MHV Valuation - Deegan

MANHATTAN HOME VALUES.COM

6-3-2025

VALUATION REPORT 515 E 72nd St #4D

BRIAN DEEGAN

Enclosed VALUATION LETTER

COMPARABLE SALES DATA IN-BUILDING SALES WHAT’S ON THE MARKET? MARKET REPORT FOR JUNE 2025 WHO WE ARE PRIVATE PLACEMENT PROGRAM

MANHATTAN HOME VALUES.COM

MANHATTAN HOME VALUES.COM The Meier Team at Berkshire Hathaway Home Services 590 Madison Avenue, New York, NY 10022

06-03-2025 Dear Brian, We’ve completed our evaluation of your property at 515 East 72nd Street #4D. Based on current market conditions, we estimate the value to fall between $1,150,000 and $1,200,000, or $1,241 to $1,294 per square foot. * This valuation reflects a thorough analysis, taking into account: Market appreciation trends since your 2008 purchase Recent closed sales within the building and comparable properties nearby Average days on market for similar units The condition of your unit, including any renovations or upgrades Upper East Side Condo Market Snapshot (June 2025) Median Sale Price: ~$1.49M (↑ 2.5% YoY) Median Price per Sq. Ft.: ~$1,316 Market Conditions: Currently a buyer’s market; homes are staying on longer and buyers are negotiating more aggressively.

Market Overview Sales Volume: 147 homes sold in May 2025, up 8.9% from April 2025 Inventory: 1,640 homes for sale (down 2.7% from April) Average Days on Market: 203 days (up 16.7% YoY) Insights For Buyers: Negotiation leverage is high, especially for homes with extended time on market.

For Sellers: Well-priced, turnkey units are still commanding attention in this climate.

Please Let us know if you'd like to walk through the comps we used or discuss potential next steps.

Subject Property: 1 Bed; 1.5 Bath; 927 sqft CC: $1,550 + Monthly taxes: $1,295 Special Assessment: $650 in place until April 2026 Total Monthlies: $3495 Southern Exposures

It’s important to note that real estate valuations are subject to market fluctuations and other external factors. Therefore, this valuation serves as a snapshot based on the current market conditions and available data. * A visual assessment of the unit would provide the most precise valuation. Let us know if you’d like to schedule a time for us to visit.

Brian Meier Apple Christie-Wallace

COMPARABLE SALES Condo; 1 Beds; 1.5 Baths RECENTLY SOLD UES

MANHATTAN HOME VALUES.COM

Comparative Market Analysis created June 5, 2025

Subject Property

Address

Unit

PRICE

Type

DOM

Beds

Baths

FT2

$/FT2

CC/Maint

RE Taxes

515 East 72nd Street

4D

$1,150,000

Condo

0

1

1.5

927

$1,240

$1,550

-

Address

Unit

Closing Price

Type

DOM

Beds

Baths

FT2

$/FT2

CC/Maint

RE Taxes

510 E 80th Street

10-C

$1,060,500

Condo

41

1

2

910

$1,291

$1,640

$1,003

300 East 64th Street

14-C

$1,380,000

Condo

53

1

2

976

$1,460

$1,608

$1,628

400 East 70th Street

100 4

$1,140,000

Condo

131

1

1|1

876

$1,301

$1,214

$1,256

205 E 68th St

T3F

$950,000

Condo

27

1

1|1

757

$1,254

$1,600

$1,067

200 East 69th Street

10A

$1,140,000

Condo

133

1

1|1

991

$1,150

$2,162

$1,335

200 E 69th Street

12E

$1,025,000

Condo

109

1

1|1

774

$1,324

$1,700

$1,127

Closed Sales Averages (6)

-

$1,115,917

-

82

1

1.3 | 0

880

$1,297

$1,654

$1,236

Closed Sales

Summary

Count

Price

DOM

Beds

FT2

$/FT2

CC/Maint

RE Taxes

515 East 72nd Street #4D

-

$1,150,000

0

1

927

$1,240

$1,550

-

Closed Sales Listings Averages

6

$1,115,917

82

1

880

$1,297

$1,654

$1,236

Summary Average

6

$1,115,916

82

1.0

880

$1,296

$1,654

$1,236

Status

Apple Christie-Wallace (347) 443-4798 | achristiewallace@bhhsnyp.com

1 of 1

Map of All Listings No.

Status

Address

1

Sold

200 East 69th Street

Sold

205 E 68th St

Sold

200 E 69th Street

2

Sold

300 East 64th Street

3

Sold

510 E 80th Street

4

Sold

400 East 70th Street

515 East 72nd Street, No. 4D

/ Map of All Listings

510 E 80TH ST. #10-C NEW YORK, NY, 10075

$1,175,000 YORKVILLE

Nestled in the heart of the Upper East Side, Apartment 10C offers a perfect blend of comfort and flexibility. This one-bedroom home can easily be converted into a second bedroom to accommodate your lifestyle needs. With expansive city views, a private terrace, and premium finishes throughout, this residence is the perfect urban sanctuary.

The open living and dining area is ideal for entertaining, while the renovated kitchen boasts stainless steel appliances, granite countertops, and maple cabinets. Seven custom closets, crown molding, and new HVAC units enhance the space. The primary suite includes an en suite marble bathroom and ample closet space. A separate home office can serve as a second bedroom. Two full marble bathrooms ensure convenience and style. Enjoy city views from the private terrace or relax on the landscaped roof deck. Building amenities include a 24-hour doorman, live-in superintendent, bike/storage rooms, central laundry, and garage parking. Located near Carl Schurz and John Jay Parks, the East River Promenade, and top-tier dining and shopping, this home offers easy access to green spaces and city life. Pets and washer/dryers are permitted.

Don't miss this opportunity to own a prime Upper East Side residence!

Condominium Maintenance/CC: $1,640 Monthly Taxes: $1,003 910 Sq. Ft. Approx.

