Melissa McGrath Hughes
Branding; Illustration
Graphic Design; Marketing;
Graphic Design, Marketing, Branding, Illustration New York City & Hudson Valley, NY
Melissa McGrath-Hughes
Index
3–4
Freelance Ted Moudis Associates
Covid-19 Safety Posters (conf.)
Amenity Maps (conf.)
5–9
10-12 MM Design
Internal Communications
Social Media
External Marketing
Project X – A Chicago Story
Environmental Branding
Wedding Signage Package
Branding & Marketing
Illustration
Resume References
13
Etc.
Freelance: Covid-19 Safety Posters (Confidential
Melissa McGrath-Hughes
3
Series of Covid-19 safety posters examining the differences between traditional vaccines and MRNA vaccines. Branding was specific to the client’s internal brand and initiatives.
(Confidential
Graphic Design; Marketing; Branding; Illustration
F500 Beverage Client)
3
Melissa McGrath-Hughes Freelance: Confidential Real Estate Client MURRAY HILL HELL’S KITCHEN GARMENT DISTRICT << NEW JERSEY KOREATOWN Penn Station LIRR / Amtrak / NJ Times Square Moynihan Train Hall PATH << The High Line Ferry NY Waterway Midtown/W. 39th St LincolnTunnel Manhattan Cruise Terminal CHELSEA << HUDSON YARDS W42NDST RiversideBlvd West Side Hwy/ Joe Dimmagio Hwy West End Ave Amsterdam Ave Columbus Ave Central Park West 7th Ave 8th Ave 9th Ave 10th Ave Broadway 0 5 M il e Radius 1 M il e R a dius WW57thSt 56thStWW55thSt 54thStWW53rdSt 52ndStWW51stSt 50thStWW49thSt 48thStWW47thSt 46thStWW45rdSt 44thStWW43rdSt 42ndSt WW42NDST 41STST = CitiBike dock within 0.5 miles CENTRAL PARK WW40thSt 39thStWW38thSt 37thStWW36thSt 35thStW34thSt WW59thSt 58thSt Grand Central Terminal Port Authority Bus Terminal Metro North / Amtrak Bryant Park Herald Square Rockefeller Center LOCATION NEAREST RESTAURANTS, RETAIL, AND AMENITIES, BY DISTANCE 21 food & drink 01 Pick-a-Bagel 891 8th Ave 02 Danji 346 W 52nd 03 Tori Shin 362 W 53rd St 04 Westville Hell’s Kitchen 809 9th Ave 05 Empanada Mama 65 9th Ave 06 Donburiya 253 W 55th St 07 Pure Thai Cookhouse 766 9th Ave 08 B Side Pizza 370 W 51st St 09 Nelore Grill Brazilian Kitchen 744 9th Ave 10 Guantanamera 939 8th Ave 11 Don Antonio 309 W 50th St 12 The Blue Dog 308 W 50th St 13 Starbucks 325 W 49th St 14 Totto Ramen 464 W 51st St 15 Sushi Seki 365 W 46th St 16 Frisson Espresso 326 W 47th St 17 Swing 46 349 W 46th St 18 Sushi of Gari 46 347 W 46th St 19 Barbetta 321 W 46th St 20 Anejo 668 10th Ave 21 Tulcingo Del Valle 655 10th Ave 22 Bird and Branch 359 W 45th St 23 Rudy’s Bar & Grill 627 9th Ave 24 Kochi 652 10th Ave 25 The Marshal 628 10th Ave 26 Sullivan Street Bakery 533 W 47th St 27 Corner Slice 600 11th Ave 28 Chef’s Table at Brooklyn 431 W 37th St retailers 01 7- Eleven 881 8th Ave 02 West Side Home Center 778 9th Ave 03 Westerly Natural Market 911 8th Ave 04 Rite Aid 301 W 50th St 05 Amish Market 731 9th Ave 06 Happy Feet Pet Shop 754 10th Ave 07 FedEx Office Print Center 303 W 56th St 08 T.J. MAXX 250 W 57th St 09 Wells Fargo Bank 1755 Broadway 10 AT&T Store 250 W 57th S 11 Nordstrom 225 W 57th St 12 CVS 800 10th Ave 13 Cellar 53 Wine & Spirits 785 10th Ave 14 Delphinium Home 353 W 47th St 15 Kiehl’s Since 1851 678 9th Ave 16 Matles Florist 329 W 57th St 17 M&M World New 1600 Broadway Columbus Circle LINCOLN SQUARE W41stSt MIDTOWN MANHATTAN 01 02 03 04 05 06 07 09 10 11 12 13 14 15 16 17 18 19 08 01 02 03 04 05 06 07 11 08 12 09 13 14 15 17 18 19 20 21 24 22 23 25 26 27 28 16 10 01 02 03 14 15 16 17 04 05 06 07 08 09 10 11 12 13 1 1 1 B N 4 N E N B A A A 1 N R B B 7 7 7 S A A 2 2 2 3 E Q 5 4 Q F C C C 2 Q W F F R 6 6 R F R M E E E 3 M M W 7 S W W N B B C C 4
NEW DEVELOPMENT
Hell’s Kitchen features some of the largest and most significant new developments in Manhattan. The area is becoming popular for smaller luxary developments particularly in the charming Special Clinton District surrounding 407-413 West 46th Street, where building heights are limited.
