2022 Mercer Brand Guidelines

Brand Guidelines

The purpose of the Mercer Brand Guidelines is to support marketing and communications goals while strengthening Mercer's brand.

Through consistent execution of both internal and external branding and communications, our global Operational voices become one unified message and, together, we elevate Mercer's success.

Vision Statement

Exceptional people creating bioproducts for a more sustainable world.

Purpose Statement

The purpose statement defines why we exist.

It is Mercer’s vision to continually improve and advance our people, technologies and ethical business practices in order to meet the needs of a globally sustainable world.

Our Vision Statement defines whom we want to be (exceptional people), what we want to do (create bioproducts) and why (for a more sustainable world).

We are a diversified global producer of forest products, bioproducts and green electricity produced sustainably by our teams in a safe, efficient environment.

We optimize stakeholder value and respond to market needs through integrative strategies and modern technologies.

Sustainable. By Design.

Sustainable.

The preservation of a particular resource.

By Design.

Deliberate as a result of a goal, strategy and plan.

Strategic Pillars

Mercer’s strategic pillars reflect the strategic prioritization of human and capital resources in the context of our vision, goals and objectives. Each pillar provides strategic direction from the Corporate level to the local, operational level.

Operate World-class Assets

Best-in-class systems, standards and structure.

Growth and Diversification where we have Core Competencies

Sustainable Operations

Manage the Integrity of Our Balance Sheet

Build reputation for manufacturing excellence: low cost, efficient and well-managed.

Diversify product mix to reduce cyclicality.

World-class environmental performance. Operate with competitive margins.

Continuously improve and debottleneck to maximize profitability.

Create value and synergies by leveraging core competencies.

Sustainable forest management and fiber procurement. Reduce stock liquidity discount.

Bio-refinery value stream optimization.

Transparent sustainability disclosure. Maintain ample liquidity.

Efficient and secure information sharing for effective business decision making.

Grow organically and by acquisition (including distressed / undervalued assets).

Foster sustainability as a core principle in our corporate culture. Maintain optimal debt levels.

Health & safety of our people is a core focus.

Business strategy provides resilience against climate change.

Maintain a stable dividend through the cycle with potential to grow.

Foster deep, meaningful stakeholder relations across the entire value chain.

Disciplined capital allocation process and deliver on capital investments.

Mutually beneficial relationships with Indigenous Peoples. Strive for optimal tax efficiency.

Health and Safety

We believe that nothing is more important than the health and safety of our people and their families. We operate in a diligent and responsible manner to ensure zero harm to people. We are dedicated to continuously improving our processes, being individually accountable and promoting comprehensive safety awareness.

Trust, Integrity and Transparency

We communicate in an open and transparent manner with all our stakeholders. We are committed to fostering effective, respectful relationships with all those with whom we interact. We encourage everyone to always act with integrity and in the best interests of the team.

Boldness

We encourage an entrepreneurial spirit that courageously and tenaciously pursues opportunity for change. We want our actions to be completed with a sense of urgency, decisively and with calculated, but not reckless, risk-taking.

Pursuit of Excellence

We continuously strive to objectively self-assess and improve our processes, as well as invest in people in order to maintain excellence in execution and strive for world-class performance. We are visionaries that operate with a high level of competence and have pride in our achievements and market leadership.

Accountability

We are accountable individually and are responsible to our partnerships. We contribute and take ownership, beyond our job descriptions and across functions, departments and operations. We demonstrate leadership, proactively cooperate and are committed to our teams.

Sustainability

We believe in the balance of social, environmental and economic values that support our sustainable enterprise. We foster deep engagement with stakeholders including employees, communities, customers, suppliers, shareholders, lenders and our environment. We are accountable to measure and improve our performance over time and are valued by the communities within which we operate.

Innovation

We value innovation and unique approaches to problem-solving. In our pursuit of excellence, we strive to develop novel ideas, solutions and opportunities. Being on the leading edge allows us to enhance our competitive advantages in our core businesses and develop new products, making our company more resilient in the long run.

