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Spring 2014

BOMA members inspired a San • Levi Strauss & Co., World Francisco audience of their peers Headquarters, San Francisco April 24 with numerous examples • 201 Third Street, San Francisco of how building managers and • Russ Building (235 Montgomery tenants can improve the sustainability Street), San Francisco of their workplaces. The new BOMA • The Orrick Building (405 Howard Bay Area Innovative EARTH Awards Street), San Francisco contest stirred up a lot of excitement • Pleasanton Corporate Commons, this year, as Pleasanton. the staffs of The innovamore than tions in fact two dozen were surely commercial innovative. For buildings in instance, Levi San Francisco Strauss used its and the East recycled jeans Bay sought to insulate. recognition Kilroy Realty Energy & Environment Committee leaders Jessica for their Corporation’s Handy, Jenna Hattersley and Laurie Rummelhart. unique 201 Third approaches to making their facilities Street building sponsored an Earth more sustainable. Week Twitter contest for their tenants The program was orchestrated to tweet their Earth-friendly activities. by BOMA San Francisco’s Energy & Shorenstein Realty Services’ Russ Environment Committee, and appliBuilding at 235 Montgomery Street cations were open to members of uses Modlets for tenant plug load both BOMA San Francisco and monitoring. Langley Investment BOMA Oakland/East Bay. Properties’ Orrick Building at 405 Five buildings were named Howard Street minimizes solar loads winners and representatives of each by having their janitorial staffs close made presentations, showing others window shades during weekends, and many examples of how they could Hines’ Pleasanton Corporate make their facilities more EarthCommons installed EV charging friendly. They were: stations and developed an online (Continued on page 8)

What’s Inside Views...    

Show Me the Money • Page 2 Meet BOMA Members • Page 4 Members on the Move • Page 7 New Historic Committee • Page 13 Mixing & Mingling... Page 15


2 Thanks to BOMA San Francisco’s 2014 Corporate Sponsors*

Show Me the Money With Sarah MacIntyre, BOMA San Francisco President

Platinum Sponsor

Able Services

“Show me the money!” Do you remember how great the passion was in that scene from the movie Jerry McGuire? That is what I am asking from our members this quarter. Get out your checkbook and invest in the future of commercial real estate! Show us you care by supporting solutions to our industry’s workforce development challenges. Internships, the incoming workforce and the BOMA San Francisco Foundation—how do these things all work together? It is well known by anyone who has tried to fill a property management position in the last couple of years that the number of people interested in starting their career in our industry is shrinking, while the number of qualified managers retiring is increasing. Because of this lag, we are now experiencing a shortage of trained professionals in the five-to-seven-year range of experience. We are competing with the glamour of our own tenants— tech firms— for incoming talent. If you were coming out of college and moving to San Francisco, would you be allured to the property management industry over Twitter? Presented with the choice in the right way, they might choose our industry. We work reasonable hours, except for natural disasters, budget season and building dispositions. The wage scale for entry-level non-engineering jobs holds up fairly well. The community is fantastic and skillsets are transferable. What is BOMA San Francisco doing to attract new talent to our industry? We started a Foundation in 2012 to head off what is a noticeable crisis for our industry. The Foundation has partnered with San Francisco State University to establish a certificate in Commercial Real Estate. And members of our Careers and Young Professionals Committees are speaking at schools and career fairs. Now the Foundation will be reaching college and high school students through a relationship with Juma Ventures. I know that our members will soon realize that donations to the BOMA San Francisco Foundation are not a standard charitable contribution. This is not a “plan for the future,” but a “have to right now” action item. The Foundation board has been hard at work seeking new avenues for large donations outside of our immediate members. It is our members who will directly benefit from the success of this Foundation. If all of our principal members were to give annually the equivalent of one employee turn-over or placement fee, the Foundation would have the seed money to expand its program and build our future workforce with a host of qualified young professionals. (Continued on page 14)

Gold Sponsors ABM NRG Energy Center San Francisco ProTech Security Services, Inc. Recology Golden Gate Universal Protection Service

Silver Sponsors Alliance Roofing Company, Inc. AT&T BNBuilders CBRE Hines Kilroy Realty Corporation Metropolitan Electrical Construction, Inc. Pacific Gas and Electric Company Paramount Group, Inc. San Francisco Electrical Contractors Assn., Inc. Unique Elevator Interiors, Inc. Waxie Sanitary Supply

Bronze Sponsors Biagini Waste-Always Green Cassidy Turley Deutsche Asset & Wealth Management Equity Office Georgia-Pacific, LLC Hathaway Dinwiddie Construction Co. Hudson Pacific Properties Impark Marble West McMillan Electric Co. RiverRock Real Estate Group Securitas Security Services USA Shorenstein Realty Services, L.P. The Swig Company, LLC Township Building Services, Inc.

