.com
402 Ingalls St., #23, Santa Cruz; 719 Swift St., #59, Santa Cruz, 831-423-1121, illuminee.com
2551 S. Rodeo Gulch Road, Suite 7, Soquel 831-316-7338, expertplumbingca.com
P.O. Box 3192, Santa Cruz 831-476-6800, dreamscape-cls.com/services
925 41st Ave., Santa Cruz 831-346-6170, ironhorsehomefurnishings.com
877 Cedar St., Suite 240, Santa Cruz 831-426-5925, ecoact.org
2800 Daubenbiss Ave., Soquel 831-219-4484, interiorvision.biz
3131 Soquel Drive, Soquel 831-462-4636, cpotato.com
PROPERTIES
HOT SPRINGS SPAS OF SANTA CRUZ
707 River St., Santa Cruz 831-425-7727, hotspring.com
230-F Mount Hermon Road, Scotts Valley 831-423-4700, statefarm.com
KNOX ROOFING & GARDEN BOX
We’re partnering with the California Native Plant Society’s Bloom! California program to bring you locally grown native species that thrive here naturally. These water-wise, easy-care plants create a habitat for butterflies, birds, and bees while brightening up outdoor spaces. Find your favorites at any neighborhood Outdoor Supply Hardware store. OSH & Bloom! California Native Plants for a Bright Tomorrow 1601 41st Ave, Capitola, CA 95010 | 831.316.3823 | OSH.com TERMS & CONDITIONS: Offer valid in-store only through Sept. 1, 2022. Cannot be combined with other offers. Purchase subtotal must be $30 or more with a maximum $10 discount. Some exclusions may apply, see manager for details. $10OFF $30+ IN-STORE EXCLUSIVE GET GROWING AT OSH! PURCHASE (475695222257) Purchase a compost or worm bin from one of these stores and receive a $40 rebate. For City of Santa Cruz Refuse Customers Only 2218 Mission Street 235 River Street City of Santa CruzHome Composting $40 Rebate Program 420-5593 www.cityofsantacruz.com/homecomposting 420-5591 is discount is good for a one-time purchase only!(831) 476-6363 • www.appipool.com 1527 Commercial Way Santa Cruz, CA 95065 (Hwy 1 at Soquel) Visit our showroom, bring this ad and get $5 off purchase. Serving Santa Cruz County • POOLS • SPAS • SOLAR 2022 | GOODTIMES.SC | HOME & GARDEN 25
www.staffoflifemarket.com SANTA CRUZ 1266 Soquel Avenue • 831-423-8632 Full Service Natural Market Summer is on its way, and Staff of Life’s Gift & Garden department has you covered. STAFF OF LIFE’S GIFT & GARDEN DEPARTMENT • Organic Garden Supplies including Fertilizer, Seeds, Planting Mix & Soil • Specialty Indoor Plants • Plant Seedlings/Upstarts • Books • Candles • Gifts • Barbecue Necessities WATSONVILLE 906 E. Lake Avenue • 831-726-0240 Grow your own food, herbs or flowers Great for starting small trees, grapevines or shrubs • No stooping, no backbreaking • Move your garden wherever you live • If you move, take your garden with you • Easy to maintain • Insect and rot resistant • Assembled or unassembled • Makes a great gift 831 - 461Showroom!VisitLicensed,Visa/MC46-Aknoxgardenbox.com9430ElPuebloRoad,ScottsValleyBonded&InsuredOur Let the Skipper, Jeri Skipper, navigate you through the loan process!! Call Jeri Skipper 831.818.0299at Financial Solutions Home Loans Inc. 830 Bay Avenue • Capitola, CA. 95010 Broker license: #886783 • DRE#: 01071201 Specializing &ConventionalinLoansReverseMortgages 26 HOME & GARDEN | GOODTIMES.SC | 2022
long-term financial strategy. We’re here to provide you with a convenient, personalized way to purchase or refinance your home. Selesa Webster Mortgage Loan Officer office: 831.687.1224 cell: NMLSselesa.webster@usbank.com831.227.0727#:1780875 Loan approval is subject to credit approval and program guidelines. Not all loan programs are available in all states for all loan amounts. Interest rates and program terms are subject to change without notice. Visit usbank.com to learn more about U.S. Bank products and services. Mortgage, home equity and credit products are offered by U.S. Bank National Association. Deposit products are offered by U.S. Bank National Association. Member FDIC. ©2020 U.S. Bank C all today to learn more. YOUR SPECIALIST!SALES I’ll guide you every step of the way. Successfully relocating you from Santa Cruz to anywhere. With over 20 years of experience, I can sell, buy, and manage your property or construction. Kelly 831.818.8299Alpert(Cell) kelly@kellyalpertREALTOR.comCalBre#013029331307OceanSt.,SantaCruz Call for a free consultation ...homebuyer, investor or seller... Nursery, Gift Shop & GreenCreateGreenhouseYourSpace 2218 Mission St • Westside Santa Cruz 831.429.8424 • f thegardenco Locally owned since 1986 2022 | GOODTIMES.SC | HOME & GARDEN 27
824 B Mission St., Santa Cruz 831-662-6522, mysantacruzrealestate.com
3155 Porter St., Soquel 831-466-9719, ecowoodfloor.com
• Concrete Sacked Goods
• Boulders
1201 Pacific Ave., Santa Cruz 831-425-9107, omgallery.com
2567 S. Main St., Soquel 831-462-4000, mainstrealtors.com
Stop by Graniterock for all your Building Material and Landscape Supply needs.