Diversity, Equity and Inclusion

We believe that a culture of diversity, equity and inclusion is critical in making the best decisions for our people and achieving sustainable business success. Together, we encourage, support and celebrate the diverse voices of our employees. We strive to provide an inclusive culture by fostering an environment of mutual respect, fairness and by providing opportunities to contribute and grow.

Logos

Display Size

The display size will be dependent upon the requirements of the logo's display. Logo usage must always ensure legibility, no distortion and high quality in print or production.

White Space and Color Background

The logo must always maintain clear space around it. This will preserve the integrity of the logo, especially in large formats. The space around the logo must be at least equal to the width of the M-bar (x in the example shown). Add at least 0.5 cm brand-safe area around the logo.

If on a white document, the surrounding area should be white. If the document has a colored background use the Reverse logo.

M-bar width

Logos

Each Mercer Operation has its own identity logo, including colours and typeface, that collectively brand Mercer as one organization. The logos are the pillars of identity of Mercer - internally and externally - and its characteristics ensure a consistent image of the company wherever the logo is represented.

The Mercer "M"

The Mercer "M" is representative of the solid architectural lines of timber products forming a tree peak.

The Mercer "M" icon should rarely be used as a standalone logo. When utilizing the "M" icon on its own, it must never be reproduced at less than 1.0 cm in height on print materials. If working with an external designer creating on-screen materials, have them use 27 pixels in height.

Corporate Logo

The Corporate logo includes the Mercer “M”, the wordmark ‘MERCER,’ and the word ‘international’ to the right of the wordmark. The Corporate logo is the only logo to have the division location to the right side of the wordmark (MERCER).

The Corporate logo will be utilized when the visuals represent Mercer Corporate materials.

Logos

Mercer Main Logo

The Mercer Main logo is made up of the “M” icon and the wordmark (MERCER).

This is the main logo of Mercer. It is to be used when representing multiple Mercer Operations or Mercer as a 'whole.'

The Mercer Main logo may also be used when printing options prohibit the use of a Mercer Operational logo (i.e. merchandise, workwear, hats, mugs, etc.).

Mercer Operational Logo

The Operational logo is made up of the “M” icon, the wordmark (MERCER) and the division title (e.g. peace river) below the wordmark.

Mercer Reverse Logo

The Reverse logo switches the Mercer logo colors, outlining the "M" in white and using white for the wordmark (MERCER).

Reminder

Each Operation is encouraged to use its specific logo for advertising purposes unless printing options prohibit its use.

This option is only to be used when adding it to a darker background and only if absolutely required.

Do not stretch, angle or alter a logo in any way and do not use background colors outside of brand palette.

Mercer Greyscale Logo

The Greyscale logo is only to be used if color printing is not available

Use of the Mercer logo files will differ depending on the final product they will be displayed on.

Download Mercer logo files located at Global Shared Drive > 08

Communications > Mercer Brand > Logo Library

OnlineSocial Media

Online -

Publications

PrintSmall Projects

PrintLarge Projects

Merchandise

Color Palette

Mercer's color palette includes two layers: primary and secondary palettes.

Primary: Mercer Blue / Navy Blue / Dark Grey

Secondary: Medium Grey / Light Grey / Green / Gold

Emphasis Colors: Gold and Green

In general, the use of the gold should emphasize safety in Mercer collateral. Green should be used to highlight items related to the environment.

White as a background

The use of white and clear space are primary elements in the Mercer brand style to ensure the logo and Mercer information visually stand out.

Color Systems and Gradient Coloring

There are five central color systems in design: Hex, CMYK, Pantone, RGB and RAL. Colors should be used at 100% value; however, gradients may be used as filters in designs but never over the Mercer logo.

There may be other instances where gold or green may be used; however, overuse of these colors may devalue their ability to be recognized as a 'safety' or 'environment' color.

Red is to be used sparingly and only to emphasize critical and/or safety information.