The establishment of the Special Hudson Yards District has spurred the successful creation of in excess of one million square feet of retail and mixed-use space, 18 million square feet of commercial offices and residential space, including 4,000 residences and 14 acres of gardens and open areas. The enormous success of the district has been felt across Midtown drawing more companies and people from the traditional Midtown core. 407-413 West 46th Street sits squarely in the middle of this movement.
Spreads extracted from a Property Sale Brochure, highlighting local amenities and new developments surrounding their Hells Kitchen listing.
(BY YEAR)
Graphic Design; Marketing; Branding; Illustration DISTANCE Bakery Brooklyn Fare Center Inc. Market Shop & Ship Spirits York 18 The Market @ Mercedes House 550 W 54th St 19 The Shops at Columbus Circle 10 Columbus Circle amenities & other 01 J&M Cleaners Inc. 347 W 53rd St 02 August Wilson Theater 245 W 52nd St 03 Broadway Theatre 1681 Broadway 04 Ameritana at Times Square 230 W 54th St 05 Dokoudovsky New York Conservatory of Dance 939 8th Ave 06 Planet Fitness 423 W 55th St 07 CityMD West 57th Urgent Care 315 W 57th St 08 Fountain House Gallery 702 9th Ave 09 Central Park Hotel 308 W 58th St 10 Museum of Arts and Design 2 Columbus circle 11 Carnegie Hall 881 7th Ave 12 Spoons Across America Culinary School 630 9th Ave 13 The Davenport Theater 354 W 45th St 14 Museum of Modern Art 11 W 53rd St 15 Rockefeller Center 45 Rockefeller Plaza 16 Lincoln Center for the Performing Arts Lincoln Center Plaza 17 Intrepid Sea, Air, & Space Museum Pier 86, W 46th St > 0.5 mile > 1 mile Lo CAtion 43
NEW DEVELOPMENTS
YEAR BUILT NAME ADDRESS TYPE # TBD TBD 520 W 41st St Mixed Use rental 15 TBD TBD Multiple Residential rental 13 2022 TBD 611 W 56th St Residential condo 14 2022 TBD 443 W 54th St Residential condo 3 2022 TBD 495 11th Ave Mixed-Use rental 17 2022 TBD 451 10th Ave Residential rental 19 2021 N/A 441 W 37th St Mixed-Use/Resi condo 18 2021 N/A 646 11th Ave Residential condo 10 2021 N/A 422 W 49th St Residential condo 4 2020 N/A 424 W 52nd St Residential condo 1 2019 N/A 805 9th Ave Residential condo 2 2019 The West 547 W 47th St Residential condo 8 2019 Manhattan Hudson Garden 615 10th Ave Residential condo 9 2019 The Max 606 W 57th Residential rental 16 2019 N/A 540 W 53rd St Residential rental 6 2018 N/A 515 W 42nd St Residential rental 12 2017 N/A 343 W 47th St Residential condo 5 2017 Charlie West 505 W 43rd St Residential rental 11 2017 N/A 726 11th Avenue Community Fac. N/A 7 Midtown/W.
4
Ted Moudis Associates: Internal Communications
Project 2: TMA Extension List Refresh
Current
Black and white, 2 sided printout.
