MENGLIGION "PARTY SYNDROME"

Page 1

MENGLIGION

MENGLIGION TELLS THE STORY OF A GROUP OF PEOPLE WHO LIKE THE SAME THINGS, HAVE THE SAME PASSION, BEHAVIORS, BELIEFS, VIEWS OF THE WORLD, AND THE WAY OF LIFE THROUGH CLOTHES, STLYING AND DRESSING THAT HAVE A TOUCH OF ROCK N ROLL AND STREET FASHION.

MENGLIGION

BRAND IMAGE

COOL

STYLISH

URBAN

BRAND VALUE

QUALITY

GENDER EQUALITY

INDIVIDUALLY

BRAND IDENTITY

MUSCULINE

SEXY

COOL

SOCIETY

CULTURAL

INDELICATE

BRAND POINT OF VIEW

GENDERLESS SOCIETY

UNIQUE SELLING POINT QUALITY

TIMELESS

SIMPLE

TARGET CUSTOMER

GENDER : MALE

AGE 20 - 29

INCOME 30,000-70,000

CREATIVE,FASHION INDRUSTRY

TONE OF VOICE

FORMAL SERIOUS

MOTIVATING

MENGLIGION

SWOT

STRENGTH

BRAND IDENTITY

HIGH QUALITY

REASONABLE PRICE

WEAKNESS

PROMOTION

ENTERING NEW MARGETS OFFLINE SALE

OPPORTUNITY COLLABORATION OFFLINE SALE EXPERIMENT WITH CUSTOMER THREATS ECONOMIC INTENES COMPETITOR FUNDS

ADI TAKARA WONG MENGLIGION GREYHOUND FUXURY HEIDI SECRET
HIGH PRICE LOW PRICE MASS MARGETEXCLUSIVITY ADI (2,495 THB - 16,400 THB) TAKARA WONG (890 THB - 18,000 THB) GREYHOUND (1,300 THB - 8,500THB) FUXURY (50 THB - 8,900 THB) HEIDI SECRET (185 THB- 6,443 THB) MENGLIGION (1,900 THB - 15,900 THB)
BRAND POSITIONING
GLIGION
MEN

MENGLIGION

PRIMARY LOGO

MENGLIGION

MENGLIGION

SECONARY LOGO

PLACE

MENGLIGION

ONLINE SALE

FONTS

Josefin Sans BOLD Myriad Pro REGULAR

LOGO, HEADLINE

MENGLIGION

MENGLIGION

MENGLIGION

MENGLIGION

MENGLIGION The quick brown fox jumps over the lazy dog

MENGLIGION

MENGLIGION

MENGLIGION

MENGLIGION

The quick brown fox jumps over the lazy dog

MENGLIGION

COLORS

BLACK WITHE RED BLUE #1D1D1B #FFFFFF#D02E26 #386FB3

LOGO
SUB HEADLINE, BODY TEXT
MENGLIGION

VMD

WEBSITE ONLINE STREET STYLE

OFFICAIAL WEBSITE INSTAGRAM OFFICIAL ACCOUNT

MENGLIGION TAG "

MEN

MENGLIGION PACKAGE MENGLIGION
M S XL LAVARE A MANO ACQUA FREDDA YOU WASH IN COLD WAER WASCHE, SAVAGE A LA MAIN ROIDE, LAVAR A MAND 建置 洗い し て ください 手洗 最高 洗 建置 如 C NON CANDEGGIARE DO NOT BLEACH NICHT BESCHEN, BLANCHIMEMT INTERDIT, NO USAR LESA BLANDUFADOR 手洗 最高 洗 用 し ない で ください 。洗 最高 洗 NON ASCIUGARE IN TARKEURO, DO NOT TUMELE DRY, NICHT TROCKNEM, NE PAS SECHES EN TAMBOSA NO CEXPEUGAR WAL 高 洗手洗 最高 洗 建置 如い し て くだ 手洗 最高 洗 FERRO TIEPIDO, IRON, LOV/HEART NICHT HEISS BÜGELN, REPASSAGE A BASSE TEMPERATURE FLANCHAS 110 MAX, キライ クリーニング は お 避 キライ クリー ニング は NON LAVARE A SECCO, DO NOT DRY CLEAN KEINE CHEMISCHE RENGUNG MÖGUCH. NETTOYAGE A SEC INTERDIT NOX AVAR EN SECO キライ クリーニングはお 避けください。干 可干洗 キライ クリーニング (は) 高洗手洗最高洗 7-1-16 TESSUTO FASRIC GEWEBE TISSU TEJIDO 100% COTONE COTTON BAUMWOLLE COTON ALGODON 萄 牙 PRODOTTO IN THAILAND MADE IN THAILAND HERGESTELLT IN THAILAND FABRIQUE EN THAILAND ポルトガル製 他 葡萄牙 JP57 2021 00144 T15 571194 TFV75 1000 CA00985 CA63081 "
L
GLIGION
GLIGION
G LI G ION MENGLIGION
MEN
MEN
MENGLIGION

