Protect Your Business Toolkit

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MARCH 2021

PROTECT YOUR BUSINESS TOOLKIT Keeping Your Delivery and Carryout Meals Protected to Ensure the Best Guest Experience


CHECK OUT WHAT’S INSIDE PROTECTING YOUR BRAND • Protecting Your Brand • Top 10 • Sealing to Prevent Stealing

PRODUCTS • • • • •

Tamper Evident Items ProtectIt Tamper Evident Labels Supplies On The Fly Tamper Evident Items Packaging Items Social Distancing Items

MENUS & MARKETING • • • • •

Contactless Menus Menu Engineering Email Marketing Tips Social Media Messaging Masks & Social Distancing Marketing Kit

SOLUTION PARTNERS SERVICE PARTNERSHIPS • • • • •

Uber Eats Ordereeze Ready PopMenu CheddrSuite


Off-premise dining is

not as simple as it used to be. Safety and security concerns due to COVID-19 have caused consumers to think differently about where they order their food. This concern and more have made safety and security an operator's highest priority. Rest easy; at Sysco, we have the right products to ensure that your customers get their food safely; through differentiated products and tips from our experts, we will help you protect your customers and your business.

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PROTECTING YOUR BRAND

Please review federal, state and local regulations to ensure your compliance with the law. For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations.

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While many restaurants

have utilized patio dining, a large number of guests continue to choose delivery and takeout options instead. So, how can you deliver the same level of service to guests that choose takeout over in-house dining? Consider the following steps.

Take Delivery In-House

Self-delivery has advantages for restaurants looking to grow their delivery business. Keeping food delivery service in-house helps ensure customers get the quality service they expect. Self delivery gives control of operator’s brand. By offering in-house delivery the operator can oversee every aspect of the delivery process to ensure customer satisfaction.

Speedy Deliveries

When they visit your restaurant, guests want to be seated quickly, spend ample time with their menu, and receive their food and check in a timely manner. How does that translate to food delivery? It means guests expect your restaurant to deliver food quickly and provide anything extra—like condiments and napkins—they might need to enjoy the meal.

Properly Package Food

Keeping food at a stable temperature and looking presentable plays a crucial role in keeping customers satisfied and willing to return. Your food may be tasty, but it can lose its appeal to some people if it’s not the right temperature or if it requires reheating. Consider separating foods of different temperatures with insulated hot and cold bags. Place sauces and liquids in separate containers and wrap them in a cushiony material to prevent messy spills during delivery. Investing in proper food containers that maintain the integrity of the food will help keep your customers satisfied.

Double Down on Food Safety

Every kitchen should make food handling safety a top priority, especially during the time of COVID-19. Look at food safety training courses as an investment in your customers' health and the reputation of your business. Even for experienced staff members, refresher courses offer new information or reminders about hygiene, cross-contamination, proper food temperatures, allergen awareness, and more. Having a knowledgeable staff can help save lives and protect your business against negative PR.

Utilize Tamper-Evident Labels or Tamper Evident Bags

You can ensure food safety with tamper-evident labels and tamper evident bags. Ensuring a secure food delivery provides peace of mind to the customer and can help deflect negative online reviews. The extra attention to detail will help keep customers coming back again and again in the future.

Click here for our ProtectIt Tamper evident labels on Sysco Shop

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SEALING FOR CUSTOMER CONFIDENCE Imagine that it is the weekend and you are browsing options for food delivery. Flash forward one hour – the food arrives, your stomach is growling, and the smell has you drooling. The doorbell rings and food is delivered. But when you’re back settled on the couch and ready to dive in, instead of drooling, you’re fuming. The container has been meddled with. Fries seem to be missing, the milkshake does not seemed to be filled to the top,. Has someone been meddling with your food? Due to the unknown, you lose your appetite and throw the meal away vowing never to patronize the restaurant again. Unfortunately, this scenario isn’t too far from reality. In fact, numerous third-party food delivery drivers were caught on camera in California taking food from customers’ restaurant orders. Once officials caught on, they were furious, and rightly so. Not only does this practice eliminate trust but tampering with food is unsanitary. Restaurants have standards to abide by and it is their responsibility to keep the diner safe. Inspectors come to ensure the facility is clean, everything is up to temperature and that strict sanitary standards and food safety practices are being closely followed. However, once that food is picked up by a delivery driver and leaves the restaurant, those standards are difficult to enforce. There are no practices in place for hygiene or food safety, and there is nothing to deter drivers from stealing fries.

