Die66_17_Ausstellerbroschuere_E

Connecting Global Competence

16 THEME

LEADING TRADE FAIR SINCE

2005

AREAS

GERMANY’S LARGEST 50plus SHOW!

500 LECTURES,

WORKSHOPS AND SHOWS

48,500 VISITORS

EXHIBITORINFORMATION May 19–21, 2017 | Messe München www.die-66.de/exhibitors

IN 2016

“THE 66”

KNOWLEDGE

HOME

FINANCES & INSURANCE COMMUNICATION & NEW MEDIA LEGAL & SOCIAL ISSUES EDUCATION & EXPERTISE

REAL ESTATE LIVING ASSISTED LIVING & CARE

WELL-BEING

LIFESTYLE

SPORT & FITNESS HEALTH WELLNESS & BEAUTY WELL-BEING AIDS

LEISURE TIME & HOBBIES FASHION & ACCESSORIES TOURISM & TRAVEL MOBILITY ART & CULTURE

02 | CONTENTS

FOREWORD

Some 500 lectures, workshops, panel discussions, shows, programs and plenty of prominent per­sonalities make “The 66” what it is: a unique, established trade fair for the attractive 50plus target group.

For you as an exhibitor, that not only means un­ imagined possibilities for innovative marketing and efficient sales, but also for trusting personal contact with visitors.

Find out what drives, moves and enthralls them— and address it directly.

DEAR EXHIBITORS, “The 66” has been a leading exhibition for the “best ager” market in the entire German-speaking region for more than 12 years—something that we are rightly proud of.

Unlike in previous years, the 2017 exhibition is being held at the Messe München trade-fair center. That is because Messe München GmbH has been the proud owner of “The 66” since April 2016. For you, that means outstanding connections, added conve­ nience and more potential for you and your visitors.

It features a proven three-pillar concept—an exhibition, We look forward to seeing you and wish you the information and shows and events—that allows our utmost success! more than 48,000 visitors to find everything that they Sincerely yours, need to make these the best years of their lives.

Several stages and special show areas as well as seven lecture rooms are available in both exhibition Ursula Friedsam halls so that exhibitors can showcase their expertise. Exhibition Director “The 66” and Team FOREWORD | 03

“THE 66” ENTHRALLS— WITH THE EXHIBITION, INFORMATION AND SHOWS AND EVENTS

The success concept of the trade fair “The 66” is simple: Enthrall visitors and exhibitors. Thanks to its three pillars—the exhibition, information and shows and events—it gives exhibitors the perfect platform for approaching visitors in an uncomplicated manner and making convincing presentations.

EXHIBITION: 4 SECTORS, 16 THEMES, 22,000 m² • Consistently oriented to the target group’s needs • Clear-cut breakdown into areas of interest ensures quick orientation • Variety of topics covering all aspects of the 50plus generation’s lives • Continuous stream of new offers tailored to the target group YOUR ADVANTAGE: A sophisticated atmosphere that allows you to address specific groups of potential customers.

KNOWLEDGE Everything for added expertise in everyday life

HOME Everything related to one’s own four walls

Finances & Insurance

Education & Expertise

Real Estate

Communication & New media

Legal & Social issues

Assisted living & Nursing

WELL-BEING Everything related to health and fitness

Living

LIFESTYLE Everything for an active, independent life

Sport & Fitness

Health

Leisure time & Hobbies

Fashion & Accessories

Wellness & Beauty

Well-being aids

Tourism & Travel

Mobility

NEW Art & Culture

04 | EXHIBITION CONCEPT

INFORMATION—EXPERT KNOWLEDGE PRESENTED IN A RELAXED MANNER • First-hand information from experts, prominent personalities and VIPs • More than 500 lectures, workshops and panel discussions • More than 48,000 visitors • More than 30,000 program participants NEW

Our 7 lecture rooms are now integrated into the halls.

YOUR ADVANTAGE: Even more customer proximity. Apply to participate in the program free of charge and showcase your company as a competent partner.

We are more enthusiastic about ’The 66’ with each year.

It is the perfect opportunity for us to meet end consumers.

That gives us valuable information that we can apply to our products and services.”

Christine Dietl, Marketing, IVS GmbH/Doro EXHIBITION CONCEPT | 05

SHOWS & EVENTS— NOTHING BUT HIGH SPIRITS • Diverse and colorful supporting program with prominent guests, shows and hands-on activities • Main stage with seating for 600 people • Dance and music stage • Sports stage • Creative Lounge, Beauty Lounge, Wii console games YOUR ADVANTAGE: A relaxed atmosphere for presenting your products and services.