BUSSINESS MODLE CANVAS

KEY PARTNERS KEY ACTIVITIES

- Garment Factory

- Leather Factory

- Manufactures

- Fabric Material

- Raw Material

- Product Development

- Design new collection

- Insure quality of the garmants

VALUE PROPOSITIONS

- High quality and Reasonable price

COSTOMER

RELATIONSHIP

- Active communication

- Assure good quality

- Consider custimer feedback

- Special gift for top spender on special occasion

KEY RESOURCES

- Product

- Ads

- Material supplier

- Workers

- Pomotion

COST STRUCTURE

- Production

- Operation

- Marketting

- Logistics

COSTOMER SEGMENTS

- Art+Fashion+Design Collectors

- Thailand Base

- Age between 20-19 years old

- Income around 30,000฿-70,000฿

CHANNELS

- Social media platform

- Officials Website

- Targeted Ads

- Influencer

REVENUE STREAMS

- Product sales

- Collaboration

MENGLIGION

PEN PORTRAIT

JI 23 YEARS OLD, A FASHION MODEL WHO JUST GRADUATED FROM COLLEGE OF COMMUNICATION ART AT RUNGSIT UNIVERSITY. HE IS FROM A MIDDLE-CLASS FAMILY. HIS ROOM LOCATED IN THONGLOR AND DECORATED IN A MODERN CLASSIC STYLE. HIS INCOME IS AROUND 50K-70K PER MONTH. HE ALWAYS SPEND HIS MONEY ON THINGS THAT MAKE HIM HAPPY. HE IS NOT A DETAILED PERSON BUT HE CARE ABOUT HIS LOOK OR HOW HE LOOK TO OTHER.NO MATTER HOW MUCH HE EATS, HE WON'T GET FAT THAT WHY HE ALWAYS LOOK SKINNY AND HE LIKE IT.

JI IS A SOCIAL PEOPLE, HE LIKES TO GO TO PARTY EVERY WEEKEND AND ALWAYS HAVE ONE NIGHT STAND. HE LIKES TO DRINK AND SMOKING CIGARETTE AND SOMETIME WEEDS. HE IS INTO 70S ROCK MUSIC, AND MODERN ROCK AND SOMETIMES

K-HIPHOP LIKE THE WHO, ROLLING STONE, GUSTAF, HYUKOH AND JUTO. YOU CAN MEET HIM AT MISCHA CHEAP, URBAN OR CLUB AROUND THONGLOR-EKKAMAI. THE DEFINITION OF HIS DRESSING IS A STREET STYLE THAT HAVE A TOUCH OF ROCK AND ROLL.

MENGLIGION
JI, 23
MODEL

READY-TO-WEAR SHOES BAGS

ACCESSORIES

PRODUCTS RANGE
MENGLIGION

PARTY SYNDROME

INSPIRED BY PARTY ADDITS

NOPARTYNOLIFE Work Hard, Play Hard, And Party Harder.
#

PARTY SYNDROME

INSPIRED BY PARTY ADDITS

#NOPARTYNOLIFE #NOMONEYNOLIFE Work Hard, Play Hard, And Party Harder.

PARTY SYNDROME

TREND

DOUBLE DENIM

YOU'VE PROBABLY SEEN THE PICTURES OF RYAN GOSLING SHOOTING BARBIE: THE MOVIE (IF YOU HAVEN'T WHERE HAVE YOU BEEN?), STOMPING AROUND LOS ANGELES IN MATCHY-MATCHY DOUBLE DENIM. WELL, THAT'S ABOUT TO BE ALL OF US IF THE MEN'S SHOWS WERE ANYTHING TO GO BY. DOUBLED-UP (AND EVEN TRIPLED) DENIM BOTTOMS AND TOPS WERE ALL THE RAGE IN THE COLLECTIONS, WITH GLENN MARTENS' Y/PROJECT PRESENTING RINSE-WASHED PONCHOS UNDER LONG-LINE DENIM TRENCHES AND WORN WITH JEANS, PRADA SERVING TUCKED IN WESTERN-STYLE SHIRTS INTO STRAIGHT-CUT JEANS AND GIVENCHY PUSHING SLEEVELESS VESTS AND RIPPED DENIM BOTTOMS.

WHO LIKES SHORT SHORTS?

