TUNING WORLD BODENSEE 2020 | Exhibitor Documents

ACCELERATE YOUR BUSINESS Exhibitor Documents 2020

April 30 – May 3, 2020 Messe Friedrichshafen

BEST SHOW EVER

BEST SHOW EVER

18 YEARS TUNING WORLD BODENSEE Over 2 million visitors …. fantastic premieres …. thrilling moments ….

See VIPS and stars up close …. over its 18 years, the TUNING WORLD BODENSEE has revolutionised and electrified an entire industry. No. 1 in Europe – both obligation and motivation.

For our 18th birthday – to mark our coming of age, so to speak – we’re really going to step on the gas and celebrate in grand style: with 4 full trade fair days … huge parties … spectacular shows … new areas … a new homepage … and new ideas.

YOUR POLE POSITION

Nuremberg

GERMANY Stuttgart

FRANCE

Munich

FRIEDRICHSHAFEN AUSTRIA Zurich

Innsbruck

SWITZERLAND ITALY

OUR LOCATION If you love tuning, you’ll love our fair – and the road trip here is an experience in itself. Every year around 100,000 fans from southern Germany, Austria, Liechtenstein and Switzerland make their way to Lake Constance. Naturally, the tuning community from northern Italy and Alsace also comes to Friedrichshafen. These are major tuning markets that can be optimally reached at the TUNING WORLD BODENSEE. Our formula for success: “Work where others can only go on holiday.”

Because those who’ve experienced Lake Constance once always want to come back.

YOUR POLE POSITION

BE THERE LIVE

BE THERE LIVE

CLUBS, COMMUNITY AND INDIVIDUALISTS • The heart of the scene • Unfiltered access to the core

DIRECT ACCESS TO YOUR TARGET GROUP • 100,000 visitors • Young, mobile, affluent

ATTRACTIVE SIDE EVENTS • Shows, stars, starlets • Huge media impact

SCORE WITH TOMORROW’S CUSTOMERS Every fair visitor here is a fan, and every fan invests in his hobby: lots of time, huge passion, and a not insignificant amount of money. Work with us to turn your products into must-haves, your brand into a love brand and your customers into fans.

At the TUNING WORLD you can engage in top-class, emotional marketing and generate brand fans for the future – put simply, it’s a mega touchpoint!

EVENT & BUSINESS

BE A PART OF THE SHOW With us, exhibitors and sponsors are part of the community; they’re active in the thick of things, and we provide them with excellent advice about new performance ideas. Our exhibition centre is modern and compact, everything is in easy reach, and we have compelling venues with genuine emotion. Exhibitors can park directly at their trade fair halls. “Easygoing” – what Friedrichshafen stands for.

Our hall division is a well-tuned concept of presentation, performance, sales, competitions, shows and powerful highlights. The two large entrance areas are ideally located – for perfect visitor round-trips that bring them to exhibitors in the shortest space of time.

Register now: www.tuningworldbodensee.com/exhibitor-application

EVENT & BUSINESS

STARS & MEDIA

STARS & MEDIA

MISS TUNING MISS TUNING – the ambassador of the tuning industry – generates incredible media feedback. Whether it’s the MISS TUNING election, calendar production or her attendance at events – the media coverage is beyond belief.

That’s just one example of how we can engage the media with stars, shows and completely new event tools, and achieve a powerful impact.

This boosts not only the trade fair but also enthusiasm for tuning and the industry in general.

UNBOUNDED PASSION

1 million

10.16 hours of TV coverage

page visits

500

6,800

hashtag mentions of #tuningworldbodensee

print and online articles

OUR MEDIA POWER We trigger media power not only with our presentation but also actively with our own work.

Our Social Media team uses all available channels and continuously produces articles and videos. Our Marketing Department is driving the high traffic on our homepage with a tailor-made digital campaign.

We’re warming up in the background with a series of new, surprising guerrilla activities. You can count on that in 2020 too!

109,688

fans on Facebook & Instagram

47

broadcast radio features

90,000 page interactions on Facebook & Instagram

UNBOUNDED PASSION

NEW NEW NEW

NEW

NEW NEW NEW

COMPLETELY NEW SCOPE FOR YOU Fast navigation Clear structure

Powerful visual language High emotionality Highly topical

TOTAL RELAUNCH

Different experiential worlds Target groups clearly addressed New added value for exhibitors

Even more interactive, more topical, more geared to target groups – that’s our new homepage with a modern look and fast navigation.

Your customers are already being thrilled online by powerful images, pure emotion and visual storytelling.

And our new homepage offers you completely new ways of showing your digital presence. Go to www.tuningworld.de and discover entirely new possibilities.

CONTACT DIRK KREIDENWEIß

MARC MAISCH

Show Director

Supporting Programme

T +49 (0) 7541 708 - 444 dirk.kreidenweiss@messe-fn.de

T +49 (0) 7541 708 - 419 marc.maisch@messe-fn.de

SILKE BIBER

CHARLOTTE MURAKAMI

Exhibitor Services

Communication

T +49 (0) 7541 708 - 403 silke.biber@messe-fn.de

T +49 (0) 7541 708 - 318 charlotte.murakami@messe-fn.de

ROOM RESERVATIONS & ONLINE BOOKING

ORGANISER

Tourist Information Friedrichshafen Postfach 2480 88014 Friedrichshafen, Germany T +49 (0) 7541 3015 - 13 F +49 (0) 7541 72588 tourist-info@friedrichshafen.de www.friedrichshafen.info

Neue Messe 1 88046 Friedrichshafen, Germany tuning@messe-fn.de www.messe-friedrichshafen.de www.tuningworld.com