• Strategize Operations The team you can count on.
• Design Menus & Marketing
• Increase Profitability
• Drive Traffic
Exclusive to Sysco customers!
ROGERS CITY, MICHIGAN
APPETIZERS
CHEESE BREAD SQUARES
A Lighthouse Original!
Our homemade pizza dough loaded with mozzarella cheese and a dusting of parmesan and garlic 5.99
BATTERED MUSHROOMS
Whole mushrooms battered and fried golden. Served with dipping sauce 5.99
BATTERED CAULIFLOWER
Cauliflower florets battered and fried golden. Served with dipping sauce 5.99
PRETZEL BITES
Toasted yet soft and chewy, dusted with coarse salt and served with cheddar cheese sauce 5.99
CHEDDAR CHEESE NUGGETS
Wisconsin cheddar cheese curds breaded and fried golden. Served with dipping sauce 6.99
CHICKEN TENDERS
Tender and crispy chicken served with your choice of dipping sauce 5.99
MOZZARELLA STICKS
Mozzarella cheese lightly breaded and fried, served with your choice of dipping sauce 5.99
PICKLE SPEARS
Dill pickle spears lightly battered and fried, served with cool ranch dressing 5.99
BurgerS
Served with chips and a pickle.
LIGHTHOUSE BURGER*
Half pound of flame broiled ground Angus beef, smothered in mushrooms and onions on a kaiser roll, topped with lettuce, tomato, melted cheese and salad dressing 9.99
MUNSON BURGER*
MUSHROOM & SWISS*
Mushrooms piled high with smelted Swiss on a half pound flamed broiled Angus ground beef 9.99
DINNER SPECIALTIES
Half pound of flame broiled ground Angus beef on a kaiser roll, topped with crispy bacon, melted cheese, lettuce, tomato and salad dressing 9.99
PATTY MELT*
Half pound of flame broiled ground Angus beef, topped with sautéed onions, melted Swiss and American cheese on grilled marble rye bread 9.99
POT ROAST BURGER
GO BLUE*
Half pound of flame broiled ground Angus beef, topped with sautéed onions, bacon, and topped with blue cheese crumbles, lettuce and tomato 9.99
CLASSIC HAMBURGER*
Flame broiled ground Angus beef topped with your favorite condiments ¼ lb 6.99 • ½ lb 7.99 • With cheese add .50
FRENCH DIP*
Half pound of savory and tender pot roast, served on a kaiser bun with rich gravy and sautéed onions 9.99
THE CALCITE BURGER*
Named after the World’s Largest Limestone Quarry ~ This is our largest burger!!! ONE POUND of flame broiled goodness topped with American and Swiss cheese, lettuce, tomato, onion, and salad dressing, served with your choice of fries 12.99
Sandwiches
Served with chips and a pickle.
REUBEN
Shaved tender ribeye steak on ciabatta bread and served with hot au jus 9.99
CHICKEN BREAST SANDWICH
Tender boneless chicken breast, flame broiled and topped with cheese, lettuce, tomato and salad dressing 7.99
FISH SANDWICH
Tender fish fillet, deep fried and topped with melted cheese, lettuce and tartar sauce 8.99
CLUB CROISSANT
Shaved ham, turkey, Swiss and American cheeses, crispy bacon with lettuce, tomato and salad dressing on a flaky croissant 8.99
Generous serving of tender beef pot roast served with mashed potatoes and gravy 11.99 Rogers City’s own world famous Plath’s smoked pork loin. Two tender center cut Tender breasts grilled and topped with fried onions, green peppers, mushrooms
Shaved corned beef topped with sauerkraut, melted Swiss cheese and 1,000 island dressing, served on grilled rye bread 8.99
BACON, LETTUCE & TOMATO
Crispy bacon piled high on a toasted Texas toast, topped with lettuce, tomato and salad dressing 7.99
GRILLED 3 CHEESE
Melted American, Swiss, and mozzarella cheese on grilled Texas toast 6.99
BAR B-Q PORK
Lean and tender pulled pork, slow roasted and tossed in our house BBQ sauce and served on a kaiser roll 8.99
COMBO
The Lighter Side
Served with your choice of cottage cheese, potato salad or coleslaw.
FISH & CHIPS
CHICKEN BREAST STRIPS
Lightly breaded chicken breast strips, served with fries 7.99
Customer Feedback
Lightly battered and deep fried golden with fries and tartar sauce 8.99
SHRIMP & FRIES
Generous portion of breaded shrimp served with fries and cocktail sauce 9.99
SANDWICH OR FREIGHTER A COMBO WITH A CHOICE OF ONE FRY AND ONE SALAD FOR 2.99 Choose Your Salad: Cole Slaw, Cottage Cheese, or Potato Salad
“This was the last piece in tying our nautical theme throughout the whole facility. The highlighting and placement of our most profitable items has worked wonderfully with sales of these items increasing.”
