my cake 2020 | Exhibitor information

INTERNATIONAL SHOW FOR

Cake Design & Creative Baking February 1 & 2, 2020 MESSE FRIEDRICHSHAFEN

E X H IBI T O R IN F O R M AT I O N

www.mycake-messe.de

THE EVENT For cake artists and cake dreamer A life without cake is possible, but meaningless. That also

Make money out of sugar and be

thought 10,500 visitors this year which came to shop, feast and

part of the biggest cake exhibition

marvel at the my cake at Friedrichshafen. Around 60 exhibitors

next year of southern Germany!

presented here wickedly sweet accessory for cake design and

The affluent public from the four-

creative baking. In over 40 workshops and live demonstrations

county region sweetens you the

the cake designers and professionals showed what you can

start of the new season 2020 on

do magic of flour, eggs and a lot of sugar. In hall A2 lured over

the first weekend of February.

100 exhibits of the IGT cake competition with sugar floristry,

Let the impressions of this year

sweet tables and multilevel motif and wedding cakes.

speak for themselves!

www.mycake-messe.de

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GOOD REASONS To become an exhibitor Very high exhibitor satisfaction. Almost all exhibitors intend to come again

Strong public perception through broad advertising campaigns

Well-to-do audience from the four-county region Lake of Constance and far beyond (400 km)

Optimal network platform with the my cake friends night inside the scene

High-quality supporting program in appealing ambience

www.mycake-messe.de

Familiy, solution and service-oriented team

EXHIBITOR STATEMENTS

“The My Cake 2019 went great – still better than last year.

It exceeded our expectations. There were many interested visitors at the stand. In sum, we are very satisfied.”

Arno Ziems, Dekofee “The My Cake was awesome. I am totally overwhelmed and happy. Not least due I felt very comfortable with the good organization.“ Nadine Globig, Twinkling Bakery The fact that the My Cake takes place in the middle of e tri-border region, it catches a wide-ranging audience and has therefore a coresponding importance for us we have sold well here.“ Jörg Meesters, Exhibition Manager cake company

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THE OFFER Diverse and inspiring Bakeware and accessories

Kitchen appliances and utensils

Baking ideas & recipes

Hands-on offers

Bakery products

Chocolate, confectionary & patisserie

Baking ingredients and decor

Pies, cakes and coffee

Bread and savory biscuits

Packaging and gift items

Journals and books

Tools and aids

Dishes, aprons and accessories

Workshop and course offers

www.mycake-messe.de www.mycake-messe.de

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SWEET HIGHLIGHTS CAKE COMPETITION JOIN-STATIONS

LIVE STAGE SALE

COLLABORATION

WORKSHOPS & DEMOS

NATIONAL AND INTERNATIONAL CAKE DESIGNER

Around your sales area we offer a comprehensive supporting program, that leaves no visitor wishes open!

CHARITY-EVENT This year at the my cake raffle we could collect 4.865 € for the Radio 7 Drachenkinder.

CREATE AND TRY! In workshops and demonstrations professionals share their knowledge with the visitors. In the Kids’ Area the little ones start their first adventures or can learn their craft directly from the bakers.

WELCOME TO SHOPPING PARADISE! Nice and useful! Bid your products to a well-funded audience and expand your customer base.

TEND AND ENJOY! Can cake be sin? The sale of delicious pies, cakes, cake pops, chocolate and confectionery are convincing from the opposite. True to style there’s prosecco and coffee in the my cake café.

JOIN PAY OFF! Demos, live-events and workshops around your products and services. Come in action with the visitors. We will market your activities centrally.

MEN-CORNER When men get tired, they can wait for her women relaxing with cold beer, table football and TV in the men-corner.

PASSION THAT CONNECTS! Whether exhibitor or visitor – the my cake is the perfect platform for networking.

CAKE ARTISTS SEARCHED! One of the show highlights is the big IGT cake competition, where ambitious cake designer show their skills.

Partner of my cake

www.mycake-messe.de www.mycake-messe.de

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OUR RECIPE FOR SUCCESS

A LARGE FEEDING AREA OF THE MY CAKE

A catchment area with high purchasing power

Visitors in shopping mood In the region of the Lake of Constance, people can still afford something. The purchasing power in the catchment area per inhabitant is above the average.

And from this fact you will benefit.

Messe Friedrichshafen operates comprehensive marketing activities throughout the year in the four-county region of the Lake of Constance.

So you can be sure that you meet your target group on the my cake and expand your circle of customers.

To the catchment area with over 2 million people belongs southern

Wiesbaden Mainz

Stuttgart

SOUTH GERMANY

form a common economic area with high purchasing power. With tation of trade fair visitors is extremely strong.

www.mycake-messe.de www.mycake-messe.de

AUSTRIA

Munich FRIEDRICHSHAFEN

Germany, Austria, Switzerland and Liechtenstein. The four countries a low unemployment rate of currently 2.5 %, the consumption orien-

NĂźrnberg

Zurich Bern

Vorarlberg

Salzburg

Innsbruck

SWITZERLAND LIECHTENSTEIN

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IF YOU HAVE ANY QUESTIONS? We´ll be pleased to help!

Messe Friedrichshafen is a longtime professional for leisure fairs in Germany.

We organize international trade fairs and exhibitions for trade visitors and consumers, using our innovative concepts and effective marketing and media channels.

www.messe-friedrichshafen.de The architecture and infrastructure of Messe Friedrichshafen offers you the ideal exhibition conditions. Focused marketing and personal service ensure smooth operations and the interest of buyers.

Here you can register directly:

www.mycake-messe.de | katja.bock@messe-fn.de

www.mycake-messe.de www.mycake-messe.de

Project Management

Project Coordinator

Rolf Hofer

Katja Bock

Tel.: +49 7541 708-407

Tel.: +49 7541 708-448

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ACCOMODATION SERVICE

Start the new day well-rested Here you can book your accomodation online TOURIST INFORMATION FRIEDRICHSHAFEN P.O. Box 2460 88014 Friedrichshafen Germany Tel.: +49 7541 3001-0 Fax: +49 7541 72588 E-Mail: messe.ti@friedrichshafen.de www.friedrichshafen.info

www.mycake-messe.de www.mycake-messe.de

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