Friends of BOMA American Asphalt Boston Properties Capital Building Maintenance CBF Electric &Tel/Data Cole Supply CTC-California Technical Contracting, Inc. Cushman & Wakefield of CA GCI General Contractors LAZ Parking R.N. Field Construction, Inc. Rossi Builders, Inc. The Lawson Roofing Co. Inc. ThyssenKrupp Elevator Corporation Transwestern Wilson Meany Young Communications *For sponsorship opportunities, please contact Tory Brubaker at toryb@BOMA.com


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4 Principal Member Profile

John Combs, Principal RiverRock Real Estate Group

Visionary John Combs leads a firm of “Rock Stars” as principal of RiverRock Real Estate Group — and he brings a depth of expertise and knowledge to his role as a BOMA San Francisco board member and its treasurer. Combs sees a number of challenges facing the commercial real estate community in San Francisco and California. “Certainly with all of the ownership changes in properties, there is a lot of opportunity growth with new buyers. The available talented and experienced manager is hard to find. Buildings always need managers. With all of the cranes in town, it is no wonder we have a shortage.” Other challenges and concerns are Title 24 and a major disaster such as an earthquake. “I focus on this with the BOMA board and our clients. At RiverRock our biggest focus is Title 24 impacts, costs, preparation and making sure our clients, managers and construction managers understand the impacts.” (Title 24 is a California law.) John Combs brings expertise to Combs is impressed with the strength of BOMA San Francisco. “The ability of Marc the BOMA San Francisco board. Intermaggio, the staff and the board to harness all of this talent into a truly powerful real estate group is amazing. Second, this city is so much more political compared to other cities. We’re so lucky to have Ken Cleaveland and John Bozeman to represent our owners and managers.” During his leisure time, Combs enjoys spending time at his desert house, wine tasting in Sonoma and reading. “I am always reading. Since we are in three states and numerous markets, just reading nine local business journals takes time.”

Associate Member Profile

Rod Howery, Regional Vice-President ABM OnSite Services

One of the friendliest people you’re likely to meet at a BOMA social event is Rod Howery, who has served on the Associates Committee for more than 15 years and helps plan social events like the golf tournaments, un-Oktoberfest and the Holiday Party. “These events give us all an opportunity to get out of our comfort zones at work, relax and share time with each other,” says Howery. “In a city such as San Francisco, relationships are the key to success and these events assist all of us in establishing and reinforcing these relationships.” BOMA relationships are key to his role as regional vice-president of ABM OnSite Services. These connections help him stay on top of trends affecting commercial real estate, such as dynamic parking pricing, online parking reservations, apps for finding parking and green innovations. As a member of the Green Parking Council, ABM helps clients designate their facilities as green. “Our clients participate in a thorough process through the Green Rod Howery enjoying a game Parking Council, and upon completion, a plaque is presented to the facility. In addition, at Yankee Stadium. I work side by side with our janitorial, security and engineering OnSite service lines. We’re able to work with clients to review lighting options (such as LED lighting), EV charging stations, the use of Green Seal products, waterless car washes, digital statements and more.” When he’s not working or helping organize BOMA events, Howery enjoys sporting events, golf (especially at Bodega Bay) and reading (a favorite is “The Count of Monte Cristo”). He also likes to travel to places like Shanghai, Belize and New York City and to interact with different environments and cultures. “But at the end of the day, there is no place like the San Francisco Bay Area,” he remarks.


6 Is Your Office Building Future-Ready? Out-of-date telecommunications infrastructure can deter your optimal tenants and cost you money. When you look at an office building, what do you see? Is it a just a concrete shell where people go to work and sit idly at desks pushing paper from nine to five like robots? At Level 3 Communications, we see office buildings as the tip of the iceberg for multiple epicenters of commerce—where business happens at the speed of light. The IT needs of building tenants are rapidly changing, and so is the technology and infrastructure needed to keep up with the increasingly complex demands of business. Office spaces need to be more than online—they need to be on-net. Level 3 On-Net services provide next-generation voice, video, data, security and cloud-based technology along with the utility-based infrastructure that will allow tenants to grow well into the future. Using deeper conduits and separate building entry points allow us to deliver higher operational reliability and better protection from business-crippling hazards. And with our faster installation intervals, full building light-up is only four to eight weeks away. Our global fiber network spans approximately 180,000 miles and connects more than 60 countries across North America, Europe, Latin America, Asia and the Middle East. And we do more than simply install wiring in your office spaces. Whether there is a citywide power failure or an out-ofthe-ordinary system notification, our award-winning customer support team is available 24 x 7 Level 3 Communications provides next-generation cloud-based technology along with the to help you navigate any utility-based infrastructure that Northern California businesses need to grow. challenges that may arise. To help educate your tenants, we offer a number of services tailored to their specific business’s needs—including open houses, lunch and learns, signage, literature and website and newsletter content.

