Seeding / Buzz Building Strategy •Content will build buzz around the movie and the devil •Facebook content will cross-reference content site and general buzz topics •Search Engine Marketing campaigns • •
Promoting all subject matter and destinations to help build “top of mind” and drive traffic to official film site and content website Searching for anything devil, fate, el diablo, etc-related will point to Devil content
•Social Listening & Community Management •
To gain intelligence for adaptive campaign strategy & respond