Color System

PRIMARY COLORS

SECONDARY COLORS

Operational Colors

Designated Colors for Operation Presentations

For each Operation, there is a designated color that should be utilized when providing data in presentations and charts where Operations are being compared side-by-side.

Typography

Mercer has two (2) approved fonts be utilized in all correspondence.

PRIMARY: Open Sans

Open Sans is optimized for print, web and mobile interfaces and has excellent legibility. We recommend Open Sans Regular, 11 pt, black as the primary; however, there are three weights – Light, Normal and Bold to use depending upon requirements

ALTERNATE: Calibri

Calibri Regular, Light and Bold

Bullet Points

Circular bullets are the standard format. Bullets are colored white or black, depending upon the background. Sub-level bullets should be indented with hyphens and avoid the use of 'character' bullets (i.e. arrows, faces, flowers, etc.)

Typographic Details

Headlines: Open Sans Bold

Uppercase: 26pt

Color: Mercer blue, black, white or dark grey

Sub-headlines: Open Sans Normal

Sentence case: 18pt

Color: Mercer blue, black, white or dark grey

Body Copy: Open Sans Normal

Sentence case: 11pt

Color: Black (primary), dark blue, dark grey or white

Please note: Google may have different default fonts.

Please consider using the Google templates located in the Template Gallery. These templates utilize the correct fonts.

Typography Application

Headline:

Typeface: Open Sans Bold

Capitalization: Uppercase

Size: 26pt

Color: Mercer Blue, Black, White or Dark

Grey

Alignment: Left

MERCER VISION, PURPOSE & VALUES

Mercer resources – people, water, air and land

At Mercer, our core purpose is to maximize value for our stakeholders by being responsive to market needs as the preferred provider of bio-based products from renewable sources produced sustainably in a safe, efficient environment.

Body Copy:

Typeface: Open Sans Regular

Capitalization: Sentence case

Size: 11pt

Color: Black or Dark Grey

Line Height: 1.15

Alignment: Justified

We focus on our core purpose by utilizing authentic leadership and ethical business practices to optimize and secure long-term value for our shareholders, customers, team members and the communities where we reside.

Our vision statement at Mercer is to be exceptional people creating bioproducts for a more sustainable world. Every day at Mercer, we deliver values-based products to our customers that are sustainable, produced in safe and secure surroundings and manufactured by our team of leading experts and technicians on a global scale. We work together towards a better, more sustainable future, where natural resources are used and managed wisely.

We value our resources – people, water, air and land.

It’s who we are at Mercer and what we do.

Paperstock

Subheadline:

Typeface: Open Sans Reg or Bold

Capitalization: Sentence or Title Case

Size: 18pt

Color: Mercer Blue, White, Black, or Dark Grey

Alignment: Left

Typography

Layout: 8.5 x 11

Typeface: Open Sans Regular

Alignment: Justified

Size: 11 pt

Color: Black

Line Height: 1.15

Logo

Operational logo

Spacing: Centred at top

Footer

Mercer "M" in the middle of a grey line

Operation ID: Full Legal Name, Open Sans 8, Bold

2nd Line: Full address, including country, telephone number and www.mercerint.com

North American Letterhead

Letterhead is to be used for official communications with stakeholders.

Official Mercer letterhead will be created by Corporate Communications and added to the Global Template Gallery for each Operation.

Official Paper Stock (high-quality printing)

Office paper stock (i.e. used for letterhead) should have a consistent look and feel between all Operations.

Each Operation will source its paper stock from its vendors and we recommend the following paper stock specifications be considered:

Type of Paper: Strathmore Script

Color of Paper: Ultimate White / Pure White

Weight of Paper: 24 lb (80 g/qm)

Typography

Layout: A4

Typeface: Open Sans Regular

Alignment: Justified

Size: 11 pt

Color: Black

Line Height: 1.15

Logo

Operational logo

Spacing: Top right corner

Footer

Mercer "M" in the middle of a grey line

Operation ID: Full Legal Name and Address, Open Sans 8, Bold

2nd Line: , Telephone and Fax

Number, as well as General Email Address

3rd Line: company Managing Director(s), Register and VAT number.