Melissa McGrath-Hughes
TMA TELEPHONE EXTENSION LIST – 09 26.17 TEL:212-561-2000 FAX: 212 Adam Emma – Sr. Project Architect/CHI 5023 Jamie Feuerborn Adrian Quinonez – Sr. Computer System Manager 2021 Jamie Stuono Alexis Prenzler – Junior Designer/CHI 5021 Jana Rosenthal Alvaro Gonzalez – Senior Project Architect 2056 Jane McGlennon Alyssa Moudis – Marketing Coordinator 2008 Janice Fellows Andrés Navia – Project Director 2064 Janna Mazur Anthony Colella – Senior Project Architect 2079 Jeff Knoll Athena Savoglou- Marketing/B.D. Research Analyst 2055 Jen Baran Ben Chan – Chief Financial Officer 2035 Jennifer Adams Brent Gollnick – Sr. Marketing Manager 2039 Jennifer Czok Bruno Trindade – Project Architect, Operations Coord. 2162 Jhon Sanchez Bryan Moore – Job Captain 2167 John Ferrante Catherine Griffing - Proj. Designer, Furniture Coord. 2118 John Herrera Cecelia Au-Yeung – Sr. Project Architect 2022 Johnny Rodland Cesar Robles – Team Principal 2148 Judith Carlson Charlie Moudis – Shipping & Receiving Coord. 2027 Karolina O’Connor TMA CHICAGO – TEL 312-924-5000 FAX: 312-924-5050 Kathy Yip Chris Savoglou – Senior Principal Chi Ext.5002 *Polycom: 212-561-2085 2002 Konstantinos Dimitropoulos Christine Kwon – Senior Designer 2113 Kristina Buller Crissy Hathaway – Manager of Business Dev. 2036 Lara Funderburk Cristina Herrera – Manager Workplace Strategy 2157 Lauren Bass Daniel Vasconez – Office Service Coordinator 2025 Liza Martins David Best – Senior Project Architect 2073 Luis Valcarcel David Carr – Project Director/CHI 5016 Macaulay Campbell Dean Ulloa – Principal of Technology 2010 Manuel Sia DeAnne Thomas – Senior Project Manager/CHI 5029 Meredith Gannon Diana Pisone – Team Principal/CHI 5012 Melissa McGrath Doug Wramage – Project Director 2145 Michael Sinkew Ekaterina Stepanova – Executive Assistant 2017 Michelle Beganskas Elaine Thompson – Project Manager 2104 Mitchell Ross Erica Greene – Junior Designer 2134 Nabil Kafrouni Erin Lichter – AutoCAD Operator 2075 Neil Pappone Florence Apana – Director of Marketing 2037 Nickolas Batis Francisco De La Cruz – Project Architect 2131 Nicole Bacani Francisco Hermo – Senior Designer 2114 Nicole Moudis Gabe Serafini – Project Architect/CHI 5017 Pablo Mosquera Gary Wolczak – Team Leader 2077 Patricia McGrade Gene Manez – Project Director 2166 Patrick Ventker Gene Mulone – Project Manager 2181 Perry Luongo Gloria Cardenas – Senior Project Architect 2083 Pete Anzia Heather Unger – Senior Designer 2138 Philip Fiorillo Heidi Thornton – Project Manager/CHI 5018 Rachel Robinson Henry Sexton – Senior Project Manager 2154 Ran Nutkevitz Ioana Popescu – Senior Designer 2071 Ray Sell Jacqueline Barr – Design Principal 2102 Rebecca Hopkins Jake Everdean – Junior Designer 2052 Rebecca Norrod James Chickering – Office Manager 2016 Richard Bliss Proposed NEW YORK STAFF Front Desk 212-308-4000 Adrian Quinonez Sr. Computer System Manager 2021 Alvaro Gonzalez Senior Project Architect 2056 Alyssa Moudis Marketing Coordinator 2008 Andrés Navia Project Director 2064 Anthony Colella Senior Project Architect 2079 Athena Savoglou Marketing/B.D. Research Analyst 2055 Ben Chan Chief Financial O cer 2035 Brent Gollnick Sr. Marketing Manager 2039 Bruno Trindad Project Architect, Operations Coord. 2162 Bryan Moore Job Captain 2167 Catherine Gri ng Proj. Designer, Furniture Coord. 2118 Cecelia Au-Yeung Sr. Project Architect 2022 Cesar Robles Team Principal 2148 Charlie Moudis Shipping & Receiving Coord. 2027 Chris Savoglou Senior Principal 2085 NYC Polycom / 5002 Chicago 2002 Christine Kwon Senior Designer 2113 Crissy Hathaway Manager of Business Development 2036 Cristina Herrera Manager Workplace Strategy 2157 Daniel Vasconez O ce Service Coordinator 2025 David Best Senior Project Architect 2073 Dean Ulloa Principal of Technology 2010 Doug Wramage Project Director 2145 Ekaterina Stepanova Executive Assistant (CS) 2017 PHONE DIRECTORY Color added to promote TMA WE’RE SO GLAD YOU’RE HERE Welcome Cheyenne Receptionist March 5, 2017 chudson (login) chudson@tedmoudis.com 212-561-2012 5
Left: New Hire Keyboard Welcome cards to create an exciting initial desk experience, as well as inform employee
Middle: Firm-wide (biweekly) E-blast highlighting recent publications, firm accomplishments, social media initiatives, and announcements from the administration, marketing and accounting departments.