1 Bedroom 2 Full Bathrooms 4 Rooms List Date 1.30.2025 FEATURES: Terrace, Balcony, Bike Storage, Doorman, Elevator, Building Laundry, Rooftop, Storage, Garage, Live In Super, North Exposure, Skyline View, Water View, Central Ac, Foyer

POLICIES: Pets Allowed, Pied A Terre

Apple Christie-Wallace o: 646-677-9374 c: (347) 443-4798 achristiewallace@bhhsnyp.com

(212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022 © 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

SUBWAYS: 86th St

0.36 MI

Q 72nd St

6

0.79 MI

Q 0.51 MI

Q 77th St

96th St

68th St-Hunter College

0.8 MI

6 0.55 MI

Roosevelt Island

0.89 MI

F (212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022

© 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

300 EAST 64TH ST. #14-C NEW YORK, NY, 10065

$1,425,000 LENOX HILL

Welcome to Residence 14C at 300 East 64th Street – a spacious and light-filled onebedroom apartment with the potential to convert to a two-bedroom. Spanning 976 square feet, this home boasts three exposures – North, South, and East – offering exceptional natural light throughout. The oversized primary suite features a luxurious en-suite bathroom with a brand-new Porcelanosa vanity and ample storage. The layout includes a dining area that can easily be transformed into a second bedroom, providing flexibility to suit your needs. Additional highlights include hardwood flooring, abundant closet space, and a washer/dryer hookup for added convenience. Sixty Four Condominium is a full-service luxury building with top-tier amenities. Enjoy the services of a 24-hour doorman and concierge, an on-site resident manager, and beautifully appointed common areas, including a marble lobby, residents' lounge, library, and media room. Fitness enthusiasts will appreciate the fully equipped gym, while residents can take advantage of the playroom. The landscaped roof deck features a grilling station and wet bar, perfect for entertaining. Ideally situated near the East River, Central Park, and the F, Q, 4, 5, and 6 subway lines, this home offers unparalleled access to shopping, dining, and city living.

Condominium Maintenance/CC: $1,608 Monthly Taxes: $1,628 976 Sq. Ft. Approx.

1 Bedroom 2 Full Bathrooms 3 Rooms List Date 1.11.2025 FEATURES: W/D, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Rooftop, Storage, Concierge, North Exposure, South Exposure, East Exposure, Central Ac, Playroom, Media Room, Library, Screening Room, Foyer

POLICIES: Pets Allowed, Pied A Terre Apple Christie-Wallace o: 646-677-9374 c: (347) 443-4798 achristiewallace@bhhsnyp.com

(212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022 © 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

SUBWAYS: Lexington Av

4

5

0.23 MI

6 N Q R

72nd St

0.31 MI

6 0.26 MI

Q

Roosevelt Island

0.53 MI

F

59th St

4

68th St-Hunter College

5

0.3 MI

6 N Q R

5th Av

0.55 MI

N Q R

(212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022 © 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

400 EAST 70TH ST. #1004 NEW YORK, NY, 10021

$1,140,000 LENOX HILL

Welcome to #1004 - a spacious, airy and sun drenched flexible 2 bedroom home facing south, west and north on beautiful East 70th Street. Upon entering you are immediately impressed with the long entrance gallery that leads you to the gracious living room with dining/den/office and second bedroom options. The rooms have southern and western exposure with expansive windows and open city views. Enjoy the sky at sunrise and sunset on your own private balcony with panoramic views. The windowed eat-in kitchen has two entrances, cabinets galore, granite countertop and stainless appliances. There is plenty of room to host dinner parties and your most favorite gatherings in this beautiful space. The half-bath is conveniently located in the hallway for guests. The generous primary bedroom accommodates a king-size bed, desk and reading chair with a huge window facing west. The large walk-in closet makes life very easy. The sizable en-suite bath features double sink vanity bath and shower. 1004 is a very special apartment located in The Kingsley completed in 1984. The elegant lobby features a concierge desk and seating area. Amenities include full-time doorman, live-in super, state of the art gym, bicycle room, package room, laundry on every floor and a public garage with direct access to the building. No pets allowed. There is a $485.77 assessment thru April 2026.

Condominium Maintenance/CC: $1,214 Monthly Taxes: $1,256 876 Sq. Ft. Approx.

1 Bedroom 1 Full, 1 Part. Bathrooms 4 Rooms List Date 11.15.2024 FEATURES: Outdoor Space, Balcony, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Storage, Garage, Courtyard, Concierge, South Exposure, West Exposure, Skyline View, Package Room

POLICIES: Pied A Terre

Apple Christie-Wallace o: 646-677-9374 c: (347) 443-4798 achristiewallace@bhhsnyp.com

(212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022 © 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

SUBWAYS: 72nd St

0.15 MI

Q 0.39 MI

6 F

0.52 MI

F

68th St-Hunter College

Lexington Av

Roosevelt Island

77th St

0.53 MI

6 0.51 MI

59th St

4

5

0.61 MI

6 N Q R

(212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022 © 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

205 E 68TH ST #T3F NEW YORK, NY, 10065

$950,000 LENOX HILL

Located in an incredible central UES location, enjoying close proximity to Central Park, the East River Promenade, shopping, hospitals, transportation links and a plethora of dining options, makes 205 East 68th Street an ideal place to call home. The building, known as the "Townhouse," (205 East 68 St) is a small, boutique condominium with a doorman, part of a larger condominium (200 East 69 St) where residents have full access to all amenities, but enjoy the privacy and lifestyle in a smaller more intimate building. #T3F is a South and East-facing corner residence which benefits from incredible sunlight all day as well as treetop garden views. The apartment comprises a very large corner Living/Dining Room with renovated engineered wood plank flooring and attractive views on both sides through oversized expansive picture windows. The renovated chef's Kitchen includes a full suite stainless steel appliances, ample storage as well as a large picture window overlooking the garden. There is also a Washer/Dryer which vents out built in to the Pantry closet. Additionally the apartment features a Powder Room for guests. A king-sized Bedroom enjoys a large Elfa-outfitted Walk-InCloset, as well as a custom window seat, and an en-suite Primary Bathroom. The Townhouse provides an impressive suite of amenities which includes a Concierge, Fitness Center, Garage, outdoor Garden, and Playground. The Townhouse has it's own Full-Time Door Staff and the condominium is serviced by a live-in Superintendent and staff.

Condominium Maintenance/CC: $1,600 Monthly Taxes: $1,067 757 Sq. Ft. Approx.

1 Bedroom 1 Full, 1 Part. Bathrooms 3 Rooms List Date 11.8.2024 FEATURES: Outdoor Space, W/D, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Rooftop, Storage, Courtyard, Concierge, South Exposure, East Exposure, Skyline View

POLICIES: Pets Allowed, Pied A Terre

Apple Christie-Wallace o: 646-677-9374 c: (347) 443-4798 achristiewallace@bhhsnyp.com

(212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022 © 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

SUBWAYS: 68th St-Hunter College

0.12 MI

6 72nd St

F

0.43 MI

6 0.12 MI

Q Lexington Av

77th St

59th St

4 0.3 MI

5

0.44 MI

6 N Q R

5th Av

0.58 MI

N Q R (212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022

© 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

200 EAST 69TH ST. #10A NEW YORK, NY, 10065

$1,140,000 LENOX HILL

Newly renovated and ready to impress, welcome to 10A at 200 East 69th Street. This exceptional 1-bedroom, 1.5 bathroom residence spans 991 square feet and features a comprehensive renovation with elegant hardwood floors, sleek stainless steel appliances and bespoke cabinetry throughout. Upon entering you are welcomed by a spacious foyer leading to a marble powder room and well-appointed custom fitted closets. The meticulously redesigned kitchen features custom cabinetry, a WOLF four burner gas stove, dishwasher, refrigerator and washer/dryer. The expansive living room, measuring 26x14, offers ample room for both dining and relaxation. Sunlight pours in through oversized windows with north and west exposures, highlighting stunning open city views. The large balcony extends your living space, perfect for enjoying outdoor moments. The luxurious primary suite is a sanctuary, complete with a marble bathroom with double sinks, a separate shower and a soaking tub. A generously sized walk-in closet adds convenience and is thoughtfully situated adjacent to the bedroom. Residents of 200 East 69th Street enjoy top tier service, including a doorman, concierge, porter and additional staff for package and delivery management.

