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autoMation oppoRtunities guide

autoMation: a coMpetitive edge

Take advantage of the innovation potential.

asseMBLY and handLing technoLogY Machine vision RoBotics positioning sYsteMs dRive technoLogY sensoR technoLogY contRoL sYsteMs technoLogY safetY technoLogY suppLY technoLogY


Table of contents






Automation map


Automotive and automotive supply industry


Construction industry


Chemical industry


Electrical and electronics industry


Renewable energies


Food and beverage industry


Wood-processing industry


Information and communications industry


Plastics and rubber industry


Aerospace industry


Metalworking industry


Paper and printing industry


Pharmaceuticals, cosmetics and medicine industry


Packaging industry


Recognize trends and opportunities. Automation as a competitive edge The trend is clear: In the future, higher-quality products will be manufactured more quickly and more affordably. Anyone who wants to hold their own among global competitors in the long term must constantly optimize their production processes. For companies of all sizes, their chances of success depend on one factor: the degree of automation. 2011 IFR study The economic potential associated with robotics and automation is far from being exhausted, a fact also confirmed by the latest study conducted by the Statistical Department of the International Federation of Robotics (IFR). We have collected and evaluated the most important findings from this study and compiled them for you in this exclusive brochure free of charge.

Key results of the study Many branches of industry are not yet automated as extensively as possible. Automation is one of the most important strategic factors, and it determines future economic success around the world. Understand developments—Put potential to use Take advantage of this timing and give your company a lasting international competitive edge now. The solutions for doing so can be found at AUTOMATICA in Munich—the leading platform for optimizing your production processes—from May 22–25, 2012.

Pass it on! Are your colleagues and partners not yet familiar with the Automation Opportunities Guide and the potential that it has to offer? Recommend it to them.



Invest in the future. Automation and mechatronics are an opportunity Regardless of your branch of industry: Automation technology is associated with enormous future opportunities in all manufacturing sectors. And that does not only apply to large, globally active corporations. Small and medium-sized enterprises can also take advantage of the opportuninity to secure existing markets and conquer new markets around the world.

Secure your technological edge: at AUTOMATICA 2012 The leading European trade fair depicts the entire range of products and services on the world market for the entire value chain in all branches of industry: complete systems, robots, systems and components at work. It showcases marketable world premieres that you can examine, touch, analyze and compare. That makes the innovation platform a genuine mandatory event for investment decision-makers, production managers, technical directors, planners, designers and developers.

The entire range of automation Find what you are looking for quickly. At AUTOMATICA, all solutions are clearly organized according to the industry’s various application sectors. Assembly and handling technology Control technology Robotics Safety technology Machine vision Supply technology

Positioning systems Software Drive technology Services and service providers Sensor technology Research and technology

A detailed list of all exhibition sectors is available at the AUTOMATICA website.


the Leading tRade faiR foR pRoduct innovations and soLutions.


autoMation Map

autoMation and MechatRonics aRound the WoRLd.

North America Canada 50–100 USA 100–200 Mexico < 20

South America Brazil < 20 Argentina < 20 Europa I

Pass it on! Are your colleagues and partners not yet familiar with the Automation Opportunities Guide and the potential that it has to offer? Recommend it to them. recommend_opportunities


Finland 100–200 Sweden 100–200 Denmark 100–200 Great Britain 50–100 Benelux 100–200 Germany 200–400 Austria 100–200 Switzerland 50–100 France 100–200 Italy 100–200 Spain 100–200 Portugal 20–50 Greece < 20 Turkey < 20

Estimated number of industry robots in use in the manufacturing industry per 10,000 employees 200–400 100–200 50–100

20–50 < 20 Unavailable

Asia Uzbekistan < 20 Korea 200–400 Japan 200–400 China < 20 Iran < 20 India < 20 Thailand < 20 Malaysia 20–50 Indonesia < 20 Other Australia 50–100 South Africa < 20

Europa II Russia < 20 Poland < 20 Ukraine < 20 Czech. Rep. 20–50 Slovakia < 20 Hungary < 20 Romania < 20 Slovenia 50–100 Croatia < 20 Serbia < 20


autoMotive and autoMotive suppLY industRY

What Moves the autoMotive industRY. Key figures

Investments in R&D and production 2010 (€ billions) World Germany Employees 2010 (millions) World Europe Germany

Technical trends Improved traffic safety: Intelligent motor-vehicle technology Optimized sensor technology Passenger protection systems Hybrid engines and electrical motors Traffic efficiency (traffic guidance systems) Use of lighter-weight components Reduced fuel consumption Use of “green materials” in vehicle interiors



23 16 12



2,000 550 317

Eu ro

er th 23


Sales 2010 (€ billions) World Europe Germany

Motor-vehicle production 2010 in %


Change 2010 from 2009 77.9 + 2.9 19.9 + 2.9 12.1 + 3.4 9.6 + 1.7 18.3 + 4.5 18 + 5.4


Motor-vehicle production (millions of units) World Europe NAFTA Japan China Other



85 20

9 2.6 0.714

Economic trends Safety and the environment: Vehicles that ensure optimum driving safety and environmental protection at an attractive price have the best market opportunities. Automotive supply industry: Restructuring to reorganize relationships to carmakers. Developing new business models to adapt to changing market conditions. Consolidating the industry will strengthen remaining countries.