Right: Phone extension directory for firm wide usage.
Graphic Design; Marketing; Branding;
Illustration Communications Elaine Thompson Project Manager 2104 Erica Greene Junior Designer 2134 Erin Lichter AutoCAD Operator 2075 Florence Apana Director of Marketing 2037 Francisco De La Cruz Project Architect 2131 Francisco Hermo Senior Designer 2114 Gary Wolczak Team Leader 2077 Gene Manez Project Director 2166 Gene Mulone Project Manager 2181 Gloria Cardenas Senior Project Architect 2083 Heather Unger Senior Designer 2138 Henry Sexton Senior Project Manager 2154 Ioana Popescu Senior Designer 2071 Jacqueline Barr Design Principal 2102 Jake Everdean Junior Designer 2052 James Chickering O ce Manager 2016 Jamie Feuerborn Associate, Dir. of Workplace Strategy 2123 Jamie Stuono Project Designer 2186 Jana Rosenthal Billing Manager 2031 Janna Mazur Junior Designer 2135 Je Knoll Sr. Assoc., Design Director 2168 Jen Baran Project Designer 2133 Jennifer Adams Design Manager 2107 Jennifer Czok Senior Account Specialist 2033 Jhon Sanchez Project Architect 2172 John Ferrante Project Manager 2062 John Herrera Team Leader 2143 Johnny Rodland Associate, Team Leader 2047 Karolina O’Connor Senior Design Manager 2158 Kathy Yip Controller 2032 Konstantinos Dimitropoulos Proj. Architect 2063 Kristina Buller Manager of Brand Strategy 2156 Lara Funderburk Sr. Assoc., Dir., Furniture Mngmt. 2108 Liza Martins Project Designer 2161 Luis Valcarcel Sr. Assoc., Design Director 2109 Manuel Sia Sr. Assoc., Team Leader 2144 Melissa McGrath Administrative Coordinator 2012 Michael Sinkew Sr. Assoc., Design Director 2111 Michelle Beganskas Project Designer 2177 Mitchell Ross Team Principal 2044 Nabil Kafrouni Associate, Technical Director 2049 Neil Pappone Team Principal 2164 Nickolas Batis Project Architect 2169 Nicole Bacani Sr. Marketing Coordinator 2038 Nicole Moudis Sr. Associate, Dir. of Resourse Mngmt. 2110 Pablo Mosquera Senior Designer 5013 Patricia McGrade Director of Administration 2006 Patrick Ventker Sr. Assoc., Team Leader 2174 Perry Luongo Team Principal 2041 Philip Fiorillo Project Director 2043 Rachel Robinson Sr. Assoc., Design Director 2185 Ran Nutkevitz Project Architect 2176 Ray Sell Team Leader 2074 Rebecca Hopkins Senior Designer 2159 Rebecca Norrod Executive Administrator (TM) 2007 Richard Bliss Sr. Assoc., Design Director 2103 Sam Lee Senor Graphics Director 2122 Samuel Rank Senior Project Architect 2054 Sarah Rexhepi Sr. Proposal Coordinator 2029 Silvia Companys Project Manager 2149 Turn over for Room phones Turn over for London o ce Steve Emmanuel Production Room Coord. 2026 Steve Solari Senior Project Manager 2068 Ted Moudis Senior Principal 2086 NYC Polycom / 5001 Chicago 2001 Valentin Frias Project Architect 2053 Victor Pappas Project Director 2046 Vivian Torres Design Manager 2106 William Yu Senior Designer 2179 Yara Rabadi Senior Project Director 2147 CHICAGO STAFF Front Desk 312-924-5000 Adam Emma Sr. Project Architect 5023 Alexis Prenzler Junior Designer 5021 David Carr Project Director 5016 DeAnne Thomas Senior Project Manager 5029 Diana Pisone Team Principal 5012 Gabe Serafini Project Architect 5017 Heidi Thornton Project Manager 5018 Jane McGlennon Design Manager 5007 Janice Fellows Sr. Assoc., Design Director 5006 Judith Carlson Workplace Analyst 5008 Lauren Bass Senior Designer 5004 Meredith Gannon Project Designer 5015 Pete Anzia O ce Manager 5025 Rika Semba Design Manager 5014
TMA brand while also making the document easier to read.
of
their phone and computer credentials.
5
Ted Moudis Associates: External Marketing
Melissa McGrath-Hughes
Instagram 6
Facebook
Media)
Upon taking over the design and management of TMA’s social media accounts:
• Brand standards and templates specific to social media were created to ensure an aligned visual story across Facebook, Instragram, Twitter and LinkedIn.
