CREATIVE PORTFOLIO
GRAPHIC DESIGN AND DIGITAL ART
SELECTED WORKS 2025 MELISSA SWOBODA
01. EMR MAKEUP
LOGO DESIGN
EMR MAKEUP IS THE BRAND OF A MAKEUP ARTIST THAT SEEKS TO HELP HER CLIENTS FEEL CONFIDENT AND BEAUTIFUL BY HIGHLIGHTING THEIR NATURAL FEATURES. THE LOGO DESIGN AIMS TO CONVEY THE BEAUTY OF FEMINITY IN AN ELEGANT AND PROFFESIONAL WAY.
02. CASA TAGUA
BRAND IDENTITY
CASA TAGUA IS AN ECO-LODGE DESIGNED FOR TRAVELERS SEEKING A DEEP CONNECTION WITH NATURE, COMFORT, AND SUSTAINABILITY. THE BRANDING FOR CASA TAGUA WAS DESIGNED TO REFLECT ITS NATURAL, PEACEFUL, AND SUSTAINABLE SPIRIT — FROM SOCIAL MEDIA TO SIGNAGE TO BRAND ASSETS, CREATING A COHESIVE AND INVITING EXPERIENCE ACROSS EVERY TOUCHPOINT.
03. PAVLOVA TIME
BRAND IDENTITY AND BRANDING
PAVLOVA TIME IS A SMALL BUSINESS DEDICATED TO BAKING PAVLOVA DESSERT CREATIONS. THE BRANDING FOR PAVLOVA TIME WAS CREATED TO CAPTURE THE SWEET, ELEGANT, AND CELEBRATORY SPIRIT OF THE BRAND — FROM SOCIAL MEDIA TO PACKAGING TO BRAND ASSETS, ENSURING A CONSISTENT AND IRRESISTIBLE PRESENCE ACROSS ALL TOUCHPOINTS.
04. MONOLITICA
LOGO REDESIGN AND BRAND IDENTITY
MONOLITICA IS A CONSTRUCTION COMPANY THAT WANTED TO REFRESH ITS IMAGE. THE BRAND WAS MODERNIZED THROUGH AN UPDATED LOGO AND COLOR PALETTE, ALONG WITH A CLEAR BRAND GUIDE DETAILING LOGO USAGE ACROSS FORMATS AND BACKGROUNDS. A CONSISTENT VISUAL IDENTITY WAS EXTENDED TO STATIONERY, ID CARDS, AND MARKETING MATERIALS.
THE PROJECT ALSO INCLUDED THE DESIGN OF A NEW, USER-FRIENDLY WEBSITE AND THE DEVELOPMENT OF BRANDED SOCIAL MEDIA ASSETS TO ENSURE COHESIVE COMMUNICATION ACROSS ALL PLATFORMS.
05. ESH HOTEL
BUSINESS CARD DESIGN
ESH HOTEL IS A BOUTIQUE LUXURY HOTEL LOCATED IN NOSARA, COSTA RICA. A SET OF MINIMAL, ELEGANT BUSINESS CARDS WAS DESIGNED USING THE HOTEL’S OFFICIAL BRAND ASSETS, INCLUDING LOGO AND COLOR PALETTE. THE DESIGN SHOWCASES A MODERN AND SOPHISTICATED AESTHETIC, WITH CLEAN LAYOUTS, BALANCED TYPOGRAPHY, AND A POLISHED FINISH THAT ALIGNS WITH ESH’S HIGH-END, TROPICAL IDENTITY.
ACADEMIC
GRAPHIC DESIGN AND DIGITAL ART
SELECTED WORKS 2025 MELISSA SWOBODA
01. TERRA BEAUTY
LOGO AND BRAND IDENTITY
TERRA IS A CONCEPTUAL COSMETICS BRAND THAT MERGES SCIENTIFIC INNOVATION WITH EARTH-DERIVED INGREDIENTS. THE OBJECTIVE WAS TO CREATE A REFINED, MINIMALIST AESTHETIC THAT COMMUNICATES CLINICAL CREDIBILITY WHILE REMAINING ROOTED IN NATURAL WELLNESS. THE LOGO WAS DESIGNED WITH THE INTENTION OF REFLECTING BOTH BEAUTY AND NATURE—COMBINING SOFT, ELEGANT TYPOGRAPHY WITH ELEMENTS THAT EVOKE ORGANIC FORMS AND EARTHY BALANCE. IT AIMS TO EMBODY THE BRAND’S CORE IDEA: THAT NATURE AND SCIENCE CAN WORK IN HARMONY TO CREATE EFFECTIVE, ELEVATED SKINCARE.
02. MISUNDERSTOOD
ENVIRONMENRAL DESIGN
MISUNDERSTOOD IS AN EDUCATIONAL EXHIBIT ON MENTAL DISORDERS, DESIGNED TO BE PART OF A MUSEUM EXHIBITION. FOCUSING ON DIFFERENT MENTAL DISORDERS, THE SCIENTIFIC EXPLANATION FOR THEM AND A SERIES OF INFORMATION ON HOW PEOPLE WITH THESE DISORDERS LIVE, THE EXHIBIT IS MEANT TO BREAK THE STIGMA AROUND MENTAL WELLBEING AND INFORM THE PUBLIC ON SOMETHING SO COMMONLY EXPERIENCED BY THE PEOPLE AROUND US. GRAPHICS WERE DESIGNED FOR WALL COVERINGS AND PUBLICITARY CONTENT.
03. CELSIUS
PACKAGING REDESIGN
THE PACKAGING OF CELSIUS ENERGY DRINKS WAS REDESIGNED TO MORE EXPRESSIVELY COMMUNICATE THE TASTE OF EACH FLAVOR. USING ONLY BASIC SHAPES AND A LIMITED COLOR PALETTE, THE NEW DESIGN AIMS TO EVOKE THE FEELING OF EACH FLAVOR BEFORE THE CAN IS EVEN OPENED.
03. NUMERO
REDESIGN
NUMERO MAGAZINE UNDERWENT A BOLD REDESIGN TO REFLECT MODERNITY AND ELEGANCE. THE NEW LAYOUT COMBINES CLEAN LINES, STRIKING TYPOGRAPHY, AND A REFINED VISUAL STYLE TO ENHANCE THE READER’S EXPERIENCE AND COMMUNICATE THE MAGAZINE’S DISTINCTIVE VOICE
