Two Powerful Brands Coming Together
Our parent company, HomeServices of America, an affiliate of Warren Buffett’s Berkshire Hathaway, is the nation’s largest, full-service real estate brokerage firm. HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and has the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices.
50,000+ agents | 1,500+ offices | 47 states 12 COUNTRIES & 3 CONTINENTS
United States, Canada, Mexico, Europe, Middle East, India & Bahamas
DUBAI, UNITED ARAB EMIRATES
SAN MIGUEL DE ALLENDE, MEXICO
LONDON, ENGLAND
Proven Results
We know that performance and reputation matter. To better serve you, we are continuously improving how we do business and earning recognition on local, national, and global levels.
THE
#1 REAL ESTATE BROKERAGE NATIONWIDE
HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides, based on the annual Real Trends 500.
REAL ESTATE BRAND OF THE YEAR
Berkshire Hathaway HomeServices is the 2020 Real Estate Agency Brand of the Year and the Most Trusted Real Estate Brand based on the results of the Harris Poll.
WORLD’S
MOST ADMIRED COMPANIES
1. Apple 6. Berkshire Hathaway
2. Amazon 7. Alphabet
3. Microsoft 8. JPMorgan Chase
4. Walt Disney 9. Netflix
5. Starbucks 10. Costco Wholesale
You Deserve A Luxury Experience
Berkshire Hathaway, Inc. resonates as a trusted brand with affluent buyers and sellers worldwide. Our name opens doors of opportunity, exposing your home to an exclusive audience courtesy of our carefully curated marketing strategies.
“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”
WARREN BUFFETT Chairman and CEO Berkshire Hathaway, Inc.
Our Global Network
REPRESENTED
NETWORK SALES PROFESSIONALS
$155 Billion
50,000 + OFFICES
TRANSACTION Sides
318,000 NEARLY IN SALES VOLUME (USD) in 2022
Berkshire Hathaway HomeServices has more than 50,000 real estate professionals and nearly 1,600 ofices across 4 continents and 13 countries and territories including the U.S., Canada, Mexico, Europe, the Middle East, The Caribbean and India. Let’s discuss your real estate goals.
1,550
Global Reach
BHHS.COM
Where millions of buyers begin their international home search.
REALTOR.COM
Hosted by the National Association of REALTORS ® featuring a vast range of nationwide listings.
THE WALL STREET JOURNAL
Highlights the most luxurious homes in print and online editions of this world-renowned publication. In addition to displays on the website’s Real Estate section, listings are featured in the WSJ across Europe, Latin America, and Asia.
FINANCIAL TIMES OF LONDON
Luxury listing exposure to a readership of over one million affluent subscribers.
MANSIONGLOBAL.COM
Features $1 million+ listings in three global editions –English, Chinese, and Spanish- with more extensive coverage of properties valued over $7 million.
BARRON’S
Widely-read financial publication with strong appeal to high-income property investors.
PENTA
Delivers inspiring luxury lifestyle and wealth content including exclusive real estate features.
PROPGOLUXURY.COM
The only US-based online real estate company in Asia and the fastest growing luxury property site in the China and Asia Pacific region.
JUWAI.COM
The number one real estate portal in China for those searching for homes abroad.
Our international syndication strategy showcases your home to the most affluent buyers.
Maximum Exposure
Rebny Distribution
RLS IDX is a collaborative Agreement which displays our exclusive listing across all REBNY Internet Data Exchange (IDX)participating firms’ websites ensuring ever wider exposure to potential buyers working with other firms.
Apartments.com is the leading online apartment listing website offering renters access to information with more than 1.1M listing available.
HomeFinder is part of the top 5 sites for streaming home searches from sales to rentals including foreclosure and rent to own homes.
REA Group is the No. 1 digital advertising company specialized in residential and commercial Real Estate
UrbanDigs is a premier real estate service provider for Manhattan and Brooklyn offering local analytics, personalized reports, and relevant insights.
Chalk Digital is a dedicated digital advertising partner for BHHS Sales Executives with a FREE week of listing ads, shown to potential homebuyers within a 15-mile radius on social, premium mobile & desktop sites, and phone apps.