Germany Brief

A brief is the German-version of Letterhead. You can find the templates added to the Global Template Gallery for each German Operation.

The 'Brief' or 'Brief mit Kontakt' templates are formatted so that, when filled, printed and folded, the recipient's address will be displayed in a window envelope.

Official Paper Stock (high-quality printing)

Though a different format, office paper stock should have a consistent look and feel, as previously mentioned.

We recommend the following paper stock specifications be considered:

Type of Paper: Strathmore Script

Color of Paper: Ultimate White / Pure White

Weight of Paper: 24 lb (80 g/qm)

Mercer Business Cards

Each Mercer Operation has a local business card template. Please contact your local communicator for access, if required.

Format: 89 mm x 51 mm

Stock: 350 g/m2 or 120 lb Mohawk Superfine Smooth Cover

DefaultandAdditionalSignatureOptions emailDefaultSignatureFormat

Mercer's email signatures will be consistent across all Mercer Operations through IT management utilizing a signature default for all external communications "My signature".

Google email provides options for additional signature creation and usage outside of the default "My signature". These signature options may be created by the user such as for shortened replies that do not require the full signature block (i.e. Regards, John). Additional signatures must still comply with the Mercer font, size and color.

Default Email Body

The email body is also consistent across all Mercer Operations through IT management.

email body font: Sans Serif

email body text color: Black

email body text size: Normal

email body background color: White

First Last Name, Designation (RGB 0/74/151)

Position Title (Dark Grey)

T: +X XXX XXX XXXX | M: +X XXX XXX XXXX | first.last@mercerint.com

www.mercerint.com | Legal Operation name, Operation Address, Country

[SPACE - "M" Bar width]

Operation Logo (Use CMYK.jpg logo - size 'large' in formatting)

[SPACE - "M" Bar width]

DISCLAIMER

xxxxx

Disclaimer

Emails sent out from a Mercer email address are to be professional in their content and may contain confidential and/or privileged information. The following clause shall accompany all emails sent to recipients:

FORMAT: Sans Serif small / Dark Grey / All Caps (Title) and Sentence Case (body)

DISCLAIMER

This email may contain confidential and/or privileged information. If you are not the intended recipient (or have received this email in error), please notify the sender immediately and destroy this email. Any unauthorized copying, disclosure or distribution of the material in this email is strictly forbidden.

North American email Signature

Banners,ImagesandPersonalization

As Mercer is an international company with global business interests, we will respectfully not embed any images or add banners to the Mercer signature, including recognizing local, federal, or international occasions; however, there may be a business interest to promote a Mercer activity or message. Please contact Corporate Communications for direction and/or design.

The personalization of email signatures is not permitted.

NorthAmericanemailSignatureFormat

Signature in Google Mail

General font: Sans Serif

For IT only

(Mercer email Exclaimer)

General font: Arial

Normal, Dark Grey

10 pt, Dark Grey

Space: Normal Space: 10 pt

Normal, Mercer Blue

10 pt, Mercer Blue

Normal, Dark Grey

10 pt, Dark Grey

Space: Small

Logo: 50 pix high

Space: Small

Small, Dark Grey

Space: 7 pt

Logo: 50 pix high

Space: 7 pt

7 pt, Dark Grey

German email Signature

GermanyemailSignatureFormat

German laws require additional information that other Mercer Operations do not need to include within the default signature block, namely:

1.

Under the offical German Operational logo, there will be one (1) paragraph space followed by the name(s) of the Managing Director(s) of that company, the Register of the company and the VAT number.

