Whatsapp for business review by metaforum technologies

Whatsapp for business - Review from Metaforum Technologies Whatsapp for business - Review from Metaforum Technologies Facebook recently launched much awaited Whatsapp for business app. This app was much expected by businesses across countries. After having launched this app in select countries some tie ago, Facebook recently launched it in India. Since Whatsapp being the most used IM app in India, many businesses are using it directly or indirectly for business purposes. We have also launched this as a module in our Digital Marketing training in Chennai course. In this article, we are going to write about review for Whatsapp for business.

1. Installation and authorization of this app are same as regular Whatsapp installation. Authorization is carried out by OTP and app size is also reasonable 20mb.

2. Common features of regular Whatsapp like status and its privacy, adding contact before sending etc is same for WhatsApp for the business app too.

3. New features are additional business setting and that includes messaging tools like away message ( you can auto send away messages at scheduled time and date for new subscribers and returning subscribers after 14 days), greetings message (after new subscriber), quick reply message (can use for end of the sale/ funnel message) etc..

4. There are new statistics tools which help marketers to find how many messages sent, how many delivered, read count etc..

5. Not yet available, but expecting feature in near feature includes message scheduling, sending a message without adding in contact list.

Whatsapp for business tool works in same way as regular WhatsApp most of the time. How you are going to use it innovatively will determine your campaign success. For ex: In our SEO company in Chennai page, we use Whatsapp api for instant verification saving a lot of money on generating OTP through SMS.