Property Shark is a nationwide data provider of in-depth information on any US commercial and residential property.
PropertyNest is a one-stop shop, from home services, and improvement needs, with tips and insights on how to improve a credit score, qualify for mortgage and more.
Luxury Real Estate is recognized worldwide by industry leaders as the premier luxury home search site and magazine proving access to international estate and property listings.
Print Media Strategy
Print advertising remains a vital component of our marketing strategy to reach mature, affluent buyers. We leverage local listing exposure and our brand presence throughout publications worldwide.
OUR PRINT PLACEMENTS REACH
2.1 Million+ READERS PER DAY
WATERFRONT LUXURY LIVING
Digital Media Strategy
We generate qualified buyer leads for your home using an evolving SEO strategy, artificial intelligence technology, carefully crafted messages, and expert design across all digital platforms. Our in-house creative team promotes our brand and your listing with:
• Geographical and behavioral digital advertising
• An exclusive buyer-match network
• State-of-the-art social media resources
• Virtual tours and consultation
• Email marketing
• Global Syndication
• Professional image/video resources
• Custom property microsites
Original Content
The Meier Report has been in circulation for over 12 years, o ering unparalleled real estate data and insightes to the community monthly.
Our report is distributed to over 60,000 subscribers with 10,000 readers online.
A unique opportunity to market properties with a market leadership perspective.
30 Million+ VISITORS ANNUALLY
1 Billion BRAND IMPRESSIONS ANNUALLY
160 Million CUSTOMERS AROUND THE GLOBE
The inside look on what’s actually going on in New York City Real Estate. We answer questions from listeners, gives the authentic, current market condition and each week share how to tackle the countless challenges and unpredictable situations that are part of an agent’s everyday life.
Over the last four years, we have produced over 100 episodes of the podcast.
Each episode averages between 1,500 and 2,000 listeners.
Public Relations Strategy
Each home’s story is carefully curated, with potential exposure in:
• Local print and online publications
• Our Company Blog
• Social media & social media advertising
• The Wall Street Journal
• Mansion Global
• New York Times
• The Week
We operate with the utmost discretion, putting you in control of the details we share about your home.
Comparative Market Analysis
A Comparative Market Analysis (CMA) is the strongest tool we use when estimating the potential selling price for your home. Berkshire Hathaway HomeServices New York Properties agents are empowered with detailed analysis of comparable homes in your area. Using the valuable information, we will assist you in determine an attractive, yet realistic price for your home.
A Comparative Market Analysis highlights these types of homes in your neighborhood:
ACTIVE LISTINGS
These homes are currently competing with yours for the attnetion of buyers. While it is very important to review homes that are on the market, keep in mind, these homes have not yet received an acceptable offer.
UNDER CONTRACT
Homes that have received an accepted an offer give a good indication of realistic pricing.
SOLD
Looking at recent sales prices in your neighborhood provides the best foundation in determining your home’s most accurate market value. Once adjustments are made for square footage and features, we can make a qualified recommendation for the asking price of your home.
EXPIRED
Homes that have gone through the agreed-upon listing period without selling may be in poor condition or received little marketing attention. Most likely, the home was priced inappropriately for the market.
Pricing Right To Sell Quickly
Make the right first impression. Your home’s price will set the tone for how agents and buyers will assess your property. A home priced correctly directly impacts the length of time it spends on the market.
PRICE TOO HIGH This home is likely to linger on the market.
PRICE NEEDS ADJUSTMENT Not perceived as a good buy.
VALUE RANGE
REASONABLY PRICED In line with the marketplace.
COMPETITIVELY PRICED Will attract offers faster.
QUICK-SALE PRICED Will attract offers faster.
STAGING, DESIGNING, CREATING
e Meier Team Does It All for You
We can handle all that you need to get your home ready for its sale.
BERKSHIRE HATHAWAY HOMESERVICES STAGING • CLEANING • DETAILING • PAINTING • ORGANIZING
We do all this and more. We use the best resources and vendors. We design, we manage the process and we assist in the costs. Let us take the responsibility. Let us do what we do best.
BERKSHIRE HATHAWAY HOMESERVICES
THE BOARD PACKAGE
Are you tired of dealing with the stress and uncertainty of managing the application process for your potential buyers? Look no further! Our real estate team is here to offer you a stress-free and successful solution.