Estimated number of industrial robots in use per 10,000 employees 400â&#x20AC;&#x201C;700

Growth markets for sales/production ASEAN Market potential ranges from small and premium brands to light-duty commercial vehicles. High import duties for vehicles from outside Asia are forcing foreign manufacturers to use local production facilities. China China is now the largest auto market in the world:  Economic-recovery programs to expand infrastructure.  Growing demand for consumer goods.  Governmental subsidies to develop alternative drive systems.  Foreign carmakers need to collaborate with German companies to develop new models. Eastern Europe Large number of older vehicles, inflation slowing sales of new vehicles. High export rates are securing production figures. Only Czech Republic and Slovenia have been able to increase demand.

Russia Foreign vehicles have a great deal of potential. Government incentives only apply to cars made in Russia. Program extended until 2012. 30% duty on imports since 2009. Foreign car manufacturers need to establish a production capacity of at least 300,000 units in their new plants. The government requires them to install Russian engines or transmissions in at least 30% of their vehicles. Production doubled to 1.2 million units in 2010. Double-digit growth expected for 2011. India Production increased by 30% in 2010. High import duties of 100% and more are supposed to encourage foreign car manufacturers to invest in India. Capacities must be increased to introduce new models and ensure good capacity utilization.

Opportunities in traditional markets USA Trend toward environmentally friendly, fuel-efficient models with hybrid, electric and diesel drives. Foreign manufacturers have an advantage due to technological edge. New models are stimulating demand. Western Europe Technical equipment expected to meet high standards. Environmentally friendly and affordable compact cars. Alternative drive systems. Growing demand for diesel engines. Government subsidies for electric drives. Declining sales in debt-ridden member states.

Japan The earthquake and the tsunami in March 2011 have led to a record slump among carmakers. The main reasons are the shortage of parts and an unstable electrical supply. A recovery is not expected before the end of 2011. The strong yen interferes with exports. Japanese manufacturers are preparing for the future by continuing to develop alternative drive systems and they are reducing their investments for large vehicles. High innovative strength, good infrastructure and technological edge.

9 Source: VDA, OICA, Germany Trade & Invest, IHK

constRuction industRY

the constRuction industRY’s potentiaL. Key figures

Construction industry growth 2008–2013



0 in %





North America

Eastern Europe

South America

Middle East/ Africa

-0.5 Western Europe

Sales 2010 (€ trillion) Europe USA China Japan India

Technical trends Minimize emissions. Energy efficiency. Make older buildings more energy efficient.


4.9 Asia

7.1 2.3 Asia w/o Japan


1.2 0.6 0.7 0.6 0.2

Economic trends In times of crisis, the construction industry is interested in finding more public construction projects. Public-private partnerships. Sustainability, optimizing structures over their entire lifecycles, fair cooperation and increased quality competition. Increased productivity and quality along entire value chain.

Estimated number of industrial robots in use per 10,000 employees < 50

Growth markets for sales/production Asia-Pacific Average growth will be higher than elsewhere in the world. China Largest growth market. Lack of affordable housing. Government subsidizes the construction of affordable apartments. E xpansion of infrastructure in cities and rural areas. Ongoing expansion of road and motorway network. Construction of new airports and expansion of existing ones. Several projects in railway construction and expansion of railway network (high-speed routes); Investment volume: 5 billion euros. Preference for Chinese companies when awarding contracts. Russia Financing bottlenecks when realizing private construction projects. Government investments in ongoing expansion of the infrastructure. Demand for construction machinery exploded in mid-2010.

India Immense potential. The government is investing US$ 100 billion to expand the road network between 2007 and 2012. Increased new construction/expansion of airports between now and 2015. E xpansion of energy-supply infrastructure. Lack of affordable housing. Poor neighborhoods in large urban centers are being transformed into residential and business areas with schools, hospitals and their own energy supplies. Eastern Europe The greatest challenge: to improve transportation and the environment, and to find a solution for effective energy consumption. Forecasts for all countries negative to moderate. Poland will benefit from investments for the 2012 European Soccer Championship. Middle East Long-term infrastructure investment plans in the region are worth US$ 2 trillion.

Opportunities in traditional markets USA Largest national market worth about US$ 1.1 trillion. First signs of real-estate prices stabilizing. Large investments in the infrastructure will fail to materialize due to the high national debt. Private demand remains moderate. Western Europe In the long term, housing construction in the EU is primarily driven by demographics and income. Prices drive the industry in the short term. Renovation appears to be faring better than new construction. Slight growth except in debt-ridden euro-zone member states.

Japan Despite the general slump in private housing and commercial construction, urban-renewal programs are still creating a certain dynamic. Within this framework, entire neighborhoods are getting facelifts due to the construction of integrated commercial and residential complexes. Activity is primarily taking place in large urban centers. Rebuild the buildings and infrastructures destroyed by the tsunami.

