OUTDOOR Friedrichshafen 2019 | Exhibitors' documents

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SEPT 17 – 19, 2019

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The are best grounded visions in reality.

Themixright of future and present

We are convinced that bricks-and-mortar trading is also the future.

Online retail continues to grow, but personal contact remains highly relevant when it comes to providing expert advice, service and the respective communities. Innovative, product-driven brands and manufacturers and independent retailers are the backbone of the outdoor industry.

OUTDOOR Friedrichshafen offers the right atmosphere in a familiar, but new setting for exactly these players.

AUTHE HANDS VISION Because real adventures take place far from big cities – the outdoors is there to be experienced.

Because only new paths can lead to new goals.

ENTIC S-ON NARY Because we know what the industry wants – and what we can offer it.

Concept

TO STRENGTHEN THE INDUSTRY’S CORE BUSINESS. OUTDOOR Friedrichshafen presents the industry from its best side. Our offer is tailored to meet the needs of small and medium-size brands as well as manufacturers and owner-managed outdoor retail operations. By focussing on authentic outdoor topics, we ensure that everyone can concentrate on their core business.

We make things as easy as possible for you as an exhibitor – from organisation, to financing, to set-up and implementation. Our experienced team guarantees that you benefit from pragmatic, transparent and efficient processes. OUTDOOR Friedrichshafen takes place at the end of the main retail sales season, but still within the timeframe for order dates. This is advantageous for retailers as they will have a clear overview of how the season has gone.

Outdoors in its purest form.

OUTDOOR Friedrichshafen with its clear focus themes reflects the origins of all outdoor activities – experiencing the natural world. We support the market’s drivers with talks and workshops and new trends, inspiration and ideas.

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Product areas Alpinism – from climbing to paragliding Hiking – from easy hiking to trekking expeditions Water sports – from kayaking to SUP Outdoor leisure – from slacklining to hangout Biking – from cycle touring to bike packing Camping – from tents to glamping and caravans Travel – from urban exploration to foreign destinations Outdoor running – from trail running to ultra races Adventure – from micro adventures to bushcraft Digital- / software solutions – from navigation to customized products Shop design – from pop-up stores to indoor outdoor worlds Service solutions – from tent hire to expeditions

CONCEPT

Training & Development Talks – sales training, personnel management, modern customer retention, troubleshooting Discussion forums – trends, product categories, CSR / environment Workshops – optimal product presentation, digital sales support Company events – product training, software / digital training Sales support – sales-boosting measures, pricing

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Trends & Innovation Start-ups – Start-Up Camp, Start-Up Award, Start-Up Matchmaking Discussion forums – trends, product categories, CSR / environment Retail Award – best shop for marketing, best shop for presentation Research, development and technology – expertise from prestigious institutes Special areas / special shows – a vibrant outdoor atmosphere like nowhere else

CONCEPT

Networking Retailer think groups – information exchange with like-minded professionals Face-to-face-talks – exchange between brands and retailers Matchmaking – meet the right people, make the right contacts Community tools – e.g. catering area, lounges etc.

Party night – celebrate together with the community Expert round tables – discussion platforms for smaller manufacturers and retailers

Optimal stand solutions All-inclusive – affordable full-service offer including stand space, stand construction, services and catering Tailored – all packages are tailored to meet your individual exhibitor requirements Thematic – stand design aligned with product worlds Meetings – networking lounges and catering areas in all four halls for business meetings

CONCEPT

Real added value Industry – affordable participation, all-inclusive solutions, innovative offers, including free catering, straightforward show set-up and logistics, focused on practice – not image, clearly addressing target groups Retail – ‘Retail First’ initiative underpins overall concept, extremely high practical relevance (best practice – copy & paste), inexpensive accommodation right next to trade show, free catering Event date – outside of the holiday period and main sales season, ideal order date for outdoor segments

Location

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FRIEDRICHSHAFEN: FAR MORE THAN JUST A LOCATION. Friedrichshafen is situated right at the heart of Europe’s outdoor market, where Germany, Austria and Switzerland all meet. This makes it ideal for both exhibitors and visitors.

During, before and after the show, Friedrichshafen is a great location for authentic outdoor events.

The 360° run of the four East halls (B4, B5, A6 and A7) also includes the Open Air Exhibition Grounds East and Conference Centre East. Outside the exhibition site, the delightful surrounding Lake Constance area offers a diverse and exceptionally beautiful backdrop.

Our OUTDOOR Friedrichshafen team has over 25 years of commitment, enthusiasm, know-how and experience with the outdoor industry – we provide service-orientated expert support.

TOP TEN REASONS FOR FRIEDRICHSHAFEN

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We could tell you a lot about marketing visions – or simply offer you ten great reasons for why you should be at OUTDOOR Friedrichshafen.

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1. Target group

2. Location

Made for the industry’s drivers

At the heart of the outdoor market

Tailored to meet the needs of small and medium-sized manufacturers – the backbone of the outdoor industry.

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Germany, Austria and Switzerland (DACH) are Europe’s most important outdoor market – Friedrichshafen is situated right at the heart of this region.

3. Timing

4. Effective

The right point on the business calendar

Effective support without ostentatious showmanship

Outside of the main sales season and holiday season – at a point in the year when your retailers have a good overview of how the season is going.

Spanning two and half days, OUTDOOR Friedrichshafen is long enough to cover all the important issues – and short enough to be compact and efficient.

5. Cost

6. Solution-focused

Solutions to fit every budget

Providing solutions to current issues

Affordable, full-service packages tailored to meet the individual requirements of all exhibitors and fit every budget. Suitable accommodation outside the holiday season.

How will bricks-and-mortar retail continue to be able to sell at reasonable prices in the future? Free talks and workshops provide practically relevant solutions and added value.

7. Strategy

8. Innovation

The real outdoors

Nurturing talent, courage and ideas

Genuine outdoor activities, away from urban environments – these classic adventures are what makes the industry strong. This is the focus of our show.

Innovative products often result from unconventional approaches. This requires both fresh thinking and courage.

We support young entrepreneurs with affordable offers, a dedicated Start-Up area and the Start-Up Award.

9. Authentic

10. Catering

Genuine enthusiasm

Eating at the same table

Friedrichshafen is the right setting for outdoor fans. From the majestic Alps, to Lake Constance and the beautiful surrounding countryside, there are countless options for side events.

Our expansive networking lounges and catering areas provide a pleasant location for all exhibitors and trade visitors to mix business with pleasure.

Contact

CONTACT

Stefan Reisinger

Dirk Heidrich

Kerstin Mossmann

Head of OUTDOOR Friedrichshafen, Member of the Board of Directors

Show Director OUTDOOR Friedrichshafen

Project Coordinator, Exhibitor Service

T: +49 7541 708-421 dirk.heidrich@messe-fn.de

T: +49 7541 708-416 kerstin.mossmann@messe-fn.de

T: +49 7541 708-411 stefan.reisinger@messe-fn.de

Johannes SchĂźrle

Frank GauĂ&#x;

Project Coordinator, Key Account & Retail Service

Deputy Head of Communication, Deputy Press Spokesman

T: +49 7541 708-432 johannes.schuerle@messe-fn.de

T: +49 7541 708-310 frank.gauss@messe-fn.de

Accommodation Tourist Information Friedrichshafen T: +49 7541 30010 messe@ti.friedrichshafen.de

outdoor-friedrichshafen.com #OUTDOORFN

Messe Friedrichshafen GmbH

Neue Messe 1 . 88046 Friedrichshafen, Germany T: +49 7541 708-0 outdoor@messe-fn.de outdoor-friedrichshafen.com