The building also offers a gym and a range of modern amenities.

Condominium Maintenance/CC: $2,162 Monthly Taxes: $1,335 991 Sq. Ft. Approx.

1 Bedroom 1 Full, 1 Part. Bathrooms 3 Rooms List Date 8.13.2024 FEATURES: Outdoor Space, W/D, Balcony, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Rooftop, Storage, Garage, Courtyard, Concierge, North Exposure, West Exposure, Skyline View, Water View, Dishwasher, Foyer

POLICIES: Pets Allowed, Pied A Terre Apple Christie-Wallace o: 646-677-9374 c: (347) 443-4798 achristiewallace@bhhsnyp.com

(212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022 © 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

SUBWAYS: 68th St-Hunter College

0.12 MI

6 72nd St

F

0.43 MI

6 0.12 MI

Q Lexington Av

77th St

59th St

4 0.3 MI

5

0.44 MI

6 N Q R

5th Av

0.58 MI

N Q R (212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022

© 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

200 E 69TH ST. #12E NEW YORK, NY, 10021

$1,025,000 LENOX HILL

This stylish, and generously proportioned 744 ft one-bedroom residence, complete with one bath, powder room, balcony and washer/dryer, boasts a coveted location at 69th Street and 3rd Avenue. Situated in an esteemed Upper East Side condominium building, this property offers full-service luxury amenities, including a 24-hour concierge and doorman, a resident manager, a fitness center, and on-site parking. The updated interior showcases newer hardwood flooring and a modern kitchen equipped with state-of-the-art appliances, such as a Subzero refrigerator, Wolf stove, and Miele dishwasher. The spacious living room, complemented by a separate dining area, opens onto a balcony with sweeping city views facing west, with north and south exposures.

The primary bedroom boasts ample closet space and a luxuriously appointed marble bathroom. Conveniently situated near Central Park, numerous cultural attractions, and upscale shopping and dining destinations, this residence offers a desirable location. The Trump Palace is a White Glove luxury condominium with a full-time 24-hour concierge and doorman, live-in resident manager, fitness center, bike storage, laundry room, and parking garage. It is coveted for its proximity to all major transportation and iconic shopping, restaurants, and the famed Museum Mile. The Owner will pay the 2025 - 2027 assessment at closing.

Condominium Maintenance/CC: $1,700 Monthly Taxes: $1,127 774 Sq. Ft. Approx.

1 Bedroom 1 Full, 1 Part. Bathrooms 3 Rooms List Date 4.17.2024 FEATURES: W/D, Balcony, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Rooftop, Storage, Garage, Courtyard, Concierge, South Exposure, West Exposure, Skyline View, Central Ac, Dishwasher

POLICIES: Pets Allowed, Pied A Terre Apple Christie-Wallace o: 646-677-9374 c: (347) 443-4798 achristiewallace@bhhsnyp.com

(212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022 © 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

SUBWAYS: 68th St-Hunter College

0.12 MI

6 72nd St

F

0.43 MI

6 0.12 MI

Q Lexington Av

77th St

59th St

4 0.3 MI

5

0.44 MI

6 N Q R

5th Av

0.58 MI

N Q R (212) 710-1900 • bhhsnyp.com • 590 Madison Avenue, 5th Fl., New York, NY, 10022

© 2025 BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not intended as a solicitation.

IN-BUILDING SALES

MANHATTAN HOME VALUES.COM

WHAT’S ON THE MARKET? Condos; 1 Beds; 1.5 Baths ACTIVE AND IN-CONTRACT UES

MANHATTAN HOME VALUES.COM

Comparative Market Analysis created June 5, 2025

Subject Property

Address

Unit

PRICE

Type

DOM

Beds

Baths

FT2

$/FT2

CC/Maint

RE Taxes

515 East 72nd Street

4D

$1,150,000

Condo

0

1

1.5

927

$1,240

$1,550

-

Address

Unit

Price

Type

DOM

Beds

Baths

FT2

$/FT2

CC/Maint

RE Taxes

515 E 72nd Street

24A

$1,035,000

Condo

36

1

1

685

$1,510

$1,172

$995

515 East 72nd Street

7H

$995,000

Condo

21

1

1

650

$1,530

$1,112

$1,099

515 E 72ND Street

4A

$899,000

Condo

144

1

1

620

$1,450

$1,020

$1,048

Active Averages (3)

-

$976,333

-

67

1

1|0

651

$1,497

$1,101

$1,047

Address

Unit

Price

Type

DOM

Beds

Baths

FT2

$/FT2

CC/Maint

RE Taxes

515 E 72nd Street

9P

$995,000

Condo

35

1

1

685

$1,452

$1,172

$955

515 East 72nd Street

10M

$960,000

Condo

99

1

1

611

$1,571

$1,006

$1,033

515 E 72nd Street

18-A

$945,000

Condo

120

1

1

660

$1,431

$981

$1,010

-

$966,667

-

84

1

1|0

652

$1,485

$1,053

$999

Active Listings

In-Contract Listings

In-Contract Averages (3)

Summary

Count

Price

DOM

Beds

FT2

$/FT2

CC/Maint

RE Taxes

515 East 72nd Street #4D

-

$1,150,000

0

1

927

$1,240

$1,550

-

Active Listings Averages

3

$976,333

67

1

651

$1,497

$1,101

$1,047

In-Contract Listings Averages

3

$966,667

84

1

652

$1,485

$1,053

$999

Summary Average

6

$971,499

75

1.0

651

$1,490

$1,077

$1,023

Status

Apple Christie-Wallace (347) 443-4798 | achristiewallace@bhhsnyp.com

1 of 1

MEIER MARKET REPORT JUNE 2025

MANHATTAN HOME VALUES.COM

JUNE 2025

L O C AT E D I N T H E H E A R T O F T H E U P P E R W E S T S I D E , T H I S S U N - D R E NC H E D T H R E E- B E D R O O M PA I R S S OA R I N G C E I L I N G S A N D S L E E K D E S I G N W I T H U N R I VA L E D S PAC E

The

Meier Report

A PERFECT STORM— Surging Demand and Vanishing Inventory in Manha!an Rentals

JUNE 2025

This is the wildest rental market I’ve seen in over a decade. We’re working with a client who was originally leaning toward selling their apartment but decided to list it for rent as well—more as a backup option. Because the focus was really on selling, we priced the rental aggressively, at a number we felt was well above the current market value. To my surprise, within 48 hours of listing, we received three offers—at and above the asking price.