11 Sources: EUROCONSTRUCT, EIC, VDMA Construction Equipment and Building Material Machines, German Invest

cheMicaL industRY

WheRe the cheMicaL industRY is headed. Key figures 2009

Sales 2009 and 2010 (â&#x201A;Ź billions)





0 Netherlands

Great Britain



Rep. Korea





Sales (â&#x201A;Ź billions) World Asia Europe America Others

2009 2,551 1,093 730 683 45

Technical trends

2010 3,140 1,413 851 820 56

Economic trends

Cleaner and safer technologies Waste-recycling processes New products to safeguard the environment: Biotechnology processes Catalysts, membranes Desulphurization plants, etc. Carbon fiber-reinforced plastics CFRP

Please note our other industry profiles for the following sectors: Pharmaceuticals, cosmetics and medicine industry Plastics and rubber industry


Increased energy efficiency



Estimated number of industrial robots in use per 10,000 employees 100â&#x20AC;&#x201C;200

Growth markets for sales /production China Largest growth market. Above-average growth of pesticides and fertilizers. Several large-scale projects planned between now and 2013 (petrochemical, chemicals, pharmaceuticals). High demand in construction and household sectors. E xpansion of the countryâ&#x20AC;&#x2122;s production facilities to become less dependant on imports. Russia  Large-scale projects worth billions are planned in the petrochemicals and fertilizer sectors.  Domestic plants in considerable need of modernization.  Upswing in household chemical, fertilizer and pharmaceutical products.

India  Investments to expand production facilities for chemical products worth US$ 100 billion are planned between now and 2015.  Per capita consumption of chemical products is about 10% of the worldwide averageâ&#x20AC;&#x201D;great market potential.  Further expansion of production infrastructure.  Growth opportunities for man-made fibers are good.  Main customers include the construction, motor-vehicle and consumer-goods industries.

Opportunities in traditional markets (USA, Western Europe, Japan) Key growth segments are: specialty chemicals and innovative chemical products. Investments are limited to necessary renovation and modernization.

Restructuring and consolidation of the industry. After a decline caused by the economic crisis, sales are growing again.

13 Sources: German Invest, cefic, VCI

eLectRicaL and eLectRonics industRY

oppoRtunities in eLectRicaL engineeRing and eLectRonics. Key figures Other market share 2010 (in %) Other

4 22


2,802 604 109 618 433 1,475 875 239

pe ro Eu

Market volume 2010 (â&#x201A;Ź billion) World Europe of which, Germany Americas of which, USA Asia of which, China of which, Japan







Technical trends Improved energy efficiency Ongoing development of LED technology 3D and OLED technology Innovations in semiconductor sector Expansion of vehicle electronics Trend toward multifunctional devices in communications Intelligent building services Hybrid TV (Internet television) LCD television, 3D television, touch-screen television, expand digital transmission for HDTV Blu-Ray Gaming consoles with multiple functions Faster data transmission Organic and printed electronics Electrical drives for vehicles


Economic trends Consumer and standard goods as well as mass products are predominantly produced in emerging countries where there is also strong demand for these products. In industrialized countries, on the other hand, the market is already saturated. Capital-intense investment goods, on the other hand, require skilled employees who have special know-how. They are primarily produced in western industrialized countries. Energy-efficient products make it possible to save energy in industry, private households and public buildings, which cuts costs. They create additional demand.

Estimated number of industrial robots in use per 10,000 employees 100â&#x20AC;&#x201C;200

Growth markets for sales /production China Investments in the infrastructure (development of energy supply, electrical power and communication grid). Pent-up demand for consumer goods. Largest sales market since 2006. Controls a large share of its own production. 10% growth expected in 2011.

India Investments in the infrastructure to expand energy supply, electrical and communications networks. Pent-up demand for consumer goods. Market volume relatively low. Double-digit growth expected for 2011.

Eastern Europe /Russia Investments in the infrastructure (to expand energy supply, electrical and communications networks). Pent-up demand for consumer goods. 12% growth expected for Eastern Europe in 2011. Following 15% growth in 2010, Russiaâ&#x20AC;&#x2122;s growth rate in 2011 is expected to be 16%.

Opportunities in traditional markets USA Shrinking sales market. Important production location for intermediate and investment goods. Modernization of electrical network planned. Increased consumer demand for energy-saving products. 8% growth expected for 2011.

Japan Considerable innovative strength. Know-how when it comes to high-quality technology. Government stimulus plan promotes energy technology. Sales in 2011 will decline due to the earthquake and the tsunami.

Western Europe Diversification of products and markets spreads the risk. Large market share for investment goods. Automation is the largest sales segment. Energy efficiency and clean energy are key themes. EU norms control the energy consumption of household appliances, consumer electronics and lighting. 6% growth expected for 2011.