LAUREN SPENCER, REALTOR
REDO CONSIGN AND REDESIGN
SAN LORENZO FLOORS
DISTRICT
2608 Mission St., Santa Cruz 831-460-9183, walliswoodworks.com
• Landscape Supplies
SOLAR TECHNOLOGIES
3113 Scotts Valley Drive, #4534, Scotts Valley 831-461-1300, scottsvalley.abbeycarpet.com
• Brick
1523 Commercial Way, Santa Cruz 831-439-9210, redoconsign.com
SSA LANDSCAPE ARCHITECTS
WALLIS WOODWORKS
2656 Mission St., Santa Cruz 831-469-8888, sandbarsc.com
TURK THE ROOFER
2660 East Lake Ave., Watsonville 831-728-2532, sierraazul.com
MADANI TEAM/ROOM REAL ESTATE
3330 Gross Road, Santa Cruz 831-479-9653
SANTA@graniterockbuildingmaterialsCRUZ
ZINNIAS
817 Swift St., Santa Cruz 831-331-4160, westsidefarmandfeed.com
235 River St., Santa Cruz 831-423-0223, sanlorenzolumber.com/garden-center
SELESA WEBSTER, US BANK
605 Capitola Ave., Capitola 831-234-6683, roomsantacruz.com
LENZ ARTS
1601 41st Ave., Capitola 831-316-3823, osh.com
SAN LORENZO GARDEN CENTER
2701 41st Ave., Soquel 831-464-2228, sc41.com
7568 Soquel Drive, Aptos 831-684-0186, outside-in.myshopify.com
SANDBAR SOLAR AND ELECTRIC
831-425-3514, terranovalandscaping.com
13060 Hwy. 9, Boulder Creek 831-338-2153, slvwd.com
OUTSIDE-IN
M–F: 7am – 4pm
M–F: 7am – 4pm
303 Potrero St., Suite 40-C, Santa Cruz 831-459-0455, ssala.com
Got a project?