• Photo and video content was then designed and produced in alignement with those standards
• Engagement rose 60% across all platforms.
For TMA, the main goal for social media was to keep our clients updated as well as retain and attract talent. I succeeded in this by highlighting all recent public relations, completed projects, staff and initiatives.
Graphic Design; Marketing; Branding; Illustration (Social
Twitter 6
Ted Moudis Associates: External Marketing
Melissa McGrath-Hughes
SENIOR LEADERSHIP 1 1 Technical Requirements Technical Requirements STUDIO #2 STUDIO #3 STUDIO #4 STUDIO #5 STUDIO #1 WORKPLACE STRATEGY SPECIALISTS SUPPORT STAFF CONSULTANT COORDINATION SENIOR PRONCIPALS 2 TOTAL 16 TOTAL 15 TOTAL 15 TOTAL 6 TOTAL 9 TOTAL 20 TOTAL 6 TOTAL 2 TEAM PRINCIPAL 1 TEAM PRINCIPALS 2 TEAM PRINCIPAL TEAM PRINCIPAL 1 TEAM PRINCIPAL MARKETING 6 SR. BRAND DESIGNER 1 DIR. WORKPLACE STRATEGY 1 DESIGN DIRECTORS 3 DESIGN DIRECTOR 1 DESIGN DIRECTOR DESIGN DIRECTOR 1 DESIGN DIRECTOR ADMINISTRATION 7 DIR. FURNITURE MANAGEMENT 1 MGR. WORKPLACE STRATEGY 1 TEAM LEADERS 2 TEAM LEADER 1 TEAM LEADERS 2 PROJECT DIRECTOR 1 PROJECT DIRECTORS 2 IT 3 DIR. RESOURCE MANAGEMENT 1 SR. DESIGN MANAGER 1 SR. PROJECT DIRECTORS 2 PROJECT DIRECTORS 3 SENIOR DESIGNER 1 SR. DESIGN DESIGNER ACCOUNTING 4 WELL/LEED/ BIOPHILIA 2 SR. PROJECT MANAGER 1 PROJECT DIRECTORS 2 SR. DESIGN MANAGER SR. PROJECT ARCHITECT 1 SR. PROJECT ARCHITECT BUSINESS DEVELOPMENT 1 SENIOR DESIGNER 1 DESIGN MANAGER 1 PROJECT MANAGER JUNIOR DESIGNER 1 PROJECT ARCHITECTS 2 SR. PROJECT ARCHITECTS 2 SENIOR DESIGNER 1 SENIOR DESIGNER PROJECT ARCHITECTS 2 SR. PROJECT ARCHITECTS 3 SR. PROJECT ARCHITECT PROJECT DESIGNERS 2 PROJECT DESIGNER 1 PROJECT DESIGNERS 2 JUNIOR DESIGNER 1 PROJECT ARCHITECT 1 PROJECT ARCHITECTS 2 MEP ENGINEERING PERMIT EXPEDITING TEL ROOM ENGINEERS STRUCTURAL ENGINEERS COMMISSIONING AGENT FURNITURE SIGNAGE AUDIO VISUAL SECURITY CM SERVICES LEED/WELL ACOUSTICAL FOOD SERVICES AMENITIES Firm’s Set Up, Organization and Team Structure Christopher Savoglou SENIOR PRINCIPAL Ted Moudis, AIA SENIOR PRINCIPAL Mitchell Ross TEAM PRINCIPAL Andy Barbera SENIOR BRAND DESIGNER Rachel Robinson DESIGN DIRECTOR Nicole Moudis DIRECTOR OF RESOURCE MANAGEMENT Jamie Feuerborn DIRECTOR OF WORKPLACE STRATEGY Andres Navia TEAM LEADER Lara Funderburk DIRECTOR OF FURNITURE MANAGEMENT Kelly Lawlor SENIOR DESIGNER Nabil Kafrouni TECHNICAL DIRECTOR Kate Wieczorek MANAGER OF WORKPLACE STRATEGY Henry Sexton PROJECT DIRECTOR Jaclyn Kirby JUNIOR DESIGNER LEADERSHIP SPECIALISTS WORKPLACE STUDIO PROJECT TEAM You Always Know Who’s Working for You CLIENT NAME HERE 1 TMA
Top: Refreshed layout of TMA’s organizational chart for RFP responses. Bottom: Complete redesign of TMA’s organizational chart for pitch presentations. TMA’s 2019 Workplace Report, 7
ARCHITECTURE & INTERIOR DESIGN
WORKPLACE STRATEGY
CHANGE MANAGEMENT
BRAND DESIGN FURNITURE COORDINATION
for full report.
