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Mac-Access 2012 Conference & Summit June 3rd- 5th, 2012 Miami Beach, FL


Fall/Holiday 2012


Laptop Duffel

- F I TS U P TO 1 5 ” M AC B O O K P RO - I N T E R I O R I PA D P O C K E T -

WAT E R R E P E L L A N T O R WA X E D C OAT I N G S ORGANIZER R E M O VA B L E S H O U L D E R S T R A P PA D D E D E X T E R N A L I P H O N E P O C K E T

- EXTERNAL BUSINESS CARD AND COIN PO CKETS


Convertible Sleeve

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F I TS U P TO 1 3 ” M AC B O O K P RO E A S Y A C C E S S E X T E R I O R I PA D P O C K E T H I D E - AWAY S H O U L D E R S T R A P S C O N V E R T I B L E T O B A C K PA C K A N D C R O S S B O D Y WAT E R R E P E L L A N T O R WA X E D C OAT I N G S


Messenger and Crossbody


Cross Body for 11” Macbook Air -

F I TS U P TO 1 1 ” M AC B O O K A I R “ H E X PA D P O R T ” F O R FA S T I PA D A C C E S S WAT E R R E P E L L A N T O R WA X E D C OAT I N G S ORGANIZER

Messenger for MacBook Pro - F I TS U P TO 1 3 ” M AC B O O K P RO - “ H E X PA D P O R T ” F O R FA S T I PA D A C C E S S - WAT E R R E P E L L A N T O R WA X E D C OAT I N G S - ORGANIZER


15” & 13” MacBook Air sleeve with iPad Pocket

- F I TS U P TO 1 5 ” M AC B O O K - E A S Y A C C E S S E X T E R I O R I PA D P O C K E T - WAT E R R E P E L L A N T O R WA X E D C OAT I N G S - A I R P O RT S E C U R I T Y R E A DY


Stealth Case for iPhone 4/4S


Stealth Case for iPhone 4/4S contactless smart card compartment

T H E H E X S T E A LT H C A S E I S E Q U I P P E D W I T H S H I E L D E D, R F I D - F R I E N D LY T E C H N O L O G Y W H I C H E N A B L E S U S E O F YO U R C O N TA C T L E S S S M A R T C A R D O R T R A N S P O R T C A R D F R O M W I T H I N T H E C A S E AT L O C AT I O N S W I T H C O M PAT I B L E C A R D R E A D I N G D E V I C E S I N C LU D I N G :

S I M P LY P L A C E YO U R C A R D I N T H E I N T E R N A L C O M PA R T M E N T, C L O S E T H E F L A P, A N D I N S E R T YO U R I P H O N E 速 .


Axis Wallet for iPhone 4/4S

TO R I N O B LAC K

TORINO RED

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G E N U I N E L E AT H E R CAMERA HOLE CARD SLOTS CASH POCKET


Solo Wallet for iPhone 4/4S

B R I T I S H TA N

B LAC K

TORINO RED

OLIVE CROCO

- G E N U I N E L E AT H E R - CAMERA HOLE - CARD SLOTS


Core Case for iPhone 4/4S

C H A R C OA L WA S H E D C A N VA S

KHAKI WA S H E D C A N VA S

B LAC K / G R EY S T R I PE

- H E AV Y C O T T O N C A N VA S - WAT E R R E P E L L A N T O R WA X E D C OAT I N G S - CAMERA HOLE

GREY DENIM


Code Folio for iPad


Code Folio for iPad B R I T I S H TA N

- M U LT I P L E V I E W I N G A N G L E S - SLIM DESIGN B LAC K

RED

CAMERA HOLE DOCUMENT POCKET CUSTOM ANGLED SPEAKER CHANNEL CARD SLOTS PEN HOLDER


Vision Metal Watch Band

B LAC K

GOLD

S I LV E R

G U N M E TA L

- A L L S TA I N L E S S S T E E L - C OAT E D P L AT E - PAT E N T E D C L I P I N , C L I P O U T D E S I G N


Vision Classic Leather Watch band

B LAC K

B R I T I S H TA N

WHITE

GREY

- C OAT E D S TA I N L E S S S T E E L P L AT E - G E N U I N E L E AT H E R S T R A P - PAT E N T E D C L I P I N , C L I P O U T D E S I G N