www.level3.com

Contact Level 3 Communications to learn how easy, convenient and truly necessary it is to future-proof your buildings.

For more information: Brian Britton, General Manager Level 3 Communications, Northern California brian.britton@level3.com 415.354.8619


7 Members and Staff on the Move Jenna Hattersley is now Property Manager at Harvest Properties, Inc. Jenna also serves as Chair of the BOMA San Francisco Energy & Environment Committee. Previously, she was a Property Manager at The Swig Company.

Danielle Smith has been promoted from Property Administrator to Assistant Property Manager for 650 Townsend and 2 Bryant Street, Cushman & Wakefield-managed properties.

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www.CAPITALBLDG.com Ken Cleaveland, BOMA’s Vice President of Public Policy, has been appointed to the San Francisco Fire Commission by Mayor Lee. The Commission oversees the Fire Department’s budget, staffing and training requirements; assesses the city’s vulnerabilities to fires; and adopts state fire and life safety codes for local implementation. Ken most recently served as a commissioner on the city’s Finance Corporation, which oversees the issuance of bonds to purchase city equipment and other services. Earlier, he had served as a business representative on the city’s Graffiti Advisory Board, was a Mayoral appointee to the SFPUC Advisory Committee, and was a business representative to the Department of Public Work’s News Rack Committee. Ken also received the Alice B. Toklas Lifetime Achievement award last year for his contributions to that organization. Kudos to Ken for his most recent achievement! Shown above: Mayor Ed Lee with Ken Cleaveland, after he was sworn in as a new San Francisco fire commissioner.

Since 1976, businesses in the real estate industry have turned to us for the resources and expertise that help them grow. Our real estate group provides a wide range of services including financial statement audits, income tax planning and compliance, lease and construction cost audits and CAM reviews. For a complimentary consultation, please contact: Dan Sillin at (415) 796-6650, dsillin@oumcpa.com Scott Miller at (415) 796-6540, smiller@oumcpa.com

www.oumcpa.com

(415) 434-3744


8 EARTH Awards (Continued from page 1)

tenant cooperation program. Energy & Environment Committee Chair Jenna Hattersley said, “We are excited about the new BOMA Innovative EARTH Award program and the number of applications we received. The Bay Area is on the cutting edge of sustainability and this program really highlights all of the creative and inspiring practices that Bay Area building owners and managers have implemented.” Committee Co-Chair Jessica Handy said, “The Innovative EARTH Award gives those who innovate the opportunity to inspire others, and we hope to encourage all those innovators out there to take the time to inspire!” “Building owners and property management groups showcased their efforts to bring environmental stewardship to a new level of excellence,” says Energy & Environment Committee Co-Chair Laurie Rummelhart. The unique awards were created by the Building Owners and Managers Associations of San Francisco and Oakland/East Bay.

Congratulations C ong gratullatio to the 2014

Innovative EARTH Award Winners!

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®/* Trademarks of Kimberly-Clark Worldwide, Inc. or its affiliates. Marques déposées de Kimberly-Clark Worldwide, Inc., ou de ses filiales. © 2014 KCWW. Printed in the USA. W159 A14-943 04/14


9 And the Winners Are...

Pleasanton Corporate Commons, Hines Innovation: Created EV charging stations and an online etiquette group for tenants

Orrick Building (405 Howard Street), Langley Investment Properties, Inc.