What’s driving this surge? It’s truly a perfect storm. At the time I’m writing this, there are only 3,341 active rental listings on the Manhattan RLS. For context, the 10-year average hovers around 7,800—so current inventory is more than 50% below that benchmark.

Low supply is only half the story. Demand is through the roof. This time of year always brings an influx of students gearing up for non-dorm life in Manhattan rentals. We’re also seeing a wave of professionals who had been working remotely but are now being called back to the office. Many of them don’t want to give up their suburban post-COVID lifestyles, so they’re either keeping those homes and picking up a pied-à-terre or ditching the suburbs altogether and opting for a fulltime city rental to avoid the dreaded commute.

But the biggest driver of all might be interest rates—and the uncertainty in the sales market. Some would-be buyers are simply priced out by rising rates. Others are wary of where the economy is heading, especially with the current political climate. They’re hesitant to buy at today’s prices, fearing that values could drop in the coming months.

Altogether, it’s created a frenzy reminiscent of the Hamptons rental rush in summer 2020. If you’re planning to rent in Manhattan this summer, be prepared: prices are steep, competition is fierce, and you’ll want to lace up your running shoes—and maybe have an extra shot of espresso.

Looking ahead, I’m curious to see how the proposed Fair Rent Act might impact the market. If it goes into effect on June 12th as planned, it would prevent landlords from passing broker fees onto tenants—meaning they’d have to cover those costs themselves. I suspect this could lead landlords to raise rents even higher to offset that expense. And with demand this high and supply so low, there may be very little stopping them.

The straightforward account of today’s market. We highlight current market action as well as trends and risk factors that keep you informed. Whether translated into great investments or gaining insight on economic characteristics before you buy, this is the up-to-date news you need for assessing today’s Real Estate Market.

STUDIOS

1 BEDROOMS

-15.0%

-5.4%

125 Units

389 Units

2 BEDROOMS

3+ BEDROOMS

-8.3%

-42.6%

333 Units

159 Units

Contracts Signed/Accepted Offer Over the Past 12 Months 1200 1000 800 600 400 200 0

6 7 8 9 10 11 12 1 2 3 4 5 ‘24 ‘24 ‘24 ‘24 ‘24 ‘24 ‘24 ‘25 ‘25 ‘25 ‘25 ‘25

These numbers are offers that were accepted and contracts that were signed this month. This represents an accurate window into the Manhattan Real Estate Market.

The Market at a Glance

The Team

SU PPLY Current residential co-op, condos, and townhouses currently for sale in Manhattan.

12000

10000

8000

Brian Meier

Corey Mittenthal

Bruce Goveia

Te a m L e a d e r

Senior Sales Agent

Senior Sales Agent

Apple Christie-Wallace

John Guerrero

Krisstopher Valcin

Sales Agent

Sales Agent

Sales Agent

Doron Berenholtz

Jae Gardner

Jeffrey Berman

Sales Agent

Sales Agent

A s s o c i a t e B r o ke r, Commercial

6000

4000

4/4 2022

1/1 2023

2/4 2023

3/4 2023

4/4 2023

1/4 2024

2/4 2024

3/4 2024

4/4 2024

1/4 2025

M ARK ET VOTALIT Y Available sales vs. number of units in contract at a given time. If there are 1,000 active listings and 1,000 listings in contract, the Volatility rate is 1. In a balanced market, the number will be 1-1.5.

3.0 2.5 2.0 1.5 1.0 0.5 0.0

4/4 2022

1/4 2023

2/4 2023

3/4 2023

4/4 2023

1/4 2024

2/4 2024

3/4 2024

4/4 2024

1/4 2025

A BSOR P T ION R AT E The rate of which available homes are sold in a specific real estate market during a given time period. A balanced market will show a number between 3 and 6.

20 16 12 8

Amanda Barba

Corinne Newton

Junior Partner

Administrative Coordinator

4 0

3/4 2022

4/4 2022

1/4 2023

2/4 2023

3/4 2023

4/4 2023

1/4 2024

2/4 2024

3/4 2024

1/4 2025

MON T HLY CLOSING S The amount of residential closings in Manhattan each month.

2200

To discuss our market analysis and for questions, contact us: O/M: +1 917-656-3230 bmeier@bhhsnyp.com

1760

1320

880

440 0 2Q ‘22

3Q ‘22

4Q ‘22

1Q ‘23

2Q ‘23

3Q ‘23

4Q ‘23

1Q ‘24

2Q ‘24

3Q ‘24

4Q ‘24

1Q ‘25

2Q ‘25

WHO WE ARE BRIAN K. MEIER APPLE CHRISTIE-WALLACE

MANHATTAN HOME VALUES.COM

FOUNDERS Manhattan Home Values was founded to empower homeowners. Too often, we've seen agents prioritize personal gain over integrity, inflating sales numbers.

This often results in properties sitting for an extended time on the market with bare minimum marketing efforts.

Despite being agents ourselves, we are committed to ensuring homeowners are not merely being 'sold' to. Instead, we prioritize transparency and trust.

Through our accurate, comprehensive valuation reports provided at no cost or obligation, we empower homeowners with the knowledge and peace of mind they deserve.

“Our mission is to ensure that every homeowner has access to the information they need to make informed decisions about their property, free from pressure or hidden agendas.” - Brian Meier

“We're on a mission to redefine the real estate experience, one that is built on trust and an unwavering commitment to quality service.” - Apple Christie-Wallace

Sincerely,

Brian and Apple

We’d Love to Hear From You At Manhattan Home Values, each valuation report is personally curated by one or both of our founders. They oversee every on-site visit and dedicate hours to crafting each report to provide you with the most precise valuation possible. In return, we kindly ask for a small favor – your feedback.

We understand the importance of continuous improvement. Whether you have suggestions for enhancing our services or simply want to share your thoughts, we're here to listen and learn.

Your feedback helps us refine our processes, ensuring we meet and exceed your expectations. Please reach out to us, whether through email, text, or a quick phone call we look forward to hearing from you.

PRIVATE PLACEMENT EXCLUSIVE INVITATION

MANHATTAN HOME VALUES.COM

A Name Revered

Worldwide

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity.

What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”

Warren Buffett

Chairman and CEO Berkshire Hathaway, Inc.