2. The Disclaimer must be presented in both German and English.

Mercer Blue: RGB 0/74/151

Dark Grey: RGB 85/87/89

Signature in Google Mail

General font: Sans Serif

Normal, Dark Grey

Space: Normal

Normal, Mercer Blue

For IT only

(Mercer Email Exclaimer)

General font: Arial

10 pt, Dark Grey

Space: 10 pt

10 pt, Mercer Blue

Normal, Dark Grey

Space: Small

10 pt, Dark Grey

Space: 7 pt

Logo: 50 pix high Logo: 50 pix high

Space: Small

Space: 7 pt

Small, Dark Grey

7 pt, Dark Grey

Out of Office

Voicemail Template

Hello,

You have reached the voice mail of [name][position] of Mercer [name of Operation]. I am away from the office. For immediate assistance, please contact [insert name], [position], at [insert phone number or email contact information].

Thank you for calling Mercer.

Gmail Template

A professional out-of-office message is an email that goes out automatically to anyone who emails you while you are away from the office for a designated period of time.

Acknowledge the contact

Provide specific dates/times of absence*

Provide alternate contact responsibility information (name/number/position/email)

Proofread for and activate the message

*Note - please consider Cybersecurity

Hello,

Thank you for contacting me, however, I am away from the office. For immediate assistance, please contact [insert name], [position], at [insert phone number or email contact information].

Thank you.

[Name]

Boilerplates

A boilerplate (also known as an “About Us” statement) is a short, standardized paragraph that provides external stakeholders with a high-level overview of the Mercer Operation.

MERCER INTERNATIONAL

Mercer International Inc. is a global forest products company with operations in Germany, the USA and Canada. With our climate targets validated by the Science Based Targets initiatives, we have an annual production capacity of 2.3 million tonnes of pulp, 960 million board feet of lumber, 140 thousand cubic meters of CLT, 17 million pallets and 150,000 metric tonnes of wood pellets. For further information, please visit www.mercerint.com.

MERCER CELGAR

Mercer Celgar (MC) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. Mercer Celgar is situated near Castlegar, British Columbia. We employ 427 team members to produce approximately 500,000 tonnes of Northern Bleached Softwood kraft pulp, enough eco-certified green energy to supply our needs and up to an additional 20,000 homes and 250,000 litres of turpentine annually. For further information, please visit www.mercerint.com.

MERCER FORESTRY SERVICES

Mercer Forestry Services (MFS) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. With a team of 52 team members, MFS harvests and hauls 250,000 cubic metres of wood annually and transports an additional 90,000 tonnes of wood chips and logs. Their services include log harvesting and hauling, road building and chip hauling for third-party customers in BC. This work greatly supports additional residual pulpwood recovery for Mercer Celgar. For further information, please visit www.mercerint.com.

Boilerplates

MERCER HOLZ

Mercer Holz (MH) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. Mercer Holz is Germany's largest timber purchasing organization, with timber sourced exclusively from sustainably managed forests. With 180 employees, MH annually supplies 7 million solid cubic metres of wood to Mercer's pulp and sawmill operations. In addition to supplying the pulp mills and sawmill, Mercer Holz provides procurement, forestry and logistics services for 3rd-party customers. The company owns and operates harvester/forwarder teams and an extensive fleet of trucks. For further information, please visit www.mercerint.com.

MERCER LOGISTIK

Mercer Logistik (ML) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. In addition, Mercer Logistik handles the pulp transport for the Stendal mill to international customers. ML, with around 30 employees and its fleet of vehicles, is one of the leading providers of system transport in Germany and Europe. The company also uses its expertise in rail, truck and ship logistics for business with 3rd-party customers. For further information, please visit www.mercerint.com.

MERCER MASS TIMBER

Mercer Mass Timber (MMT) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. Mercer Mass Timber is an advanced bio-based materials manufacturing operation in Spokane Valley, WA, USA, producing a portfolio of performance-based cross-laminated timber (CLT) components for next-generation commercial, residential and industrial buildings. MMT values deep integration of forest resource management and supply chain transparency with the creative culture inherent in architecture, engineering and construction professional practice. For further information, please visit www.mercerint.com or contact us at clt@mercerint.com.