LAWMAKERS ARE PROPOSING A CHANGE, AND WE HAVE THE IDEAL SOLUTION Sysco is committed to food safety and delivering tamper-evident solutions to our customers. Give your off-premise dining customers the peace of mind with ProtectIt™Tamper-Evident Labels or Sysco Imperial Tamper Evident Plastic Bags. Both are engineered to easily show if someone.

Click here to view Tamper Evident Products

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TOP10 Brought to you by

MATT MARONI

(Director of Kitchen Design. Kitchen United)

Ways To Have The Third Party Delivery Work For You 1. Set the schedule on your Limited-Time Menu offerings to guarantee that your offer is prioritized at the top of the daily queue. Caviar Food Delivery & Takeout does this well. 2. Free Delivery - Another way to get your restaurant at the top of the queue is to set a block of time each week for free food deliveries. App settings will reset every month, so mark your calendar to do this each month. 3. Use Google Cloud platforms like Google My Business to direct customers to your website, versus your listing on a third-party app. To do this, simply add recall QR codes to to the marketing materials in the customer's carry out bag to send them directly to you for all future orders. https://cloud.google.com/blog/products/maps-platform/online-ordering-takeout-and-delivery-solutionslong-term-business-growth 4. 4. Take control by building your own App. Another convenient option that streamlines the ordering process is to capture online ordering using the Google Ordering App. https://the.ordering.app/ 5. Go beyond third-party apps and save money by incorporating chatbot texting solutions. Help customers place their order on multiple channels with the Zest Mama platform. https://zestmama.com/ 6. Integrate online ordering into your current POS System. The initial investment pays off in labor costs and a higher accuracy rate. https://www.reddit.com/r/restaurateur/comments/fuoubi/ordermark_vs_chowly/ 7. Pictures, Pictures, Pictures. Entice customers with a visual display of menu options. Invest in quality, high res food photos displayed in carryout packaging that closely resembles how the food will arrive to the customer. Third-party delivery platforms will give you the option to let them take photos for you, so take advantage of the added service 8. Turn Scrolling Into Sales - Help customers take immediate action on your social media channels by setting up an "Order Now" option on your page. https://www.eatthis.com/instagram-order-now-option/ 9. Menu Engineering- Help customers navigate your menu with ease by adding food categories like appetizers, sandwiches, drinks, or desserts. Keep your food categories simple and specific by limiting your descriptions to one to two words. 10. Challenge your Sales Consultant. Set up a monthly call, and set clear expectations of what is expected to guarantee your satisfaction on their platform. Remember, your success is their success.

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Tamper Evident Items

SANDWICH WEDGE 7"X 4"

CONTAINER PLAS HNG B/C 6 DEEP

CONTAINER PLAS BLK

BLACK SQUARE BOWL

CLEAR SQUARE FLAT LID

KIT FOR PARFAIT COMBO

Click Here To View These Products on SHOP

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Tamper Evident Items

INLINE PLASTICS© SAFE-T-FRESH® TAMPER EVIDENT CLAMSHELL

INLINE SAFE-T-FRESH® TEAR STRIP CONTAINER CLEAR

TAMPER EVIDENT CONTAINER

TAMPER-RESISTANT BOWL

COMMAND PACKAGING® DELIVER SAFE® TAMPERRESISTANT DELIVERY BAG

TAMPER EVIDENT CLAMSHELL

16 OZ. JUICE BOTTLE WITH LID

2 OZ. CLEAR JUICE BOTTLE WITH LID

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SYSCO IMPERIAL PLASTIC TAMPER EVIDENT SHOPPING BAG

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PROTECTIT™ TAMPER-EVIDENT LABEL FOR EVERY SITUATION In today’s world, customers have heightened anxiety about possible routes of contamination; food takeout and delivery included. So, the idea of adding an additional is redundant in between your kitchen and their dinner table may cause further concern. Using ProtectIT™ labels on grab-and-go, delivery and take-out. One size label doesn’t always fit all, especially when it comes to safeguarding takeout and delivery orders. With a wide range in sizing of food bags, boxes, clamshells, plastic containers and more, having a label family with multiple styles, like the ProtectIT™ line, is a huge benefit. All labels feature an aggressive adhesive and security cuts that tear to expose tampering.

