WNY Metro Roberts Realty is a real estate brokerage committed to providing elite brokerage committed to providing elite service to the Western New York service to the Western New York Community. Community.
In order to do so we provide the tools and In order to do so we provide the tools and payment agents to payment agents to celebrate possible. celebrate possible.
400+ AGENTS 400+ AGENTS
Largest independently owned & operated brokerage in WNY #4 #4 in Buffalo Business First’s WNY Brokerage Rankings three years in a row!
RAPID GROWTH GROWTH
After buying into our training, technology tools, in-house listing marketing department and knowledgeable support staff, our agents have turned in the highest performance possible.
We are extremely proud of the success our agents are celebrating in our new-age brokerage setup.
With over 400 agents and growing every day, WNY Metro Roberts is the largest independently owned and operated real estate brokerage in Western New York history! In addition to this great feat, Metro Roberts has ranked No. 4 of all real estate brokerages in Western New York for the last three years. Of the topfive brokerages in the rankings, Metro Roberts was the only company to positively change in total sides year over year from 2022 to 2023.
Staff: We’re here to help YOU succeed!
Broker/Owner/Founder
Jim Roberts has extensive knowledge of the real estate business with over 30 years in the industry. In addition, Jim is a licensed appraiser and can assist you with your appraisal needs
Assistant Manager
Ariel Willard is an experienced agent who will help get you started with Metro Roberts. Whether you are with us for one day or 30+ years, Ariel is always here for support and to help your business succeed.
CEO / CFO
Cathy Bogolin is a career CPA and handles the financials of the Metro Roberts Network of businesses. In addition to the many hats Cathy wears as a major Metro Roberts leader on a company level, Cathy also provides financial literacy training and guidance to the agents when called upon, which is eternally valuable to the life and success of independent contractors
General Manager
Neil Gerrity is the General Manager for all 11 office locations. Neil comes to WNY Metro Roberts Realty from Hunt Real Estate where he managed several offices Additionally, he is a certified business coach.
Corporate Trainer
Erika French is an experienced agent who has the knowledge and expertise to help with any real estate questions She works with new agents and helps guide them through transactions and the process of completing a deal
Marketing Director
Ryan McDonough has several years of experience in sports marketing and has brought his branding knowledge to Metro Roberts. He will give support to agents for their BoldTrail platform and social media to digitally enhance their business!
We have a full-service support team that includes our administrative assistants, who cover our offices, our accounts payable department and our newly expanded marketing department! We have all things you could need on a day-to-day basis covered in-house!
Agent Agent Training Training
We hold training sessions for our agents that cover a wide range of topics for both new and seasoned agents.
Trainers are in-house and local experts make guest appearances often.
Enhance your skills and knowledge in real estate!
Brian Buffini Training
Brian Buffini is the leader in real estate agent education. He offers world-class, step-by-step training programs that help you build relationships with potential clients. These training programs help all agents, whether you’ve been in the business for 30+ years or just getting started!
To help take your business to the next level, WNY Metro Roberts has selected staff members to become certified Buffini trainers in order to bring the program in-house and offer it to our agents! You can receive the best national training program from familiar f
Agent Service Team
CHANGE IS HARD.
Our Agent Services Team is here to make it easy They will get you connected with WNY Metro Roberts resources, staff, support, and make you a part of the Family!
From the moment you join Metro Roberts, our support team will be there to answer your questions and jumpstart you in your real estate journey!
OUR TEAM OF IN-HOUSE TRAINERS OFFER FREE SESSIONS IN:
• Social Media
• BoldTrail (CRM)
• MLS
• Personal Branding
• Postcard/Flyer/Brochure Template
• Direct Mail Farming
• Marketing
• Sales Contract and Addenda
• Open Houses
• Lead Generation
• Chat GPT and business AI
• Commercial Real Estate
• Real Estate Investing
• Appraisals
• Property Maintainance Best Practices
• Negotiations
• Listing Presentations
• Financing 101
• New Agent Classes
• Think Tank Group Meetings
• Prospecting
• Buyer and Sellers
• Mortgages
• Business Basics
• CMA’s
• Mentorship
• Writing Public Remarks
• Report of Sale
• Transaction Paperwork
• Video Marketing
Being at the forefront of hosting WNY’s most educated and prepared agents includes keeping our agents and staff informed on all national and local changes to policies, practices and mandates We prioritize classes and information sessions on all changes so our agents can remain agile in this ever-changing industry.
