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Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


INTRODUCTION

DISCLOSURE This presentation is solely for use by the official Zound Industries sales team. Material within it may be subject to change. Do not print, use publicly, distribute to media, or post on the internet. If uncertain, don’t hesitate to contact us.

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


INTRODUCTION

BY COMBINING EQUAL PARTS PASSION AND ENGINEERING, ELIMINATING UNNECESSARY PARTS AND MULTIPLYING THE AMOUNT OF USEFUL FEATURES, COLOUD BRINGS YOU HIGHLY DURABLE HEADPHONES THAT JUST MAKE SENSE.

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


INTRODUCTION

BRAND DNA

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


BRAND DNA

3D ERGONOMICS Ergonomics vital to the full enjoyment of sound. Filtered through a thorough research and development process, all Coloud Headphones have been enhanced to optimally come in contact with your ears. Feel free to compare any Coloud product with the competition, and you will know the difference in a second.

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


BRAND DNA

TANGLE FREE SYSTEM The Zound Lasso and flat cable are the solutions to a tangle free life. This pliable plug bends 180 degrees to hold your cord in place when you aren’t using your headphones.

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


BRAND DNA

MICROPHONE / REMOTE 1 Click > Play / Pause / Answer / Hang up 2 Click > Next song 3 Click > Previous song Coloud designs and constructs products to play sound at an ample level with any music-playing device utilizing a 3.5mm plug. We also think it is natural to include a microphone and remote, as the majority of all portable music players are also cell phones, therefore we have added the functionality of a headset. We have chosen to adjust our products to support the dominating standard for mobile two-way communication, based on the 3.5mm plug. This standard is used by manufacturers such as Blackberry, HTC and Apple.

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


BRAND DNA

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PVC FREE ¤ P VC © 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.

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Coloud cares about the planet and its inhabitants. This means we comply with standards such as RoHS and REACH. We regularly audit our factories to make sure working conditions meet our expectations, and that product materials are free from harmful chemicals.

MPLIAN T¤ H CO C A R E

COMPLIANCE


ASSORTMENT

ASSORTMENT

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

PRODUCT OVERVIEW

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

THE POP The Pop is the perfect in-ear headphone to bring with you wherever you go. S, M, and L replacement ear caps are included with each Pop earphone for a custom fit. AUDIO SPECS Driver: 40mm dynamic Sensitivity: 100mV @ 1kHz = 85dB SPL Impedance: 32 ohm Frequency Range: 20.0 ~ 20.0 kHz I/O Microphone: Unidirectional Electret Plug: 3.5mm MEASUREMENTS Flat Cable: 120 cm / 3’9 ft Weight: 78 g / 2.75 oz © 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

THE KNOCK The Knock feels great, is feather light and sonically packs a punch. AUDIO SPECS Driver: 40mm dynamic Sensitivity: 100mV @ 1kHz = 85dB SPL Impedance: 32 ohm Frequency Range: 20.0 ~ 20.0 kHz I/O Microphone: Unidirectional Electret Plug: 3.5mm MEASUREMENTS Flat Cable: 120 cm / 3’9 ft Weight: 78 g / 2.75 oz

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

THE BOOM The Boom combines noise-isolating design with comfortable wearability. AUDIO SPECS Driver: 40mm dynamic Sensitivity: 100mV @ 1kHz = 101dB SPL Impedance: 32 ohm Frequency Range: 20.0 ~ 20.0 kHz I/O Microphone: Unidirectional Electret Plug: 3.5mm MEASUREMENTS Flat Cable: 120 cm / 3’9 ft Weight: 132 g / 4.65 oz

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

RELEASE ASSORTMENT Base assortment for Aug 1st release comes in two color assortments. Transitions and Blocks. Each assortment features five color combinations, covering all three of the Coloud models. TRANSITIONS

BLOCKS

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

TRANSITIONS Transitions are an assortment that takes a tonal approach to color, with each combination made up of the same color family in different shades for a more uniform color effect.

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

TRANSITIONS OVERVIEW PURPLES

GREENS

BLUES

ORANGES

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.

GRAYS


ASSORTMENT

TRANSITIONS PURPLES

The Boom 04090671

The Knock 04090670

The Pop 04090669

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

TRANSITIONS GREENS

The Boom 04090656

The Knock 04090655

The Pop 04090654

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

TRANSITIONS BLACKS

The Boom 04090668

The Knock 04090667

The Pop 04090666

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

TRANSITIONS BLUES

The Boom 04090653

The Knock 04090652

The Pop 04090651

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

TRANSITIONS ORANGES

The Boom 04090662

The Knock 04090661

The Pop 04090660

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


INTRODUCTION

BLOCKS Blocks are an assortment that uses two or more contrasting colors for each model, creating a varying effect highlighting the unique color combination.

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

BLOCKS OVERVIEW GRAY/BRIGHT RED/GRAY

BLACK/CYAN/TURQUOISE/MAGENTA

WHITE/RED

RED/BLACK

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.