Click Here To View Our ProtectIt Labels on Sysco SHOP

Adding these labels to your operation’s workflow will enhance credibility and tangibly show and show your dedication to customer safety! PROTECT YOUR BUSINESS TOOLKIT

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Packaging Sysco's extensive line of takeout packaging can step-up your disposables game to ensure that your customers have restaurant-quality meals, regardless of where they consume them.

Cutlery Kit

Container Paper Takeout Craft

Paper Brown Bag with Handle

Napkins

Clear Plastic Container Hinged

Portion Control Cups

Mineral Filled Polypropylene (MFPP) Disposables

Container Plastic 8x8

Foil Disposables

Tamper-Evident Labels

Tamper-Evident Bags

Compartment Containers

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Social Distancing For the unforeseen future, we will need to continue to exercise social distancing of at least 6’ between us in all environments. Given most restaurants are operating at or below 50% to maintain the required social distancing guidelines. Be sure to check your local guidelines; depending on where you are located, there may be different restrictions. As a general rule continue to check local and national guidelines to ensure you are aware of any new practices at all times. In addition to masks and sanitation, there is a second tier of equipment you may need to consider. Check out the products below.

Cal-Mil Suspended Barrier Plastic Clear

Aarco Products Health Protection Freestanding Protection Shield

American Metalcraft Protective Barrier Line Hinged Guard Clear

1/4"x23-1/2"x33

30"x36"

24"

Cal-Mil Wesport Social Distancing Sign

TableCraft Booth Safety Shield Clear

Aarco Products Form-A-Line™ Crowd Control System

Wall/Floor Indoor Social Distancing Decal

17.5"x 22"

12"x48"

Brass/Black 14" Retractable

13"x18" Case of 4

Hubert® Social Distancing Floor Marker

Indoor Wall/Floor Decal Thank You for Practicing Social Distancing Text

TableCraft Signage Please Wear a Face Mask Sign

Cal-Mil Barrier W/Casters

Green 12"x18"

13"x18" Case of 4

Black 6"

31-1/2"x12"

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Cal-Mil Free-Standing Barrier with Window

40" x 31.75" x 4"

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Menus & Marketing Sysco Marketing Services has you covered for all your marketing needs Now that you have thought through your strategy, it’s time to spread the word about the new space, safety/comfort measures, and the menu you have put in place. And Sysco Marketing Services has you covered with all our marketing tips, tricks and our services aimed to take the work off so you can concentrate on what you do best!

MENU

First and foremost, include those items that have higher profit margins, require shorter prep times, and transport easily while maintaining their quality. Review the 4Ps of menu engineering to help you strategize your menu and boost your profitability! Make ordering easy and mobile device friendly, encouraging them to return again and again.

SPREAD THE WORD

Frequent communication and marketing via all your social media channels is essential to reach your existing customers and capture new ones. To get the word out, post photos of your new family-style items, including options for fruits and snacks and your Grab and Go menu items on all your social media channels.

SIGNAGE

Have visible signage at all times. Consider patio easels, sidewalk signs, and banners. Sysco can help you create these. We believe “the bigger the better” for your signage so it can be spotted by those walking or driving by. Sysco Marketing Services can also help you create QR materials in this toolkit. Contact us at 1-800-380-6348 or info@syscomarketingservices.com

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Menus Engineering Manage Your Menu Content

• Focus on what you do best – provide a consistent, quality product that your customers can count on. • Evaluate and update your menu considering the 4Ps of Menu Engineering: PROFITABILITY • Review current item costs and make pricing adjustments based on current market conditions. • Identify areas where you can switch out ingredients to enhance profitability without compromising quality. POPULARITY • Feature your signature items – what are you famous for? • Review past history or competitive analysis for key offerings. PREPARATION • Select items that require limited preparation and assembly. • Cross-train your kitchen staff for maximum efficiency. • Review and reduce your inventory to minimize stand-alone items and excess stock. PORTABILITY • Ensure your items package and travel well – maintaining their quality and freshness. • Invest in the proper carryout containers to maintain temperature and presentation to most closely mirror dine-in experience.

