Melissa Thompson - The Your Key To Memphis Home Seller Handbook

MARKETING YOUR HOME YOUR KEY TO SELLING YOUR HOME FOR THE HIGHEST POSSIBLE PRICE

ABR, CRS, GRI, SFR, SRES, E-Pro

OUR TEAM WOULD LIKE THE OPPORTUNITY TO HELP YOU SELL YOUR HOME. There are a few key points that I believe set The Melissa Thompson - Your Key to Memphis Real Estate Team apart from other real estate professionals: WE HAVE A 10 PERSON TEAM This allows Melissa to be 100% focused on marketing and selling our listings.

OUR IN-HOUSE FULL TIME MARKETING DIRECTOR markets only The Melissa Thompson Team’s listings, so your home gets unparalleled attention and service.

OUR CLOSING COORINATOR ensures that the hardest and most stressful part of the sales process is buttoned up and stress-free.

We do more than sell houses. We solve problems. We create solutions. We connect the dots. We are the space between where you are and where you are going.

Many agents think their most important job is satisfying the customer. We believe that satisfying the customer is simply the MINIMUM requirement for staying in business. We work constantly to improve our systems, processes, and services to go well beyond the standard level of service provided by most agents.

We want to make you so satisfied with your real estate expereince that you gladly refer us to your friends and family.

We are truly looking forward to working with you.

All my best, ABR, CRS, GRI, SFR, SRES, E-Pro

THE MELISSA THOMPSON TEAM ADMINISTRATIVE STAFF

LISTING AGENT SPECIALIST

BUYER AGENT SPECIALISTS

OUR MISSION STATEMENT A world class professional Real Estate service team devoted to educating ourselves and the community to achieve the best possible Real Estate outcome creating raving fans who return to us and entrust us with their friends.

“I was having a hard time finding an agent who

would respond to my online requests so I could get started searching for a home. I came across

Melissa Thompson’s name and contacted her and

she responded right away and set me up with my agent Tim Carlton. I was very satisfied with the service they provided me. As a first time home

buyer I didn’t know a lot about the home buying process but Tim was a great help and Melissa

supplied me with additional information so I was able to learn more and I felt comfortable in

making my decision. I found the perfect home and I would definitely recommend Melissa Thompson

and her team to anyone who is looking for a great group who work hard for their clients.”

Kai

HOW WE DO IT Seller Agency Buyer Leads 400+ monthly Integrated Social Media Platform Live Phone Prospecting Mega Open Houses Lifestyle Photography Professional Staging Pre-Listing Home Inspection Home Warranty Storytelling Content Transparency in all Marketing 24/7 Information Hotline Pre-marketing Blast Distribution to over 800 sites Weekly Communication National Name Recognition Team Structure

WE KNOW HOW TO REACH TODAY’S BUYERS 93% of Buyers Searched Online - We engage with buyers by promoting your home as they find it online, then market your home’s features so they want to visit it.

We execute a marketing strategy around the 3 P’s:

PREPARATION PROMOTION & MARKETING

PRICE POSITIONING

OUR ONLINE SITES ADJUST TO THEIR SCREEN SIZE

TEXT MESSAGING CAPTURE LEAD In our efforts to market and sell your property, we’ll use text messaging lead capture wherever possible. This technique allows us to capture cell numbers in real time so we can do an effective job of converting qualified prospects into appointments to see your property.

GETTING READY FOR THE SALE Once you decide to hire Melissa Thompson’s team to sell your home, we will visit your house to prepare the punch list and make recommendations. If you need a professional stager, we will schedule you a FREE one-hour home staging consultation (A $150 Value!)

When the home is ready for the market, our photographer will come out for photos and we will set the initial market offering price.

Showings can start as soon as the home hits the Multiple Listing Service, so be ready to move quickly!

Remember that you do NOT want to be home for showings, as the buyer agent and buyers crave privacy as they consider your property.

UNPARALLELED EXPOSURE Here’s where your home will be featured.