15 Sources: ZVEI, Deutsche Bank Research, Germany Trade & Invest

ReneWaBLe eneRgY

WhY ReneWaBLe eneRgY has eXceLLent pRospects. Key figures Solar thermal energy 2009 (GWth)

Accumulated installed capacity

Photovoltaics 2010 (GW)





172.4 101.5 0.9 China

Employees worldwide 2009 Solar thermal energy Photovoltaics






24 Other

39.5 World

270,000 300,000

Technical trends Lower manufacturing costs Shorter production process Increased efficiency of solar cells Thin-film modules Solar thermal energy being used to cool buildings and industrial applications Ability to store and transport energy Building-integrated photovoltaics




Economic trends Photovoltaics is considered a job generator, although it depends on political decisions. Large investments in production capacities lead to lower electricity prices. Improved efficiency of solar modules indicate positive growth and lower purchase prices, and lower operating costs of the plants are luring investors. However, raw-material bottlenecks are expected. Skilled trades and suppliers are also profiting from this development. Japan, USA and China will be the growth markets in the next few years.

Estimated number of industrial robots in use per 10,000 employees 50–100

Growth markets for sales /production Solar plants can generate warm /cool water and energy in a cost-effective manner, even in structurally weak regions. That makes this technology appealing, even for remote communities in emerging countries. China Largest producer of solar cells (more than 50% share of world market in 2010). Sizeable increase in production capacity. Very few new solar plants being installed. Government’s “Golden Sun” economic-stimulus program promotes renewable energy. Share of renewable energy sources used to generate electricity was supposed to increase to 10% by 2010. World leader in installed solar thermal energy capacity: 101.5 GWth in 2011.

Russia Plans to increase share of renewable energy in energy balance. Russia still lacks the basic measures. Due to geographic location, solar energy is interesting only to an extent. India Investments in renewable energy are necessary to reach the objectives of the Kyoto agreement. Indian government’s “Solar Mission” calls for an increase in capacities worth US$ 19 billion between now and 2020. Energy generation considered a growth industry. Lower customs duties on imported solar plants.

Opportunities in traditional markets Americas Ontario’s (Canada) system for feed-in remuneration is similar to Germany’s. US is promoting expansion and research in this sector with funds from the economic stimulus program. Pioneer in solar-thermal power plants. Industry has great deal of potential. Individual states have different subsidy programs. 60% of all photovoltaic installations in the US are in California. Japan Renewable energy promoted by government economic stimulus program. Chances of growth in photovoltaic industry are good. Feed-in remuneration scheme since November 2009. The nuclear disaster in Fukushima and the resulting lack of electrical power will be a good reason to favor alternative energy sources.

Western Europe EU and national projects to promote renewable energy. Feed-in remuneration and high acceptance in the population are generating enormous demand in Germany. European PV manufacturers are losing market share to China and Taiwan. Manufacturers’ profits collapse due to module price fluctuations. Lower production costs are essential to stay competitive. Great deal of potential for installations in Southern Europe. Spain has solar-thermal power plants.

17 Sources: EPIA, VDMA, SHC; Greenpeace, PHOTON, JRC

food and BeveRage industRY

hoW the food and BeveRage industRY is changing. Key figures 2011

Trade volume of packaged food 2011â&#x20AC;&#x201D;2016 (US$ billion)

2016 (forecast)




0 Western Europe


North America

Latin America

Eastern Europe

Middle East/ Africa



Trade volume of beverages 2011â&#x20AC;&#x201D;2015 (US$ billion)

2015 (forecast)




0 Asia

North America

Western Europe

Technical trends Growing variety of products Shorter time-to-market Flexible production Shorter series production with more changeovers Highest hygiene requirements Increasing quality requirements Optimum use of raw materials due to improved production processes


Latin America

Eastern Europe

Middle East/ Africa


Economic trends Healthy food Organic products Ready-made meals and frozen food for fast preparation Growing world population causing raw-material prices to increase

Estimated number of industrial robots in use per 10,000 employees < 50

Growth markets for sales /production China Consumers are becoming more discriminating and demanding higher quality and improved hygiene. Share of industrially produced food will see above-average growth in next few years. Food sales increased by 30% in 2010. Modernization and construction of new processing plants. Government encouraging industry to consolidate. Growing demand for alcoholic beverages and juices. Russia Growing demand for: Luxury foods Frozen foods Fruits and vegetables Demand for top-quality food is increasing. Modernization and construction of new plants.

India World’s second largest producer of food— but processing lags far behind. US$ 23 billion of investments in food processing planned during the next three years. Compliance with international standards is growing in importance in food processing. Government supports development of industrial food processing; 30 mega food parks with incentives for investors are planned. Changing household and lifestyle habits are causing demand for processed foods to increase. Enormous increase in demand for bottled beverages.

Opportunities in traditional markets Americas Continued growth due to ongoing growth of the population and higher per-capita spending. Trend toward higher-quality food. Growing demand for delicacies and organic food. Growing demand for convenience foods that involve little or no effort to prepare. “Heat and eat” products for those on the go. Individual portions. Ethnic foods. Strong growth expected on beverage market in the coming years. “Baby boomer” generation has high purchasing power. Trend toward higher-quality beverages.

Western Europe Strongest market, relatively saturated. High-quality, healthy foods. Increasing demand for mineral water. Japan Trend toward health and functional foods. Safer domestically produced foods increasingly preferred due to various recent food scandals involving foreign manufacturers. Market for low-price brands is expanding. Demand for liquid food for older people and those in need of care is increasing. Local manufacturers are merging due to structural and economic problems. Greater health awareness is leading to higher sales of mineral water.

