MET Issue 60/2023

Page 30

market trends

Navigating the Blossoming Lady Hygiene Market:

A DEEP DIVE INTO THE MIDDLE EAST

The Middle Eastern lady hygiene market has witnessed remarkable expansion in recent years, and it is predicted to keep growing with regards to both volume and value. On the one hand this leads to a broader range of available products for consumers. On the other, it means increasing competition among market players. In this scenario, investigating the factors behind such growth, as well as understanding market drivers and shifts, is crucial to cater responsively to consumers’ needs and stand out of the crowd. Let’s explore the trends, challenges, and opportunities within this thriving market.

MET MAGAZINE

market trends

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MET Issue 60/2023 by MET Magazine - Issuu