SHORT SHORTS THAT SIT JUST ABOVE THE KNEE ARE NO NEW THING. DONALD GLOVER'S ROCKING THEM ALL AROUND NEW YORK CITY, WHILE ELTON JOHN CEMENTED HIMSELF AS A STYLE ICON IN THEM IN THE MID-EIGHTIES. WELL, WHAT'S DIFFERENT NOW? THEY'RE EVEN SHORTER THAN BEFORE, THAT'S WHAT.

PARTY SYNDROME

Secure the baggy

JUSTIN BIEBER'S WAS PUSHING BAGGY JEANS FOR THE BEST PART OF 2022, AS WAS PETE DAVIDSON. NOW, THE BIGGEST BRANDS ARE GOING BIGGER STILL ON BILLOWING DENIM. FROM FLOOR-SKIMMING, ROOMY JEANS AT LOUIS VUITTON TO DENIM THAT SITS TIGHTER AT THE THIGH AND LOOSE AND LOFTY AT THE HEMS (JW ANDERSON), JEANS ARE ONLY GOING TO GET BIGGER FOR 2023. THE BEST BIT? THEY'RE MAD, MAD, MAD COMFY.

Stomach it

OH THE MIGHTY CROP TOP. ONCE SOLELY WORN BY THE LIKES OF Y2K ICONS CHRISTINA AGUILERA, BRITNEY SPEARS AND DENNIS RODMAN, THE CUT-OFF HAS BECOME A MUST-HAVE IN MENSWEAR. JUSTIN BIEBER LOVES THEM, AS DOES EVAN MOCK, BUT SO DO THE WORLD'S BIGGEST DESIGNERS.

TREND

DENIM

DENIM IS A STURDY COTTON WARP-FACED TEXTILE IN WHICH THE WEFT PASSES UNDER TWO OR MORE WARP THREADS. THIS TWILL WEAVING PRODUCES A DIAGONAL RIBBING THAT DISTINGUISHES IT FROM COTTON DUCK. WHILE A DENIM PREDECESSOR KNOWN AS DUNGAREE HAS BEEN PRODUCED IN INDIA FOR HUNDREDS OF YEARS, DENIM AS IT IS RECOGNIZED TODAY WAS FIRST PRODUCED IN NÎMES, FRANCE.

COLORS

BLACK WITHE RED BLUE #1D1D1B #FFFFFF#D02E26 #386FB3

DENIM IS AVAILABLE IN A RANGE OF COLORS, BUT THE MOST COMMON DENIM IS INDIGO DENIM IN WHICH THE WARP THREAD IS DYED WHILE THE WEFT THREAD IS LEFT WHITE. AS A RESULT OF THE WARP-FACED TWILL WEAVING, ONE SIDE OF THE TEXTILE IS DOMINATED BY THE BLUE WARP THREADS AND THE OTHER SIDE IS DOMINATED BY THE WHITE WEFT THREADS. JEANS FABRICATED FROM THIS CLOTH ARE THUS PREDOMINANTLY WHITE ON THE INSIDE. DENIM IS USED TO CREATE A WIDE VARIETY OF GARMENTS, ACCESSORIES, AND FURNITURE.

PARTY SYNDROME
MATERIALS

A VARIETY OF DYES ARE USED IN TIE-DYEING, INCLUDING HOUSEHOLD, FIBER REACTIVE, ACID, AND VAT DYES. MOST EARLY (1960S) TIE-DYES WERE MADE WITH RETAIL HOUSEHOLD DYES, PARTICULARLY THOSE MADE BY RIT. THESE DYES WERE DESIGNED FOR USE ON A NUMBER OF DIFFERENT FIBRE TYPES, AND CONSISTED OF SEVERAL DIFFERENT DYES, MAKING THEM LESS EFFECTIVE[HOW?] AND LESS COLOURFAST THAN PURELY FIBER-REACTIVE DYES.

TIE-DYE

TIE-DYE IS A TERM USED TO DESCRIBE A NUMBER OF RESIST DYEING TECHNIQUES AND THE RESULTING DYED PRODUCTS OF THESE PROCESSES. THE PROCESS OF TIE-DYE TYPICALLY CONSISTS OF FOLDING, TWISTING, PLEATING, OR CRUMPLING FABRIC OR A GARMENT, BEFORE BINDING WITH STRING OR RUBBER BANDS, FOLLOWED BY THE APPLICATION OF DYE OR DYES.[1] THE MANIPULATIONS OF THE FABRIC BEFORE THE APPLICATION OF DYE ARE CALLED RESISTS, AS THEY PARTIALLY OR COMPLETELY PREVENT ('RESIST') THE APPLIED DYE FROM COLORING THE FABRIC. MORE SOPHISTICATED TIE-DYE MAY INVOLVE ADDITIONAL STEPS, INCLUDING AN INITIAL APPLICATION OF DYE BEFORE THE RESIST, MULTIPLE SEQUENTIAL DYEING AND RESIST STEPS, AND THE USE OF OTHER TYPES OF RESISTS (STITCHING, STENCILS) AND DISCHARGE.