NEW The fair has its own runway NEW Two bicycle courses in the halls NEW Reading and listening lounge with informative, entertaining offers

This was our first time at ’The 66’ in Munich and the exhibition was a complete success for us! Attendance was very good and the visitors attending the exhibition were polite and interested.”

06 | EXHIBITION CONCEPT

Kathrin Meyer, Management, Post-Brauerei Nesselwang

“THE 66” IS MOVING— YOUR GATEWAY TO THE 50PLUS MARKET

“BEST AGERS”—THAT IS YOUR TARGET GROUP

30 mn.

400,000 70% 720 bn.

(Sources: Statistisches Bundesamt; Statista)

“best-agers” in Germany

“best-agers” in Munich alone

of “best agers” are active and open to trends

EUR purchasing power (2015)

FAIR’S DEVELOPMENT 2005:

2006:

2007:

2008:

2009:

110 220 330 350 370 10,000 17,000 23,000 32,000 35,000

EXHIBITORS VISITORS 2010:

2011:

2012:

2013:

2014:

2015:

2016:

370 370 450 450 450 475 475 38,000 42,000 44,000 45,000 47,000 47,000 48,500 FACTS AND FIGURES | 07

“THE 66” CONVINCES— WITH PROFESSIONAL MARKETING SERVICES FOR YOU

WE PUT YOU IN THE RIGHT LIGHT • 36-page exhibition magazine with a circulation of 450,000 copies • A credible medium for your editorial • Informative coverage of your company and your products • Targeted distribution of the magazine to “best ager” households five weeks before the beginning of the fair

WE TAKE YOU DIRECTLY TO YOUR TARGET GROUP • Run ads or have your logo appear in our exhibition catalog for optimum advertising effect.

• Circulation: 15,000 copies • Free distribution at the fair and online YOUR ADVANTAGE: Our partner JL Medien has attractive media packages available and would be pleased to advise you.

YOUR ADVANTAGE: You reach a large number WE GIVE YOU RANGE of potential visitors in your exact target group.

• Run your ad in our visitor flyer.

• Circulation: 130,000 copies Sample image • Distributed to a large number of valuable partners YOUR ADVANTAGE: You reach an even larger number of potential visitors.

Sample images MITEINANDER

Connecting Global Competence

2016 exhibition magazine

MITEINANDER

SPASS HABEN

LEBENS

FREUDE

SPASS HABEN

LEBENS

FREUDE PUR

PUR

AUSSERGEWÖHNLICHES

ERLEBEN

GENUSS

FÜR ALLE SINNE

BESUCHERBROSCHÜ RE 19. – 21. Mai 2017

AUSSERGEWÖHNLICHES

ERLEBEN

GENUSS FÜR ALLE SINNE

MESSE KATALOG Ausstellerverzeichnis und Programm 2017 19. – 21. Mai 2017 l Messe München www.die-66.de

Messe München Eingang Ost, Hallen A5/A6

www.die-66.de

die66_besucherbrosch_titel_dinlang_D.indd 2

18.07.16 14:26

2017 visitor flyer

2017 exhibition catalog

TIP

All details and prices are available in our Marketing Services brochure at www.die-66.de/exhibitors

08 | MARKETING SERVICES & PARTNERS

This was our first time exhibiting at ’The 66’, and we’re thrilled.

From the first minute to the last, we had interested visitors and guests at our stand with whom we discussed our issues and objectives.”

Brigitte Golchert, Marketing, Deutsche Stiftung Denkmalschutz

WE MAKE YOU KNOWN • Take advantage of our network of reputable media partners in print, radio and TV. • Long-standing cooperation with Süddeutsche Zeitung, Abendzeitung, Klassik Radio, München TV, etc.

• If you have any questions or recommendations, please feel free to contact our marketing team at any time.

YOUR ADVANTAGE: You effectively showcase your company or product in a coherent framework.

TIP

WE ENSURE THAT YOU MAKE A BIG IMPACT • Present your company on advertising space such as mega posters and banners throughout the trade-fair center.

• Address the fair’s visitors effectively.

• The experts on our Media Sales team would be pleased to support and advise you.

YOUR ADVANTAGE: This is a very effective way to directly communicate your products and services at the fair.

Be sure to also order our free voucher/online-voucher that you can distribute to your guests!

OUR HIGHLIGHT: BE A PREMIUM PARTNER FOR A LECTURE ROOM! Sponsor one of only seven lecture rooms and enjoy unique advantages: • You reach up to 7,000 visitors per lecture room.

• Secure your company attractive advertising space and media services.

• Save 35% compared to booking separately.