We always challange our clients to try and find a reputable real estate website that their home is NOT on, and can guarantee we’ll get it there! Our coverage online is exhaustive.

“Melissa moved quickly to assess our house, put together a plan and got it onto the market at the right price. We were astonished to learn that the very first people who walked through it Countless Newspaper Websites WWW.LUXURYPORTFOLIO.COM

made an offer on it!! She was accessible at all times, guided us through the process and was frank and helpful with her advice. We have been impressed with Melissa and her team, and we highly recommend her. ”

PMS - 7409, 2935

™

Vector Outline logo - one color

Vector Outline logo with Gradient

Process: 70% black Spot: Pantone PMS Cool Gray 9c

Realtors & MLS Member Websites

Nick and Bonnie Kourvelas

23864 Candor Lane $465,000

Contact Now

YOURHOME.COM We’ll create a custom website specific to your home. It will have a unique domain name for your street address, and it will be syndicated to more than 20 major property search portals such as Zillow, HotPads.com, and Homes.com. This link will give us an easy way to spread the word about the home quickly and gives us a unique address to pass out, that will be for a site that doesn’t feature any other competitive homes!

These sites are beautiful, and include all of the most important marketing features about your home - photos, floor plans, improvements, a survey of the lot and anything else we want to highlight to consumers.

MARKETING TO OTHER AGENTS There is one simple step that most of our competitors never think to take. We’re going to reach out to the agents who have most recently participated in sales in your neighborhood or of similar homes. There is a chance that they may have a leftover buyer for the same area, or that might have some market insight from their sale that could be useful to ours. It’s our job to keep your property top of mind with cooperating agents.

“THANK YOU for being so great to work with!! You made it so painless. Put this one down as another house quickly and efficiently sold!! Thank you so much.”

Bonnie and Nick

YOUR HOME IN PRINT Within 10 days of your home being listed in the MLS, your neighborhood will receive a “Just Listed� postcard, appealing to them to help us find a buyer and reminding them that a strong home sale for you is a positive for the whole neighborhood.

Your neighbors are often the biggest advocates for the area and may have friends who want to live nearby, so while some of them may just be curious, we want them to be as informed as possible.

We know that people move-up to homes roughly 30% more expensive than their current home. We will choose 2-3

FOR SALE

IN YOUR NEIGHBORHOOD

neighboors with a price range 30% below yours, with owners who we think might be appropriate move-up buyers for your home. We will target market via direct mail to those households. This is a technique that we have not seen our competitors utilizing, and is an extremely strategic way to find your buyer.

INDIVIDUAL PROPERTY BOOKS For every home we list, we place an array of marketing materials in the home. We always aim to include floor plans, the survey of the lot lines, a list of improvements, information about the neighborhood, information about local attractions, information about local schools, and more.

We put all of these things into small booklets that every buyer is welcome to take from the home. We find that when comparing our homes against the many others a purchaser may see in a day, these booklets make us memorable and helps buyers and their agents overcome most objections and questions before they even leave the house.

FACEBOOK SNEAK PREVIEWS

In the 24 hours prior to your listing going live in the MLS, we run a Facebook Sneak Preview and can guarantee 500+ views of your home by people within a 5 mile radius of Memphis, prior to the home ever being listed! This creates buyer inquiries & urgency, and can also help us track the traffic & let you know how your listing is stacking up against other successful home sales.

BEFORE/AFTER PHOTOS Our team of experts lifts the burdern and we transform your home by staging it to increase the value of your home and sell faster.

“Absolutely the best agent I have dealt with. Incredibly

responsive. We met to access all criteria to sell our home

quickly. Afterwards everything started moving as planned.

She has a very friendly and competent team of associates

to assist in all stages of the sale. Yes, I would use her again.