LOCATELLI’S FIREWOOD
NATURAL SELECTION FURNITURE
• Pavers
607 Soquel Ave., Santa Cruz 831-423-4711, naturalselectionfurnituresc.com
• Decorative Rock
540 West Beach St. | 831.768.2500
OUTDOOR SUPPLY HARDWARE
TERRA NOVA LANDSCAPINGECOLOGICAL
SANTA CRUZ COUNTY BUILDERS
• Sand and Aggregate
831-359-4300, santacruzbuilders.com
SAMAYA'S ECO-FLOORING
SC41 FURNITURE
142 River St., Santa Cruz 831-423-1935, lenzarts.com
2600 Soquel Ave., Santa Cruz 831-465-9216, potteryplanet.com
9550 Hwy. 9, Ben Lomond 831-336-8876, mountainfeed.com
110 Morrissey Blvd., Santa Cruz 831-687-1224, selesa.webster@usbank.com
MR. SANDLESS 831-747-7476, mrsandless.com
SIERRA AZUL
262 Elk St., Santa Cruz 831-423-3215
Santa Cruz Construction Guild PO Box 2335, Santa santacruzconstructionguild.usCruz
• Natural Stone
• Retaining Walls
MOUNTAIN FEED AND FARM SUPPLY
NATIVE REVIVAL NURSERY 831-684-1811, nativerevival.com
OM GALLERY
SAN LORENZO VALLEY WATER
705 N Branciforte Ave., Santa Cruz 831-200-8763, solartechnologies.com
WESTSIDE FARM AND FEED
WATSONVILLE
• Block
303 Coral St. | 831.471.3400
POTTERY PLANET
241 Fern St., Santa Cruz 831-426-0342, tomralstonconcrete.com
« 24 28 HOME & GARDEN | GOODTIMES.SC | 2022
MAIN STREET REALTORS
TOM RALSTON CONCRETE
219 Mount Hermon Road, Scotts Valley 831-430-9466, zinniasgiftboutique.com
• Interlocking Pavers & Retaining Wall Systems • Flagstone & Slate • Real & Artificial Turf • Decorative Gravel & Utility Sands • High Quality Organic Soils & Compost Custom Mixes • Drainage & Erosion Control • Boulders • Garden Tools & Masonry Supplies • Pond Supplies & Pumps • Soil Amendments • Organic Fertilizers & Pest Control • Decorative Mulch & Wood Chips • Statuary & Pottery • And More The Largest Selection of Landscape Materials in Town! Fast Delivery to Your Home or Jobsite Locally owned and operated since 1966 aptoslandscapesupply.com831.688.62115035FreedomBlvd.AptosMon-Sat7:30am-4:30pmClosedSunday PUBLICATION: NAME HERE ADVERTISER: NAME HERE ACCOUNT EXEC: NAME HERE DESIGNER: NAME HERE DESIGN DEPARTMENTweeklys.com Call Us to see why we consistently find success for our clients. It takes the right tools, used in the right season and applied the right way for a successful garden. Home sales are exactly the same! 60 Years of Combined Dedication and Care. 1000s of successful 90moves!million in sales volume in the last year. BrezsnyAssociates.com Tom Brezsny getreal@sereno.com DRE831-818-1431#01063297 Terry B Brezsny terry@sereno.com DRE831-588-8485#01257150 Scarlett Wolford scarlett@sereno.com DRE#831-400-738601735961 Daniel Wolford dwolford@sereno.com DRE831-400-7334#02050043 Streaming at kazu.orgStreaming at kazu.org Stay tuned to Santa Cruz no matter where you go with 90.3 KAZU Listen with your KAZU APP & Smart Speaker 90.3 FM kazunewshd2classical90.3FM100% HereAndNow 2022 | GOODTIMES.SC | HOME & GARDEN 29
45 YEARS MAKING A DIFFERENCE 7thAnnual FARM TO FORK A CELEBRATION OF LOCAL COMMUNITY Saturday, JULY 16, 2022 at SESNON HOUSE For tickets and event details, visit CommunityBridges.org/Events For those wishing to support our programs or bid on auction items online, please visit CommunityBridges.org/Events COMMUNITY BRIDGES Gala Dinner & Auction 910-A Soquel Ave (across from Whole Foods) @maggies_place_santa_cruz Home Furnishings | Accessories | Design Services Creative & Unique Design SANTA CRUZ COUNTY BANK SCCOUNTYBANK.COM 831.457.5000 THANK YOU! BEST BANK 10 YEARS IN A ROW 30 HOME & GARDEN | GOODTIMES.SC | 2022 License # 1033305
The significance of these transition points in the his tory of a property recently hit me once again when I was chosen by the board of directors for Pacific Cultural Center to handle the transition of this iconic facility to find its new owners. The property’s zoning presents interesting possibilities for development under the new density bonus rules being passed down by the state, but then again, the facility is in exceptionally good condition that suggests possibili ty for continued use in its current incarnation.
are built in America, with a unique blend of support and comfort, tailored to individual needs. in for a
An interesting aspect to the real estate profession is our role in the transition from what it has been to what it will become.
Pairing the personally-fitted Oxygen Pillow with our mattress system ensures optimal positioning for a deep rejuvenating sleep.
Ouraffordable.mattresses
Flash forward several years to when I purchased my first investment property, a strip center in downtown Soquel. The moment I took title, my rela tionship with that building and the five proprietors who ran their businesses there was forever changed from being just a customer to being the person they pay rent to, and the one to call when something needs to be fixed.
