OutDoor 2018 | HangOut

The success from 2017 is back - bigger and even better!

OutDoor HangOut Enjoy outdoor lifestyle!

OutDoor HangOut Focusing on the socializing aspects of the outdoor lifestyle

Hanging out together!

Cooking & Dining Hammocking Slack-lining Games & Glory Outdoor BBQ Battle Camptime guitar gurus

WHY?

Light My Fire

RE-DISCOVER THE OUTDOORS!

· Many of the new (and old) outdoorers are attracted by the outdoors (not only) to experience adventures, adrenalin and physical challenges. · They want to relax, laugh and hang out with friends, enjoy nature, stare into the campfire, cook outside, sleep under a million stars… · They seek something we missed to tell them... what it’s all about! · This is the message HangOut will remind our customers, influencers and industry about!

HOW AND WHO?

• For brands with cooking equipment, cutlery & outdoor games and who offer hanging-out-in-the-nature stuff.

• You need to offer an activity or experience, product testing etc.

• You can use the HangOut area to exhibit.

• Base with brands from Scandinavian Outdoor Group.

© OutDoor Friedrichshafen

FACTS Benefits Registration & Prices €73/m2 Use OutDoor HangOut Application Form Deadline March 1st, or when full.

Max 25 brands.

· Exhibition area.

· More attention and visibility for community. · Easier, quicker and more inspiring for buyers to visit your stand. · Attractive stand locations. · Network and meeting point. · Marketing activities. · Communication support through all OutDoor channels. · Focused invitations to retailers. · OutDoor website promotion. · Press event.

PARTNER OPPORTUNITIES Examples of activities

· Outdoor Chefs Battle & Outdoor Championships.

· Basecamp games. · Presenting partner.

Concept & Project Team HuginBiz has vast experience in initiating and managing outdoor cooperation projects, most well-known are SOG and the Scandinavian Villages, Outdoor Academy of Scandinavia and the EOS in Stockholm 2013.

Getting more people out there Together we hope to make brands and retailers in the industry focus more on getting more people out in the nature.

We as industry need to step forward and help new generations and families to be introduced to nature and outdoor activities.

Contacts HuginBiz Helping You Grow International Business AB Bolshedens Industriväg 30, 427 50 Billdal, Sweden. Tel. +46 31 20 99 10 Project Coordinator: Sophie Roswall Email: sr@huginbiz.com www.huginbiz.com

HangOut is an industry cooperation concept and platform to meet, be inspired and energized, and to spread the inspiration to enjoy the outdoors!

OutDoor Show Messe Friedrichshafen GmbH Neue Messe 1 88046 Friedrichshafen, Germany Project Coordinator: Kerstin Mossmann Email: kerstin.mossmann@messe-fn.de Tel.: +49 7541 708 416