Vision Plastic Watch Band

B LAC K

RED

WHITE

B LU E

- PREMIUM SILICONE STRAP - P O LYC A R B O N AT E P L AT E - PAT E N T E D C L I P I N , C L I P O U T D E S I G N

PINK


New P.E.T. Plastic Packaging

WAT C H B OX

WA L L E T / C A S E B OX

S L E E V E B E L LY W R A P

- S C R AT C H A N D T E A R R E S I S TA N T - H I G H R E S O LU T I O N S P O T G L O S S L O G O S A N D I M A G E S - F U L LY R E C YC L A B L E


Press and Awards

HEX ‘Vision Plastic’ Watch Bands HEX releases some new watch bands for the iPod Nano. Offered in five colours, including neon blue, neon pink, red, black, and white, the Vision Plastic watch band integrates form and function in a convenient and slim design. Made from premium silicone, they have a colour-matched ABS buckle for adjustability, and feature a patented clip-in, clipout design that attaches the iPod nano securely into place, improving overall protection of the nano. Available now through HEX’s online shop.

Courtney Cachet’s “MY MOM’S THE BOMB!” Mother’s Day Gift Guide When Mom runs out of the house to pick up the kids, go grab a gallon of mik or pick up the dry cleaning, she doesn’t always want to bring her Prada tote. Sometmes, she just wants to grab her phone, her debit card and her license. Hello, HEX! For $49.99 and a lot of style. These are great for the beach, gym or the clubs too, fyi! http://www.shophex.com

Hex Code Folio for iPad 2 + iPad (3rd-Gen) Hex’s entry into the folio-style case market is Code Folio ($80), an atypically thick design with a few interesting features on its side. The front lid includes a bunch of different pockets, ranging from credit card holders to cash and document areas, plus a loop to hold a pencil or pen. The iPad holder on the right is made from sculpted plastic with a speaker waveguide, and pops out to form one of three video viewing angles when slotted into grooves inside the lid. Three colors are available, each with genuine leather on the outside and an elastic strap to hold the case closed.

HEX “Vision Plastic” Watch Bands Combining both form and function, this new watch band from HEX features a convenient (and secure) clip-in attachment for the iPod Nano.

What’s New, What’s Hot: April 2012 What’s New What’s Hot is Travel Weekly’s look at useful and fun travel gadgets, edited by Joe Rosen. First up, the Fleet Messenger Bag for iPad. Part of the Hex brand’s Fleet collection of carryalls for electronic devices, this messenger-style bag features an exterior port that enables you to access your iPad or laptop directly simply by lifting a micro-fleeced-lined front flap that serves as a protective cover for the device.

HEX | Code Folio for iPad Hex has introduced the Code Folio for iPad. The folio, is a stylish case with tech functionality along with a custom molded soft-touch bed that fits both the new iPad and iPad 2 perfectly and securely. Check out the video to learn more.


Press and Awards The rapid growth of Hex

Accessories brand HEX is growing rapidly. We asked CoOwner Trent Valladares for details, including about the company’s background in retail, its partnership with Apple and how the brand managed to be carried in 1,500 quality doors in the electronics and action sports channels after just two years in business. Trent and brother-in-law, Dan Maravilla started the brand in 2010. The two come from August Accessories, which Trent’s parents started in 1990 out of the family’s garage in Oxnard, Calif. What’s the story with HEX? It’s a long story but basically we have been around the accessories business for 23 years. My parents started the company in our garage and we quickly grew to a company that specialized in wholesale and design for hats and accessories, selling to major department stores like Bloomingdale’s and Nordstrom. We have also done private label and licenses for a variety of action sports and streetwear companies like Supra, Krooks and Castles, Rogue Status and Split, and still do licensed products for brands like Badgley Mischka, KR3W, Spitfire, Antihero, Krooked Skateboarding, Real and Thunder. Over the years we have worked with so many brands, we learned a lot. We have always wanted to do our own brand in streetwear and action sports, but at the time the market didn’t need another bag or watch company. When Apple made the Gen 6 square iPod in 2010, all of a sudden, everyone we knew was calling and telling us we needed to do something with it. The timing was perfect. We designed and patented a silicone watchband and took it into production in 2010. We ended up using a website we had been making for another brand we had started but shelved during the recession, and turned into a website for Hex. At launch, our whole Hex website consisted of just that one watchband for the square iPod. You guys received a ton of press immediately? Yeah, we got, and still get amazing press from across the board -- High Snobiety, Gizmodo, Frank 151, People Magazine, In Style, Vibe, Complex, Rolling Stone and so many more showcased the watch brand. We figured we could take our streetwear and fashion experience and blend that with the tech world to make everyday accessories for the gadgets we used. Continued on next page...


