MELODY LIANG T +1 857 248 2568 E Melomochi@gmail.com W Oneinamomo.com L Linkedin.com/in/melodyliang
EXPERIENCE VIP.com/ PR & Merchandising Intern
New York City, NYC, USA. November 2016- Present
+ Conducted competitor research, user, and fashion trend analysis, pitched and developed partnerships with brands and platforms. +Initiated product selection and purchase plans. + Assisted supply chain team members with legal documents, monitored delivery status and supply disruption risks. + Planned and curated roadshow and anniversary event. + Wrote articles for new products and brands to launch on the website.
Deussen Global Communications/PR Intern
New York City, NYC, USA. September - November 2016
+ Worked closely with clients and agencies to develop and implement results-driven strategy. + Managed inventory and oversee shipments to media and influencers. + Assisted and prepared business proposals to launch new businesses. + Successfully pitched 5 stories for 3 clients to blogs and media outlets. +Assisted and executed PR events for clients, e.g. SHARE(charity).,
Roger Vivier/Public Relations Intern Hong Kong, China. June - July, 2016
+ Researched trend analysis using SAP for CRM. + Designed invitation and VIP menu for clients. + Assisted with location scouting, model casting, event planning, budgeting and negotiating prices for FW16 presentation.
BSI BANK/ Wealth Management Intern Hong Kong, China. June- July, 2015
+ Analyzed client portfolios, stocks and market trends. + Developed business models and competitive strategies. + Assist day-to-day responsibilities of banking teams.
Sales Bus/Campus Representative Boston, MA, USA. October - May, 2014
+ Brainstormed and Implemented marketing strategies. + Organized on campus appearance and conducted outreach events on campus. + Delegated tasks and mentored other team members.
PR Asia Consultants/Public Relations Intern Hong Kong, China. June - July, 2014
+ Wrote press releases and attended media press launches. +Reviewed media coverage and created press clippings. + Updated client contacts and information on database.
I am a driven and creative team player who likes working in a fast paced environment. Passionate in the arts, fashion, lifestyle, and food and beverage industry, I aspire to help companies tell stories through genuine, personalized and compelleing content.
EDUCATION BS/ Communications Concentration: Public Relations
Boston University, Boston, MA May 2017
SKILLS Microsoft
Word Excel Powerpoint
Adobe Illustrator Photoshop Indesign Premier
SAP Google Analytics Hubspot Digital Photography
LANGUAGES English (fluent) Mandarin (fluent) Cantonese (fluent) Sichuan Dialet (intermediate) French (basic)