Graphic Design; Marketing; Branding; Illustration
Report, click through
Top: Illustration of TMA designed collaboration space.
7
Bottom: Ad designed for BluePrint magazine.
Ted Moudis Associates: Project X – A
Melissa McGrath-Hughes
Chicago 16 PROJECT X: THE 10 YEAR CHICAGO DIFFERENCE Adjustable Height Bench 0.00% Benching 0.00% Workstations 44.83% Private O ces 5.84% Task Chairs 10.22% Guest Chairs 6.14% Ancillary 3.18% Files 3.65% Conference Rooms 6.14% Training Rooms 0.00% Freight / Installation 12.00% Tax 8.00% Adjustable Height Bench 11.16% Benching 1.25% Workstations 7.39% Private O ces 0.00% Task Chairs 16.41% Guest Chairs 0.00% Ancillary 22.24% Files 7.22% 2009 COST: $807,298 2019 COST: $656,373 PROJECT X: THE 10 YEAR CHICAGO DIFFERENCE How we work has changed. How we design office space has changed. How we understand pricing needs to change. The tenants that last built out their space in 2009 are currently in renewals. The way we work is di erent; building a space for $100/SF is no longer an appropriate expectation. What Led Us to Think About This? What’s Changed from 2009 to 2019? We have recently gone through a series of projects that had to be value-engineered starting in the programming phase. Before we started the design and construction process, the client was unable to a ord to build their space. Why was that? Were our expectations wrong? What needs had changed? The distribution of how we spend money has remained relatively similar. For the high level, what has changed is the volume of scope and units of infrastructure required to support the increased headcount on the floor. These increases change the displacement of money within each high level category. The following pages will dissect each of the four primary categories, along with furniture, to illustrate the distribution of dollars. Pricing is based upon work being completed in 2019 within the Central Business District of Chicago. General conditions are an average blend of recently completed projects of similar scope. * 2009 FINISHES 13 66 GENERAL CONDITIONS 6 24 CONSTRUCTION 21 19 REFLECTED CEILINGS 21 02 POWER & COMMUNICATIONS 37 90% 2019 FINISHES 11 35 GENERAL CONDITIONS 5 42% CONSTRUCTION 19 64 REFLECTED CEILINGS 21 15 POWER & COMMUNICATIONS 42 44 2 3 8
Finishes Compared
In comparing 2009 to 2019, the design and usage of materials remains relatively similar with the following exceptions.
KEY EXCEPTIONS:
More acoustical treatments are implemented. More communication-based treatments (whiteboards) are used.
• Millwork has increased, but is proportionate to staff increase.
Paint Vinyl Wall Covering ($20/yard)
Wood Veneer Wall Covering
4’ X 8’ Back Painted Glass (magnetic)
Fabric Wrapped Panels (Nova Wall $40/yard)
PROJECT X: THE 10 YEAR CHICAGO DIFFERENCE In Conclusion The Long-Term Savings Plan In 2009 an additional 10,000-12,000 square feet of space would be required to support the additional 55 people (to reach a headcount of 200 sta ). Depending on rent rates the lease savings range from $2,000,000 to over $3,000,0000. Year capital investment is increased. Cost per person is decreased. Larger savings are seen over the life of the lease. Continue to look at long term investment in sta and space. 2009 PROGRAM 2019 PROGRAM Sta Sta P.O. Lg 9 200 1,800 P.O. Lg 0 200 0 P.O. Sm 14 120 1,680 P.O. Sm 0 120 0 W.S. Lg 28 88 2,464 W.S. Lg 0 88 0 W.S. Sm 94 36 3,384 W.S. Sm 200 36 7,200 145 14,365 200 11,088 Conference Space Conference Space 4 Person Conference 2 120 240 4 Person Conference 4 120 480 6 Person Conference 3 200 600 6 Person Conference 6 200 1,200 8 Person Conference 225 225 8 Person Conference 4 225 900 Phone Rooms 0 48 0 Phone Rooms 8 48 384 Training 2 375 750 Training 2 375 750 Reception 400 400 Reception 400 400 3,411 6,336 Other Support Other Support Cafe 2 400 800 Cafe 600 600 IT Operations Room 500 500 IT Operations Room 500 500 File Room 275 275 File Room 275 275 Storage Room 30 30 Storage Room 30 30 Server Room 225 225 Server Room 225 225 Copy Room 2 100 200 Copy Room 2 100 200 Open Area Files 21 9 189 Open Area Files 21 9 189 Lockers 0 .5 0 Lockers 200 .5 100 Coats 4 40 160 Coats 4 40 160 Wellness Room 100 100 Wellness Room 2 100 200 Toilets 2 200 400 Toilets 2 200 400 Elevator Lobby 1,000 1,000 Elevator Lobby 1,000 1,000 5,974 5,974 23,750 23,397 Floor USF 25,000 Floor USF 25,000 USF Person 172 USF Person 125 17
Graphic Design; Marketing; Branding; Illustration Chicago Story (2019)
KEY 2008 chicago, IL floor 07 floor plan scale: 1/8" 1'-0" 2018 chicago, IL floor 07 floor plan scale: 1/8" = 1'-0" 2019 2009 12
8
“Project X - A Chicago Story” is a 20 page publication highlighting the contrast of trends and cost of design and construction over a 10 year period. You can see the full report here.