GRAY/ORANGE/GRAY


ASSORTMENT

BLOCKS GRAY/BRIGHT RED/ GRAY

The Boom 04090639

The Knock 04090640

The Pop 04090641

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

BLOCKS BLACK/CYAN/TURQUOISE/MAGENTA

The Boom 04090638

The Knock 04090637

The Pop 04090636

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

BLOCKS GRAY/ORANGE/GRAY

The Boom 04090642

The Knock 04090643

The Pop 04090644

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

BLOCKS WHITE/RED

The Boom 04090650

The Knock 04090649

The Pop 04090648

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

BLOCKS RED/BLACK

The Boom 04090645

The Knock 04090646

The Pop 04090647

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

PACKAGING

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


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MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E MIC & ROPH REM OT ONE E

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N YE

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MIC & ROPH REM OT ONE E

MIC & ROPH REM OT ONE E

MIC & ROPH REM OT ONE E

MIC & ROPH REM OT ONE E

MIC & ROPH REM OT ONE E

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.

27

SW GR ITCH EE N /N

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N YE

EO

27

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PACKAGING

TRIANGULARITY

All Coloud packaging incorporates the triangle shape synonymous with Coloud Headphones. This packaging is neat and efficient as it takes up minimal space and stands apart from other packages on display.


PACKAGING

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The back of each Coloud packaging follows the same format. It features a sliced version of the product that reveals the inner construction of the headphone, and gives all relevant information.

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BACKSIDE

0 0 5 5 3

0 3 7 1 2

COLOUD By combining equal parts passion and engineering, eliminating unnecessary parts and multiplying the amount of useful features, Coloud brings you a highly durable headphone that just makes sense. The Knock feels great, is feather light and sonically packs a punch.

TANGLE FREE SYSTEM The Zound Lasso is the solution to a tangle free life. This pliable plug bends 180 degrees to hold your cord in place when you aren’t using your headphones.

COMPLIANCE O OR OR' n

RoHS COMPLIANT

REACH COMPLIANT

H

C

C

H

H

O

PHTHALATE FREE

PVC FREE

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.

WWW.COLOUD.COM

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.

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PACKAGING

SIDE VIEW The Pop depth 23mm / 0.905in The Knock depth 62mm / 2.44in

Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.

SWITCH DARK GREEN / NEON YELLOW Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.

One year premium replacement warranty

The Boom depth 73mm / 2.87in

SWITCH DARK GREEN/NEON YELLOW Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.

1 CLICK

2 CLICK

3 CLICK

One year premium replacement warranty

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


SWITCH DARK GREEN/NEON YELLOW Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.

1 CLICK

2 CLICK

3 CLICK

One year premium replacement warranty

LEARN MORE AT

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BLACK/MAGENTA/WHITE ARTICLE NR 0409446

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DESIGNED IN SWEDEN BY ZOUND INDUSTRIES

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MICROPHONE & REMOTE t

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB. BLACK/MAGENTA/WHITE BLOCKS

BOOM THE

• Unique per product • Works as packaging seal.

SLEEVE STICKER PACKAGING


PACKAGING

SLEEVE STICKER BLOCKS GRAY/RED/GRAY

POP

MICROPHONE & REMOTE

THE

THE

DESIGNED IN SWEDEN BY ZOUND INDUSTRIES

BOOM

THE

MICROPHONE & REMOTE

GRAY/RED/GRAY ARTICLE NR 04090639

BLOCKS GRAY/RED/GRAY

MICROPHONE & REMOTE

* For more information on compatibility please contact your cell phone manufacturer.

KNOCK

Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.*

BLOCKS GRAY/RED/GRAY

• Call outs important specs • Article number and legal information. • Compatibility explained / disclaimed. • SKU color.

THE

BLOCKS

KNOCK GRAY/RED/GRAY Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.

THE

BOOM

One-year premium replacement warranty

BLOCKS GRAY/RED/GRAY Microphone for use with cell phones using 3.5mm socket, unprotected 2-way standard.* *For more information on compatibility please contact your cell phone manufacturer.

1 CLICK

2 CLICK

3 CLICK

GRAY/RED/GRAY ARTICLE NR 04090640

DESIGNED IN SWEDEN BY ZOUND INDUSTRIES

DESIGNED IN SWEDEN BY ZOUND INDUSTRIES

One-year premium replacement warranty

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.

GRAY/RED/GRAY ARTICLE NR 04090641


PACKAGING

WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGINGS

WHAT’S INSIDE? • Blister top cover • Sticker sleeve • Plastic base for headphone • Logo sticker • Catalogue • Warranty • Printed paper back • Blister back

© 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

CATALOGUE MEASUREMENTS 360 x 500mm 14.17in x 19.68in

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

WARRANTY LANGUAGES SUPPORTED English / Spanish / French German / Portuguese / Italian / Indonesian / Dutch / Russian / Thai / Japanese / Chinese

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


PACKAGING

STICKER MEASUREMENTS

WW

W.C O

LO U

D.C O

M

62 x 58mm 2.43in x 2.28in

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


ASSORTMENT

WORLD WIDE RELEASE AUGUST 1ST SALES@ZOUNDINDUSTRIES.COM

Š 2012 Zound Industries. The headphone, packaging, logo and wordmark are intellectual properties of Zound Industries International AB.


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