V A L U A T I O N L E T T E R
C O M P A R A B L E S A L E S D A T A
I N - B U I L D I N G S A L E S
W H A T ’ S O N T H E M A R K E T ? M
The Meier Team at Berkshire Hathaway Home Services
590 Madison Avenue, New York, NY 10022
06-03-2025
Dear Brian,
We’ve completed our evaluation of your property at 515 East 72nd Street #4D Based on current market conditions, we estimate the value to fall between $1,150,000 and $1,200,000, or $1,241 to $1,294 per square foot *
This valuation reflects a thorough analysis, taking into account:
Market appreciation trends since your 2008 purchase
Recent closed sales within the building and comparable properties nearby
Average days on market for similar units
The condition of your unit, including any renovations or upgrades
Upper East Side Condo Market Snapshot (June 2025)
Median Sale Price: ~$1 49M (↑ 2 5% YoY)
Median Price per Sq Ft : ~$1,316
Market Conditions: Currently a buyer’s market; homes are staying on longer and buyers are negotiating more aggressively
Market Overview
Sales Volume: 147 homes sold in May 2025, up 8 9% from April 2025
Inventory: 1,640 homes for sale (down 2 7% from April)
Average Days on Market: 203 days (up 16 7% YoY)
Insights
For Buyers: Negotiation leverage is high, especially for homes with extended time on market
For Sellers: Well-priced, turnkey units are still commanding attention in this climate
Please Let us know if you'd like to walk through the comps we used or discuss potential next steps
Subject Property:
1 Bed; 1 5 Bath; 927 sqft
CC: $1,550 + Monthly taxes: $1,295
Special Assessment: $650 in place until April 2026
Total Monthlies: $3495
Southern Exposures
C O M P A R A B L E
S
A L E S
Condo; 1 Beds; 1 5 Baths RECENTLY SOLD UES
MANHATTAN HOME VALUES COM
510 E 80TH ST. #10-C NEW YORK, NY, 10075
$1,175,000
YORKVILLE
Nestled in the heart of the Upper East Side, Apartment 10C offers a perfect blend of comfort and flexibility. This one-bedroom home can easily be converted into a second bedroom to accommodate your lifestyle needs. With expansive city views, a private terrace, and premium finishes throughout, this residence is the perfect urban sanctuary. The open living and dining area is ideal for entertaining, while the renovated kitchen boasts stainless steel appliances, granite countertops, and maple cabinets. Seven custom closets, crown molding, and new HVAC units enhance the space. The primary suite includes an en suite marble bathroom and ample closet space. A separate home office can serve as a second bedroom. Two full marble bathrooms ensure convenience and style. Enjoy city views from the private terrace or relax on the landscaped roof deck. Building amenities include a 24-hour doorman, live-in superintendent, bike/storage rooms, central laundry, and garage parking. Located near Carl Schurz and John Jay Parks, the East River Promenade, and top-tier dining and shopping, this home offers easy access to green spaces and city life. Pets and washer/dryers are permitted. Don't miss this opportunity to own a prime Upper East Side residence!
Condominium
Maintenance/CC: $1,640
Monthly Taxes: $1,003
910 Sq. Ft. Approx.
1 Bedroom
2 Full Bathrooms
4 Rooms
List Date 1.30.2025
FEATURES: Terrace, Balcony, Bike Storage, Doorman, Elevator, Building Laundry, Rooftop, Storage, Garage, Live In Super, North Exposure, Skyline View, Water View, Central Ac, Foyer
POLICIES: Pets Allowed, Pied A Terre
300 EAST 64TH ST. #14-C
NEW YORK, NY, 10065
$1,425,000
LENOX HILL
Welcome to Residence 14C at 300 East 64th Street – a spacious and light-filled onebedroom apartment with the potential to convert to a two-bedroom. Spanning 976 square feet, this home boasts three exposures – North, South, and East – offering exceptional natural light throughout. The oversized primary suite features a luxurious en-suite bathroom with a brand-new Porcelanosa vanity and ample storage. The layout includes a dining area that can easily be transformed into a second bedroom, providing flexibility to suit your needs. Additional highlights include hardwood flooring, abundant closet space, and a washer/dryer hookup for added convenience. Sixty Four Condominium is a full-service luxury building with top-tier amenities. Enjoy the services of a 24-hour doorman and concierge, an on-site resident manager, and beautifully appointed common areas, including a marble lobby, residents' lounge, library, and media room. Fitness enthusiasts will appreciate the fully equipped gym, while residents can take advantage of the playroom. The landscaped roof deck features a grilling station and wet bar, perfect for entertaining. Ideally situated near the East River, Central Park, and the F, Q, 4, 5, and 6 subway lines, this home offers unparalleled access to shopping, dining, and city living.