This change is even more dramatic when a property gets developed, either for the first time, as a building put in where none has ever been, or when an old building is renovated or torn down and a new one takes its place. At these points in time, the patterns of who comes and goes from the property are forev er changed as its old life fades into memory and its new life takes shape.
2022 | GOODTIMES.SC | HOME & GARDEN 31
free mattress fitting
• Independent flexible coils • Breathability with all natural wool • Targeted support tailored to each body • Optimal comfort for pressure reduction Come
Ave, Soquel ( Top of
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the home was nearly twice as old as me and had already led multiple lives, having started out as the clubhouse for a golf course, before being con verted into a residence by the family who developed it. As I heard the various stories from the many people who had visited or lived there through ‘60s, ‘70s and ‘80s, I felt more like the property’s steward than its owner. And once I moved in, my life’s story had a new backdrop for each chapter to come.
Datta Khalsa is the broker and owner at MainStreetRealtorsinSoquel.Hecanbereached at(831)818-0181ordatta@mainstrealtors.com
Inyears.fact,
2701 41st 41st
On a smaller scale, it is the handing down of a home from its former owners to its new ones. The signifi cance of this hit me when I purchased my first home several decades ago, 18 months into my career. The sense of history was palpable, as not only was it the first time I had owned a property, but also that this property had been held in the same family for 48
Ave., at Highway 1 ) 831.464.2228 • sc41.comPaid Advertorial
As the news starts to spread through the commu nity and we bring people through, I get firsthand accounts of their memories and personal connec tion to the property, and have a sentimental hope that it gets acquired by an entity who will carry on its use as a place for congregation, education or performing arts.
By Datta Khalsa,Broker
SC41
PAST MEETS FUTURE
Additionally, our line of mattresses are hypoallergenic, long lasting and
The impact of such a transition is heightened exponentially for such a property which has played an active role in many people’s lives locally. For decades, the Center has been a destination for countless classes, performances and events, before COVID shut down activities and its once vibrant halls sat fallow.
32 BEST OF SANTA CRUZ COUNTY | GOODTIMES.SC | 2022 SANTA 831-477-7133CRUZ 3700 Soquel Ave WATSONVILLE831-722-0334 285 W Beach St 408-378-4921CAMPBELL 900 Dell Ave SANTA408-727-0822CLARA 2550 Lafayette St 831-638-1999HOLLISTER 2610 San Juan Rd MORGAN408-779-7368HILL 95 E Main Ave 831-424-7368SALINAS 210 W. Market St www.AToolShed.com • 1-800-A-TOOL-SHED AIRGARDENGENERATORSAUTOCOMPRESSORSTOOLSCHAINSAWSTOOLS LOG LIGHTFORKLIFTSMIXERSSPLITTERSMANLIFTSTOWERS REACHBACKHOESLIFTSTRUCKSTRAILERS&MORE! We Deliver We Pay Sales Tax On Rentals WE DELIVERwww.AToolShed.com1-800-A-TOOL-SHED Rd. Morgan 95408-779-7368HillE.MainAve. 210831-424-7368SalinasW.MarketSt. 285831-722-0334WatsonvilleWBeachSt. 408.378.4921Campbell900DellAve. MANLIFTSFORKLIFTSSPLITTERSTOWERS • REACH LIFTS • BACKHOES • TRUCKS • TRAILERS&MORE! We Pay The Sales Tax On Rentals! WE DELIVERwww.AToolShed.com1-800-A-TOOL-SHED Rd. Morgan 95408-779-7368HillE.MainAve. 210831-424-7368SalinasW.MarketSt. 285831-722-0334WatsonvilleWBeachSt. 408.378.4921Campbell900DellAve. MANLIFTSFORKLIFTSSPLITTERSTOWERS • REACH LIFTS • BACKHOES • TRUCKS • TRAILERS&MORE! We Pay The Sales Tax On Rentals! WE DELIVER Morgan Hill Salinas 408.378.4921Campbell900DellAve. • REACH LIFTS • BACKHOES • TRUCKS • TRAILERS&MORE! We Pay The Sales Tax On Rentals! WE DELIVER Morgan Hill Salinas 408.378.4921Campbell900DellAve. • REACH LIFTS • BACKHOES • TRUCKS • TRAILERS&MORE! We Pay The Sales Tax On Rentals! GREENFIELD 60 4th street COMING SOON!