Reputation

Matters

BERKSHIRE HATHAWAY HOMESERVICES

Two Powerful Brands

Coming Together Our parent company, HomeServices of America, an affiliate of Warren Buffett’s Berkshire Hathaway, is the nation’s largest, full-service real estate brokerage firm.

HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and has the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices.

50,000+ agents | 1,500+ offices | 47 states 12 COUNTRIES & 3 CONTINENTS United States, Canada, Mexico, Europe, Middle East, India & Bahamas

DUBAI, UNITED ARAB EMIRATES

SAN MIGUEL DE ALLENDE, MEXICO

LONDON, ENGLAND

BERKSHIRE HATHAWAY HOMESERVICES

Proven

Results

We know that performance and reputation matter. To better serve you, we are continuously improving how we do business and earning recognition on local, national, and global levels.

THE #1 REAL ESTATE BROKERAGE NATIONWIDE HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides, based on the annual Real Trends 500.

REAL ESTATE BRAND OF THE YEAR Berkshire Hathaway HomeServices is the 2020 Real Estate Agency Brand of the Year and the Most Trusted Real Estate Brand based on the results of the Harris Poll.

WORLD’S MOST ADMIRED COMPANIES 1. Apple 2. Amazon 3. Microsoft 4. Walt Disney 5. Starbucks

BERKSHIRE HATHAWAY HOMESERVICES

6. Berkshire Hathaway 7. Alphabet 8. JPMorgan Chase 9. Netflix 10. Costco Wholesale

You Deserve A

Luxury Experience

Berkshire Hathaway, Inc. resonates as a trusted brand with affluent buyers and sellers worldwide. Our name opens doors of opportunity, exposing your home to an exclusive audience courtesy of our carefully curated marketing strategies.

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

WARREN BUFFETT Chairman and CEO Berkshire Hathaway, Inc.

BERKSHIRE HATHAWAY HOMESERVICES

Manhattan Flagship Office Leadership Berkshire Hathaway HomeServices New York Properties opened its flagship office at 590 Madison Avenue in 2017. Led by industry icons Steven James, Diane Ramirez and Brad Loe, the 75 sales associates work closely with the New England and Hudson Valley Properties offices and agents.

STEVEN JAMES

President & CEO, BHHS New York Properties

DIANE RAMIREZ

Chief Strategy Officer, BHHS New York Properties

BERKSHIRE HATHAWAY HOMESERVICES

BRAD LOE

Executive Vice President & Sales Director, BHHS New York Properties

Our

Global Network

REPRESENTED

NEARLY

$155 Billion

1,550

TRANSACTION Sides

IN SALES VOLUME (USD) in 2022

OFFICES

50,000 + 318,000 NETWORK SALES PROFESSIONALS

Berkshire Hathaway HomeServices has more than 50,000 real estate professionals and nearly 1,600 offices across 4 continents and 13 countries and territories including the U.S., Canada, Mexico, Europe, the Middle East, The Caribbean and India. Let’s discuss your real estate goals.

BERKSHIRE HATHAWAY HOMESERVICES

Global

Reach

Our international syndication strategy showcases your home to the most affluent buyers.

BHHS.COM

Where millions of buyers begin their international home search.

REALTOR.COM

Hosted by the National Association of REALTORS ® featuring a vast range of nationwide listings.

THE WALL STREET JOURNAL

Highlights the most luxurious homes in print and online editions of this world-renowned publication.

In addition to displays on the website’s Real Estate section, listings are featured in the WSJ across Europe, Latin America, and Asia.

FINANCIAL TIMES OF LONDON

Luxury listing exposure to a readership of over one million affluent subscribers.

MANSIONGLOBAL.COM

Features $1 million+ listings in three global editions – English, Chinese, and Spanish- with more extensive coverage of properties valued over $7 million.

BARRON’S

Widely-read financial publication with strong appeal to high-income property investors.

PENTA

Delivers inspiring luxury lifestyle and wealth content including exclusive real estate features.

PROPGOLUXURY.COM

The only US-based online real estate company in Asia and the fastest growing luxury property site in the China and Asia Pacific region.

JUWAI.COM

The number one real estate portal in China for those searching for homes abroad.

BERKSHIRE HATHAWAY HOMESERVICES

Maximum

Exposure

BERKSHIRE HATHAWAY HOMESERVICES

Rebny

Distribution

RLS IDX is a collaborative Agreement which displays our exclusive listing across all REBNY Internet Data Exchange (IDX) participating firms’ websites ensuring ever wider exposure to potential buyers working with other firms.

Apartments.com is the leading online apartment listing website offering renters access to information with more than 1.1M listing available.

HomeFinder is part of the top 5 sites for streaming home searches from sales to rentals including foreclosure and rent to own homes.

REA Group is the No. 1 digital advertising company specialized in residential and commercial Real Estate UrbanDigs is a premier real estate service provider for Manhattan and Brooklyn offering local analytics, personalized reports, and relevant insights.

Chalk Digital is a dedicated digital advertising partner for BHHS Sales Executives with a FREE week of listing ads, shown to potential homebuyers within a 15-mile radius on social, premium mobile & desktop sites, and phone apps.

Property Shark is a nationwide data provider of in-depth information on any US commercial and residential property.

PropertyNest is a one-stop shop, from home services, and improvement needs, with tips and insights on how to improve a credit score, qualify for mortgage and more.

Luxury Real Estate is recognized worldwide by industry leaders as the premier luxury home search site and magazine proving access to international estate and property listings.

BERKSHIRE HATHAWAY HOMESERVICES

Print Media

Strategy

SUM M E R 2022

Print advertising remains a vital component of our marketing strategy to reach mature, affluent buyers. We leverage local listing exposure and our brand presence throughout publications worldwide.

LUXURY COLLECTI ON & R ESORT PR OPERTI ES

OUR PRINT PLACEMENTS REACH

2.1 Million+

COVER FEATURE

TRENDING

Magnificent Miami

The Five-Star

WATERFRONT LUXURY LIVING

READERS PER DAY COAST TO COAST More than 24 pages of Waterfront Escapes

TECH THAT WORKS Just For the Fun of It

ON THE COVER:

An Enchanting

BERKSHIRE HATHAWAY HOMESERVICES

Digital Media

Strategy

We generate qualified buyer leads for your home using an evolving SEO strategy, artificial intelligence technology, carefully crafted messages, and expert design across all digital platforms. Our in-house creative team promotes our brand and your listing with:

• Geographical and behavioral digital advertising • An exclusive buyer-match network • State-of-the-art social media resources • Virtual tours and consultation • Email marketing • Global Syndication • Professional image/video resources • Custom property microsites

30 Million+ VISITORS ANNUALLY

1 Billion

BRAND IMPRESSIONS ANNUALLY

160 Million CUSTOMERS AROUND THE GLOBE

BHHS.com | BHHSNEProperties.com BHHSNYProperties.com | BHHSHudsonValley.com

BERKSHIRE HATHAWAY HOMESERVICES

Original Content The Meier Report has been in circulation for over 12 years, offering unparalleled real estate data and insightes to the community monthly.