• If you have questions about our sponsoring package, we would be pleased to advise you.

YOUR ADVANTAGE: Exclusive premium presentation of your company at the fair.

MARKETING SERVICES & PARTNERS | 09

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Münc

Gütergleisanschluss

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P1

Nord

20

21

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Servicebetriebe Nord

19

Spedition/Zoll

Ausstellungsfreigelände Nord

Pau 18a l Hen 17a ri 16a Spa 17 ak - S 15a P3 Nord P4 tra Wertstoff- 16 ße sortierhalle 15 TAXI

14a

13a

14 est P5 P6 C1 andC2 dw 16 theme areas Thanks to theorfair’s diverse C3 “THEC4 66” AT THE TRADE-FAIR CENTER N

program of shows and presentations, there are Tower Am Messesee plenty of ways to exhibit at “The 66.”

B1

B2

B3

B4

B5

A1

A2

10 | HALL DIAGRAM

B6

East

A t r i u m

A3

Our stand-building packages are not only attractively priced, they also make3 preparing for 1 2 4 W i l l y - B r a n d t the fair easier. You get everything from a single U2 source.

We would be pleased to advise you.

Messestadt West Willy-Brandt Platz

P8

TAXI

ee

ses

Messehaus

13

de

Olof-Palme-Straße

B0

Whether you present your company at a large image stand, at a compact row stand or as a t r i u m co-exhibitor, aWest runway partner or anA exclusive conference-room sponsor: It’s up to you!

TAXI

P7

A5

A4

5

A l l e e

6

A6

7

12b

A m M e s s ef r e i ge län

ICM

Am Mes

stelle

“THE 66” OPENS UP OPPORTUNITIES— A94 REGISTER NOW!

Service Companies East

Am Messeturm

Park & Ride

8

U2 Messestadt Ost

P9

When it comes to events for the end consumer, ’The 66’ has been one of our highlights for years. The wonderful team that always provides us optimum support and the many different ways there are to showcase our company make sure of that.”

Yasmin Akbal, Agentur Edelmann for Voltaren/Novartis

PARTICIPATION FEES IN 2017 Stand-space only—net price per m²

Row stand: EUR 124

Corner stand: EUR 132

End stand: EUR 139

Island stand: EUR 142

Additional fees Mandatory communication fee............................................................................................................................................................................................ EUR 259 Fixed waste-disposal fee .............................................................................................................................................................................................. EUR 1.50/m² AUMA charge ................................................................................................................................................................................................................EUR 0.60/m² Advance payment for services ...........................................................................................................................................................................................EUR 7/m² Fee to register co-exhibitors .................................................................................................................................................................................................. EUR 259

ALL-INCLUSIVE STAND PACKAGES Includes fee for stand space—net price per m² Starting at....................................................... EUR 195 Prices include stand space and electricity. VAT, communications fee and AUMA charge are extra. No advance payment for services.

“Non-profit” stand package (flat rate)........EUR 490 (All prices subject to VAT)

“Business” corner stand

TIP

Place your orders “all at once” and without red tape by registering directly online.

Additional information: www.die-66.de/exhibitors PRICES | 11

WE WOULD BE PLEASED TO HELP— AND LOOK FORWARD TO SEEING YOU!

SALES Nicola Schackmann +49 89 949-20663 Nicola.Schackmann-Extern@ messe-muenchen.de Sabine Ostermann +49 89 949-20664 Sabine.Ostermann-Extern@ messe-muenchen.de EVENTS COORDINATOR Nicole Gerbl +49 89 949-20661 Nicole.Gerbl@messe-muenchen.de

EXHIBITION MANAGEMENT Ursula Friedsam Exhibition Director +49 89 949-20662 projektleitung@die-66.de Daniela Bohrer-Glas Exhibition Assistant +49 89 949-20662 Daniela.Bohrer-Glas@messe-muenchen.de

STAND PACKAGES AND CUSTOMIZED STAND DESIGNS MEPLAN GmbH Petra Braun +49 89 949-24987 braun@meplan.de EXHIBITION ENTRIES AND ADS Magazine, catalog, online jl.medien e.K. Anja Hofer +49 89 666166-38 info@die-66-media.de www.die-66-media.de ADVERTISING SPACE AT THE TRADE-FAIR CENTER Beate Rader +49 89 949-20595 mediasales.die66@messe-muenchen.de “THE 66”—GERMANY’S LARGEST 50Plus EXHIBITION! Messe München Trade Fair Center, East Entrance Halls A5/A6 81823 München, Germany +49 89 949-11568 info@die-66.de | www.die-66.de/exhibitors