Mélanie Bourlioux
Senior Product Manager
Product Management Toolkit
Driving vision
Opportunity assessment I Product pitches I Initiative scopes I Amazon
6-pagers
Kano I Story mapping I Opportunity scoring
Co-design
Strategyzer methods I Design sprints
User stories mapping I Wardley mapping
Opportunity mapping
Gamestorning
Mock & Test
Hypothesis design I Test design
Usability testing I Value testing
Low-fi mockups design I Low-code
prototyping tools
Remote and in-office testing
Research & Feedback
Surveys I Web and usage analytics
Contextual enquiries I Semi-directed & jobs-to-be-done interviews
Telemedicine services
eCOA library – Capture trial outcome data
Short-term roadmap I OKR definition I Opportunity tree mapping I Usability testing I Initiative scoping I Stakeholder engagement
· x2 eCOA release velocity in 6 months
Omhu
Product discovery & scoping I Usage tracking definition I Voice of patients program implementation I Medical questionnaires co-design
· < 1 year from ignition, dermatologists provided feedback to 300 users
Hudsvar – Assess your
Project management I User research I Features prioritisation I Stakeholder engagement I GTM strategy
· Co-designed and launched the solution together with a major Danish hospital
Imagine – Monitor your skin health
Design sprint with medical staff I Academic publication review I Stakeholders engagement
· Co-authored the company’s 1st publication in a peer-to-peer medical journal
Care – Your (tele)dermatologist
LEO/OMHU/MEDABLE
BRANDWATCH
B2B SaaS Products
Instagram Analytics
2 years roadmap I Qualitative research I Personas definition I Iterative development I Stakeholder management
· Most used core product for a year after the release
Image Insights
Customer Survey I Business value canvas I User story mapping I Assumption testing I Dual track development I Release plan
· 1st AI product released by the company
Geotagged Social Mentions Map
prioritisation I Feedback loop implementation
· After 3 months, 75% of the client had set-up regular reports
Design sprint I Commissioned work I Stakeholders management
· 1st Client acquisition channel during the first year post release
GAMEDUELL
Games & Features
Card game: Belote
Opportunity assessment I Concept development I Pricing I GTM strategy
· 1st game in term of revenue, profitability, and usage for three years
Opportunity assessment I Decision tree design I Delivery management
· +15% revenue for the game
Card game: Tarot
Opportunity assessment I Concept development I Pricing strategy I GTM strategy
· +1M yearly revenue
Feature: Tournaments
Concept development I Delivery management I Pricing strategy I Business development
· +0.5M yearly revenue