Condominium
Maintenance/CC: $1,608
Monthly Taxes: $1,628
976 Sq. Ft. Approx.
1 Bedroom
2 Full Bathrooms
3 Rooms
List Date 1.11.2025
FEATURES: W/D, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Rooftop, Storage, Concierge, North Exposure, South Exposure, East Exposure, Central Ac, Playroom, Media Room, Library, Screening Room, Foyer
POLICIES: Pets Allowed, Pied A Terre
400 EAST 70TH ST. #1004
NEW YORK, NY, 10021
$1,140,000
LENOX HILL
Welcome to #1004 - a spacious, airy and sun drenched flexible 2 bedroom home facing south, west and north on beautiful East 70th Street. Upon entering you are immediately impressed with the long entrance gallery that leads you to the gracious living room with dining/den/office and second bedroom options. The rooms have southern and western exposure with expansive windows and open city views. Enjoy the sky at sunrise and sunset on your own private balcony with panoramic views. The windowed eat-in kitchen has two entrances, cabinets galore, granite countertop and stainless appliances. There is plenty of room to host dinner parties and your most favorite gatherings in this beautiful space. The half-bath is conveniently located in the hallway for guests. The generous primary bedroom accommodates a king-size bed, desk and reading chair with a huge window facing west. The large walk-in closet makes life very easy. The sizable en-suite bath features double sink vanity bath and shower. 1004 is a very special apartment located in The Kingsley completed in 1984. The elegant lobby features a concierge desk and seating area. Amenities include full-time doorman, live-in super, state of the art gym, bicycle room, package room, laundry on every floor and a public garage with direct access to the building. No pets allowed. There is a $485.77 assessment thru April 2026.
Condominium
Maintenance/CC: $1,214
Monthly Taxes: $1,256
876 Sq. Ft. Approx.
1 Bedroom
1 Full, 1 Part. Bathrooms
4 Rooms
List Date 11.15.2024
FEATURES: Outdoor Space, Balcony, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Storage, Garage, Courtyard, Concierge, South Exposure, West Exposure, Skyline View, Package Room
POLICIES: Pied A Terre
205 E 68TH ST #T3F
NEW YORK, NY, 10065
$950,000
Located in an incredible central UES location, enjoying close proximity to Central Park, the East River Promenade, shopping, hospitals, transportation links and a plethora of dining options, makes 205 East 68th Street an ideal place to call home. The building, known as the "Townhouse," (205 East 68 St) is a small, boutique condominium with a doorman, part of a larger condominium (200 East 69 St) where residents have full access to all amenities, but enjoy the privacy and lifestyle in a smaller more intimate building. #T3F is a South and East-facing corner residence which benefits from incredible sunlight all day as well as treetop garden views. The apartment comprises a very large corner Living/Dining Room with renovated engineered wood plank flooring and attractive views on both sides through oversized expansive picture windows. The renovated chef's Kitchen includes a full suite stainless steel appliances, ample storage as well as a large picture window overlooking the garden. There is also a Washer/Dryer which vents out built in to the Pantry closet. Additionally the apartment features a Powder Room for guests. A king-sized Bedroom enjoys a large Elfa-outfitted Walk-InCloset, as well as a custom window seat, and an en-suite Primary Bathroom. The Townhouse provides an impressive suite of amenities which includes a Concierge, Fitness Center, Garage, outdoor Garden, and Playground. The Townhouse has it's own Full-Time Door Staff and the condominium is serviced by a live-in Superintendent and staff.