Boilerplates

MERCER PEACE RIVER

Mercer Peace River (MPR) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. At Mercer Peace River, we manage approximately 2.7 million hectares of forest, which supplies the majority of our annual fibre requirements. Located in the boreal forest region of northern Alberta, Mercer Peace River produces both high-quality softwood and hardwood pulp. We are proud of our efforts toward fully utilizing all our biomass materials and sustainable forest management practices. For further information, please visit www.mercerint.com.

MERCER PULP PRODUCTS

Mercer Pulp Products (MPP) is the brand name for pulp products manufactured by Mercer International Inc. through its kraft pulp mills in Germany (Stendal and Rosenthal) and in Canada (Celgar and Peace River). With an annual production capacity of more than 2.3 million tonnes of kraft pulp (NBHK and NBSK), Mercer plays a critical role in the international pulp market. In addition to the German sales market, our German mills supply Eastern Europe, Middle East and Asia pulp markets, while sales from the Canadian mills are concentrated in North America and Asia. For further information, please visit www.mercerint.com.

MERCER ROSENTHAL

Mercer Rosenthal (MR) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. Mercer Rosenthal produces kraft pulp, the raw material for paper and tissue production. The annual production capacity is 360,000 tons. Most customers come from Germany, and more than 85 percent of Mercer Rosenthal's pulp is transported by rail. Mercer Rosenthal also operates the largest biomass power plant in Thuringia, with a thermal capacity of 413 megawatts and an electrical capacity of 57 megawatts. An important bio-based by-product of Mercer Rosenthal's pulp production is tall oil, obtained from the soap produced during production. For further information, please visit www.mercerint.com.

Boilerplates

MERCER STENDAL

Mercer Stendal (MS) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. Mercer Stendal produces pulp, bioenergy and various biochemicals from about 3.5 million solid cubic meters of softwood annually. The company employs approximately 490 people, including 30 apprentices. Mercer Stendal's annual production capacity of kraft pulp is 740,000 tonnes. The biomass power plant at the site is one of the largest in Germany, with a capacity of 148 megawatts. For further information, please visit www.mercerint.com.

MERCER TIMBER PRODUCTS

Mercer Timber Products (MTP) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. MTP, located in Saalburg-Ebersdorf, Thuringia, Germany, operates one of the world's largest sawmills with an annual sawn timber capacity of 1.3 million cubic meters (820 mfbm). With approximately 450 employees, MTP manufactures a wide range of high-quality sawn timber and planed softwood products sold worldwide. MTP uses wood that comes exclusively from sustainably managed forests. The sawmill byproducts generated during production are used as raw materials; the wood chips are used in Mercer's sister mills for pulp production; the sawdust is sold to MDF board manufacturers or the pellet industry; and the bark is used on-site as fuel to generate heat and bioelectricity in MTP's biomass cogeneration plant. For further information, please visit www.mercerint.com.

MERCER TORGAU

Mercer Torgau (MT) is a subsidiary of the North American group Mercer International Inc. We are a diversified global producer of forest products, bioproducts and green electricity with operations in Germany, Canada, the United States and Australia. MT is Europe's largest EPAL pallets manufacturer with a 17 million wooden pallets production capacity. The byproducts from the sawmill are processed to produce blocks for the company's pallet production and partly to produce biofuels such as wood pellets and briquettes. The mill in Torgau, Saxony, employs around 800 people. The capacity of the Mercer Torgau sawmill is approximately 700,000 cubic meters of sawn timber. The company also generates 15 megawatts of bioenergy. For further information, please visit www.mercerint.com.

Rules for Acronym

The acronym (or shortened) form of Mercer Operational names is concise in writing and speaking, but if used too often, it may start to be formally recognized as the legal or shortened name; however, the acronym is considered informal.

Operation Acronyms

The following acronyms are approved to represent each Operation. No other form of an acronym is to be utilized.

Mercer International Inc.

Mercer Celgar

Mercer Forestry Services

To use the acronym properly, please adhere to the following rules.