201 Third Street Kilroy Realty Corporation

Innovation: Minimized solar loads by

Innovation: Sponsored a Twitter

having window shades closed during the weekends

contest during Earth Week for its tenants to tweet about their sustainable activities and practices

Russ Building (235 Montgomery Street) Shorenstein Realty Services

Levi Strauss & Co. World Headquarters Interland-Jalson

Innovation: Provided tenants Modlets to monitor and help

Innovation: Used recycled denim in walls and

reduce energy use (Modlet photo courtesy of ThinkEco.)

ceilings for thermal insulation


10 eWaste Direct, Inc. Offers Recycling Solutions for Your e-Waste As an approved e-waste collector, eWaste Direct, Inc. provides free pick-up services for commercial businesses in the greater Bay Area. Do you or your tenants have electronics that need to be recycled? Check out the solutions offered by eWaste Direct, Inc. As an approved collector through the state of California (CEW ID#108717), eWaste Direct, Inc. collects electronic waste, diverts it from major landfills and abides by the mantra “Reduce, Reuse, Recycle.” Using only state-approved refining and recycling agencies (with e-Stewards or R2 certifications), eWaste Direct, Inc. ensures that all electronics collected are recycled appropriately and according to strict state rules and regulations. Founded in 2008 on Earth Day, eWaste Direct, Inc. celebrated its sixth year of serving Bay Area businesses. The company offers very flexible services for commercial buildings with multiple “Even with our strict building tenants. Customers may access parameters, eWaste Direct schedule a free pick-up has been easy to work with.” within a two-hour window. — Diane Stanton, Real Estate eWaste Direct staff can go Services Coordinator, CBRE | directly to a suite or floor to 343 Sansome Street collect materials, making the collection as seamless as possible. eWaste Direct, Inc. works with property managers to ensure that all building rules and regulations are being followed before, during and after a pick-up. eWaste Direct arrives at a scheduled time and In addition to recycling electronics, eWaste Direct, Inc. also makes collections seamless. realizes the importance of handling private information appropriately. For materials with sensitive matter (hard drives, surveillance tapes, external drives, etc.) eWaste Direct, Inc. offers secure data destruction in two forms: physical and digital. Physical data destruction consists of corrupting products by drilling holes through circuit boards or manually dissembling products entirely. This compromises the ability to collect any information that was once accessible on these products. Digital data destruction consists of clearing data from a drive without physically destroying the product. The hardware eWaste Direct, Inc. uses meets the Department of Defense requirements for “clearing” a “non-removable rigid disk.” By using hardware in lieu of software, the process is much faster and the hard drive is never re-connected to a computer, ensuring that no information is transferred. This process does not “destroy” the drive itself; rather, it systematically removes all data on the drive. This keeps with the idea of reuse and For more information: Tara Rasmussen prolongs the life of electronic products, eWasteDirect, Inc. which is environmentally responsible. Tara@eWasteDirect.com A certificate is issued to the customer 1.855.439.2783 for the materials destroyed.

www.eWasteDirect.com


11 In addition to the winners, these buildings entered the EARTH Awards contest. Buildings listed with their innovations: One Maritime Plaza • CBRE, Inc. Bi-level lighting in stairwells

One Montgomery • Cushman & Wakefield Three entries: 1) Use high-fiber wheat-based toilet paper 2) Re-use furniture in building office 3) Use Camfil high-efficiency filters

today’s tenants want sustainable buildings

1000 Broadway • CBRE, Inc. Installed exterior window film

1355 Market St. • Shorenstein Realty Services Submetering tenants’ electricity and BTU usage

220 Montgomery • The Swig Company Donate toilet paper left on roll to women’s shelter

240 Stockton • Bently Holdings CA LP Require tenant build-outs to pursue LEED Silver or higher and provide additional TI allowance

301 Battery Street • Bently Reserve LP Require tenant build-outs to pursue LEED Silver or higher and provide additional TI allowance

rev up your sustainability with Green Gauge

301 Brannan • Kilroy Realty Corporation LED and T8 lighting retrofit

350 California • CBRE, Inc Building automation system with real-time info

360 Third Street • Kilroy Realty Corporation Low-drip irrigation system for landscaping

455 Market Street • Cushman & Wakefield Sustainable office handbook on website

475 Sansome Street • JLL VFDs on chilled, hot water pumps and central plant

Unisource Worldwide 800-UNISOURCE www.unisourceworldwide.com/green-gauge

50 Fremont • Hines Performed trash audit and shared pictures and results with tenants

600 Montgomery • Cushman & Wakefield

A Special Thanks to Our BOMA Bay Area EARTH Awards Luncheon Sponsors:

Three entries: 1) Co-generation system produces 70% of energy 2) Health and sustainability fair for tenants 3) Point of interest store with educational videos

eWasteDirect

77 Beale Street • JLL

Kimberly-Clark Professional

Go Waste Zero contest

345 Spear and 2 Harrison • JLL Wireless lighting control upgrade

NRG Energy Center San Francisco Skyline Construction


12 Share the Clean Energy Experience NRG Energy Center San Francisco delivers environmentally sound, energy-efficient heating to downtown buildings. The benefits include:  Environmentally safer buildings with no on-site fuels or chemicals  Lower operating costs with no capital expense for NOx boiler retrofits  Reliable 24-hour staffing by district energy professionals

To partner with us, contact our local Energy Center at 415.644.9666.

www.nrgthermal.com Congratulations to the winners of the 2014 BOMA Bay Area Innovative EARTH Awards!

