EUROBIKE 2016 | Exhibitor information

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EXHIBITOR

INFORMATION AUG 31

SEPT 1

BUSINESS DAYS

SEPT 2

SEPT 3

SEPT 4

FESTIVAL DAYS

AUG 31 – SEPT 4, 2016 FRIEDRICHSHAFEN, GERMANY

WWW.EUROBIKE-SHOW.COM

DRIVEN BY PASSION FOR 25 YEARS Cycling keeps you young. Or would you have noticed that EUROBIKE has been providing the tailwind for the bike business for 25 years now? And year after year EUROBIKE has reinvented itself. The introduction of the DEMO DAY, the EUROBIKE AWARD, the EUROBIKE ACADEMY and other highlights have constantly brought new momentum into the bike business. In 2016, EUROBIKE is going up yet another gear.

45,870

TRADE VISITORS FROM 103 COUNTRIES

1,350

EXHIBITORS FROM 53 COUNTRIES

1,760

JOURNALISTS FROM 39 COUNTRIES

»»WHERE OUR TRADE VISITORS COME FROM ALBANIA, ANDORRA, ARGENTINA, ARMENIA, AUSTRALIA, AUSTRIA, AZERBAIJAN, BAHRAIN, BANGLADESH, BELARUS, BELGIUM, BOSNIA AND HERZEGOVINA, BRAZIL, BULGARIA, CANADA, CHILE, CHINA, COLOMBIA, COSTA RICA, CROATIA, CUBA, CYPRUS, CZECH REPUBLIC, DENMARK, DOMINICA, ECUADOR, EGYPT, ESTONIA, FAROE ISLANDS, FINLAND , FRANCE, GEORGIA, GERMANY, GREAT BRITAIN, GREECE, GUATEMALA, HONG KONG, HUNGARY, ICELAND, INDIA, INDONESIA, IRAN, IRELAND, ISRAEL, ITALY, JAPAN, KAZAKHSTAN, KENYA, KOSOVO, KYRGYZSTAN, LATVIA, LEBANON, LIECHTENSTEIN, LITHUANIA, LUXEMBOURG, MACAU, MACEDONIA, MALAYSIA, MALDIVES, MALTA, MEXICO, MOLDOVA, MONACO, MOROCCO, NAMIBIA, NETHERLANDS, NETHERLANDS ANTILLES, NEW CALEDONIA, NEW ZEALAND, NORTH KOREA, NORWAY, PAKISTAN, PANAMA, PARAGUAY, PERU, PHILIPPINES, POLAND, PORTUGAL, QATAR, REUNION, ROMANIA, RUSSIAN FEDERATION, SAN MARINO, SAUDI ARABIA, SERBIA, SINGAPORE, SLOVAKIA, SLOVENIA, SOUTH AFRICA , SOUTH KOREA, SPAIN, SRI LANKA, SWEDEN, SWITZERLAND, TAIWAN, THAILAND, TURKEY, UKRAINE, UNITED ARAB EMIRATES, USA, URUGUAY, UZBEKISTAN, VENEZUELA, VIETNAM

THE EUROBIKE THE LEADING TRADE SHOW DOUBLED

EUROBIKE is the undisputed leading global trade show for the bike business. This is where the bike industry gets networked, wins over its trading partners and presents itself to the media. This is where trends emerge and ground-breaking innovations celebrate their premiere appearances. At the same time, EUROBIKE continually generates additional benefits for the industry and trade, achieving the balancing act between trade show and think tank. The industry acknowledges this and the trade figures speak for themselves.

But, despite all the professional expertise, when it comes down to it, what ultimately

Already in the past, EUROBIKE attracted more than 20,000 bike fans to Friedrichs­

makes the bike business go round is the excitement and enthusiasm of the bike

hafen every year - but our goal for the future goes far beyond that – the EUROBIKE

consumers. And in future, EUROBIKE will be taking this aspect up to a new level.

FESTIVAL DAYS will be the most important bike consumer event in Europe. This

The former “Public Day” will now be replaced by the EUROBIKE FESTIVAL DAYS.

lets you catch “two birds with one stone”: the world’s leading trade show and the

A full programme for two days at the weekend: to have fun, to get hands-on, to be

European showcase for bike fans, all under one roof.

amazed and to test products! Two days full of opportunities for emotionalising your brand, for developing brand loyalty and brand positioning. Two days of direct contact with your leading consumers.

BIKE-TO-BUSINESS IN A NEW DIMENSION

In 2016, EUROBIKE will be restructured as the leading fair into two sections:

AUG 31

SEPT 1

BUSINESS DAYS

SEPT 2

SEPT 3

SEPT 4

FESTIVAL DAYS

OEM exhibitors, for whom the direct contact with consumers is not critical, will be given the option of a shortened B2B trade show presence of 3 days.

