MEININGER'S WINE BUSINESS INTERNATIONAL

Page 1

Volume X · Issue 6 · December 2015

20 €

AN INTERVIEW WITH CEO PAUL SCHAAFSMA

POWER LISTS: THE NETHERLANDS

WHEN WINE MEETS GEOPOLITICS

After building the McGuigan brand into one of the UK’s most successful, Paul Schaafsma moved to the recently-launched company called Accolade, now one of the world’s biggest Page 30 wine businesses.

The last in our popular Power List series for the year goes inside Holland, to uncover the independent retailers and the names behind them. Cees van Casteren MW reports. Page 26

Felicity Carter goes to Crimea and looks at the profound impact its annexation has had on the wine markets of two countries in conflict, Russia and Ukraine. Page 22

WHO IS WHO IN THE CITY OF MIAMI

COMMUNICATING INTERNATIONALLY

Miami, Florida, has always been known as a breezy beach holiday destination. Scott Saunders discovers it’s hitting its stride as a wine market. He meets the people who are making it so. Page 42

Richard Siddle asks advertising experts how to run a global communications campaign and discovers some trends, tricks and pitfalls to be aware of in different markets. Page 52


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