19 Sources: VDMA Food processing and packaging machinery, Germany Trade & Invest, Euromonitor International

Wood-pRocessing industRY

What diRection is the WoodpRocessing industRY headed. Key figures

Ot he r

Ch a in

2 23



AmOth er er ic a



r As







58 48 23 19 11


pe ro Eu



Furniture production 2010 280 1.6 65 102 107 5

It a

Furniture industry production 2010 (€ billion) World Africa Americas Asia Europe Oceania TOP 5: PR China USA Italy Germany Japan


Wood-based panel production 2010 (millions of m³) World 256 Africa 2 Americas 56 Asia 126 Europe 70 Oceania 3

Sawmill industry production 2010 (millions of m³) World 382 Africa 8 Americas 138 Asia 88 Europe 138 Oceania 8

TOP 5: PR China USA Germany Russia Canada

TOP 5: USA Canada PR China Russia Brazil

94 33 13 10 9

58 38 32 28 25

Estimated number of industrial robots in use per 10,000 employees < 50

Growth markets for sales /production China OEM manufacturing for American and European furniture companies Growing labor costs are forcing companies to automate more. Companies developing their own brands, designs. Environmentally friendly production processes Consolidation of wood-based panel industry (fewer but larger companies) High growth in residential construction guarantees orders for wood industry. One-fifth of China is forest. Sustainable forest management is in its infancy.

Russia Due to large unused forest reserves, it is the largest future market for the wood industry. Poor infrastructure impedes forest management. Extensive wood industry exists, but machinery is outdated. India Poor conditions for production facilities: Limited wood resources Poor infrastructure Still has a great deal of potential for selling wood products and furniture due to the growing young population and the improving standard of living. High import rates for wood Development of forest management

Opportunities in traditional markets USA Important single market Investment backlog preventing urgently needed production optimization.

Technical trends Resource efficiency: Optimized yield Reduced energy consumption Lightweight design Standard machines becoming more flexible.

Western Europe Largest regional market for furniture manufacturing Automation potential not yet exhausted. Strong euro having a negative impact on exports. Sustainable forest management

Economic trends New composites, combinations of different materials Industrialized and standardized wood construction Lot size 1â&#x20AC;&#x201D;individual, customized production Highly automated systems and facilities for mass production

21 Source: VDMA Woodworking Machinery, Innomis

infoRMation and coMMunications industRY

Whatâ&#x20AC;&#x2122;s neW in infoRMation and coMMunications technoLogY. Key figures Sales market 2010 (â&#x201A;Ź billion) World Europe USA Japan China Other

2,523 636 724 234 204 725

Technical trends The industry lives from innovations. Product cycles are very short and R&D expenditures are relatively high. A few examples of sustainable technology are as follows: Green IT Further development of LED technology Innovations in the semiconductor segment Trend toward multi-purpose devices in communication Intelligent traffic guidance systems Image processing 3G and 4G products Mobile apps Cloud computing (IT services via data networks in real time)


Economic trends Industry battling sharp decline in the prices of their products. Shortage of new R&D staff Openness to international cooperation must be increased. Consolidation both in hardware and software sectors High level of automation needed to produce cost effectively. Communications technology profiting from multi-purpose devices.

Estimated number of industrial robots in use per 10,000 employees 100â&#x20AC;&#x201C;200

Growth markets for sales /production China  Mobile telephony represents an opportunity for remote regions without cable.  Investments in infrastructure expansion  Investments of more than EUR 40 billion planned to expand 4G grid.  Double-digit growth in computer and mobile-phone exports.

India  Pent-up demand for ICT products.  Mobile telephony represents an opportunity for remote regions without cable.  Well-trained personnel available.  Population likes spending money on consumer goods.  Double-digit growth expected in 2011.

Russia  After overcoming financial bottlenecks, large investments in ICT products can be expected.  6,000 km of toll highways planned.  PC sales grew by 60% in 2010.  Large investments in high-speed data networks  10 to 15% growth per year expected in the future.

Opportunities in traditional markets USA  Largest market for high-tech products  Considered a growth market.  Population open to new technologies.  Economic stimulus program promotes expansion of broadband network. Western Europe  Third-largest market for high-tech products  Scandinavia is the leading region with regard to innovations and the use of ICT products, after Switzerland and Germany.  Economic stimulus program promotes expansion of broadband network.  Large differences in infrastructure and sales in each country  Sales are expected to grow in 2011 except in countries dealing with the debt crisis.

Japan  Second-largest market for high-tech products  Know-how for high-quality technologies  Investments in broadband expansion, security, green IT, etc. planned.  Growth in cloud computing and smart phones expected.  The IT market is expected to shrink by more than 4% in 2011 due to the impact of the natural disaster in March 2011.