Condominium
Maintenance/CC: $1,600
Monthly Taxes: $1,067
757 Sq. Ft. Approx.
1 Bedroom
1 Full, 1 Part. Bathrooms
3 Rooms
List Date 11.8.2024
FEATURES: Outdoor Space, W/D, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Rooftop, Storage, Courtyard, Concierge, South Exposure, East Exposure, Skyline View
POLICIES: Pets Allowed, Pied A Terre Apple Christie-Wallace o: 646-677-9374 c: (347) 443-4798 achristiewallace@bhhsnyp.com
LENOX HILL
200 EAST 69TH ST. #10A
NEW YORK, NY, 10065
$1,140,000
LENOX HILL
Newly renovated and ready to impress, welcome to 10A at 200 East 69th Street. This exceptional 1-bedroom, 1.5 bathroom residence spans 991 square feet and features a comprehensive renovation with elegant hardwood floors, sleek stainless steel appliances and bespoke cabinetry throughout. Upon entering you are welcomed by a spacious foyer leading to a marble powder room and well-appointed custom fitted closets. The meticulously redesigned kitchen features custom cabinetry, a WOLF four burner gas stove, dishwasher, refrigerator and washer/dryer. The expansive living room, measuring 26x14, offers ample room for both dining and relaxation. Sunlight pours in through oversized windows with north and west exposures, highlighting stunning open city views. The large balcony extends your living space, perfect for enjoying outdoor moments. The luxurious primary suite is a sanctuary, complete with a marble bathroom with double sinks, a separate shower and a soaking tub. A generously sized walk-in closet adds convenience and is thoughtfully situated adjacent to the bedroom. Residents of 200 East 69th Street enjoy top tier service, including a doorman, concierge, porter and additional staff for package and delivery management. The building also offers a gym and a range of modern amenities.
Condominium
Maintenance/CC: $2,162
Monthly Taxes: $1,335
991 Sq. Ft. Approx.
1 Bedroom
1 Full, 1 Part. Bathrooms
3 Rooms
List Date 8.13.2024
FEATURES: Outdoor Space, W/D, Balcony, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Rooftop, Storage, Garage, Courtyard, Concierge, North Exposure, West Exposure, Skyline View, Water View, Dishwasher, Foyer
POLICIES: Pets Allowed, Pied A Terre Apple Christie-Wallace o: 646-677-9374 c: (347) 443-4798 achristiewallace@bhhsnyp.com
200 E 69TH ST. #12E
NEW YORK, NY, 10021
$1,025,000
LENOX HILL
This stylish, and generously proportioned 744 ft one-bedroom residence, complete with one bath, powder room, balcony and washer/dryer, boasts a coveted location at 69th Street and 3rd Avenue. Situated in an esteemed Upper East Side condominium building, this property offers full-service luxury amenities, including a 24-hour concierge and doorman, a resident manager, a fitness center, and on-site parking. The updated interior showcases newer hardwood flooring and a modern kitchen equipped with state-of-the-art appliances, such as a Subzero refrigerator, Wolf stove, and Miele dishwasher. The spacious living room, complemented by a separate dining area, opens onto a balcony with sweeping city views facing west, with north and south exposures. The primary bedroom boasts ample closet space and a luxuriously appointed marble bathroom. Conveniently situated near Central Park, numerous cultural attractions, and upscale shopping and dining destinations, this residence offers a desirable location. The Trump Palace is a White Glove luxury condominium with a full-time 24-hour concierge and doorman, live-in resident manager, fitness center, bike storage, laundry room, and parking garage. It is coveted for its proximity to all major transportation and iconic shopping, restaurants, and the famed Museum Mile. The Owner will pay the 2025 - 2027 assessment at closing.
Condominium
Maintenance/CC: $1,700
Monthly Taxes: $1,127
774 Sq. Ft. Approx.
1 Bedroom
1 Full, 1 Part. Bathrooms
3 Rooms
List Date 4.17.2024
FEATURES: W/D, Balcony, Bike Storage, Doorman, Elevator, Gym, Building Laundry, Rooftop, Storage, Garage, Courtyard, Concierge, South Exposure, West Exposure, Skyline View, Central Ac, Dishwasher
POLICIES: Pets Allowed, Pied A Terre
I N - B U I L D I N G
S A L E S
MANHATTAN HOME VALUES COM
W H A T ’ S O N T H E
M A R K E T ?