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Social Media

Conversational content is designed to increase engagement with your customers. Ask for answers or poll your audience to learn more about their preferences. This will increase engagement and keep your brand top of mind. Tip: Shoot vertical pictures and videos for a full screen mobile experience. For more information, click here

POST COPY EXAMPLE:

We love our customers, and we want to hear from you.

What's your favorite container? Aluminum or Plastic? #CustomerPoll • Use Relevant Hashtags: #sealedanddelivered #safetyfirst #customersfirst • #wecareforyou #protectingyou • You can use hashtag generators engines to find more relevant hashtags. The more hashtags you use the more chances for exposure and higher reach

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EMAIL EXAMPLE Email Subject Example:

Check out our NEW Menu! We are introducing take-out options.

Preheader: Call us today and be ready for dinner!

INTRODUCING NEW TAKE-OUT OPTIONS

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EMAIL MARKETING PROCESS DEFINE Define the message you want your audience to receive and keep in mind your goals when crafting it– traffic, awareness, more business.

TARGET Determine the target audience for your message. Use your promotional or commercial email distribution lists. Remember that you need consent from your audience to receive emails to comply with the CAN-SPAM Act. You are required to provide an “unsubscribe mechanism” and identify “yourself” the sender, with name, telephone and address. Many third-party email providers like Constant Contact or MailChimp offer these tools. Note that mass emails with the mentioned tools are not supported by Outlook, Yahoo or Gmail.

DESIGN

Craft a simple email message about the new opportunity for your community and diners. Include photos of your products, menu and restaurant new set-up.

SCHEDULE Always check for grammar and spelling before you send the email to target audience. Send at times when your audience is online active.

RESULTS & ENGAGE Email service providers offer tools to review email results, it will allow you continuous improvement and the opportunity to keep engaging with your audience. Monitor your inbox for replies, questions and concerns and follow up.

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Masks & Social Distancing Marketing Kit Let your customers know that you are following recommended safety guidelines by communicating via these marketing essentials.

11x17 Posters

Floor Decals

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Sysco Solutions Partners The Sysco Solutions Partnerships program features best-in-class companies to make sure you have the right tools to optimize your business and increase traffic. Our holistic collection of offerings encompasses specialized services, technology, tools, and personalized consultations designed to make you more efficient, increase your profits, and make it easier for you to manage your operations.

WEBSITE CREATION • ONLINE ORDERING SOCIAL MEDIA MANAGEMENT

ORDEREZE is a restaurant-specific online marketing/ online presence solution where everything from your website and your social media, to your online ordering and more is managed from one dashboard with one company. We provide restaurants with the ability to seamlessly engage with, promote to, and provide exceptional products and services to their customers.  Setup fees waived or reduced for all Sysco customers. Fees not waived can be financed over up to 8 months. All services discounted, reach out below for more information on the specific services and offers you need. Go to www.ordereze.com to learn more!

RESTAURANT MANAGEMENT • SCHEDULING INVENTORY TEAM COMMUNICATION CHEDDRSUITE is a cloud-based, SAAS business management software for restaurants that serves as a one-stop platform to streamline all of your restaurant management needs like scheduling, communication, inventory, documentation, and more.  Visit www.cheddrsuite.com/form/sysco to start your FREE 14 day trial. To speak to a representative, call 855-805-0722.!

WEBSITE CREATION • ONLINE ORDERING

ONLINE ORDERING • CONTACTLESS MENU SOLUTION

READY connects guests to hospitality venues directly on their phone so they can view the menu, order, pay, review and redeem rewards all in one seamless, connected experience. We’re laser focused on providing best in class tech to help you remove all the friction that gets in the way of providing great hospitality.  Visit www.readytopay.com/sysco to access your Sysco Exclusive deal - one month free.

POPMENU gives restaurants the power of digital hospitality through an all-in-one marketing tool for attracting and engaging guests. We believe that independent restaurant owners deserve to control your online presence, not to be controlled by it. Through our patent-pending, cloud-based, interactive platform, we’re building a next-level consumer experience for thousands of restaurants across the US and changing the way you see the restaurant menu.  Popmenu provides a minimum 25% discount to shared Sysco customers. They also waive all build, design, and maintenance fees, for both the full website and its Online Ordering platform. To learn more, head to get.popmenu.com/sysco today!