23 Sources: BITKOM, IBM, gtai

pLastics and RuBBeR industRY

neW diRections foR the pLastics and RuBBeR industRY. Key figures Plastics production 2010 in % 265 million tons total

Ch in



Consumption of plastics by applications in Europe Packaging 40 % Construction 20 % Automotive 7% Electrical /electronics 6% Other 27 %

23.5 34.5

>1,600,000 440,000



Employees in plastics Europe Germany




Natural rubber consumption (1,000 tons) 2009 Europe 1,006 Americas 1,278 Asia /Pacific 6,984 Africa 94

2010 1,359 1,684 7,632 101

Synthetic rubber consumption (1,000 tons) 2009 Europe 2,791 Americas 2,368 Asia /Pacific 6,819 Africa 99

2010 4,010 2,812 7,611 113



Worldwide consumption of plastics (millions of tons) 30











2011 (forecast)


Estimated number of industrial robots in use per 10,000 employees 200â&#x20AC;&#x201C;400

Growth markets for sales /production China Largest growth market  Sharp increase in demand in the automotive sector High demand in the construction and household sectors E xpansion of the countryâ&#x20AC;&#x2122;s production facilities to become less dependent on imports. Largest producer of plastics since 2010 Russia The Russian plastics industryâ&#x20AC;&#x2122;s most important consumers are the food and packaging industries, the retail sector and the construction industry. The automotive industry will increase capacities in the long term. Demand is also increasing in the pharma and household-appliance industries.

 till extremely dependent on imports S Domestic plants in definite need of modernization. Per capita consumption of plastics is far below the EU average. India Plastics production is expected to double from 6.4 million to 12 million tons per year between now and 2015. Per-capita consumption will increase from 6 kg to 12 kg in 2012 due to increasing demand for: Household and consumer goods Packaging of food and consumer goods Substituting traditional materials such as wood, metal and glass in agriculture and construction. Technically advanced plastics in the communications, automotive and medical-technology sectors.

Opportunities in traditional markets (USA, Western Europe, Japan)  Packaging in the food industry relatively unaffected by the crisis. Substituting traditional packaging materials with plastics

Technical trends Lightweight design with plastics: motor vehicles, aircraft, busses and trains Use of polymer electronics in diagnostics Improved plastics recycling Plastics from renewable resources and biodegradable plastics Sterile production for medical applications Using nano-scale particles to modify plastics Rapid technology (3D printing)

 rowth in medical technology and pharmaceuticals G More technical plastics in automotive and electronics sectors (lightweight design)

Economic trends Plastics products gaining importance in all application fields. Packaging made of plastic is becoming lighter and more efficient. Increasing oil prices are forcing the use of bio-based plastics.

25 Sources: VDMA Plastic and Rubber Machines, GKV, Plastics Europe, International Rubber Study Group, All India Plastics Manufacturers Association, German Trade & Invest

aeRospace industRY

What dRives the aviation and aeRospace industRY. Key figures Aviation /aerospace sales 2009 (€ billions) Europe North America Other

Employees in aviation /aerospace 2009 Europe North America Other

500,000 724,480 55,040

Technical trends Safety technology has the utmost priority in aviation. Modern navigation Use of lightweight components Improved aerodynamics Lower fuel consumption Development of alternative drive technologies Increased use of unmanned aircraft (UAV’s) in military applications


109.2 167.6 15.2

Economic trends Flight must remain affordable Increased aircraft efficiency: Shorter processing times (check-in, security, luggage transport) Optimized take-offs and landings Optimized manufacturing process Optimized maintenance Optimized utilization of aircraft capacities (lack of flexibility) Long-term increase in the number of passengers and freight volume Increased capacities (larger aircraft, airports) Recyclable aircraft Compliance with noise restrictions Compliance with restrictions on emissions As of 2012, EU emission trading policies will also apply to air traffic. Aviation disproportionately affected by circumstances beyond one’s control (epidemics, volcanic ash, etc.).

Estimated number of industrial robots in use per 10,000 employees < 50

Growth markets for sales /production China Development and production of a jumbo jet by 2020 planned. Maiden flight of C919 jumbo planned for 2014. Already producing its own passenger planes for up to 100 passengers. Fleet to be expanded by some 4,000 aircraft by 2029. New construction and expansion of airports (7 new ones in 2009) Strong increases in passenger volume (+20% in 2009)

India Infrastructure in need of expansion. Plans to increase air-freight capacities Positive growth forecasts for tourism Double-digit increase in air traffic expected.

Russia Need for transport and civilian aircraft Upswing in helicopter production Expansion of aircraft-maintenance services planned. Air-traffic control systems in need of modernization. Russian manufacturer Irkut planning to produce mid-range aircraft by 2016.

Opportunities in traditional markets USA Leader in aviation and aerospace industry Manufacturers expect continued growth. Fleets include wide-body aircraft. National aerospace program

Western Europe Aviation and aerospace projects throughout Europe are merging. Fleets include wide-body aircraft. New construction and expansion of airports

Canada Bombardier to offer a mid-range aircraft by 2013.