We also love teaching you all what you want to learn! We take suggestions for training classes and match a staff member or find an outside vendor to lead the class to keep our training fun and engaging!
Experience the most robust, next-generation real estate tech solution, from an AI-empowered Smart CRM and customizable IDX websites, to lead generation services, recruiting tools, and powerful back office automation. Bring your entire business together and drive scalable growth with BoldTrail.
(formerly kvCORE)
MetroRoberts.com
Our mobile friendly design and lead capture buttons make it easy for buyers to find your listings, and to contact you to request a tour of the property.
Our new website offers a simple and appealing home search for local home buyers to browse through all properties currently on the market.
Matterport 3D Virtual Tours
We offer 3D Virtual tours and 4K photos (high resolution) of our listings! This amazing technology is a great marketing tool and gives your listing client the kind of exposure they expect.
Buyers can walkthrough your listing virtually with the Matterport 3D tour, increasing the amount of serious interest that comes into your listing for showings.
Our in-house Professional Photographer will make sure that your virtual tour and your photos look amazing.
Price: Photos only $99, virtual tour + photos $119
AGENT PROMO VIDEOGRAPHY
Market your listings like never before with our video department! Walkthrough video tours are a great way to promote not only the house you’re currently selling but also yourself as an agent!
Our team will shoot, edit and post these videos in the MLS listing for you.
UTIONS
Complete with all our listings, featured agents, company information, partnered vendors and so much more!
Graphic Design Service
Our in-house team can design and print flyers, mailers, social media content, and more!
AVAILABLE LEADS FOR ALL AGENTS
MyHub Intranet
MyHub Intranet is your access to everything that is going on with Metro Roberts and so much more. MyHub keeps you connected!
Agent Links, Company Info, Passwords, Education Calendar, Full Document Library, & so much more!
After onboarding, our marketing department will reach out to you with your new access to MyHub and offer a one-on-one training session to go over the platform, our other tech platforms, answer any questions you have and assist with any marketing goals you might have!
Real Share
One more way for you to achieve the pinnicle of financial success as a licensed real estate salesperson at Metro Roberts!
New in 2025, we are proud to offer the Real Share program to all our agents!
New in 2025, we are proud to offer the Real Share program to all our agents!
Real Share is a program in which agents licensed at WNY Metro Roberts can receive payment on transactions completed by licensed real estate salespeople they recruit to the company.
Real Share is a program in which agents licensed at WNY Metro Roberts can receive payment on transactions completed by licensed real estate salespeople they recruit to the company.
If you recruit an agent to Metro Roberts, you will receive $100 for each of their ensuing transactions up to $1,000 per calendar year after enrollment!
If you recruit an agent to Metro Roberts, you will receive $100 for each of their ensuing transactions up to $1,000 per calendar year after enrollment!
Metro Roberts H.O.M.E. ltd is a committee of agents, staff, family and friends committed to serving the local community. Hosting regular collections and fundraising events, H.O.M.E. spearheads the efforts of the whole Metro Roberts community’s effort of generosity.
Every fundraising event and collection benefits an organization in Western New York!
Company Culture
Our favorite days of each year are when we’re all together! It can be easy to fall into our individual routines, so we plan company and office events to bring us together often. In addition to happy hours, office parties, and regular training sessions, we host an annual awards ceremony to celebrate our agents’ successes, summer & holiday parties, picnics, and so much more!
Why Choose
WNY Metro Roberts Realty?
Resource fees
Cost for training sessions
E&O insurance fees
We put our agents first, allowing them all to focus on what is important -their business. Mandatory floor time
fees
meetings
Metro Roberts Realty’s
“Thank-A-Vet” Incentive
Our team is proud to offer the “Thank-A-Vet” program, giving every veteran client a portion of the gross commission. This gives you an effective way to thank the veterans of Western New York for their service—and we’ve given tens of thousands to local veterans so far!
“No one is greater “No one is greater than the whole” than the whole”
The Difference is Obvious The Difference is Obvious