Brian Bannasch, The Lighthouse Restaurant
989-734-4858 *Cooked to order.
NOTE: Consuming raw/undercooked meats, eggs, seafood or poultry may increase your risk of food borne illness.
Design menus & marketing that represent your brand and grow your business.
Your menu is the most important marketing tool for your business. Getting the most out of your menu starts with understanding your goals and implementing solid strategies, engineering, and layout techniques that will turn them into reality. That’s what we do when you partner with us on a menu design project! Investing time and attention to your menu will not only set you apart from your competition, but increase your bottom line!
•SANDW I C HES•
Farley Burger*
Fish Sandwich
Deep fried beer battered cod with American cheese, grilled tomato and Cajun remoulade on grilled sour dough bread. 16
Mac’s Chicken Sandwich
Breaded and deep fried chicken breast, Monterey Jack cheese, lettuce and tomato with choice of buffalo, honey hot, Jameson BBQ, teriyaki or sweet chili sauce on a Kaiser roll. 15
French Dip
Roast beef, sautéed onions, Swiss cheese and horseradish aioli on a French baguette. 16
Reuben
Corned beef or Turkey with sauerkraut, Thousand Island dressing and Swiss cheese on grilled marble rye bread. 15
Meatloaf Sandwich
House-made meatloaf topped with American cheese and bacon on a French baguette. 16
Chicken Wrap
Grilled or fried, Jack cheddar cheese, lettuce and tomato with choice of sauce in a plain wrap. 15
Grilled Cheese
Pulled Pork Sandwich
Slow cooked BBQ pulled pork, cheddar cheese and bacon on grilled sourdough bread. 16
San Fran Sandwich
Turkey, arugula, herb mayonnaise, monterey jack cheese and bacon on grilled sourdough bread. 15
8 oz. charbroiled Prime burger, American cheese, lettuce and tomato on a Kaiser roll. 16
Additional Toppings
Bacon +2 or Jalapeños, Sautéed Onions, Sautéed Pepper, Sub Swiss Cheese, Monterey Jack Cheese +1
Mushroom Sandwich
Grilled portabella with fresh mozzarella, roasted red peppers, mixed greens and raspberry vinaigrette dressing on grilled focaccia bread. 15
Philly Sandwich
Shaved steak with American cheese, sautéed peppers and onions on a French baguette. 16
Salmon Sandwich
Grilled or blackened salmon with a lemon dill aioli, lettuce and tomato on a Kaiser roll. 16
Tuna Melt
House-made tuna salad, American cheese, bacon and tomato on grilled sourdough bread. 15
Kielbasa Sandwich
Grilled kielbasa with sauerkraut, bacon, sautéed onions and horseradish cheddar cheese on a French baguette. 16
Chicken Sandwich
Grilled or blackened, monterey jack cheese, red onion, chipotle aioli, lettuce and tomato on a kaiser roll. 15
Dessert Pretzel
Key Lime Pie
Customer Goal
New look to fit their Irish pub and include photos of their best dishes.
Strategies
Implemented
• Green pop boxes to highlight profitable items.
• Vintage design with Celtic-style fonts to reflect restaurant style.
• Photos to promote key items.
• Prices tucked in descriptions to allow a greater focus on items.
Customer Feedback:
“All my customers and staff love the new look of the menu and are always complimenting it. The design, color and photos make the menu look more professional. I appreciate the help with the menu and for Sysco having these programs to make my restaurant successful.”
Kevin Farley, Owner, Farley Mac’s
2
FARMER’S SPECIAL
BREAKFAST
2 eggs over choice of potatoes topped with sausage gravy and biscuit or toast 8.89
THE CHICKEN COOP
A split biscuit topped with fried chicken and cheese smothered in sausage gravy and finished with 2 eggs on top with choice of potatoes or grits 11.99
COUNTRY FRIED STEAK & EGGS
Smothered with sausage gravy, 2 eggs, choice of potatoes or grits and a biscuit or toast 10.99
THE BARNYARD
2 eggs, with choice of potatoes or grits and a biscuit or toast 6.49 With bacon (2) or sausage links (2) 8.99 sausage patties (2) or ham or corned beef hash 9.49 smoked sausage or ham steak or fried/grilled pork chop 10.49 - Center-cut sirloin steak (8oz) 14.99
BREAKFAST SCRAMBLE
3 eggs with choice of meat (bacon, sausage or ham), choice of 3 toppings (mushrooms, onions, green peppers, tomatoes, jalapeno peppers, spinach or cheese), served over potatoes with biscuit or toast 10.49
SPECIALTY BISCUITS
BREAKFAST BURRITO
CHOPPED STEAK
Served with gravy, grilled onions, 2 sides and a biscuit 11.49 FISH BASKET
Served with coleslaw, hush puppies and 1 side 10.49
MEAT LOAF
Served with gravy, 2 sides and a biscuit 11.49
POT ROAST
BURGERS y BARNWICHES
Served with choice of fries, chips or 1 side.