Our report is distributed to over 60,000 subscribers with 10,000 readers online.

A unique opportunity to market properties with a market leadership perspective.

The inside look on what’s actually going on in New York City Real Estate. We answer questions from listeners, gives the authentic, current market condition and each week share how to tackle the countless challenges and unpredictable situations that are part of an agent’s everyday life.

Over the last four years, we have produced over 100 episodes of the podcast.

Each episode averages between 1,500 and 2,000 listeners.

Public Relations

Strategy

Each home’s story is carefully curated, with potential exposure in:

• • • • • • •

Local print and online publications Our Company Blog Social media & social media advertising The Wall Street Journal Mansion Global New York Times The Week

We operate with the utmost discretion, putting you in control of the details we share about your home.

BERKSHIRE HATHAWAY HOMESERVICES

Comparative Market

Analysis

A Comparative Market Analysis (CMA) is the strongest tool we use when estimating the potential selling price for your home. Berkshire Hathaway HomeServices New York Properties agents are empowered with detailed analysis of comparable homes in your area. Using the valuable information, we will assist you in determine an attractive, yet realistic price for your home.

A Comparative Market Analysis highlights these types of homes in your neighborhood: ACTIVE LISTINGS These homes are currently competing with yours for the attnetion of buyers. While it is very important to review homes that are on the market, keep in mind, these homes have not yet received an acceptable offer.

UNDER CONTRACT Homes that have received an accepted an offer give a good indication of realistic pricing.

SOLD Looking at recent sales prices in your neighborhood provides the best foundation in determining your home’s most accurate market value. Once adjustments are made for square footage and features, we can make a qualified recommendation for the asking price of your home.

EXPIRED Homes that have gone through the agreed-upon listing period without selling may be in poor condition or received little marketing attention. Most likely, the home was priced inappropriately for the market.

BERKSHIRE HATHAWAY HOMESERVICES

Pricing Right

To Sell Quickly

PRICE TOO HIGH This home is likely to linger on the market.

AB

OV E

MA

RK

ET

VA LU E

RA

NG

E

Make the right first impression. Your home’s price will set the tone for how agents and buyers will assess your property. A home priced correctly directly impacts the length of time it spends on the market.

PRICE NEEDS ADJUSTMENT Not perceived as a good buy.

MARKET VALUE RANGE

RA

NG

E

REASONABLY PRICED In line with the marketplace.

LO W

MA

RK

ET

VA LU E

COMPETITIVELY PRICED Will attract offers faster.

BE

QUICK-SALE PRICED Will attract offers faster.

BERKSHIRE HATHAWAY HOMESERVICES

STAGING, DESIGNING, CREATING !e Meier Team Does It All for You BEFORE

AFTER

BEFORE

AFTER

BEFORE

AFTER

We can handle all that you need to get your home ready for its sale.

STAGING • CLEANING • DETAILING • PAINTING • ORGANIZING

We do all this and more. We use the best resources and vendors. We design, we manage the process and we assist in the costs. Let us take the responsibility. Let us do what we do best.

BERKSHIRE HATHAWAY HOMESERVICES BERKSHIRE HATHAWAY HOMESERVICES

AUCTION HOUSE CONNECTION Christie’s New York Introductory Bonus Program

As an exclusive client of The Meier Team at Berkshire Hathaway, your properties will receive direct marketing and coordination with the Christie’s New York network.

With a network of over 3,000 art and antiquities sales associates, your property will be actively promoted to their private clientele of buyers and sellers.

In this process, Christie’s art representatives will receive a substantial commission, a unique advantage not available through any other brokerage or group.

BROKER AGE COMMISSION

GROSS REVENUE

REPRESENTATIVE BONUS (2.75%)

WITH AN A F F I L I AT E B R O K E R AG E

US $150,000 ( A S S UM E 3 %)

U S $ 3 7, 5 0 0 ( A S S UM E 2 5%)

US $8,375

W ITH THE MEIER TE A M

N OT APPLIC A BLE

US $150,000 ( A S S UM E 3 %)

US $ 3 7, 5 0 0

Examples

CLIENT BU YS OR SELLS U S $ 5M H O M E

Doyle New York Berkshire Hathaway HomeServices New England, New York & Westchester Properties’ clients enjoy access to this premier New York City auction house.

•

•

• •

Founded in 1963, Doyle New York is one of the world’s foremost auctioneers and appraisers of fine art, jewelry, furniture, decorations and a variety of other categories.

Holds approximately 40 sales each year that attract a broad base of buyers and consignors from around the world.

Has a professional reputation for achieving outstanding prices at auction for clients.

Recognized for providing direct and comprehensive access to international markets and maintains an ever-expanding network of regional representatives throughout the United States including Arizona, Connecticut and Washington, D.C.

•

•

•

Committed to providing expert evaluations and personalized services to meet the individual needs of our clients.

Sales Representatives from Doyle New York are available to assess the value of your more rare or precious personal items as a complimentary service, and take valuable items under consignment for auction.

Under appropriate circumstances, Doyle New York offers a “Broomclean” service when the entire contents of a home are to be liquidated.

Doyle New York will consign the valuable property to auction, purchase the remaining property outright, deliver the items of little or no commercial value to a thrift organization, and sweep the premises “Broomclean” to be ready for closing day.

BERKSHIRE HATHAWAY HOMESERVICES BERKSHIRE HATHAWAY HOMESERVICES

THE BOARD PACKAGE Are you tired of dealing with the stress and uncertainty of managing the application process for your potential buyers? Look no further! Our real estate team is here to offer you a stress-free and successful solution.

We understand that as a seller, your time is valuable and you want the sale of your property to go smoothly. This is why we have developed a comprehensive and strategic approach to overseeing and executing the buyer’s board application package and process.

4. We understand the importance of timing in the NYC real estate market. That’s why we have a streamlined process in place to ensure that your buyer’s application is submitted to the board in a timely manner and that all necessary steps are taken to expedite the process.

Here’s how our team can guarantee a successful and hassle-free experience for you and your buyers:

5. We keep you updated throughout the entire process, so you are always in the loop. Our team will provide you with regular progress reports and

1. We have a team of experienced professionals who are well-versed in the board application process and are familiar with the requirements of different NYC buildings. This ensures that your buyer’s application is complete and free of any errors or omissions that may delay the process.

communicate any updates or changes promptly.

2. We work closely with your buyers to ensure that all necessary documents and information are gathered and organized in a timely manner. This not only speeds up the application process but also increases the chances of approval by the board.

