Imagery

Photo Insights

Use high-quality images

Ideally, use real people in realistic situations and avoid 'posed' photos

Encourage staff to model and represent the company and wear branded clothing

Ensure Mercer products are highlighted professionally

Ensure proper safety PPE is worn correctly

Avoid overly dark images

Avoid overly busy or cliched images

Colored filters can be used, with the exception of overtop the Mercer logos

Photo Permissions

Obtaining permission for taking and using photographs of people is important for legal and privacy reasons.

Obtain signed consent forms from people being photographed including how and where the images may be used. Please refer to the Global template gallery for photo permission forms. Secure appropriate usage rights for photography prior to using the photo. Use photos in proper context and do not misrepresent the subject(s).