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13 BOMA Launches New Historic Buildings Committee Panel to Focus on Pre-World War Two Buildings’ Unique Features BOMA San Francisco has created a new Historic Buildings Committee that will become a resource to members who own and operate buildings constructed before 1945. It will educate building owners, operators and engineers about building codes, permit procedures and policies applicable to historic buildings. Its other missions will be to: • Serve as a resource to members concerned with preserving the architectural integrity of their historic building(s). • Help educate members and the community-at-large about the unique qualities and value of San Francisco’s historic building stock. • Serve as the primary committee connecting BOMA San Francisco to the San Francisco Historic Preservation Commission and San Francisco Heritage. CBRE Real Estate Manager Douglas Hayward explained, “In the current market, historic buildings that can offer brick, timber, high ceilings and character are competing strongly with modern ones. Re-wiring buildings to provide adequate power for electrical and data needs can put historic buildings on an equal footing with modern ones. Lack of air-conditioning, which would be a real drawback in most markets, is not necessarily regarded as a problem by San Francisco tenants, due to our temperate climate and cooling fog.” Hayward said historic buildings do present special challenges. “Re-use is one of the pillars of sustainability, so from that perspective, re-purposing historic buildings is setting a standard for sustainability. Plumbing, electrical capacity, data transmission and life safety systems can all present challenges. Construction can present many

problems, and requires creativity (and money) to work around existing limitations in historic buildings. ADA requirements in particular can be difficult to work within existing spaces built for another time.” BOMA Vice President Ken Cleaveland added, “San Francisco is blessed with many buildings of historical and architectural value. The United Nations was signed into reality in our (fittingly) War Memorial building. Many of the founding fathers of the City built impressive buildings that became headquarters for Standard Oil, Southern Pacific Railroad, and the Hearst newspaper empire. Fortunately a great number of them still remain standing and functioning as modern day multi-tenant office buildings. It is a heritage well worth preserving and enhancing. That was the reason for establishing the BOMA Historic Buildings Committee.” For information on committee participation, contact Sheila Marko, Wilson Meany, smarko@wilsonmeany.com. The committee has created a deck of playing cards featuring the historic buildings of San Francisco. They are $10 each. To order, contact Ken Cleaveland at kenc@boma.com and pick them up at the BOMA office.

A few of the BOMA-member historic buildings in San Francisco: top left: Folger Building, top right: Flood Building, center: Mills Building.


14 Reach Your Targets with BOMA Views

Upcoming Events Don’t miss these BOMA events. Visit www.bomasf.org and click on the Calendar tab for the complete calendar.

BOMA Views offers a unique opportunity for you to reach decision-makers who buy or influence purchases of products and services like yours. There are two ways you can tell your story to this targeted audience.

Membership Luncheons July 17 Sept. 18

Oct. 23* Nov. 20

* Annual Meeting/ Member Awards Luncheon

General Membership Networking Events Sept. 22 – 60th Annual Elmer Johnson Golf Tournament Nov. TBD – un-Oktoberfest Dec. 4 – Annual Holiday Party

Young Professionals Networking Events August TBD – Mixer Oct. 9 – Annual Boat Cruise

A display ad showcases the benefits of your products or services. In addition, you may demonstrate the value you deliver through a sponsored report. Presented in an article format, these are very persuasive. And you can use them in your own marketing and promotion— both print and online. Telling prospects how your company’s services or products benefit them—using statistics, photos, graphics, charts and testimonials—is the most effective way to increase sales. BOMA Views is direct-mailed to BOMA members and distributed at events. In addition, the digital version is emailed and hosted on the BOMA website (both current and past issues). To feature your company in BOMA Views, contact Ellen Eason at 415.596.9466 or ellen@easoncom.com

In Memoriam... Long-time BOMA member John Legnitto passed away peacefully on April 26, 2014. He is survived by his loving wife of 33 years, Irene Legnitto, and three children: David, Barbara, and John. John has been a significant member of the San Francisco community for many years and was the Vice-President Group Manager of Recology San Francisco Region. The family asks that donations be sent to UCSF for pancreatic cancer research or a cause of your choice.

