Melissa Crain Design Portfolio | 2023

PROFILE

Senior Graphic Designer with 10+ years of professional experience. Consistently recognized for a strong ability to enhance a company’s corporate identity through design. Always taking a collaborative approach to ensure design solutions are on-brand and align with the company’s overall vision and goals. Accustomed to performing in deadline-driven environments while always modeling a positive, calm, and professional attitude.

PRESENTATION DESIGN

Pitches & Proposals // State of The Business // Events // Informational

Create a presentation plan and leads the appropriate team to co-create the story.

Coordinates communication with all stakeholders that impacts the scope, budget, and resources of the project. Facilitate project team meetings, manage team and project expectations.

Measure project performance regularly, identify any variances, and communicates information to the team.

Participates in the delivery process of the presentation by collaborating with appropriate departments to bring the project to life. Also working closely with Audio Visual teams to make sure the presentation process runs smoothly.

Develop best practices to make it easy for internal stakeholders to understand the brand, be inspired, and apply it correctly to presentations.

Presentation Design // Troutman Sanders, LLP

Presentation Design //

Troutman Sanders, LLP

Presentation Design // Troutman Sanders, LLP

Presentation Design // Taylor Street

Presentation Design // Taylor Street

Presentation Design // Taylor Street

Presentation Design // Taylor Street

OFFERING MEMORANDUMS

Coordinates communication with all stakeholders that impacts the scope, budget, and resources of the offering memorandum (OM). Facilitate project team meetings, manage team and project expectations ensuring project is completed on or before the deadline.

Measure project performance regularly, identify any variances, and communicates information to the team.

Participates in the design and delivery process of the OM by collaborating with appropriate teams to bring the project to life.

Develops best practices to make it easy for internal stakeholders to understand the brand, be inspired, and apply it correctly to OMs.

Attention to detail to ensure accuracy and consistency in design elements, grammer, spelling, and formatting to produce high-quality and error-free offering memorandums.

Willingness to adapt to changing design requirements, client feedback, and evolving industry trends to enhance the design process for OMs.

Commercial Real Estate New Listing Marketing Package Design

DIGITAL MEDIA DESIGN

Social Media // Digital Ads // Digital Banners // Website Design and General Creation

Co-create social media campaigns and execution time lines that detail creative strategy and assist in production of the campaigns.

Develop creative assets needed for social media campaigns and ensure brand guidelines are appropriate for the message being delivered while partnering with multiple stakeholders including external agencies.

Design all general creative needs for social platforms.

Manage a core team of people to design and develop an internal WordPress website.

Social Media Design // Troutman Sanders, LLP

Social Media Design & Content Creation // Taylor Street

Social Media Design & Content Creation // Taylor Street

PROMOTIONAL & EVENT DESIGN

Banners // Invitations // Posters // Conference & Event Materials

Collaborate with key stakeholders to discuss different ways to successfully promote the brand and raise customer awareness specifically through internal and customer facing events.

Create a project outline and work with department leads to make sure they have the proper pieces for their event: B2B, Sponsorships, Grassroots team, and internal events team.

Manage production of all assets and design items for these events to ensure brand guidelines are in place and the appropriate market messaging is applied consistently.

Oversee the process from start to finish to make sure all information is acquired to ensure a smooth production process and delivery of all creative assets.

Event Design // Troutman Sanders, LLP

Event Design // Troutman Sanders, LLP

Event Design // Taylor Street

PRINT & COMMUNICATION DESIGN

Logos // Contests // One-Pagers // Placemats // Print Ads // Invitations // Posters // B2B // Indirect Sales // Retail

Collaborate with multiple teams to solve visual communication and design problems in ways that would present new business opportunities.

Contribute to the ideation, conceptualization and development of the brand and strategy.

Create compelling and strategically oriented information designs to help make sense of complex data, transforming them into easy-to-digest design pieces that informs clients and sells ideas.

Design image charts, and info-graphics that effectively communicate key messages and making sure all design assets are organized to be re-used as needed to provide additional cost and time savings.

Contest and Event Invitation Design // Verizon Wireless

Print Ad Design // Troutman Sanders, LLP

Poster and Placemat Design // Troutman Sanders, LLP

Brand Re-Design // Taylor Street

One-Pager Design // Taylor Street

Flyer Design // Taylor Street

One-Pager & Brand Elements // Taylor Street

Booklet Design // Taylor Street

Booklet Design & Strategic Plan Creation // Taylor Street

KEY HIGHLIGHTS FROM TAYLOR STREET

Special Projects // Awards // Business Strategy

Responsible for the design, development, and implementation of a re-brand of Taylor Street including: New logo, color pallette, fonts, imagery, Mission, Vision, About Us, and Values. The new brand was then implemented throughout all company materials: Business cards, letterhead, one-pagers, presentation templates, offering memorandums, flyers, conference materials, event materials, website, social media, and internal/external communications.

Led a team in the creation and development of the 2023 Strategic Plan including: Conducting research, analyzing data, and identifying goals and objectives that align with the overall vision and mission of the organization. Strong ability to think critically and strategically, analyze situations, identify problems, and develop innovative processes and solutions to overcome challenges and achieve stratgic objectives.

Nomimated and won Connect CRE’s National 2022 Women in Real Estate Award.

“In her position, she interacts, trains, and leads a diverse team, promoting excellent communication and client relation skills. She believes her clients are internal and external at Taylor Street, and treats all with integrity and respect.”