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www.methodologi.com

The portfolio of Kevin Williams

Kevin@methodologi.com


01

Title

Date

Brand Identity

2011

Description

A collection of a few of the logotypes which I have developed over the years: SportsMax 2011 Cup Tournament, SportsMax Zone, Flow Classics, SportsMax Cine-Zone, SportsMax Scoreline Deliverables

Multiple static and vector formats provided to client for print and/or branding.


Title

Date

Brand Identity

2009-2011

Description

Modern Ergonomics Group, MSW Events, K-Beez Honey, Sayagle

Deliverables

Multiple static and vector formats provided to client for print and/or branding.


03

Title

Date

Brand Identity

2010-2014

Description

ATL Protect, ATL Bridal, ATL Eco Smart

Deliverables

Multiple static and vector formats provided to client for print and/or branding.


Title

Date

Brand Identity

2008-2010

Description

Classic Events Entertainment Marketing, Sin City, From Heaven, Sportsmax Television Deliverables

Multiple static and vector formats provided to client for print and/or branding.


05

Title

Date

Brand Identity

2011-2014

Description

Accounting Investment and Research, Brall-In Poker, Infusion Lounge & Kickstart Football Academy Deliverables

Multiple static and vector formats provided to client for print and/or branding.


Title

Date

Promotional Identity

2012-2014

Description

Here are examples of promotional events which I developed a brand identity to be used in the marketing executions: Samsung Super 75 Giveaway, Oster O-SoGood Giveaway, Whirlpool Kitchen Makeover. Deliverables

Promotional yers, posters, danglers, press advertisements, entry forms and prize boxes.


07

Title

Date

Promotional Identity

Summer 2014

Description

ATL Million Dollar Rush is the name of the promotion which ran for the summer of 2014 with three grand prizes of $1,000,000 will be given away to lucky customers. Emphasis was placed on highlighting the prize. Deliverables

Floor decals, door & window perforations, promotional yers, posters, danglers, press advertisements, entry forms and prize boxes.


Title

Date

Audi #goodnightoldluxury

Spring 2014

Description

Testimonials are often seen as a strong selling tool and this was key for this campaign as the persons showcased in these ads were former owners of other high end luxury vehicles whom have fallen in love with Audi Deliverables

Press & social media advertising


09

Title

Date

ATL Automotive Christmas Brochure

Winter 2013

Description

ALT Automotive wanted to spark additional brand awareness and ramp up sales during the festive season with this print medium. Deliverables

Printed brochures and press advertisements, in-store decal.


Title

Date

ATL Racing Post-event advertising

2012-2013

Description

After each meet, the ATL Racing team would post an advertisement highlighting the performance and showing support for their team. Deliverables

Press advertisement


11

Title

Date

Appliance Traders Limited Christmas Tun-Up

Winter 2013

Description

In December of 2013 ATL decided to launch a second installment of their catalogue which would showcase additional products along with 3 new promotions who’s launches also coincided with this campaign. Deliverables

Printed catalogues and press advertisements, in-store decals, danglers, yers & entry forms.


Title

Date

ATL Samsung Spring & Summer Push

Spring 2014

Description

With the 2014 World Cup just around the corner Samsung wanted to partner with ATL to launch their new Soccer Mode enabled televisions and other household appliance. Deliverables

Press and social media advertisements.


13

Title

Date

ATL Automotive Opening Ceremony

04/2013

Description

ATL Automotive had recently invested in the development of the Caribbean’s ďŹ rst Audi Terminal and Volkswagen Modular showroom which boasted all of the relevant brand amenities and signature stylings. Deliverables

Invitations, media kits, print advertising


Title

Date

Various Marketing Publications

2012-2014

Description

Promotional advertising for various sale events such as Back to School, ATL Summer Beat the Heat and Spring Clearance sale to name a few. Deliverables

Multiple promotion materials of varied press sizes for various local publications not limited to press and magazines but also social media breakouts.


