In 2022, digital marketing evolved in so many ways. And the truth is that in 2023, things in the mar-tech world will be even more radical. New trends are emerging, and companies are being called upon to adapt or die.
From email marketing and social media to analytics and AI-driven chatbots, digital marketing is seemingly endless. But not all tools and strategies are equally effective for all businesses.
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Virtual Events
User-Generated Content
Around 4 billion email users globally and an exceptional ROI for both B2B and B2C companies, email marketing is projected to become even more popular in 2023.
Conversational
If there is one strategy that is most keyed into CX, it’s got to be usergenerated content (UGC).
This digital marketing term is all about realtime, two-way communication between a company and its customers
In 2023, optimising the customer experience is simply a necessity. Of course, a company’s goal has always been to have satisfied customers. But digital marketing now offers more tools than ever.
That’s why CX is more than just a digital marketing trend. It’s a shift in marketing mindset.
AI-powered bots are becoming more accessible to businesses. Nowadays, you can easily set up a chatbot on your website or social media.
In 2023, marketers will use AI in a variety of ways:
● For customer communication
● For audience expansion
● For audience targeting
● For product recommendations
● For optimisation of marketing strategies (AI reports)
To remain competitive, it’s vitally important to keep on top of the latest trends in digital marketing and implement them effectively. So, if you haven’t already, now is the best time to start planning for a successful 2023.
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Marketing
Consultant
Melbourne, Australia