Ted Moudis Associates: Environmental Brand
Feature walls (future, history, everchanging, staircase)
Glass-to-wall continuous graphic
South refreshment point - quote stando
Subtle pattern (tonal or finish change)
Top: Floor plan mapping out all potential environmental branding opportunities, including but not limited to: Feature walls, glass-to-wall graphics, transparency and privacy film, and penny tile features.
PROJECT #: 117418.01 | 28
Bottom: Spreads and mockups from a client ideation design presentation.
Melissa McGrath-Hughes
LIBERTY
ISSUE DATE:
BRANDING
KICK-OFF LIBERTY STREET NASSAU STREET PINE STREET WELLNESS 115 SF IDF 120 SF STRG. 125 SF HUDDLE ROOM 95 SF QUIET ROOM 180 SF 16P CONFERENCE ROOM 570 SF 8P CONF.RM. 220 SF 10P CONF.RM. 340 SF COPY/REFRESHMENT POINT 160 SF LOCKERS HUDDLE ROOM 100 SF PHONE ROOM PHONE ROOM HUDDLE ROOM 105 SF OFFICE HUDDLE ROOM 95 SF PHONE ROOM PHONE ROOM LIBRARY 360 SF COLLABORATION 200 SF 8P CONF.RM. 245 SF 6P CONF.RM. 165 SF OFFICE OFFICE OFFICE OFFICE OFFICE OFFICE OFFICE OFFICE OFFICE Branding
privacy film Penny ‘Easter Water
STREET |
07.02.18 |
|
Opportunities 44th Floor Maximum transparency film Maximum
9
Graphic Design; Marketing; Branding; Illustration
5 WILLIAM STREET IDF 115 SF COPY/REFRESHMENT POINT 230 SF COLLABORATION 240 SF PHONE ROOM 6P CONF. ROOM 180 SF HUDDLE ROOM 120 SF Out of scope Penny tile ‘Easter egg’ feature Water fountain PROJECT #: 117418.01 28 LIBERTY STREET ISSUE DATE: 07.02.18 BRANDING KICK-OFF 21 Branding Opportunities - Proposed Design History Wall (Option 2) consectetuer adipiscing elit, sed Lorem ipsum dolor sit amet, consec 36” 24” 11” 17” Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonum 42” 10” (91.44 cm) (60.96 cm) (27.94 cm) (43.18 cm) (106.68 cm) (25.4 cm) Translucent plexi pieces slide along track with white direct-print Small / medium large height system Track can incorporate LED to make edges of panels appear to glow PROJECT #: 117418.01 28 LIBERTY STREET ISSUE DATE: 07.02.18 BRANDING KICK-OFF 24 Wall Features Design Precedents Branding Opportunities - Future Wall Everchanging LIBERTY STREET PINE STREET TRAINING SMALL Location at 43th Floor Select Clients: • CIT Group • Institute of International Education • First Data • JPMorgan Chase & Co. • Wolters Kluwer 9
Brand Strategy
Melissa McGrath-Hughes Please do not disturb! The newlyweds are taking a private moment. Once this sign is gone, feel free to visit the beach!! Don’t tip In Loving Memory of those who are forever Melissa Sean & Welcome to our wedding September 23, 2022 Highland, New York #Hughesoflove MM Design: Wedding Branding & Signage Together with their families, you are invited to celebrate the wedding of Friday, September 23, 2022 | 4:30 PM Reception to follow Melissa M. McGrath Sean J. Hughes & RSVP, Details, Travel & Registry: www.withjoy.com/seanandmel Indian Ridge Preserve 500 Crescent Avenue Highland, New York We’re Getting Married 9.23 Signature Cocktails Hudson Valley Iced Tea Whiskey or Vodka or Nothing Iced Tea, Lemon, Honey Whiskey, Apple Cider, Lemon, Ginger Beer, Cinnamon Garnish The Big Apple, Baby! Please save the date for the wedding of Melissa McGrath & Sean Hughes Friday, September 23, 2022 Highland, New York Formal invitation to follow Covid guidelines TBD Adults only M. McGrath & S. Hughes 451 Grandview Avenue Ridgewood, New York 11385 TO: Save the Date 10
unplugged ceremony
Table 1
Cards & Gifts
Don’t forget to tip the bartenders
Developed, designed, and managed production of signage for my wedding, including but not limited to: save the dates, invitations, welcome signs, keep out signs, table numbers, bar signage, card/gift table and memorial table signs.