Stocklists USA Against All Odds Apple Store Nordstrom W Hotels Zumiez Rock City Kicks - Little Rock,AR Highpoint - Scottsdale,AZ Active - CA Primitive - Encino,CA Proper - Long Beach,CA DJ City - Los Angeles, CA Kitson - Los Angeles, CA Native - Los Angeles, CA Salvation - Malibu,CA ATYS Design - San Francisco,CA Charles Spiegel - San Francisco, CA Kenneth Wingard - San Francisco, CA Fred Segal - Santa Monica,CA Street Prophecy - Torrance, CA Satellite Boardshop - Boulder, CO Shoe Gallery - Miami,FL Standard - Atlanta,GA Wish - Atlanta,GA Kicks - Honolulu,HI Cram - Chicago,IL Haberdash - Chicago,IL Leaders - Chicago,IL Oneness - Lexington, KY Sneaker Politics - New Orleans,LA At The Buzzer - Boston,MA Bodega - Boston,MA Newbury Comics - Boston, MA Orchard Skate Shop - Boston,MA

Urban Gear - Springfield,MA Revive - Birmingham,MI Premier Sk8 - Grand Rapids,MI Holmes - Jersey City,NJ Top and Bottom - Parsippany, NJ Packer Shoes - Teaneck,NJ CRSVR - Las Vegas, NV Dijital Fix - Brooklyn,NY Tekkies - Brooklyn, NY Wealthy Hostage - Brooklyn,NY AC Gears - New York,NY atmos - New York,NY Blades - New York,NY DQM - New York,NY Flight Club - New York, NY Kinokuniya - New York,NY Reed Space - New York,NY Turntable Lab - New York,NY 2nd Nature - Westchester,NY Next - Akron, OH Homebase - Bethlehem,PA Status Shop - Philadelphia, PA UBIQ - Philadelphia,PA Sneaker Junkies - Providence,RI Tanner - TX Edge Boutique - Austin, TX Premium Goods - Houston,TX Sucker Punch - Pearland,TX Fice - Salt Lake City, UT Volt - Salt Lake City, UT Alive and Well - Seattle, WA Goods - Seattle,WA

INTERNATIONAL Apple Store iPoint- Argentina My Store- Brazil iShop Mixup- Mexico Liverpool- Mexico Digital Hub- Philippines Beyond The Box- Philippines El Corte Ingles- Spain Mojo- Sweden Manor AG- Switzerland Ingenodata AG- Switzerland Letec AG - Switzerland Heiniger AG - Switzerland Media Markt- Switzerland Off The Hook - Montreal, Canada Accessory Bar - Toronto, Canada Slaysh - Ottawa, Canada Bronx Store - Tampere,Finland Zebraclub - Berlin,Germany Lemur - Mexico City,Mexico Leap Of Faith - Mexico City, Mexico Steez - Bergen,Norway Oneoff - Stockholm,Sweden 5Pointz - Bristol,UK Urban IndustryUK Focus - Edinburgh,UK Chevi - High Wycombe,UK

OVER 1,500 DOORS IN 25 COUNTRIES

ONLINE 80’s Purple Apple.com BackCountry Brick Harbor CCS Chemical Records Dogfunk Dr. Jays JandRMusic Karmaloop Moose LTD


AUGUST ACCESSORIES 22 year history in the fashion industry

Corporate Headquarters - Oxnard, CA

Corporate Showroom - New York, NY 366 Fifth Avenue 34th/35th


Mac-Access 2012 Conference & Summit June 3rd- 5th, 2012 Miami Beach, FL


HEX Lookbook Fall12