3. Our team is equipped with strong negotiation skills to effectively communicate with the building’s board or management on behalf of your buyers. We will address any concerns or issues that may arise and provide solutions to keep the process on track.

We are dedicated to providing you and your buyers with a seamless and successful board application process. With our expertise and resources, we guarantee that your buyer’s application will be approved, and your property will close on time.

Don’t let the board application process stand in the way of closing on your property. Let our team handle it for you and experience a stress-free and successful sale. Contact us today to learn more about how we can assist you in overseeing and executing the buyer’s board application package and process. We look forward to working with you!

BERKSHIRE HATHAWAY HOMESERVICES BERKSHIRE HATHAWAY HOMESERVICES

THE PERFECT SHOWCASE FOR MANHATTAN HOMES

We deliver maximum exposure to qualified prospects through integrated marketing plans that highlight the unique qualities of your property.

Each marketing strategy is custom-tailored to individual properties, ensuring the right resources are deployed to achieve your goals.

REMARKABLE RESULTS FOR REMARKABLE HOMES

BERKSHIRE HATHAWAY HOMESERVICES

The Meier Team

CUSTOM MARKETING PLAN

BERKSHIRE HATHAWAY HOMESERVICES

MARKETING PLAN

The below marketing plan outlines the activities Berkshire Hathaway HomeServices will undertake to promote the property.

Marketing Service

Each property is unique and therefore our entire team helps to decide what will work best to benefit you and your home.

PRE-MARKETING PLAN

Photography: Your property will be photographed by a hand-selected private team. We only take photos on clear days and will reschedule if the conditions are not ideal. These professional photographs are multilayered exposures that are back-end edited by a separate team of specialists. Our goal is to produce images fit for the cover page of a high-end design magazine, while staying true to the nature of the property. We will not use images that misrepresent the property or could mislead a possible buyer.

We do not limit the number of photographs but also will not take more than necessary. We only use images that enhance the property; Sometimes we use five images while other times we use fifty. We use as many images as we have available that are high-quality and compliment the property.

Video: Like our photography, we have a team of specialists that will help to create a video of your property.

We use these videos to create property websites as well as in social media campaigns. We also use these videos to follow-up with potential buyers who have already seen the home. We find that videos are a valuable tool that allow these buyers to remember the home and plan their life inside the space after their visit.

Our video team use drones, dollies, and lighting to capture the true essence of your property. This can mean that your home looks like a movie studio for a few hours, but we do this to ensure we can produce a bright and clear video. Much like with the photos, the length of the video will depend on the content we capture.

Description: Our copywriter not only writes content that captures the imagination and creates desire in potential buyers but is also an expert in SEO, using terms that ensure our ads show up in online searches.

Social Media Templates: We work with an outside firm that will create a social media plan for your home prior to it being released to the market. From templates, to placement and timing, the plan is to engage with the most amount of decision makers and connecters as possible.

Postcards: In this step, we create a list of potential buyers. Our third-party platform designs these postcards and mails them once the images and copy are completed. The most important part of this step is to identify who will receive these marketing postcards.

BERKSHIRE HATHAWAY HOMESERVICES

STANDARD MARKETING PLAN

PRE-MARKETING PLAN CONTINUED

Brochures: While many firms have consistently overlooked this aspect over the last few years, we feel that brochures are still an important part of the campaign. A brochure is the takeaway piece of a potential buyer’s experience when visiting a property. While you can absolutely find this information online, we believe that a brochure is an anchor that connects the buyer with their visit. They will keep this as collateral, and it becomes a reminder of the home and the decision they will be making.

We use a third-party designer and printer for our brochures and demand the highest quality paper and print available. Like Lamborghini and Ferrari – two companies who have utilized their business – our printers understand quality and what wealthy buyers respond to.

Email campaigns: Our email campaigns are all done in-house using third-party software. Just like with any traditional mailing, the recipient list is as important as the marketing piece. We send “blasts” to both potential buyers and real estate brokers and track the percentage that open and respond to each separate campaign. Because this is done in-house, we can repeat or change the campaign as often as we see fit.

In this step we will also design the first introductory email for release on the day the property goes live. We will also assemble several other eblasts for the overall campaign.

Marketing Service THE MEIER TEAM’S WHISPER CAMPAIGN

Before going to open market, we have a soft launch. This soft launch does two things; First, it gives the presale information to some active buyers and brokers. In some cases, a buyer may step forward with a substantial offer, attempting to prevent the home from going to the open market.

Sometimes these offers are higher and/or have better terms then we could expect in the open market. Second, by testing out this offering in a limited launch, we can gather feedback and make any necessary changes before we release to the open market.

WHISPER CAMPAIGN

Eblasts: We send emails to a private list of buyers who we are currently working with at the time of release. We also email brokers who have been working to sell or market properties similar to ours in the past year.

Call Campaign: We target and call brokers and buyers who are highly active in the market specific to your home.

Social Media: We provide a sneak peak release on limited platforms, revealing a small amount of information about the property.

BERKSHIRE HATHAWAY HOMESERVICES

STANDARD MARKETING PLAN

THE RELEASE

Release Day is a big day. At this point, we will already have a list of potential buyers collected from the pre-release phase, but Release Day is the first time that the property will be made available market-wide.

WHAT HAPPENS TODAY

Websites: The property is released live on over 100 websites including all NYC based websites (Corcoran, Elliman, Compass, BHS, etc.), third-party website (Zillow, Streeteasy, Trulia, Realtor.com, etc), and other private syndications (WSJ.com, NYtimes.com, etc). Each ad will have the same style, brand, and overall look. This creates a singularity between them and, as most buyers look on multiple platforms, your property will repeatedly pop up in their search. Our team checks and tests online ads to make sure there are no mistakes or issues.

Berkshire Hathaway Release: There are over 145 additional BH owned websites in over 59 different cities and countries. Every luxury market will have digital presses of your property in their market.

Postcards: Thousands of postcards are mailed out on Release Day through our marketing partner. These postcards are sent to our private members as well as targeted individuals within the chosen demographic.

Brokerage Release: We release the property’s campaign to all three brokerage’s back-end systems. There is no MLS in NYC so we make sure your listing is placed on OLR, Real Plus, and Perchwell.

Social Media: Release Day is also the start of our social media campaigns. This includes paid and organic posts on Instagram and Facebook as well as additional marketing on LinkedIn and YouTube.

Eblasts: We also release a New-to-Market email campaign and continually follow-up with email. All email is sent through our marketing system to help capture every potential buyer and also give feedback as to who is showing interest in the home.

The Top 300: We create a list of the top 300 agents based upon their activity and production in the market associated with your home. We call these agents to advise them of the property and let them know it has been listed. These are brokers who are normally working with or talk to buyers in our demographic, and we want them to not only have your property’s information front and center, but also to have continual open communication with us.