15

Title

Date

Various Marketing Publications

2010-2012

Description

While charged with developing marketing and brand creatives at SportsMax Television, I developed marketing creatives for varied events such as The Indian Premier League, the Lime Cup, the 2012 Olympics, English Premier League and the UEFA Champions League to name a few. Deliverables

Multiple promotion materials of varied press sizes for various local publications not limited to press and magazines but also social media breakouts.


Title

Date

IT Synergies

2010

Description

IT Synergies was born out a necessity to providing Professional IT Services and equipment for businesses. Creative development of a brand mark and corporate collateral for the new organization was requested. Deliverables

Multiple static and vector formats provided to client for print and/or branding, business cards,letterhead, envelopes and media disc templates.


17

Title

Date

Deline’s Gift

2012

Description

Deline’s Gift is a non-proďŹ t organization whose mission is to serve, empower and transform communities living in poverty and social inequality in Senegal. I was charged with developing an emotive brand mark which will captivate and resonates as strong as their mission. Deliverables

Multiple static and vector formats provided to client for print and/or branding, business cards,letterhead, envelopes and media disc templates.


Title

Date

JAGUAR #Goodtobebad Breakout

2014

Description

ATL Automotive wanted to raise the state of awareness of the JAGUAR brand and it’s eet of aggressive and amazing vehicles. This campaign was developed and focused around an event to designed to completely shock & awe the participants which were carefully chosen for the private affair. Deliverables

Invitations, web site, social media branding, event branding and additional promotional elements.


19

Title

Date

Jamaica Civil Society Coalition

2011

Description

JCSC was created to actively pursue good governance to foster sustainable human development and a just society. A brand identity and collateral was needed for the launch of this coalition which was developed with the colour of peace as the inspiring force behind it. Deliverables

Multiple static and vector formats provided to client for print and/or branding, business cards, letterhead, envelopes templates and a web site.


Title

Date

I&I Thompson Party Palace

2011

Description

Brand identity and collateral was developed for the this start-up novelty party supplies and rides rental boutique. Deliverables

Multiple static and vector formats provided to client for print and/or branding, business cards and letterhead templates.


21

Title

Date

Stovall Ballesteros Consulting

2011

Description

SBC was created to provide customers with dynamic, tailored, technical solutions and strategic IT initiatives to meet today’s needs and future challenges within the medical ďŹ eld. I was asked to develop a brand identity, collateral and a web portal for the new company. Deliverables

Multiple static and vector formats provided to client for print and/or branding, business cards, letterhead, envelopes templates and a web site.


Title

Date

SportsMax Television & CEEN TV On-screen

2010-2012

Description

I developed varies on-screen branding elements initially for SportsMax TV . I also spearheaded the launch of a Caribbean diaspora driven channel for the USA, Canada and United Kingdom (CEEN TV) with on-screen graphics for it’s various shows including the nightly news. Deliverables

On-screen branding for varied events and shows.


23

Title

Date

Appliance Traders Limited Vehicle Branding

2014

Description

With 2 new models added to company existing eet a new approach was needed to communicate the company brand and products to the general public and their potential customers. Deliverables

Creative wrap elements for print.


Title

Date

SportsMax Television Web site

2011

Description

Charged with the task of reinventing the television stations presence and relevance on the world wide web I developed the visual theme and logistics of it’s new site and further encoding the template to be populated with breaking sporting news, features and reach of SportsMax Television. Deliverables

Fully functional web presence with roud the clock updates and channel schedule


Deliverables

Thank you for perusing.


Profile for Kevin Williams

The Online Portfolio of Kevin X. Williams  

I'm an avid media lover and developer whom has had the opportunity to work with individuals, organizations & groups locally and internationa...

The Online Portfolio of Kevin X. Williams  

I'm an avid media lover and developer whom has had the opportunity to work with individuals, organizations & groups locally and internationa...

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