Introducing the Operation

Before using an abbreviation, it’s important to spell out the full Operational name followed by the abbreviation in parentheses. From there, you may use it in subsequent references.

For example:

"On behalf of Mercer Timber Products (MTP), we would like to extend our appreciation to you for your outstanding contributions."

Mercer Holz

Mercer Logistik

Mercer Mass Timber

Mercer Peace River

Mercer Pulp Products

Mercer Rosenthal

Mercer Stendal

Mercer Timber Products

Mercer Torgau

Peace River Logging

Peace River Transport

Santanol

Stendal Pulp Holding

Imagery

Photo Insights

Use high-quality images

Ideally, use real people in realistic situations and avoid 'posed' photos

Encourage staff to model and represent the company and wear branded clothing

Ensure Mercer products are highlighted professionally

Ensure proper safety PPE is worn correctly

Avoid overly dark images

Avoid overly busy or cliched images

Colored filters can be used, with the exception of overtop the Mercer logos

Photo Permissions

Obtaining permission for taking and using photographs of people is important for legal and privacy reasons.

Obtain signed consent forms from people being photographed including how and where the images may be used. Please refer to the Global template gallery for photo permission forms. Secure appropriate usage rights for photography prior to using the photo. Use photos in proper context and do not misrepresent the subject(s).

R|R Vehicle Signage

Back Branding Signage

If an Operation will be branding fleet vehicles, please consider reaching out to either Mecer Holz or Mercer Logistik for best practices.

Side

On the side of ALL trucks for Mercer Holz and Mercer Logistik, use the Standalone Mercer-logo "Keep it clean and simple.“

The color of the tarpaulin is either white or light grey/silver

Use Operational logo

ALL German trucks are to have the safety note: Traffic jam: Keep an emergency lane!

Front

Standalone Mercer Logo to be centered and placed above the windshield

Driver's door

Operational Logo placed above right of the driver door handle

Include the Mercer website URL below the logo

Virtual Backgrounds

Internal use - If participating in an internal call with only Mercer employees, the selection of a virtual background is up to the discretion of the participant as long as it is professional in appearance.

External use - If participating in a virtual meeting with external participants and utilizing a virtual background, please use professional virtual backgrounds only.

Approved backgrounds - To access approved Mercer virtual backgrounds, visit #GBL _ WS _ MI _ 08 Communication > Mercer Brand > Virtual Meeting backgrounds

Google Workspace Profile Photos

If not using your camera during a virtual meeting, Google Meet defaults to your Google Workspace profile image. To load your own profile photo to your Google Workspace account, find instructions here.

User Profile Photo - If uploading a profile picture, keep it professional. Ensure your face is visible and your attire is work appropriate. Do not use external avatar photos (e.g. cartoon characters), group photos, photos of pets or landscapes.

User Initials - If no profile picture is loaded to your Mercer Google account, the default image will be the initial of your first name and a randomly assigned color.

Operational Signage

Each Operation is responsible for the sourcing, coordination and display of signage that is in compliance with the Mercer brand.

Internal and external signage must be considered.

Internal signage can include office name plates, frosted glass on doors and entrance rugs.

External signage can include directions throughout the site, vehicles and equipment and building walls.

Google Slides

Each Operation has a Google Slide template which provides multiple formatted options for the user, including: 1.

Title Slides

Graph and data Slides

Icon selection Slides

Transition Slides

To better understand Google Slides and how to create a Slide, following the Mercer Brand Guidelines, please refer to the Global Template Gallery.

Merchandise and Wearables

Each Operation manages their own merchandise, including wearables, utilizing preferred vendors or external providers.

We encourage you to use the Mercer Main logo where possible, as this format can be easier for vendors to manage, and using the local logo can be difficult for embroidery. Using the Mercer Main logo also allows for our Operations to share merchandise amongst themselves.

If looking for a more 'personalized' touch, please use your Operational logo for your internal wearables and merchandise.