Illustrations used throughout were designed specifically to symbolize things that are important to myself and my husband including: heritage, personal beliefs, love, fertility, our dog, etc.
All-Star moments:
The pommegranate was used through out the entire branding package, as it represents fertility, prosperity and acts as a unity symbol to my Italian heritage and my husband’s Armenian roots.
All 14 table signs had a different illustrative design, that would match the accompanying place cards.
Graphic Design; Marketing; Branding; Illustration
forever in our hearts.
Loving Memory
Please turn those phones on airplane mode and refrain from taking pictures during the ceremony.
Our photographer will capture every moment, but a phone in the frame will ruin the shot.
All photos will be shared with you!
Melissa McGrath
10
Table 1
MM Design: Branding & Marketing
Melissa McGrath-Hughes
Check us out! IG: @mmcgrath.design Etsy: Macksfern E: mm.mcgrath@outlook.com 11
Brand and miscellaneous assets used to market MM Design commissions and prints, including: social media posts and stories, ‘thank you’ inserts for packaging, artwork and brand colors.
Graphic Design; Marketing; Branding; Illustration
11
MM Design: Illustration
Melissa McGrath-Hughes
12
A selection of commissioned prints, posters, logos, and portraits that all utilized heavy illustration and hand written type.
Graphic Design; Marketing; Branding; Illustration
12
Creative Graphic Designer with over 8 years of professional experience and 6 years focused in developing innovative and engaging digital and print collateral for internal and external brand and marketing initiatives. Demonstrated success in high-pressure collaborative environments to create, develop and implement graphic, layout and production communication materials. Skilled in Adobe Creative Suite (InDesign, Illustrator, Photoshop, Fresco), Procreate and Microsoft Office Suite. I lead my clients in creating and implementing an informative and creative brand aligned with their culture, products and services, or organizational ecosystem.
Melissa McGrath-Hughes
ABOUT MELISSA:
Senior Freelance Dec Design MM Dec Graphic Marketing Ted Dec Graphic Brand Dec Administrative Administrative Dec Receptionist Administrative May PROFESSIONAL ACCOMPLISHMENTS: “Project (2019)” Designed PrismPub Chicago C
PROFESSIONAL EXPERIENCE:
Senior Graphic Designer
Freelance
Dec 2020 – present
Design Director & Owner
MM Design
Dec 2020 – present
Graphic Designer
Marketing Department
Ted Moudis Associates (TMA)
Dec 2019 – Nov 2020
Graphic Designer
Brand Strategy Department, TMA
Dec 2017 – Dec 2019
Administrative Coordinator
Administrative Services Department, TMA
Dec 2016 – Dec 2017
Receptionist
Administrative Services Department, TMA
May 2015 – Dec 2016
ACCOMPLISHMENTS:
EDUCATION:
Bachelor of Science, Anthropology
State University of New York at New Paltz
2013 – 2014
Associates Degree in Liberal Arts
Focus on Film, 2D Design, Philosophy
Dutchess Community College
2010 – 2012
IN OTHER NEWS:
Doula and Placenta Encapsulation Specialist in training (2023), 10+ years of audio and film editing, photography enthusiast, mindfulness & yoga practitioner, hiker, folk & americana lover, dog mom, human.
REFERENCES:
Kate Wieczorek
Prev. Manager of Workplace Strategy (TMA)
Current MM Design client
201.602.9931 | kate.d.wieczorek@gmail.com
Kristina Buller
Prev. Manager of Brand Strategy (TMA) MM Design collaborator
404.484.9221 | kristina.buller@outlook.com
Designed and published in Office Insights, PrismPub, the McMorrow Reports & Chicago Construction News. lick through for details.
Nicole Bacani
Prev. Marketing Manager (TMA)
718.440.2086 | nicole.bacani@gmail.com
Graphic Design; Marketing; Branding; Illustration
“Project X – A Chicago Story (2019)”
Melissa McGrath-Hughes Thank you! Melissa McGrath-Hughes New York City & Hudson Valley, NY mm.mcgrath@outlook.com 845.625.4987
