( About Me )
Education
Experiences
2010-2013
Bunda Hati Kudus Senior High School
2013-2017
Multimedia Nusantara University
Visual Communication Design
H a i i
DESIGN & ILLUSTRATION
PORTFOLIO
MERPHILINA VALENCIA MERVYVALENCIA@GMAIL .COM
Sept 2016-Nov 2016
INTERNSHIP
Graphic Design Intern in Percolate Galactic
Sept 2018-Apr 2019
FULLTIME
Art Director in Lakon
Sept 2017-Dec 2017
INTERNSHIP
Graphic Design Intern in Each Other Company
May 2019-May 2023
FULLTIME
Senior Graphic Designer & Illustrator in Percolate Galactic
Feb 2018-Aug 2018
FULL TIME
Illustrator in Yuna & Co
Aug 2023-Feb 2025
FULLTIME
Graphic Designer in Tahilalats
( About Me )
Hard Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Studio Paint
MTV Bump: K-Wave
MTV Bump is a digital platform which has selected works to be air on their commercial break and allow many people to collaborate also personalized their idea as a video art
One of some deliverables was K-Wave which has concept of a play off the name of infamous South Korean music program broadcast인기가요 (Inkigayo). Using the concept of ‘ink’ we weave together waves of pastel and neon ink on the screen, each wave washing over and sticking to the translucent letters of the ‘K-WAVE’ title painted K-WAVE title
K-Wave alternative logos
K-Wave visual direction art
Branding 01
Tular Nalar
Brand Identity Logo
Tular Nalar is an online portal and associated social media campaign that is aspirational and made to inspire the target audience to also participate in their own learning. It’s an initiative made by Maarif Institute, Mafindo, Love Frankie, and supported by Google org.
The project for Tular Nalar requires brand guidelines for it brand core and mission. I was responsible for their supergraphic, photography guidelines, also collaborate with graphic design teams some ideation for their logo
ABOUT CREATIVE PROCESS
and color palette
Tular Nalar alternative logos sketch
Tular Nalar logo alternatives
ABOUT
ANU is a part of our internal project that reimagines the classic UNO with Indonesian ghost-themed cards and unique features We chose to showcase the Indonesian folklore theme to demonstrate how culturally rich and visually interesting the mythology is. Alongside familiar gameplay mechanics, ANU introduces special cards that add strategic depth. Cultural elements further immerse players in Indonesian traditions. ANU invites players to explore the enchanting world of Indonesian mythology while enjoying an exciting and fun gaming experience shaped by our artistic vision.
For this project, I was in charge with illustration style, ideation, and illustrated Indonesian ghost with quirky and playful style
CREATIVE PROCESS
ANU packaging and cards
ABOUT
It s 2020, a pandemic impacts a whole world, and our enemy isn t only a virus called COVID-19 but also misinformation, hoaxes, and ignorance
So Springster together with Facebook, created a series of content to educate girls women, and many Facebook users about almost everything they need to know to survive this pandemic. I created Springster persona for some campaign, experimented new style for editorial illustration, assist on Springster social media contents with copywriters and production team for educational contents
CREATIVE PROCESS
Springster
ABOUT CREATIVE PROCESS
Warna-Warni Waktu is an evidence-based campaign created by Girl Effect and Dove Self-Esteem Project, with the suppor t of the Centre for Appearance Research (CAR), that has been designed to increase self-esteem in Indonesian girls through enter taining and engaging content. The campaign has six episode web series that stars Putri andfive personas. The first episode is based in the year 2033 with viewers see that the world has become an appearance-obsessed dystopia. The five time travelers identify Putri as someone who can help change the orld, but only if they go back in time to help her gain insights and confidence at critical moments in her development I was in charged for creating key visual for five personas, including their character design, illustrated and creating marketing and promotional assets for Springster Warna Warni Waktu.
La as Ratih Ria Sekar Riri
Warna Warni Waktu personas
Warna Warni Waktu Social Media Contents
Social Media Content
03 UPDATE STATUS
Social Media Illustration
ABOUT
Percolate Galactic were commissioned to help destigmatize HIV testing and treatment for some of the most stigmatized groups in Indonesian society
I was responsible for illustration and design for social media post at Instagram.
CREATIVE PROCESS
to see the video!
ABOUT
Tahilalats or as known as Mindblowon, are a popular Indonesian webcomic created by Lick Palik which was launched in 2013. It has satirical and absurd slice-of-life content. Tahilalats has many collaborations and events to bring many people to have a fun experience. Therefore some of it was social media post to reach more followers and information of exciting project to come. I was responsible for the design on social media post in Instagram to keep the visual stay like the styleguide assisted by Art Director and deliverables from illustrators.
CREATIVE PROCESS
It
Good Girl Go! Persona Design
Good Girl Go! Social Media Con ent
Good Girl Go! Youtube Content
Safe Step Kids
Layouting Printing
ABOUT
SAFE STEPS Kids is a multi-platform public-service programme created by Prudence Foundation, in partnership with International Federation of Red Cross and Red Crescent Societies (IFRC) and Cartoon Network.
The programme focuses on providing life-saving information to children via a series of enter taining videos and education materials featuring beloved Car toon Network characters. SAFE STEPS Kids aims to save millions of lives by educating children from a young age, helping to create a future generation that is well-prepared and resilient to life-threatening situations
I was in charged for marketing promotional asset as brochure safety cards, and activity card as interactive media for education purpose
CREATIVE PROCESS
Illustration Merch Design Vendor Research
ABOUT
Percolate Galactic s 9th Anniversary is our annual celebration of our company establishment with apocalypse durian as the themes for visual direction.
To celebrate our anniversary we brainstorms ideas for Percolate Galactic’s
I was in charged for enamel pin merch production which involves ideation,
brainstorm the visual character (our quirky durian) to be a product, merch design, merch production, vendor research, and quality check the product before going shipped to clients
CREATIVE PROCESS
Apocalypse Durian enamel pin alternatives
Enamel Pin Packaging
Enamel Pin Mockup
Merchandise Design
ABOUT
Tahilalats or as known as Mindblowon, are a popular Indonesian webcomic created by Lick Palik which was launched in 2013. It has satirical and absurd slice-of-life content. Tahilalats has many collaborations and events to bring many people to have a fun experience. The project for Tahilalats requires some merchandise to gain awareness to audience and push our creativity to enchance brand identity and experience. I was responsible for design of the merchandise and its packaging.
Artket’s Merch
One Piece x Tahilalats with Kopi Kenangan Tumbler
Garuda x Tahilalats Livery and Merchandise
Toko Tahilalats’ Merchandise (Patch)
Tahilalats Merchandise for LaLaLa Event