27 Sources: ASD, DLR, Boeing, EADS, GTAI

MetaLWoRKing industRY

hoW the MetaL-pRocessing industRY is changing. Key figures Machine-manufacturing sales (â&#x201A;Ź billions) 2010 2011* in % World 1,780 +11 Europe 585 of which, European Union (27) 518 +6 of which, Germany 191 +8 of which, Italy 80 +5 Americas 300 of which, USA 230 +6 Asia 880 of which, China 481 +20 of which, Japan 237 +8 Other 15 *Forecast

Steel consumption (millions of tons) 2010 2011* European Union (27) 147 155 Other Europa 30 33 C.I.S. 48 55 North America 116 126 South America 43 48 Africa 27 21 Middle East 43 50 China 576 643 Other Asia /Oceania 264 271 World 1,294 1,397

2012* 158 35 60 130 52 24 54 681 281 1,473

Machine-manufacturing sales 2010 (â&#x201A;Ź billion) 900 Japan

600 Germany China

300 USA


Technical trends Energy efficiency Steel production: improved energy efficiency and reduced CO2 emissions using oxygen combustion Environmentally friendly processing techniques New energy sources Intelligent machines Recycling Thinner and stronger steel grades for the automotive industry helping to reduce emissions.





Economic trends Government infrastructure projects stimulate portions of the machine-building, fabricated metalproducts and metal-production sectors.

Estimated number of industrial robots in use per 10,000 employees 50 â&#x20AC;&#x201C;100

Growth markets for sales /production China Sales of machines the highest in the world. Highest steel consumption in the world Machine exports higher than machine imports. Booming consumer industries such as automotive, shipbuilding and the construction industry Government trying to consolidate the steel industry. Steel producers are investing despite capacity surpluses.

India Investments in machinery equipment expected to increase again as of 2010, particularly in the automotive sector and due to infrastructure projects. A five-fold increase in annual steel production is expected between now and 2020 due to enormous increases in demand.

Russia Investments mainly in energy and energy efficiency Investments depend on raw-material prices. Plants and machinery in need of modernization. Consumer industries that use metals are all growing.

Opportunities in traditional markets USA T  he restructured automotive industry is investing in machinery and equipment. S  izeable investments in the sector for energy and environmental technology. G  rowing demand for metal products among car manufacturers

Japan The Japanese machine-building industry benefits from investments in the production of new technologies.

Western Europe E  nvironmentally friendly technologies A  utomation and safety technology E  nergy-efficient production techniques G  rowing demand for investment goods

29 Sources: VDMA, World Steel Association, German Trade and Invest

papeR and pRinting industRY

the Latest tRends in the papeR and pRinting industRY. Key figures Printing industry sales 2008 (â&#x201A;Ź billions) Europe Germany

100 18.4

Paper industry sales 2010 (â&#x201A;Ź billions) Europe Germany

81 14.4

Technical trends Production technologies that make efficient use of materials and energy: Recycling of consumable materials Solvent recycling Adhesives with low melting points Machine-vision technology for optical sorting to increase quality of waste paper More used paper and wood from sustainably managed forests Flexible polymer electronics New techniques for customized mass production Hybrid printing 3D printing Digital printing Cardboard pallets that are 100% recyclable Intelligent paper


Paper production 2009 (millions of tons) Asia North America Latin America Europe ROW

157.2 84.5 19.3 101.6 8.2

Economic trends Increase the level of automation: Shorter set-up times Fewer materials Save energy Optimized process control Waste management Variable data printing Print on demand Increased use of pulp products to insulate buildings

Estimated number of industrial robots in use per 10,000 employees < 50

Growth markets for sales /production China C  hina wants to assume a leadership role in the printing industry by 2020. T  he printing industry does not yet have environmentally friendly technology that can be used on a widespread basis. T  ough competition within the industry in China. P  rinting and paper industries want to invest in new and environmentally friendly technologies.

India Most rapidly growing consumption of paper in the world, increasing from 8.9 million tons in 2009 to nearly 14 million tons by 2015/2016. Still using several outdated technologies that are also harmful to the environment.

Opportunities in traditional markets USA In the future, paper factories should evolve into innovative biorefineries that, besides paper, also produce fuels, energy and basic materials for the chemicals and pharmaceuticals industry. N  ew generation of sustainable, flexible-use printing solutions to be able to coordinate the flow of information, energy and material needs and working procedures to changing customer needs, tougher competition and regulation pressure.

Western Europe Environmentally friendly printed materials The use of new technologies such as web-to-print systems is allowing printers to adopt a do-it-yourself mentality on the Internet and make the demand-oriented purchase of printed materials easy and convenient. Growing consolidation of printing companies

31 Sources: Intergraf, drupareport, IPMA, RISI

phaRMaceuticaLs, cosMetics and Medicine industRY

What defines the phaRMa, cosMetics and MedicaL industRies. Key figures Medical-technology sales 2008 (€ billion) World North America Europe Japan Other

220 90 65 25 40

Pharma sales 2010 (€ billion) World North America Europe Japan Other

861 332 174 96 259

Technical trends Miniaturization of medical devices Artificial organs Molecular and genetic-based diagnostics Health-information technology allows for fast processing and transmission of medical data. Telemedicine Digitalization of the health-care system Regenerative medicine Constant development of new products, active ingredients and dosage forms Biotechnology and genetic engineering— still in their infancy—have a promising future.


