

How Custom is Custom?
Merchology specializes in custom logo decoration, but the Private Label Program presented by our Product Design Studio goes beyond typical branding. When it comes to customizing your items, the possibilities include:
• Choosing fabric types
• Selecting the exact PMS color of your item
• Adding custom snaps, zipper pulls, and buttons
• Creating your own hang tags






Powder coating matched to Cheerios brand Pantone color
Extra large laser engraved logo
What is the Private Label Program?
Merchology does merch differently. Because of the Merchology Product Design Studio’s unique factory partnerships and branded merch expertise, we can help your team design customized products from scratch! No matter your vision, we can bring it to life from design to manufacturing.
Impactful opportunities for fully custom merchandise:



Unique product design is easily within your reach! Our expert team is here to support you every step of the way.
Advantages of going beyond the logo:
Ownership
You have control over inventory, pricing decisions, and design for your items!
Expertise
Our merch experts facilitate the entire process, offering guidance based on our decade of experience to help you discover the perfect match.
Customization
Be bold with your brand: YOU decide color, fit, dimensions, and details.
Responsibility
We intentionally partner with WRAPcertified factories to ensure safety for workers and the environment so you can be confident in your products.
Design control is yours, from label to logo
Dive into the Details
Factory Relationships
Because of our direct partnerships with factories, we provide the best value for your dollars and give total transparency into the manufacturing process.
Due to factory requirements, the minimum for custom orders is 3600 units.
Manufacturing Locations
1. Guatemala
2. Egypt
3. India
4. Bangladesh
5. China
6. Vietnam



We exclusively partner with WRAP-certified factories. This means:
• Prioritized health, safety, and security for workers
• Fair, competitive compensation and working hours
• No child or involuntary labor
• Compliance with local environmental regulations
We maintain product quality by obtaining samples from our manufacturers at various stages of the process.

Your Ideas Take Shape
How does Merchology’s Product Design Studio bring Private Label products to life?
1
Ideation & Blueprints
Bring us your inspiration, ideas, and questions. Our expert designers sketch blueprints for manufacturers to follow.
Samples & Development
Our manufacturer sends a series of samples to make sure your product matches your vision.
2
3
First Look
You receive a final sample with finished fabric, trim, and add-ons for approval. Your team signs off when you’re satisfied with the final samples!

Quality Inspections
We provide multiple quality checks to ensure items meet your standards, including a final third-party inspection before shipping.
Manufacturing
Your items go into production.
*Disclaimer: Timelines vary and depend on product type, quantity, and other factors. Additionally, the speed of approval from your team affects the overall project timeline. Your rep will provide timeline updates; please reach out to your rep with any questions.
Shipping
Your items are on the way! Standard shipping time is 3-4 weeks.
Custom riding jersey designed for Polaris

Your Gear, Your Way
Create your own line of branded apparel! Our friends at Scenic created jackets, layering items, and hats with unique specifications to suit a variety of climates and job responsibilities for their cruise line employees.




Jacket
Embroidery matching brand Pantone
Details as Unique as Your Brand
Your logo decoration should reflect the brand story you want to tell. Find the perfect decoration to complement your one-of-a-kind items! Whether you want a subtle, clean look or a bold, vibrant statement, we have the uncommon, eye-catching decoration options you need.

3D Screen Printing



Patches


Puff Embroidery
Puff Printing

Woven Labels

Metal Grommets


Your Logo, Right Where It Belongs
The Private Label Program gives you complete control of your products, down to the smallest details, including logo placement. Your logo isn’t confined to left chest, front panel, or sleeve.



ZIPPER PULLS
HAT CLOSURES



PRINTED TAPING
Lasting Impressions for Every Occasion

Cross-body bags for Conferences

Merchology has been able to help me provide custom merchandise for key sales events and new employees. Custom merch has brought a whole new level to creating something special that really elevates my brand. Not only was the outcome amazing, but the process was easy as well. Thank you Merchology!”
- Sr. Brand Associate, Nature Valley
Athletic hats for Golf Tournaments
Notebooks for Sales Meetings & New Hires


Mini backpacks for Trade Show Giveaways

Tote bags for Trade Show Giveaways
Gifts to Build Connections
Caribou Coffee was looking for something new. They wanted distinctive merchandise with subtle branding that went beyond standard logo decoration to spark energy and excitement for their team!

Represent Your Brand From Start to Finish
The team at Merchology was able to field our questions with their factories, bring our ideas to life, and provide fair pricing during cost negotiations.”
Share the Magic with Everyone
We love our custom holiday gifts…the pieces feel super special and unique.”


We love Merchology’s quick and seamless communication. [Our partnership] felt like a natural fit for ease of approvals and working with a high-quality team.” Our Team is Your Team

We also designed a custom website for Caribou employees to shop exclusive merch!

Ready to bring your brand to life?
Schedule a free Private Label Program consultation to learn more! merchology.com/privatelabel and so much more!
Jackets Fleece
Sweatshirts Vests
Polos T-Shirts
Bags
Drinkware Headwear
Keychains Stationery Blankets