EXPERIMENT PARTY SYNDROME

PP KRIT 24, SINGER / ACTOR

KRIT AMNUAYDECHKORN ALSO KNOWN AS PP, BORN 30 APRIL 1999), IS A THAI ACTOR, MODEL AND SINGER. HE IS KNOWN FOR HIS ROLES AS TEWKAO IN MY AMBULANCE (2019) AND AS OH-AEW IN I TOLD SUNSET ABOUT YOU (2020) AND I PROMISED YOU THE MOON (2021).

MENGLIGION MUSE PARTY SYNDROME
PARTY SYNDROM SUMMER 23
MENGLIGION
MENGLIGION
MENGLIGION
MENGLIGION

DESIGNER MENG SC

TEL : 0900148232

EMAIL : MENGLIGION@GMAIL.COM

PARTY SYNDROME

DESCRIPTION : PARTY SYNDROME TIE DRY SHIRT

COLOR : BLACK

SIZE S,M,L

MATERIAL : DENIM

WS PRICE : 4,130 THB

SR PRICE 5,900 THB

COUNTRY THAILAND

DESCRIPTION : PARTY SYNDROME TIE DRY BAGGIE

COLOR BLACK

SIZE : S,M,L

MATERIAL : DENIM

WS PRICE : 2,870 THB

SR PRICE 4,100 THB

COUNTRY THAILAND

SUMMER
23
MENGLIGION

DESIGNER : MENG SC

TEL : 0900148232

EMAIL : MENGLIGION@GMAIL.COM

PARTY SYNDROME

SUMMER 23

DESCRIPTION PARTY SYNDROME TIE DRY TRIANGLE JACKET

COLOR : DARK BLUE

SIZE : S,M,L

MATERIAL DENIM

WS PRICE 4,270 THB

SR PRICE : 6,100 THB

COUNTRY : THAILAND

DESCRIPTION PARTY SYNDROME LASER SHORT

COLOR : DARK BLUE

SIZE : S,M,L

MATERIAL DENIM

WS PRICE 3,150 THB

SR PRICE : 4,500 THB

COUNTRY : THAILAND

ION
MENGLIG

DESIGNER MENG SC

TEL : 0900148232

EMAIL : MENGLIGION@GMAIL.COM

PARTY SYNDROME

DESCRIPTION : PARTY SYNDROME JACKET

COLOR : TIE DRY

SIZE S,M,L

MATERIAL : DENIM

WS PRICE : 4,340THB

SR PRICE 6,200 THB

COUNTRY THAILAND

DESCRIPTION : PARTY SYNDROME TIE DRY PANT

COLOR TIE DRY

SIZE : S,M,L

MATERIAL : DENIM

WS PRICE : 3,780 THB

SR PRICE 5,400 THB

COUNTRY THAILAND

SUMMER
23
ION
MENGLIG

DESIGNER MENG SC

TEL : 0900148232

EMAIL : MENGLIGION@GMAIL.COM

DESCRIPTION : PARTY SYNDROME TIE DRY BAG

COLOR : TIE DRY

SIZE M

MATERIAL : DENIM

WS PRICE : 4,140THB

SR PRICE 6,200 THB

COUNTRY THAILAND

DESCRIPTION : PARTY SYNDROME BAG

COLOR BLACK

SIZE : XL

MATERIAL : LEATHER

WS PRICE : 3,780 THB

SR PRICE 5,400 THB

COUNTRY THAILAND

PARTY SYNDROME SUMMER 23
ION
MENGLIG

LIST OF TRADE SHOW

TRANOÏ @FRANCE

INTERNATIONAL APPAREL & TEXTILE FAIR

PULSE, LONDON

EAST CHINA FAIR

HOW TO GET THERE

STARTED WITH ASIA MARKET AND THEN EXPAND THE MARKET TO EUROPE AND USA, TO GET INTO ANY TRADE SHOWS, WE HAVE TO DO RESEARCH ABOUT WHAT KIND OF SHOW THAT WE ARE ATTENDING, AND PREPARE OUR SETTING AND STOCK ,MAKE SURE OUR BRAND MEET THE CRITERIA FOR THE PARTICULAR SHOW. MEANWHILE WE HAVE TO MAKE OUR BRAND STRONGER TO BE ABLE TO STAND IN THE SHOW FULL OF MANY FASHION BRANDS.

TRADE SHOW PARTY SYNDROME

5 YEARS PLAN

MENGLIGION

Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.