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Sysco Solutions Partners ONLINE ORDERING • FOOD DELIVERY

UBER EATS is an on-demand food delivery app and website that helps bring millions of people around the world the food they want, at the tap of a button.  Interested restaurants should fill out the form at www.ubr.to/sysco. Sysco customers receive savings with a value of at least $350!

TEAM TRAINING • E-LEARNING

FOODSERVICE TRAINING PORTAL is a leader in the field of e-Learning and hospitality talent training solutions. Our company provides online education tools and assists clients in effectively achieving your training goals.  Learn more about our training solutions at www.foodservicetrainingportal.com/syscoicare. All Sysco customers are eligible for a 15% discount on Foodservice Training Portal products and services.

MOBILE MARKETING & ADVERTISING CMSTEXT helps restaurants put their advertising and marketing messages right into the palms of customers’ hands! Our platform allows you to create a database of your restaurant’s customers so promotions can easily be sent to their mobile phones.  Visit www.CMSText.com, Sysco customers receive the Unlimited Texting package for $69 per month ($139 value), with a special pricing of $39 per month for the first 6 months of the Unlimited Texting package. The one-time setup fee of $149 is also waived.

DIGITAL MARKETING

CONSTANT CONTACT is a leader in online marketing with a mission to provide people with a smarter way to market a small business. Our platform has all the right tools, all in one place—with email, social, and search marketing tools to help you find new customers and keep them coming back. Paired with award-winning marketing advisors who know marketing across industries inside and out—and provide practical advice at every step of the way—we offer the right approach to online marketing to achieve the results you want.  To learn more or get started, visit us online at https://go.constantcontact.com/sysco. Sysco customers receive 20% off Constant Contact email marketing services.

MUSIC SOLUTIONS

DYNAMIC MEDIA is the world’s largest reseller of business background music, hardware, and commercial audio systems. With over 8,000 technicians, we provide on-site technical services to all U.S. zip codes and across Canada. No project is too big or too small for our service team - we are here to support your business music needs in every way possible.  Visit www.SyscoMusic.com for more information. Sysco customers can get a monthly SiriusXM Music for Business subscription for just $24.95 per month!

EMAIL MARKETING • SOCIAL MEDIA MANAGEMENT

MOVING TARGETS is a direct marketing agency specializing in direct mail, location-based mobile advertising, email, social media, and web design. Our purpose is to help businesses of all sizes connect with their customers across several different platforms. We work with you on a one-onone basis, providing you with your own personal team of marketers to execute branded marketing campaigns.  Get a free, no-commitment consultation today by visiting https://movingtargets.com. Sysco customers receive $100 off any new campaign.

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Sysco Solutions Partners GIFT CARD SOLUTIONS

GIFTFLY is an all-in-one Digital & Physical Gift Card Solution for all merchants. Sell digital gift and physical cards from your Store, Website, Facebook page, Clover device, and more!  GiftFly is currently FREE for Sysco merchants until the crisis is past which is TBD. After that pricing is set at 3.99% per transaction - a savings of 30%. To learn more, check out www.giftfly.com.

FRANCHISE CONSULTING SERVICES

THE IFRANCHISE GROUP is a franchise consulting and development firm that assists business and restaurant owners with determining if franchising is the best expansion method for their business. iFranchise Group is a leader in strategic planning, operations documentation, franchisee training, franchise marketing and sales, and executive recruiting for franchisors.  Sysco Referred Customers receive a 5% discount off rack pricing and hourly billing rates. Visit https://www.ifranchisegroup.com for more information.

CARBON DIOXIDE PROVIDER

NUCO2 is the only national provider of beverage grade carbon dioxide certified using ISBT guidelines and draught beer grade nitrogen gas solutions to the restaurant and hospitality industry. Our expansive customer base includes national chain and local restaurants, convenience stores, theme parks, and sports and entertainment venues.  To learn more or get started, visit www.nuco2.com.