BERKSHIRE HATHAWAY HOMESERVICES

STANDARD MARKETING PLAN

ON THE MARKET

Feedback: As an owner, you will receive ongoing feedback on a daily and weekly basis. Every Monday morning you will receive overall feedback including an analysis of traffic from the previous week. You will receive individual feedback after each showing sent to you via email or text by Brian or a team member. After the first month (if we have not already sold the property), we will have a meeting to discuss our placement in the market, the current feedback, and what changes we can implement to increase traffic, interest, and offers going forward.

Buyer Follow-up: After each showing, we continually follow-up with buyers. Brian will email and text buyers who viewed the property and/or follow-up with their brokers. In addition, we have a third-party software system which contacts the buyer directly and asks for feedback. We find that sometimes direct feedback given to a third party is more open and honest than feedback given to Brian.

Open Houses: Open houses are scheduled on a weekly basis. We prefer to schedule these five to seven days in advance as this allows more time for the market to see the advertisements and results in a larger turn out. We advertise on social media and all web platforms. In addition, we send out emails, eblasts, and postcards advertising these open houses.

Web Exposure: As we continue to market the property on 104 different websites, inside our nine different auction houses, and throughout our 1,500+ offices, we are routinely checking the ads making sure they are accurate. We also update them to ensure they are on the top of each list for every website; Many times, when an ad sits dormant on a website, it may fall to the bottom of the list, disappear completely, or become contaminated with misinformation.

Constant Communication with The Market: Like the top 300 in which we call the initial brokers who work that market, we continue to call agents.

However, now our focus is on agents with comparable listings. The goal is to get more of an up-todate insight on what is going on in the market. We like to see how much traffic and how many offers the competition is receiving. We then compare that to what we have received and make sure they are comparable. In areas where we are falling behind, we find out what the competition is doing differently.

Paid Placements: Throughout the marketing cycle, we advertise on 104 different websites. Many of these have paid enhancements. We carefully choose which enhancements to pay for and update them on both a weekly and monthly basis based on our findings.

BERKSHIRE HATHAWAY HOMESERVICES

2023

Recognitions

The Meier Team is proud to be featured in the Wall Street Journal Real Trends top 250 teams in America for its 15th year with a total of $259,037,000 in sales during 2022.

SUCCESS RATE

% LISTINGS SOLD Source: Streeteasy

64.2%

91.6%

TOTAL NYC MARKET

THE MEIER TEAM

PRICING EDGE

% BELOW INITIAL ASK Source: Urban Digs & Perchwell Inc.

9.7%

TOTAL NYC MARKET

4.1%

THE MEIER TEAM

TIME URGENCY AVERAGE DAYS ON MARKET Source: Streeteasy

224

TOTAL NYC MARKET

78

THE MEIER TEAM

BERKSHIRE HATHAWAY HOMESERVICES

THE MEIER TEAM

Brian Meier is a Principal of the Meier Estates & Ventures Team at Berkshire Hathaway HomeServices New York Properties. Over the past three decades, they have sold more than 2,000 properties, becoming one of the most recognized real estate leaders in New York City.

Brian has proven himself as one of the most knowledgeable in the business with a deep understanding of the market and expertise in negotiation. He brings a clear, transparent process of strategy for success to his clients whether buying, selling or with developments.

Brian started his work in real estate twenty years ago after graduating from the Culinary Institute of America and spending several years in the New York City restaurant industry, where he held positions such as the Sous Chef of Cafe des Artistes and the Chef de Partie of Union Square Cafe and One if By Land.

BERKSHIRE HATHAWAY HOMESERVICES

Brian

Meier

Executive Director of Luxury Sales Office 646.680.8654 Cell 917.656.3230 bmeier@bhhsnyp.com Principal of The Meier Team at Berkshire Hathaway, Brian Meier leads the New York City real estate industry as a trusted asset to his clients and community for over three decades.

Brian has continuously risen as a leader in his industry by always putting his clients first and emphasizing the importance of authentic commitment, values, and standards. His comprehensive understanding of market identity and financial security, combined with his ability to navigate economic issues and new market entrants, sets him apart as a premier real estate liaison.

With The Meier Team, clients not only gain a trusted advisor and expert in their corner, but also a dedicated partner who is invested in their long-term success. It’s not just a transaction, it’s your future. Trust in Brian Meier and The Meier Team for unparalleled service and results in the world of New York City real estate.

The Meier Team expertise as your liaison brings established roots with trusted principals every step of the way. We bring value to our clients not just by bringing market identity to their spaces but by bringing peace of financial security. Our market and value acquisition analysis remains a trusted resource in our clients’ portfolios. Our vigorous presence in each borough enables the effective understanding of new market entrants and economic issues to guide our proactive approach. We stand behind our beliefs, values and standards of authentic commitment which led us to the top of our industry. We take your vested interest as our own. With us it’s not just a transaction, it’s your future.

After graduating from the Culinary Institute of America and spending several years in the New York City restaurant industry, where he held positions such as the Sous Chef of Cafe des Artistes and the Chef de Partie of Union Square Cafe and One If by Land, he redefined his passion for his community through unrivaled expertise in real estate.

His master intuition of the market, expertise in negotiation, and deep roots in every New York borough bring clear, transparent strategies for success to the forefront of global luxury real estate.

BERKSHIRE HATHAWAY HOMESERVICES

Apple

Christie-Wallace

Licensed Real Estate Salesperson Office 646.677.9374 Cell 347.443.4798 achristiewallace@bhhsnyp.com

Apple is a Sales Specialist on one of the top teams in NYC Luxury Residential Sales, The Meier Team at BHHS. Her success stems from her genuine and charismatic personality, BS radar, and outstanding negotiation skills. With years of experience in sales, technology and education, Apple brings an exciting and fearless approach to finding the right property for her clientele. You can describe her as the real estate matchmaker! After receiving her BSc in Information Technology, this Jamaican native moved to Japan where she studied the Japanese culture and language for five (5) years. Her experiences in Japan have honed her skills as a problem solver, communicator, and educator, skills that make her an excellent agent to work with. Apple is an avid traveler, having visited many different countries. Now she calls New York her second home.

Apple believes New York City to be a hub of architecture, culture and style. Arguably, there is no other city more enriched in diversity and creativity, and the beauty of New York is that it can be the perfect place for ANYONE. It’s a no brainer why Apple moved here and why many people want to buy property here.

Get to know Apple: Join her at the gym or if you’re feeling spicy, at a pilates class. Bike with her through the neighborhoods in Manhattan, or have a cup of coffee/green tea with her in the West Village, as she shows you why you chose her as your agent!

BERKSHIRE HATHAWAY HOMESERVICES

©2023 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity.