TUNING WORLD BODENSEE 2011 | Exhibitor Information

may 5 - 8, 2011 messe Friedrichshafen

Exhibitor Information

International exhibition & event for car tuning, lifestyle and club-Scene

advantages for exhibitors the exhibition Friedrichshafen is all about tuning.

Every year, everyone who is anyone in the tuning industry exhibits at TUNING WORLD BODENSEE. And this is no surprise: Switzerland, Austria and southern Germany are the most lucrative tuning markets, with considerable purchasing power and low unemployment!

the scene You will find more clubs, individualists and trendsetters here than anywhere else.

If you are “in�, you are in Friedrichshafen! This is where the heart of the tuning industry beats: everyone can meet everyone else, and there is incredible media coverage.

events With its great party nights, spectacular shows, unique acts and sensational star guests, the events at TUNING WORLD BODENSEE make it unique.

SETTING A TREND

Since the first TUNING WORLD BODENSEE, everything has changed.

The market has improved, new events have sprung into existence, and the TUNING WORLD BODENSEE concept has been imitated many times over – with varying degrees of success.

But nothing can match the original, which is constantly expanding and improving. And exhibitors and visitors all agree that TUNING WORLD BODENSEE is cool, trendy, fun, friendly and important!

In 2010, the entire venue was packed with exciting exhibits and events: there were more than 1,000 modified vehicles, 250 exhibitors, 150 club stands and 27 premieres, as well as numerous shows, competitions and parties.

This unique exhibition also attracts journalists from all over the world: around 400 media representatives from 18 countries, including 16 TV crews, visited TUNING WORLD BODENSEE.

EXHIBITION 2.0

TUNING WORLD BODENSEE is not only a conceptual trendsetter: it is a marketing trendsetter too.

As Europe’s leading tuning exhibition, TUNING WORLD BODENSEE is both interactive and in tune with the times: it has relied on online marketing and contemporary advertising methods since its very early days.

From its popular homepage to viral advertising, from e-newsletters to Twitter and Facebook pages, TUNING WORLD BODENSEE has adapted to the changing ways in which its target groups use the media. So in 2011 there will be brand new opportu-

nities for exhibitors to display content on the homepage. Whether they want to display promotional or product-related videos, give social media details or provide barcodes, exhibitors will have the chance to promote themselves on the homepage –before, during and after the exhibition! What is more, there will also be an iPhone app for TUNING WORLD BODENSEE 2011, as well as the existing, tried and trusted mobile solution for other smartphones.

If you don’t move with the times, you get left behind. This is a great incentive for us always to keep ahead of the times, and to implement Exhibition 2.0 successfully in every respect.

FEEDBACK

Harald Schmidtke, Managing Director, Association of German Automobile Tuners: “The exhibition concept has succeeded once again.

Although there were other important motor sport and tuning industry exhibitions being held at the same time, more than 100,000 visitors came to TUNING WORLD BODENSEE again.”

Lars Beier, Marketing Manager, Eibach Federn: “We had well-informed and positive discussions throughout the weekend. The exhibition visitors ask specifically about our chassis range.

The entire TUNING WORLD BODENSEE exhibition stands out thanks to its organisation and large number of visitors.”

Jens Reichert, Aftersales Marketing, BMW: “We did not expect our first appearance at TUNING WORLD BODENSEE to receive such a positive response. We made an amazing number of premium customer contacts.”

Alexander Sperr, Marketing Manager, Rieger Kfz-Kunststoffteile, Design und Tuning GmbH: “Our expectations were more than surpassed. No other exhibition offers even a comparably large number or high standard of visitors. And we found the MY CAR concept completely convincing.

We are already looking forward to the exhibition in Dortmund.”

Michael Böhm, Managing Director, Foliatec Böhm GmbH & Co Vertriebs KG: “Even the opening day was sensational for us. We received an excellent number of visitors and there was a lot of interest in our products. Compared to the previous year, we notched a double-digit increase in exhibition sales. For all our ideas, the organisation and service at the exhibition were exemplary.”

Petra Bruckhuisen, Marketing, Vredestein GmbH: “As with every other year, we are very pleased with 2010 – thanks both to our visitors and to the perfect organisation of the exhibition.”

Klaus Wohlfarth, CEO, KW automotive GmbH: “All our brands were represented this year and we also presented the new Race Room concept in Friedrichshafen. Our group’s involvement was fully rewarded, and we are very pleased both with our end user contacts and with the encouraging response from dealers.”

FACTS

Visitor survey 2010

Exhibitor survey 2010

91%

91% Will you visit TUNING WORLD BODENSEE again next year?

Did you feel good at TUNING WORLD BODENSEE 2010?

Yes, definitely: No:

Yes: Not so good:

91% 9%

9%

7% 90%

85% How would you rate TUNING WORLD BODENSEE overall?

Very good or good: Satisfactory: Poor:

Will your company be exhibiting again next year at TUNING WORLD BODENSEE 2011?

90% 7% 2%

Yes: No, probably not:

7% 2% 33% 23%

31%

85% 7%

7% 84%

How would you rate the importance of TUNING WORLD BODENSEE? The most important tuning exhibition: A very important tuning exhibition: An important tuning exhibition: An unimportant tuning exhibition:

11%

91% 7%

How would you rate the support you received from the Project Managers?

33% 23% 31% 11%

Very good or good: Satisfactory:

6%

84% 6%

International exhibition & event for car tuning, lifestyle and club-Scene

may 5 - 8, 2011 Your Contact Dirk KreidenweiĂ&#x; Project Manager

Ludwig Meier Marketing

Tel. +49 (0) 7541/708-444 Fax: +49 (0) 7541/708-2401 E-mail: dirk.kreidenweiss@messe-fn.de

Tel. +49 (0) 75 41/7 08-353 Fax: +49 (0) 75 41/7 08-2353 E-mail: ludwig.meier@messe-fn.de

Silke Heider Project Coordinator

Nicole Fabricius Advertising, Media

Tel. +49 (0) 7541/708-403 Fax: +49 (0) 7541/708-2403 E-mail: silke.heider@messe-fn.de

Tel. +49 (0) 75 41/7 08-357 Fax: +49 (0) 75 41/7 08-2357 E-mail: nicole.fabricius@messe-fn.de

Marc Maisch Project Coordinator

Frank GauĂ&#x; Press

Tel. +49 (0) 7541/708-419 Fax: +49 (0) 7541/708-2419 E-mail: marc.maisch@messe-fn.de

Tel. +49 (0) 75 41/7 08-310 Fax: +49 (0) 75 41/7 08-2310 E-mail: frank.gauss@messe-fn.de

Organiser:

Neue Messe 1 88046 Friedrichshafen Postfach 2080 88010 Friedrichshafen E-mail: tuning@messe-fn.de www.tuningworldbodensee.de

Room reservation: Tourist Information Friedrichshafen Postfach 2480 88014 Friedrichshafen Tel.: +49(0)7541-3015-13 Fax: +49(0)7541-72588 tourist-info@friedrichshafen.de www.friedrichshafen.ws

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messe Friedrichshafen