Why Introduction To Digital Marketing Is Getting More Popular In The Past Decade | Meir Waknine

Reasons Why Introduction To Digital Marketing Is Getting More Popular In The Past Decade.

Meir Waknine

WHAT IS DIGITAL MARKETING? ➤Digital

marketing is an umbrella term for all of your online marketing

efforts. leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

➤Businesses

WHY DIGITAL MARKETING?

People spend twice as much time online

WHY DIGITAL MARKETING?

the way people shop and buy really has changed

meaning offline marketing isn’t as effective as it used to be.

WHY DIGITAL MARKETING?

Marketing has always been about connecting with your audience in the rightToday, place and that at the right time. means that you need to meet them where they are already spending time: on the internet.

DIGITAL MARKETING ➤ Any

form of marketing that exists online

DIGITAL MARKETING

Digital Advertising E-mail Marketing On-line Brochure

DIGITAL MARKETING

Assets

Tactics

ASSETS

Website: A collection of related web pages, including multimedia content, typically identi ed with a common domain name, and published on at least one web server.

fi

➤

ASSETS

Blog Posts: A Discussion or informational website published on the World Wide Web consisting of discrete, often informal diary –style text entries (posts).

➤

ASSETS

Ebooks: A book publication made available in digital form, consisting of text, images, or both, readable on the at-panel display of computers or other electronic devices

➤

White Paper: An authorities report or guide that informs readers concisely about complex issue and presents the issuing body’s philosophy on the matter.

fl

.

➤

ASSETS

Infographics: Graphical visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends.

➤

ASSETS

Interactive Tools: Web application that can be embedded within your website or marketing outpost such as quizzes, diagnostics, or elearning modules.

➤

ASSETS

Social Media Channels: Refers to the Internet and mobile technology based channels of communication in which people share content with each other.

➤

ASSETS

Earned Online Coverage: This involved people discussing or talking about your product over the Net such as PR, social media, and reviews.

➤

ASSETS

Online Brochures: An informative document (usually in PDF) that showcases a rm’s product or service offerings.

➤

Lookbooks: Collection of photographs compiled to show a model, photographer, a style, or stylist, or a clothing line

fi

➤

ASSETS

Branding Assets: This involved logos, fonts, colors, etc. that distinguishes your brand from others.

➤

TACTICS

Search Engine Optimization (SEO): The process of optimizing your website to “rank” higher in search engine results pages, therefore increasing the amount of organic (or free) traf c that your website receives.

fi

➤

TACTICS

Content Marketing: The creation and promotion of content assets for the purpose of generating brand awareness, traf c growth, lead generation, or customers.

fi

➤

TACTICS

Inbound Marketing: Refers to the ‘full-funnel’ approach to attracting, converting, closing, and delighting customers using online content.

➤

THANK YOU