About BOMA VIEWS Views is published quarterly by BOMA San Francisco. Associate Publisher: Tory Brubaker Editor: Henry Eason Ad and Art Director: Ellen Eason Eason Communications LLC

To advertise, contact: Ellen Eason at 415.596.9466 or ellen@easoncom.com

President’s Column

(Continued from page 2)

Skyline Construction has been the leading contributor of the Foundation to date. That company recognized early that this problem impacts the management, construction and services industries alike. Thank you Skyline for being a leader and supporting this important cause. Support the BOMA San Francisco Foundation because you want diverse and deserving students to come into our industry, or support it because you recognize that there is a critical gap in the workforce. Either way, we all win. The team running the BOMA Foundation has no shortage of passion. (Have you met Cushman & Wakefield’s Sandra Boyle?) You should definitely show them the money.

To learn more about the BOMA San Francisco Foundation visit www.bomasf.org/boma_foundation.php


15 Mixing & Mingling Scenes from the BOMA at the PARK patio party and Giants game (below left) and the Spring Golf Classic & Wine Tour (right).

Top: Cushman & Wakefield’s James Kilroy, Sandra Boyle and Marsha Ramsey; center left: crowd at patio party; center right: Amber Miller, Boston Properties; Derek Schulze, Able Building Maintenance and Alix Giroux, Boston Properties; lower photo: Jacki Nolen; Pyro-Comm Systems; Misa Gidding-Chatfield and Jacqui Robinson, PM Realty.

Top: Chris Baker, Baker’s Floor Care; Sarah MacIntyre, Kilroy Realty; Tory Brubaker, BOMA; Ellen Eason, Eason Communications; center: Fred West, Marble West; Tiffany McLaughlin, Waxie Sanitary Supply; Blake Peterson, Langley Investment Properties. Lower photo: tasting at Landmark Vineyards.


BOMA San Francisco 233 Sansome Street, 8th Floor San Francisco, CA 94104-2134

PRSRT STD US Postage PAID Oakland CA Permit No. 3729

415.362.2662 www.bomasf.org

Printed on recycled paper.

The Last Word: John M. Bozeman

Are You Socially Engaging with BOMA Effectively? If Not, You’re Missing Out. It’s no secret that our members enjoy mingling at BOMA San Francisco’s social events. Some more than others — you know who you are! Attending these gatherings allows for BOMA folks to meet their peers and talk about what’s happening in the San Francisco/Bay Area commercial real estate industry. Additional networking opportunities are offered by the association as well. BOMA’s various committees allow for those who offer their time and expertise to engage with other members and help the organization meet its strategic objectives. You know, the important stuff. Incidentally, any employee of a dues-paying member building or company can join one or more committees. Call us, and we’ll find the best place for you to gain personal and corporate exposure! You’re working long hours and we get that. The San Francisco Bay Area commercial real estate industry is hot and our members are busier than ever. During boom times like these, it can be a challenge for our organization to keep our members focused and informed of the salient issues that sometimes require their immediate attention.

For example, this wonderful newsletter you’re reading is published quarterly, in print and digitally, highlighting information that has been deemed relevant to our members. Even so, there are many other issues, namely the advocacy work our members do, which need to be reported immediately or have industry expert feedback within a particular timeframe. As such, traditional communication and face-to-face member interactions facilitated by BOMA San Francisco will remain relevant as the organization looks towards the future of member education and involvement. In fact, the use of modern communication tools to help you become a more educated and involved member are already available. You probably use them personally every day: social media networks. At present you can and should connect, follow or like BOMA San Francisco through any one of these social media networks: LinkedIn, Facebook, Google+, Twitter, Instagram, our advocacy blog, www.bomasanfrancisco.blogspot.com, and our tried and true website, www.bomasf.org. Doing so will keep you informed of the latest industry news, advocacy efforts, educational offerings, career development, and the next social event. Now, don’t worry. We won’t tell anyone what you’re posting to your personal Facebook page; we can’t see it anyway. If you have ideas of what we should be communicating or would like to be more involved in our effort to broadcast the BOMA San Francisco message to our members and the world, please contact me at johnb@boma.com. As with anything that is social, this effort is a collaborative one and I welcome your ideas, only if you have the time. Perhaps we could just chat at the next scheduled BOMA event. John M. Bozeman is Manager, Government and Public Affairs, of BOMA San Francisco.


Boma views spring2014