MY CAR 2010 | Exhibitor information

International Tuning & Sports Car Show November 11–14, 2010 Westfalenhallen Dortmund

www.mycar-show.de From the organisers of TUNING WORLD BODENSEE

More emotion!

More personal service!

More industry feel!

More individual offers!

More competency!

More scene!

More understanding of the exhibitors!

More interaction!

More fun!

More PR and media events!

More value!

More media partnerships!

International Tuning & Sports Car Show

www.mycar-show.de

A fitting concept We have known and mastered this market for many years and we are always in touch with the industry. We know how the market works and what exhibitors truly want.

Because of our events TUNING WORLD BODENSEE, the electric avenue, and KLASSIKWELT BODENSEE, we offer the highest competency and longstanding know-how in organising motor shows. Our experienced team is not only highly motivated but is also very effective in creating detailed solutions. A unique network and excellent media contacts are clear results from our consistency.

MY CAR focuses on tuning and sports cars. The concept of MY CAR is a result of many conversations and an exact implementation of the needs of the market. We understand the concept of MY CAR not as a static but rather as a dynamic idea, which can be developed in accordance with the market.

MY CAR offers a high quality, never inflexible, framework that brings about high emotion and a lot of fun with sporty cars. These factors run like a thread through all the areas of this motor show. Cost-savings opportunities are another part of our concept. Double bookings for MY CAR/ TUNING WORLD BODENSEE are significantly cheaper than single bookings.

Purposeful innovation Trade fairs are very valuable meeting points for the industry.

We, as partners of the industry, are taking on tasks that will open up new aspects for the industry on long and mediumterm bases. The innovation award of the MY CAR awarded by a European top panel celebrates the best products in a range of categories. We have been organising these award ceremonies for many years at our world trade fairs EUROBIKE and OutDoor, in which we have a host of knowledge and competency in the brand-specific realisation of events such as these.

We offer cost-effective and appealing solutions in taking care of exhibitors. We have much more to give than just advice on where to place your stand. A large number of exhibitors have known us for many years and look forward to being served „first hand“ at MY CAR in Dortmund. We know and trust each other – a perfect basis for successful business.

We add significant value to marketing and advertising for our exhibitors. We offer our customers not only integrated advertising packages but also a virtual show-guide, which gives our clients the opportunity to present their products online. Our customers can upload their own content including pictures, copy, video clips, or link their website to ours!

Emotion is a recipe for success When it comes to cars, a good feeling is an important factor, which is why we focus on emotion in all of our events. Enthusiastic visitors and media are the best basis for success.

We turn our trade fairs into an extraordinary experience with perfect staging. MY CAR releases emotion on all levels.

We offer a high ‘comfort factor’ in hall design with a sophisticated interior. Individual media co-operation guarantees extensive PR coverage. We have known the relevant media for many years and we are very well connected with leading media people. We permanently create new ideas in conversations and meetings with them.

For us, the Internet is not just a place for websites. It is also a vibrant community that we permanently address with newsletters and invitations to participate in online games and competitions. Our database holds the details of more than 7,000 car clubs. We constantly deliver the latest news to more than 800 online portals.

The ‘fun of driving’ is present not just in the many online games and competitions but also in the first class supporting programme. MY CAR – pure car and emotion!

A fascinating supporting programme Supporting programmes are a part of our strategy. Each aspect of the programme combines the highest quality and professionalism. We focus on ‘trade fair 2.0’ with a high degree of interactivity.

Many competitions invite car enthusiasts to participate. We will present the best tuning and sports car clubs and award ‘the best of the best’. The CAR CATWALK of the MY CAR shows latest news from the tuning industry in an interactive and exciting way. Our performance area offers a superb show programme that directly relates to the success of Friedrichshafen. The secret to the success of this dome, which offers space for thousands of visitors, is celebrities plus spectacular shows and events.

If you know us, you know that we like to party. Extraordinary parties at night and a spectacular music concert in the Westfalenhalle turn MY CAR into a very special experience.

That’s also a part of the emotion for us.

International Tuning & Sports Car Show

www.mycar-show.de

Homebase Dortmund Despite rapid expansion in the 1980s and 1990s, the trade fair Westfalenhallen Dortmund is still a location of short journeys. The last couple of years saw enormous investments in the infrastructure and area.

The last fair hall was built in 2005. Nowadays, Dortmund offers nine air-conditioned trade fair halls and a very well developed service culture. In addition, Westfalenhalle 1 is now one of the largest event halls in Germany with a capacity of up to 15,000 people.

The Dortmunder Westfalenhallen are perfectly connected to motorways and public transport. Dortmund Airport serves two million passengers a year and connects Dortmund to a range of cities.

Dortmund is in every way located right in the heart of the market. The Ruhr district and all of Nord Rhine-Westphalia is within easy reach. Nord Rhine-Westphalia alone offers access to more than 18 million customers.

MY CAR has booked six halls for the premiere, which is the right dimension for this kind of event.

Organizer, contact: Klaus Wellmann CEO

Dirk KreidenweiĂ&#x; Project Manager

Silke Heider Project Coordinator

Messe Friedrichshafen GmbH

Tel.: +49 (0) 7541 708-444 Fax: +49 (0) 7541 708-2401 dirk.kreidenweiss@messe-fn.de

Tel.: +49 (0) 7541 708-403 Fax: +49 (0) 7541 708-2403 silke.heider@messe-fn.de

Marc Maisch Event Manager

Sabine Utz Project Coordinator

Frank GauĂ&#x; Media Coordinator

Tel.: +49 (0) 7541 708-419 Fax: +49 (0) 7541 708-2419 marc.maisch@messe-fn.de

Tel.: +49 (0) 7541 708-399 Fax: +49 (0) 7541 708-2399 sabine.utz@messe-fn.de

Tel.: +49 (0) 7541 708-310 Fax: +49 (0) 7541 708-2310 frank.gauss@messe-fn.de

Nicole Fabricius Advertising, Media

Ludwig Meier Marketing, Sponsoring

Tel.: +49 (0) 7541 708-357 Fax: +49 (0) 7541 708-2357 nicole.fabricius@messe-fn.de

Tel.: +49 (0) 7541 708-353 Fax: +49 (0) 7541 708-2353 ludwig.meier@messe-fn.de

Messe Friedrichshafen GmbH Neue Messe 1 D-88046 Friedrichshafen

Tel.: +49 (0) 7541 708-0 Fax: +49 (0) 7541 708-110 E-mail: mycar@messe-fn.de

www.mycar-show.de