CLASSIC REUBEN
Loaded with deli corned beef 10.99
TRADITIONAL CLUB
Deli turkey, ham and bacon with American cheese, lettuce, tomato and choice of bread/toast 10.99
PHILLY STEAK & CHEESE
With onions, mushrooms, peppers and choice of cheese 10.99
LOADED: Extra meat and cheese 12.99
SALADS & SUCH
HOMEMADE CHICKEN SALAD
Served on a bed of lettuce and 2 sides 8.99 or on choice of bread or toast, mayo, lettuce, tomato, pickle and onion and one side 8.99
CHEF SALAD 10.99 / half 7.99
SIDE SALAD 3.99
Served with gravy, 2 sides and a biscuit 11.49
Add an egg +1.99
THE BARN BLT Bread or toast with mayo, bacon, lettuce and tomato
THE BARN LOFT Bread or toast with choice of turkey, ham or avocado served with mayo, lettuce, tomato, pickle, onion and choice of one side 8.99
Options: Home fries, hash browns or hash brown patty.
Implement proven engineering and design strategies to maximize the power of your menu.
Menu Engineering
The first step is to identify those menu categories and items that generate the most profit, are easy to prepare, and are consistently of high quality. Through our engineering and design layout strategies, we can guide your customers to order those key items.
Strategies:
• Use bold and colorful headings.
• Place items in key locations on the page.
• Outline a key category or item with a box or shading.
• Place an icon near the item title, such as “House Favorite”.
• Use quality food photos.
• Create a separate menu for limited-time-offers or special occasions.
Menu Design
The menu creates a first impression for customers – they notice the weight of the paper, the colors, the fonts, and if it’s easy to read within just seconds. This contributes to the overall experience and encourages repeat business. Our experienced team has the skills and knows the strategies to support your goals!
Strategies:
• Use modern fonts that are easy to read.
• Organize categories for ease of navigating and quick decision making.
• Use colors, graphics, and images that support your brand.
• Tailor item descriptions to match your service style - for casual and quick serve operations, keep it brief. For more upscale and fine dining establishments, include illustrative descriptions to help sell items and support the higher price point.
Drive traffic by connecting with your customers.
Your current customers are your biggest fans, so why not give them a reason to prove it by returning again. Don’t forget about those potential customers checking you out for the first time! Promoting your business, your “stand out” dishes, and the passion for what you do is essential to reaching your customers. Whether online or in-house, we’ve got you covered and are here to help.
Our Restaurant Solutions consultants can guide you through the ins and outs of social media and provide you with best practices to optimize your business.
Customer Feedback
“Good morning Sopheari (RS Consultant), I spoke with Bob yesterday and he absolutely LOVED this consultation! Thank you so much for your time and sharing your expertise with the Google Business Profile and social media consultations! Bob and Megan will be implementing many of the topics you discussed, and I wanted to let you know that we all greatly appreciate you!”
Cody Wojtaszek, Sysco Detroit Sales Consultant
d’s menu favorites!