We understand that as a seller, your time is valuable and you want the sale of your property to go smoothly. This is why we have developed a comprehensive and strategic approach to overseeing and executing the buyer’s board application package and process.
Here’s how our team can guarantee a successful and hassle-free experience for you and your buyers:
1. We have a team of experienced professionals who are well-versed in the board application process and are familiar with the requirements of different NYC buildings. This ensures that your buyer’s application is complete and free of any errors or omissions that may delay the process.
2. We work closely with your buyers to ensure that all necessary documents and information are gathered and organized in a timely manner. This not only speeds up the application process but also increases the chances of approval by the board.
3. Our team is equipped with strong negotiation skills to effectively communicate with the building’s board or management on behalf of your buyers. We will address any concerns or issues that may arise and provide solutions to keep the process on track.
4. We understand the importance of timing in the NYC real estate market. That’s why we have a streamlined process in place to ensure that your buyer’s application is submitted to the board in a timely manner and that all necessary steps are taken to expedite the process.
5. We keep you updated throughout the entire process, so you are always in the loop. Our team will provide you with regular progress reports and communicate any updates or changes promptly.
We are dedicated to providing you and your buyers with a seamless and successful board application process. With our expertise and resources, we guarantee that your buyer’s application will be approved, and your property will close on time.
Don’t let the board application process stand in the way of closing on your property. Let our team handle it for you and experience a stress-free and successful sale. Contact us today to learn more about how we can assist you in overseeing and executing the buyer’s board application package and process. We look forward to working with you!
CUSTOM MARKETING PLAN
Te Meier Team
STANDARD MARKETING PLAN
ON THE MARKET
Feedback:
As an owner, you will receive ongoing feedback on a daily and weekly basis. Every Monday morning you will receive overall feedback including an analysis of traffic from the previous week. You will receive individual feedback after each showing sent to you via email or text by Brian or a team member. After the first month (if we have not already sold the property), we will have a meeting to discuss our placement in the market, the current feedback, and what changes we can implement to increase traffic, interest, and offers going forward.
Buyer Follow-up:
After each showing, we continually follow-up with buyers. Brian will email and text buyers who viewed the property and/or follow-up with their brokers. In addition, we have a third-party software system which contacts the buyer directly and asks for feedback. We find that sometimes direct feedback given to a third party is more open and honest than feedback given to Brian.
Open Houses:
Open houses are scheduled on a weekly basis. We prefer to schedule these five to seven days in advance as this allows more time for the market to see the advertisements and results in a larger turn out. We advertise on social media and all web platforms. In addition, we send out emails, eblasts, and postcards advertising these open houses.
Web Exposure:
As we continue to market the property on 104 different websites, inside our nine different auction houses, and throughout our 1,500+ offices, we are routinely checking the ads making sure they are accurate. We also update them to ensure they are on the top of each list for every website; Many times, when an ad sits dormant on a website, it may fall to the bottom of the list, disappear completely, or become contaminated with misinformation.
Constant Communication with The Market:
Like the top 300 in which we call the initial brokers who work that market, we continue to call agents. However, now our focus is on agents with comparable listings. The goal is to get more of an up-todate insight on what is going on in the market. We like to see how much traffic and how many offers the competition is receiving. We then compare that to what we have received and make sure they are comparable. In areas where we are falling behind, we find out what the competition is doing differently.
Paid Placements:
Throughout the marketing cycle, we advertise on 104 different websites. Many of these have paid enhancements. We carefully choose which enhancements to pay for and update them on both a weekly and monthly basis based on our findings.
2023 Recognitions
The Meier Team is proud to be featured in the Wall Street Journal Real Trends top 250 teams in America for its 15th year with a total of $259,037,000 in sales during 2022.
SUCCESS RATE
% LISTINGS SOLD Source: Streeteasy
64.2%
TOTAL NYC MARKET
91.6%
PRICING EDGE
% BELOW INITIAL ASK Source: Urban Digs & Perchwell Inc.
