Priyanka K (Student Portfolio)

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W I N D O W D I S P L A Y

S P A C E D E S I G N

M A S C O T D E S I G N

BRANDING

P A T T E R N S

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S T U D I O D E S I G N

B U S I N E S S P A G E

PACKAGING D E S I G N

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SUSTAINABLE F A S H I O N

W I N D O W D I S P L A Y O B J E C T I V E S To design a window display for a souvenir store, showcasing the rich cultural context of the Vadodara city

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Inspired from the iconic architecture, the display pattern highlights the colorful silhouettes of the momuments, that creates a beautiful visual tour of the city.

SPACE DESIGN O B J E C T I V E S DRAWINGS

To explore colour theme and it’s application to define spatial quality and visual perception of an imaginative space.

COLOR PALETTE

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Inspired from the traditional prints, a physical model of cafe space is created to understand space functionality, interior elements and its colour palette.

SPACE DOCUMENTATION

M A S C O T D E S I G N O B J E C T I V E S To design the mascot and the interior of a product store. To built an individual brand identity.

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The interior and the ambience of a product store is created, inspiring from the colors and patterns of the mascot, reflecting its individual design language.

INTERIOR VIEW

BRANDING O B J E C T I V E S To identify branding strategies for store display and an online platforms through practical knowledge at SUPERDRY brand/store. To delineate my version of display facade for SUPERDRY brand by inculcating design ideas and core believes.

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The design idea reflects “INCLUSIVITY,” taking LGBTQ as an inspiration and merging it with three main design pillars of SUPERDRY; that are British tailored fit, Vintage americana look and Japanese inspired graffitti.

PATTERNS O B J E C T I V E S To explore the idea of creating visual balance using “Patterns” as a design principle and various design elements.

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Patterns are a visual orientation, using creative combination of design elements and principles. The idea is to define the “Visual Balance”, of foreground and background in display designs, using patterns in three different contrasting concepts

Colour v/s Black and White

Bold v/s Prints

Organic Shapes v/s Geometric Lines

S T U D I O D E S I G N O B J E C T I V E S To encapsulate design ethics in creating a visual-spatial relation-

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“A room should never allow the eye to settle in one place. It should smile at you and create fantasy” -Juan Mantoya.

Hence, the studio space as a whole incorporates the design language and perspective, reflecting my persona as a designer.

TRADITIONAL PRINTS FURNITURE

COOL COLOR FORMS CONSTRASTING WALLS AND BACKGROUND

GIVES THE BEACH ALIKE AMBIENCE RECYCLED FURNITURE

ISOMETRIC VIEW OF STUDIO

ALLOWS PARTIAL VIEW

WORK HIGHLIGHTING WALL

B U S I N E S S P A G E To create an online business niche that links my hand made jewelry skills to the clientele.

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NEW COLLECTION

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O B J E C T I V E S

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An online digital platform that allows Sajda’s design ideation to reach out to people with similar taste in accessories.

PACKAGING D E S I G N O B J E C T I V E S

PACKAGING PROCESS

To design an enticing package for one’s jewelry brand ‘Sajda’, reflecting it’s design ideologies.

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KEEP SUPPORTING SMALL BUSINESS.

HANDMADE with love Th��k� f�� y��� �r���.

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KEEP SUPPORTING SMALL BUSINESS.

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A handy, multiusage yet visually appealing packaging is design that defines “Sajda” as a brand, using design themes and color that celebrates feminism and richness.

STORE DESIGN O B J E C T I V E S To incorporate my design language exploring the architectural scale..

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Taking inspiration from memories and personal experiences with pets and creating a fun and inviting display narrative of a pet store representing art in a modular a r c h i t e c t u r e .

ISOMETRIC VIEW OF PET STORE CONTAINERS

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PET STORE AND SPA

SUSTAINABLE F A S H I O N O B J E C T I V E S To explore the design intermediation of waste materials creating sustainable fashion

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REDESIGN

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The idea behind sustainable fashion is to reuse billboard materials and convert them into visually appealing bags. Longlasting and waterproof material properties, as well as the colourful pattern of billboards, allows exploring the wide range of accessory designs.