Upbeat, and very positive attitude.�

Woody Demetrio

RECENT SELLER TESTIMONIALS

“Words cannot express my appreciation for you. You have not

"As always, you have been a delight to work with. You have kept

just been an agent, but you have been a true friend. Thank you

us sane, worked hard to preserve the deal, helped us price it to

so much. God bless you.”

sell – and also found us a good broker in Port St. Lucie who

Marva Johnson

provided us good service and good advice in our transaction there. We are very grateful and sorry that we will not have a

“Thank you so much for the wonderful job you did helping us

reason to interact with you in the future. If you and Gary find

sell our house. You were always available and so helpful with all

yourselves in Florida, our door is always open. Thanks again!"

of our questions and issues. We will recommend you to anyone

Ray and Linda Lagesse

who needs a Realtor!! We could not be more satisfied with your service and knowledge.”

"So happy our house in Memphis has sold! After almost a year of

Paul & Katie Balthrop

paying for 2 homes and 2 utilities, this is such a relief!!! We cannot thank you enough Melissa. YOU ARE THE BEST!!! Wish we would have found you sooner!"

Jill Bridgeman "Melissa was very professional and responded to any inquiries with a quickness. Our house only needed to be on the market for 7 days before receiving 2 competing offers that increased the selling price of our home. At the same time, she sent us listings that matched our criteria and showed us homes in a timely manner that enabled us to find, purchase, and move in to the new home on the same day we closed on our home! Everything happened so quickly, but it was a smooth and painless process thanks to Melissa's expertise."

Daniel & Ilana Sellari

RECENT SELLER TESTIMONIALS

“We could not be more pleased with the professional and

“Melissa did a wonderful job leading us through the process of

attentive service Melissa provided to us. She has an excellent

selling and buying our home. She is knowledgeable of current

knowledge of the market and marketing techniques that sold

marketing techniques and was very responsive to our needs.

our home in 3 1/2 weeks! Even though she had many other

Most importantly, she sold our home quickly in a challenging

listings besides ours, we felt as if we were her only clients. She

market.”

was diligent about keeping us informed every step of the way

Tim Flatt

and was available to answer any questions that we had. She is caring, patient, dependable, trustworthy, and truly a delight to work with. We would highly recommend Melissa to anyone

"Thank you for all your help in selling our home and for getting

wishing to buy or sell a home.”

us into our new home. Especially with me not being there, I

Sharon Knox

cannot thank you enough for helping Courtney get through the whole closing process on both homes."

Tommy Kiggins

"Melissa has helped us buy and or sell every home in Memphis we have moved to or rented during the last 9 years of living here. We would never even think of dealing with another realtor! Melissa is the BEST!!!!!!”

Walter & Robin Owen

OUR NUMBERS TELL IT ALL Average Sales Price to List Price Ratio All other agents average 95% Out team averages 97% We net our customers 2% more

Average Days on Market All other agents average 71 days Our team averages 45 Days on the Market Our customers sell 26 days faster!

Per Person Productivity All other agents average 5 deals per year Our team averages 155 deals per year This means our agents are more in tune to the market!

REAL ESTATE SERVICE S

CRYE LEIKE REALTORS CRYE-LEIKE’sŽ commitment inspires our agents to exceed expectations by constantly improving their relationships with clients, responding quickly to their customer needs while conducting business with integrity and trust. We are dedicated to engaging customers before, during, and after the home owning process.

At CRYE-LEIKE, we have a genuine responsibility and obligation to give something back to the communities that give so much to us.

Giving back to the community is a natural part of what we do every day. Every year, CRYE-LEIKE offices devote considerable financial resources to support the many vital community agencies and charitable causes in their area.

SELL YOUR HOME WITH US NOW

It would be a privilege to be among the agents you consider for the sale of your home, and we would love to provide you with a confidential consultation. To get the process started with our team, the first step is to fill out our online Seller Profile so that Melissa will be better prepared with information to help you.

We look forward to working with you soon!

901-729-9526 melissa@yourkeytomemphis.com Crye Leike Realtors 6525 Quail Hollow Road Mephis, Tennessee 38120