SUNRISE BREAKFAST
D’S CHICKEN CUBAN
eggs, choice of breakfast potatoes hash browns and choice of bacon, or mild Italian sausage. Served with toast 12.99
STEAK & EGGS
cut 8 oz sirloin steak, cooked your liking. Served with two eggs, and choice of breakfast potatoes hash browns 16.99
Crispy chicken, garlic aioli, pickles and lettuce, topped with carnitas pulled pork, ham, pepper jack cheese and Carolina sauce (it’s a tangy mustard BBQ sauce). Served with fries or slaw 15.49
S’MORES FRENCH TOAST
3 pieces graham cracker crusted French toast layered with marshmallow creme and drizzled with chocolate syrup. Balanced off with bacon and choice of breakfast potatoes or hash browns 16.99
CHICKEN & WAFFLES
COUNTRY FRIED STEAK
Scrambled eggs between 2 country steaks and topped with country style pan gravy. Served with of breakfast potatoes or browns 15.49
Belgian waffles topped with garlic aioli, Napa Blend Asian slaw and crispy chicken tenders. Finished with Mike’s Hot Honey drizzle 14.99
country fried steak
ASIAN SEARED SHRIMP WRAP
A mild citrus-based Thai chili seared shrimp with pineapple relish, toasted coconut, cashews and jalapenos. Served atop yellow rice and drizzled with Boom Boom aioli 15.49
BISCUITS & GRAVY
Buttermilk biscuits topped with 2 over-medium eggs and country style sausage gravy 13.99
HAM & CHEESE OMELET
Classic 3 egg omelet filled with smoked ham and melty cheddar cheese. Served with toast and choice of breakfast potatoes or hash browns 13.99
WALLEYE SANDWICH
TOAST craisinberry bread topped avocado and tomato. Served fruit 11.99 even better with two farm cooked your way +2
Minnesota favorite! Breaded and fried, served with lettuce, tomato, lemon and tartar sauce. Served with fries or slaw 16.99
COCONUT CHICKEN SALAD
Fresh garden greens topped with coconut breaded chicken, snow peas, cabbage, shredded coconut, carrots and cashews. Served with honey mustard on the side 15.99
COBB SALAD
CHICKEN FLORENTINE OMELET
3 egg omelet filled with grilled chicken, spinach, red onion, tomato and feta cheese. Served with toast and choice of breakfast potatoes or hash browns 14.49
CHICKEN FETTUCCINI
HANGOVER BURGER
Customer Feedback
BREAKFAST FLATBREAD
baked flatbread topped with gravy, scrambled eggs, pepper, onion and cheese 13.99
Our craft brisket burger topped with fried egg, bacon and Come Back Sauce. Served with choice of breakfast potatoes or hash browns 15.49
BREAKFAST BURRITO
Dave Bistodeau, D. Michael B’s
Visit once ... you’re hooked!
Full menu
s’mores french toast
biscuits & gravy
Mixed greens, egg, crumbled bacon, bleu cheese crumbles, tomato and black olives. Choose from grilled, crispy or buffalo chicken 16.49
PORK BURRITO
Yellow rice, fresh pork, roasted salsa, diced tomato, and house made with limeSalsacrema on the
CRISPY ORANGE
BREAKFAST POUTINE
ALFREDO
Fettuccini tossed in a parmesan cream sauce. Topped with chicken and bacon 17.99
“Becky (Sysco Restaurant Solutions Designer) is the best.”
Chorizo sausage, scrambled eggs, hash browns, bacon, cheddar and jack cheeses, wrapped in a tortilla. Served with salsa, sour cream and fresh fruit 15.99 Add avocado +2.79
Benedicts
Tater tots, scrambled eggs and chorizo sausage topped with country gravy and green onion 16.99
MONTE CRISTO MELT
cocktails
STIR FRY
Tender breaded tossed in a sweet orange sauce over fresh Topped with slivered and crunchy noodles. Served with yellow
Raspberry fritter bread layered with turkey, ham and swiss cheese dusted with powdered sugar. Served with fries and strawberry yogurt on the side 14.99
monte cristo melt
COCKTAILS
Sparkling Prosecco, Fresh
FROZEN PASSION ORANGE PROSECCO
menu available at Noon.
BURRITO BOWL
fresh greens, seasoned roasted corn & black bean tomato, queso fresco made guacamole. Drizzled crema and tortilla strips. the side 15.99
ORANGE CHICKEN FRY
breaded chicken sweet and zesty fresh vegetables. slivered yellownoodles.almonds rice 17.99
The following design styles are examples of unique menus created for our customers, representing their brand and supporting their marketing goals.
DESIGN Styles
Design Styles
While design styles are relative to each operation, that can be used in developing a
Sophia’s House of Pancakes
Sophia's House of Pancakes
Pinecroft Dairy
Humboldt Bar & Grill
Reel BBQ
Customer Gallery
HANDHELDS
Lucy's on the Square
Saddle & Sirloin Club
M.H. Bread & Butter
Customer Gallery
Rock 'N' Robles Pizza
The Lighthouse Restaurant & Lounge
Customer Gallery
Super Smash Burgers
Chiri's Latin Kitchen
Revel Patio Grill
Mac's Grill
Customer Gallery
Tito's Lounge
The Steakhouse
El Casa Mirador
Rudi's Grill
The Biscuit Barn
JP's Sports Bar and Grill
D. Michael B's Resort Bar & Grill
Los Jalapeños Mexican Grill
Design Menus & Marketing
Crafting your menus and marketing with strategic layouts and cohesive branding is key to maximizing your profits and communicating with your
Increase Profitability
Making sense of your dollars and cents can be intimidating, but necessary to truly understand your profit picture.
Drive Traffic
Attracting new customers and retaining current ones is essential to your business growth. Leveraging social media can help you accomplish both.
Strategize Operations
Streamlining your operation and implementing new processes can help you overcome challenges and increase efficiencies.