9.7%
TOTAL NYC MARKET
TOTAL NYC MARKET THE MEIER TEAM THE MEIER TEAM THE MEIER TEAM
4.1%
TIME URGENCY
AVERAGE DAYS ON MARKET Source: Streeteasy
224
78
New Tenant Property Prep
Properly prepare your property for a new tenant:
Paint. A fresh layer of paint on the walls.
Clean. Unlike a property sale, rentals need thorough cleaning. From scrubbing the floors, bathrooms or bleaching out the fridge, everything should be spotless. Check tile grout and ensure that every lightbulb is working.
Four sets of Keys. One for you, one for the broker and two for the new tenant.
Banking
Open a new savings account (if you have not already) for the security deposit. This money should never be mingled with other funds. If a tenant issue arises and you have not done this, it may hurt your legal standing
Lease Agreements
More than just a powerful tool to protect, leases help to prevent tricky situations. EVERYTHING GOES IN THE LEASE. Tenant moving in a day early? Are you leaving behind a piece of furniture?
CONFIRM IT'S IN THE LEASE
Reformed rental laws state that a landlord can only take the first month's rent and one month's rent for the security deposit. Nothing more than that. This is why you must ensure you have approved the tenant, BEFORE you sign the lease. Once the lease is signed, the apartment is the tenants. You own the apartment but for the time stated on the lease, it is the tenants.
Insurance
Confirm your policy is updated . If it's not already, your insurance company will walk you through updating it to reflect the leasing out of your property. Costs vary, although they are not much different. Being a landlord comes with risk and your policy helps protect you. Your coverage can help with tenant damage or injury, uninhabitability or even legal expenses among other situations that expose you to liabilities
Remove all items. A vacant apartment needs to be vacant. This is not Airbnb. No mustard, no salt, no desk in the corner! If it is a furnished rental then absolutely every item needs to be specifically listed out on the lease. We will help you prepare this section and have the tenant fill it out for your review and approval.
Approval Process
At not cost to you, we review all potential tenant
applicants:
Tenant Credit Income
Personal Liquidity
Past Tenancies Report
Criminal Report
Employment
We carefully review each applicant and guide you through the process. Most tenants are not perfect, you need to decide what points are most important to you.
Tenancy Service
To help service your tenants and oversee maintenance issues that arise, you have a few options:
Hire a property manager. This can cost around 10% of your yearly gross rent.
A handyman. A reliable handyman can save those $550 service bills that add up for small repairs Often times, they will also be able to accommodate your schedule much faster. This is key especially if you live outside the city.
Direct Rent Payment. Checks get lost. Setting up direct rent payment should be no cost, hassle free and helps ensure timely payments.
Wecan'tguaranteethesemethodswillavoidyouallcostsandproblems. Beingalandlordhasriskandaddedexpense.Infact,it'salmost100% certain,ifyouleaseyourhomefor5years,therewillbeatleastoneissue. Asyourtrustedresource,weareheretohelpresolvetheissuesthatwill comeup.
Corey Mitenthal
Licensed Real Estate Salesperson
Ofice 646.680.8658
Cell 718.736.5758
cmitenthal@bhhsnyp.com
As a native born and raised in New York City and a passion for real estate, Corey leads each one of his clients with knowledge, experience and expertise. Specializing in sales and rentals throughout Manhatan, Brooklyn and Queens and backed by The Meier Team’s strong history leading the New York real estate industry, the expertise he brings to each transaction is a leading factor for his client’s success. “My client’s understand that I will literally work 24/7 to get them the best deal possible. They understand that my persevering atitude and expertise will aford them a victory no matter what kind of market or time of year”. Tailoring his customer service to match the client’s needs, for Corey it’s not cliché to say the client always comes frst. Corey and The Meier Team’s track record for success is built on its access to thousands of listings throughout the New York City Area and established relationships with an extensive network of agents/frms both nationally and internationally that connect each need, no mater the location, price or size. Bringing experience, innovative thinking and an unmatchable track record he ensures every renter, buyer or seller’s investment is in safe hands. A long time resident of the Upper East Side, you can count on Corey to know the up to minute happenings. Whether it’s fnding out about the new hotspot in the neighborhood or geting the scoop on the current market condition, reach out to the agent that lives and breaths the New York City real estate market,