Along with the new schedule, the testing facilities will also be improved. Replacing the former DEMO DAY, there will now be the new DEMO AREA where the curious will be able to test innovative new features and products on any day of the fair.

EUROBIKE DEMO AREA 5 DAYS NON-STOP TESTING

That most convincing aspect of your sales pitch – the “try it for yourself” moment – will be available to you for your business partners, journalists and consumers throughout the whole 5 days of the fair in 2016.

The new EUROBIKE DEMO AREA allows them to try products out under real conditions out in the open. It is accessible directly from the exhibition area. Extensive testing is possible on the off-road area right next to the fairground.

On the FESTIVAL DAYS, along with the testing opportunities, there will also be events, presentations, demonstrations and other activities in the DEMO AREA.

TEST TRACKS

EA AR O M DE B3

B5 B4

B2

A7

B1

A6 A5 A4 A3

A1

A2

FIND OUT TODAY WHAT‘S SHAPING TOMORROW

»»EUROBIKE AWARD The award honours the most important innovations in the bicycle world.

It provides important guidance for traders on the market.

»»E-BIKES UND PEDELECS E-bikes and pedelecs are still driving the market forward and attracting huge interest.

Accordingly, EUROBIKE is providing them with a vast amount of space.

»»EUROBIKE FASHION SHOW Here buyers, journalists and consumers can see at a glance what will be worn in the saddle next year.

STRONG IN THE SADDLE THROUGH KNOW-HOW AND CONTACTS

»»EUROBIKE ACADEMY Presentations, workshops and knowledge exchange sessions to get you fit for the future. Renowned experts discuss with you about your most pressing concerns.

»»TRAVEL TALK The TRAVEL TALK trade congress brings the bike and tourist industry together. Trends and destinations for cycle tours are presented and discussed in expert panel sessions.

»»EUROBIKE PARTY This legendary party for the industry is your chance to celebrate and do your networking in a relaxed and informal way.

»»NETWORKING All in all, EUROBIKE is the global exchange hub for ideas, contacts, jobs and business in the bicycle world. If you don’t meet someone here, you probably won’t meet them anywhere.

THE FESTIVAL DAYS BIKE PLEASURE IN ITS PUREST FORM

The EUROBIKE FESTIVAL DAYS on Saturday and Sunday are dedicated to all the bike enthusiasts, mobility maniacs and any other cycling fans.

There is nowhere else where you can win over more multiplicators and opinion-makers for your products and services with less effort.

Make the most of your stand, the new EUROBIKE DEMO AREA and the FESTIVAL DAYS to win over bike fans and leaders of opinion on a personal basis.

The unique stylistic combination of technology, testing, entertainment, competition, information and music provides the framework for two unforgettable days. Indeed the FESTIVAL DAYS will live up to their name.

For traders who can’t manage to attend EUROBIKE during workdays, the FESTIVAL DAYS provide the perfect setting to get an overview of all the latest developments.

»»HOLIDAY ON BIKE During the FESTIVAL DAYS, HOLIDAY ON BIKE has the best destinations, offers and ideas for holidays on two wheels for all those cycle fans who need a break.

CONTACT

»»ORGANISER Messe Friedrichshafen GmbH Neue Messe 1, 88046 Friedrichshafen Tel.: +49 7541 708-0 Fax: +49 7541 708-110 EUROBIKE@messe-fn.de

WWW.EUROBIKE-SHOW.COM

»»STEFAN REISINGER Head of EUROBIKE Tel.: +49 7541 708-411 Fax: +49 7541 708-2411 stefan.reisinger@messe-fn.de

»»DIRK HEIDRICH Show Director Tel.: +49 7541 708-421 Fax: +49 7541 708-2421 dirk.heidrich@messe-fn.de

»»SANDRA JANJANIN Project Coordinator Exhibitor service Tel.: +49 7541 708-413 Fax: +49 7541 708-2413 sandra.janjanin@messe-fn.de

»»SARAH KAMMERER Project Coordinator Exhibitor service Tel.: +49 7541 708-412 Fax: +49 7541 708-2412 sarah.kammerer@messe-fn.de

»»NICOLE HARTMANN Project Coordinator Award Tel.: +49 7541 708-382 Fax: +49 7541 708-2382 nicole.hartmann@messe-fn.de

»»ALEXANDRA SCHÜTTLER Project Coordinator Sponsoring, supporting programme Tel.: +49 7541 708-424 Fax: +49 7541 708-2424 alexandra.schuettler@messe-fn.de

»»BIRGER DREHER Project Coordinator Key account & retail service Tel.: +49 7541 708-432 Fax: +49 7541 708-2432 birger.dreher@messe-fn.de

»»STEPHAN FISCHER Project Coordinator Visitor service Tel.: +49 7541 708-404 Fax: +49 7541 708-2404 stephan.fischer@messe-fn.de