This branding project was a self-directed design challenge to design packaging and branding for a new cold brew. The goal was to harness a sense of adventure with a friendly voice, as well as to employ a visual language that could be applied across a variety of print and media platforms.
As visual experience designers, our roles extend beyond this moment in time. We must continually visit the past to understand its place in the present to move our individual work, practice, and humanity into the future.
wrote my own designer's manifesto called "Welcome to the Neighborhood," declaring my determination to be an empathetic designer who works for the good of the people around her. explored themes of community, self-sacrifice, and inclusivity throughout my process, finally resulting in canned food products that might be found in a neighborhood food drive. I mailed out select cans to my fellow artist-friends across the country, representing an invitation to join the neighborhood of empathetic designers set on making positive change through their craft.
As visual experience designers, our roles extend beyond this moment in time. We must continually visit the past to understand its place in the present to move our individual work, practice, and humanity into the future.
I wrote my own designer's manifesto called "Welcome to the Neighborhood," declaring my determination to be an empathetic designer who works for the good of the people around her. I explored themes of community, self-sacrifice, and inclusivity throughout my process, finally resulting in canned food products that might be found in a neighborhood food drive. I mailed out select cans to my fellow artist-friends across the country, representing an invitation to join the neighborhood of empathetic designers set on making positive change through their craft.
Early Iterations, Sample
Early Iterations, Sample
Final Product
Who says that typography needs to be confined to a page? Or a computer screen?
I found immense satisfaction in these experiments of designing words with alternate materials such as frozen coffee grounds, quinoa, ziplock bags, and– my personal favorite– peanut butter.
This particular project was inspired by the persona of celebrity chef and gastronomist, Dame Prue Leith (I'm a big fan of the Great British Bake Off). Leith will go down in history as one of the leading female chefs of the 20th and 21st centuries, even being named Veuve Clicquot's Businesswoman of the Year in 1990. The following phrases are taken from interviews and articles inspired by various parts of her life. The final product was a 6-spread experimental newspaper showcasing the typography.
This was a small branding project for a client launching a collection of pastoral, devotional, and academic resources. The goal of this branding was to be clean, versatile, and project an air of academic reputability.
The logomark itself is the shape of two Fs, manipulated to emulate traditional Greek architecture, with an emphasis on perpendicular lines to reinforce the sense of a strong foundation. The typefaces are versatile for web and print.
The primary green color feels permanent and substantial, with an accent of lavender to give it a bit of levity.
Final Product
The goal of this project was to create an experiential graphic design system for a local business. I worked with two other individuals on this project to rebrand the Forsyth Farmers’ Market and revitalize the experience through enhanced wayfinding and public awareness.
