Color Palette

Mercer's color palette includes two layers: primary and secondary palettes.

Primary: Mercer Blue / Navy Blue / Dark Grey

Secondary: Medium Grey / Light Grey / Green / Gold

Emphasis Colors: Gold and Green

In general, the use of the gold should emphasize safety in Mercer collateral. Green should be used to highlight items related to the environment.

White as a background

The use of white and clear space are primary elements in the Mercer brand style to ensure the logo and Mercer information visually stand out.

Color Systems and Gradient Coloring

There are five central color systems in design: Hex, CMYK, Pantone, RGB and RAL. Colors should be used at 100% value; however, gradients may be used as filters in designs but never over the Mercer logo.

There may be other instances where gold or green may be used; however, overuse of these colors may devalue their ability to be recognized as a 'safety' or 'environment' color.

Red is to be used sparingly and only to emphasize critical and/or safety information.