SECRET SHOPPER • TEAM TRAINING

SERVICE WITH STYLE, our Secret Shopping program has helped thousands of businesses understand the perspective of their guests. Our detailed, quality secret shopping reports are completed by our trained, professional observers. We also offer customized Restaurant Coaching, Team Training & Survey programs.  Sysco customers receive 15% off all services! Visit www.ServiceWithStyle.com/sysco or contact us at 813.661.1149

DIGITAL LOYALTY PROGRAM

LOYALZOO offers independent retailers a digital loyalty program to replace traditional loyalty cards (paper and plastic). It gives businesses the tools currently only available to the big brands, such as customer analytics, blast marketing messages and segmented promotions based on consumers buying behaviours. That’s how Loyalzoo’s Digital Loyalty product was born - helping local businesses to gain repeat clientele with an exciting rewards program and re-marketing to their loyal customers.  Sysco customers receive 15% off plans with coupon code “Sysco15”! Visit www.loyalzoo.com

COOKING OIL REMOVAL

DAR PRO A green solution for used cooking oil removal, recycling, and grease trap services. Pays customer for used oil based on volume collected and current commodity value.  Sysco customers receive Service Guarantee and volume based rebates based on market conditions. To learn more, visit www.darpro-solutions.com

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Sysco Solutions Partners ALL SEASON DINING SOLUTIONS

RANCO exterior dining spaces allow for increased capacity while still adhering to social distancing recommendations. Structures provide guests a comfortable space to enjoy while being safe from the elements. A single structure can be modified to provide year round solutions.

PAYROLL AND HR SOLUTIONS

ADP provides payroll and human resources, including restaurant specific reports.  Sysco customers receive 20% OFF! Visit www.adp.com/sysco for more information.

 Sysco customers receive 12% OFF! Visit www.rancoresponse.com/sysco for more information.

EQUIPMENT RENTAL

HERC RENTALS INC. is a premier, full-service equipment rental firm ― providing our customers the equipment, services and solutions they need to achieve optimal performance safely, efficiently and effectively.  Sysco customers receive special pricing! Visit www.hercrentals.com for more information or call 1-888-777-2700.

CLIMATE CONTROL SERVICES • EQUIPMENT RENTAL

SUNBELT is the premiere rental equipment company in North America. Sunbelt Rentals offers a highly diversified product mix including power generation, climate control and HVAC, remediation and restoration equipment, and more.  Sysco customers receive 10% off daily rental rates, 15% off weekly rental rates and 20% off monthly rental rates! Visit www.sunbeltrentals.com for more information or call 800-892-8677.

VIRTUAL CONCEPTS

VIRTUAL DINING CONCEPTS is a turnkey solution for adding a virtual brand to your existing restaurant to generate extra profit. A Virtual brand is an incredibly useful and efficient way for restaurateurs to increase their bottom line with minimal impact to current operations.  Contact your Sales Consultant for more information or please visit rising.sysco.com

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Sysco Solutions Partners GEODESIC DOME SOLUTIONS

GEODESIC DOME SOLUTIONS

DOMEGUYS offers a wide variety of elegant and intelligent geodesic domes to meet your needs. Ready to use for eco shelters, sustainable development, living, studios, disaster relief, trade shows, event venues, musical festival domes, seminars and VIP accommodations, our domes are the exceptionally versatile. Spacious and stunning, geodesic canopies offer an experience that fills people with creativity and inspiration.

PHOENIX DOMES restaurant patios domes have been gaining popularity. Now, they can play an essential role in helping the hospitality business thrive despite the current challenges. Extend your patio season - even year-round - with heatable, eye-catching domes. The possibilities for styling are endless!

 Sysco customers receive 10% OFF! Visit www.domeguys.com for more information.

 Sysco customers receive 25% OFF! Visit www.phoenixdomes.com/pages/sysco for more information.

For more information about how Sysco can support your business please go to www.syscomarketingservices.com

Questions? Email us at info@syscomarketingservices.com PROTECT YOUR BUSINESS TOOLKIT

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©2020 All Rights Reserved. Sysco Corporation.


Need Help protecting your carry out and delivery items? Contact your Sales Consultant Our team of associates are available to help build or update your marketing materials to make you more profitable.

Get started today by calling 1-800-380-6348 or email us at info@syscomarketingservices.com

Please review federal, state and local regulations to ensure your compliance with the law. For safety and sanitation, stay up to date and check the latest information on CDC.gov. Consult your legal advisors regarding any risks associated with starting a new venture or implementing any recommendations.


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