Pharma investments in R&D 2008 (US$ billion) USA 35.7 Japan 12.2 Europe 39.2

Economic trends As the trend toward home care increases, so does demand for appropriate equipment and aids. Optimizing the production process increases quality and quantity and cuts production costs. Sales concentrate mainly on industrialized countries Constant increases in sales due to the positive influence of demographic change in industrialized countries. Great deal of market potential in growing countries. Tapping new markets depends greatly on licensing rules and sales channels.

Estimated number of industrial robots in use per 10,000 employees < 50

Growth markets for sales /production All markets Increases in GDP and pro-capita income and introduction of health insurance are improving medical care. High-tech medical-technology products and pharmaceuticals are being imported in large quantities to better equip hospitals and medical practices. China Above-average increase in demand: drug sales increased by 22% in 2010. Perfect prerequisites for R&D and production: Considerably shorter approval periods. Lower research and development costs than in western industrial countries. Due to new health-care reform, more people have basic health insurance. Further expansion of health-care system is planned. Cosmetics sector has a great deal of potential; foreign cosmetic companies rapidly expanding.

Russia Hospitals and doctors need more technical equipment. Government supports expansion of the health-care system. High import rate despite high import tariffs. Domestic industry lags far behind in R&D. High growth rates (+30% in the past few years) Those who collaborate with Russian partners can expect major contracts and import relief. Cosmetics market has enormous potential. India High growth rates for pharmaceuticals and medical technology Rapidly growing population and improved incomes Well-trained personnel and sufficient test subjects for research and development Strong domestics pharma industry that exports around the world Medical facilities have a great deal of modernization potential.

Opportunities in traditional markets All markets Growing demand for medicines, medical technology and medical equipment due to Larger percentage of aging population Increasing life expectancy Growing number of patients with chronic diseases Greater health awareness Wellness and hygiene/cosmetics are becoming increasingly important to men and older consumers. USA Largest sales market for medical products Enormous sums of money available for R&D Health care at a high level New sales opportunities with the introduction of health insurance for everyone Growing demand for high-quality and natural cosmetics

 he US has the most patent applications for T new pharmaceuticals before Europe and Japan. Europe Second-largest sales market with growth potential, particularly in recently added EU states and non-EU countries. High R&D expenditures Largest sales market for cosmetics before US and Japan. Japan Due to the aging population, continued growth is expected here, as well. Legal guidelines mandate larger market share for generic drugs. Demand for cosmetics is not shrinking, but consumers are looking for more affordable purchasing alternatives (Internet). Double-digit growth in cosmetics for men continues.

33 Sources: BPI, German Trade and Invest, VDMA Packaging Machines, BVMed

pacKaging industRY

WheRe the pacKaging industRY sees neW oppoRtunities. Key figures

Technical trends Plastic packaging continues to increase in significanceâ&#x20AC;&#x201D;hygienic, lightweight and recyclable. Bio-packaging High-quality packaging for high-quality foods Transparent packaging for foods Rigid plastic packaging Flexible packaging Re-closable packaging QR code for obtaining additional information on the Internet


2015* 1,168 536 473 2,093 154 40

er th O





vera g es




Consumer industries for packaging machines in %

tics/ osme a/C re rm kin ca a Ph S

Worldwide demand for packaging units (billions of units) 2010 Europe 1,103 North America 531 Latin America 405 Asia 1,664 Middle East /Africa 122 Australia 37

Economic trends The key demographic forces that are driving growth in the global packaging industry are: Growing health awareness Aging populations Larger number of one-person households Large share of women with careers Consumers who increasingly fall back on convenience products Growing world population Globalizationâ&#x20AC;&#x201D;transportation of goods across borders Packaging protects products against damage, pollution, and spoilage and also makes transportation easier.

Estimated number of industrial robots in use per 10,000 employees < 50

Growth markets for sales /production China H  ighest growth rates in international comparison S  econd-largest consumer of packaging in the world R  ising standard of living Growing populations in the cities G  rowing health awareness A  bove-average increase in stable plastic packaging and flexible packaging made of plastic and paper Eastern Europe R  apidly growing market L  atest trends include: Eye-catching, flashy and lighted packaging E  xclusive look and decorative packaging F  unctionalities such as reclosable packaging and yogurt drinks in plastic bottles D  emand for convenience and small packages increasing due to the growing number of single households.

Russia Growth rates expected to be high during the next few years. Per-capita consumption even lower than in other Eastern European countries. Growing demand in packaging design and quality. Expansion and modernization of Russian plants necessary. India Double-digit growth rates during the next few years due to growing demand for processed foods, beverages and pharmaceuticals. Expected to become the third-largest packaging market in the world in the next few years. Indian packaging industry is still in an early stage.  Attractive and hygienic packaging for domestic foods are becoming increasingly important for sales. Domestic manufacturers must adapt product packaging to meet international standards in order to export products.

Opportunities in traditional markets (USA, Western Europe, Japan) L  argest markets in the world R  elatively saturated markets D  emand changed by demographic developments (see â&#x20AC;&#x153;Economic trendsâ&#x20AC;?). A  bove-average growth for stabile plastic packaging and flexible packaging made from plastic and foils.

35 Sources: EPIA, VDMA, SHC; Greenpeace, PHOTON, JRC

discoveR neW innovation MoMentuM

Sector-specific solutions Automotive and automotive supply industry

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