Condos; 1 Beds; 1 5 Baths ACTIVE AND IN-CONTRACT UES
MANHATTAN HOME VALUES COM
M E I E R M A R K E T
R E P O R T
JUNE 2025
MANHATTAN HOME VALUES COM
LOCATED IN THE HEART OF THE UPPER WEST SIDE, THIS SUN-DRENCHED THREE-BEDROOM PAIRS SOARING CEILINGS AND SLEEK DESIGN WITH UNRIVALED SPACE
A PERFECT STORM— Surging Demand and
Vanishing
Inventory in Manha an Rentals
This is the wildest rental market I’ve seen in over a decade. We’re working with a client who was originally leaning toward selling their apartment but decided to list it for rent as well—more as a backup option. Because the focus was really on selling, we priced the rental aggressively, at a number we felt was well above the current market value. To my surprise, within 48 hours of listing, we received three offers—at and above the asking price.
What’s driving this surge? It’s truly a perfect storm. At the time I’m writing this, there are only 3,341 active rental listings on the Manhattan RLS. For context, the 10-year average hovers around 7,800—so current inventory is more than 50% below that benchmark.
Low supply is only half the story. Demand is through the roof. This time of year always brings an influx of students gearing up for non-dorm life in Manhattan rentals. We’re also seeing a wave of professionals who had been working remotely but are now being called back to the office. Many of them don’t want to give up their suburban post-COVID lifestyles, so they’re either keeping those homes and picking up a pied-à-terre or ditching the suburbs altogether and opting for a fulltime city rental to avoid the dreaded commute.
But the biggest driver of all might be interest rates—and the uncertainty in the sales market. Some would-be buyers are simply priced out by rising rates. Others are wary of where the economy is heading, especially with the current political climate. They’re hesitant to buy at today’s prices, fearing that values could drop in the coming months.
Altogether, it’s created a frenzy reminiscent of the Hamptons rental rush in summer 2020. If you’re planning to rent in Manhattan this summer, be prepared: prices are steep, competition is fierce, and you’ll want to lace up your running shoes—and maybe have an extra shot of espresso.
Looking ahead, I’m curious to see how the proposed Fair Rent Act might impact the market. If it goes into effect on June 12th as planned, it would prevent landlords from passing broker fees onto tenants—meaning they’d have to cover those costs themselves. I suspect this could lead landlords to raise rents even higher to offset that expense. And with demand this high and supply so low, there may be very little stopping them.
The straightforward account of today’s market. We highlight current market action as well as trends and risk factors that keep you informed. Whether translated into great investments or gaining insight on economic characteristics before you buy, this is the up-to-date news you need for assessing today’s Real Estate Market.
2 BEDROOMS
333 Units -8.3% 1 BEDROOMS
389 Units -5.4%
3+ BEDROOMS
159 Units -42.6%
Contracts Signed/Accepted Offer Over the Past 12 Months
These numbers are offers that were accepted and contracts that were signed this month. This represents an accurate window into the Manhattan Real Estate Market.
SUPPLY
Current residential co-op, condos, and townhouses currently for sale in Manhattan.
MARKET VOTALITY
Available sales vs. number of units in contract at a given time. If there are 1,000 active listings and 1,000 listings in contract, the Volatility rate is 1. In a balanced market, the number will be 1-1.5.
ABSORPTION RATE
The rate of which available homes are sold in a specific real estate market during a given time period. A balanced market will show a number between 3 and 6.
MONTHLY CLOSINGS
The amount of residential closings in Manhattan each month.
Apple Christie-Wallace
Brian Meier
Krisstopher Valcin
Bruce Goveia
John Guerrero Corey Mittenthal
Doron Berenholtz
Amanda Barba
Jeffrey Berman Jae Gardner
Corinne Newton
BRIAN K MEIER APPLE CHRISTIE-WALLACE
MANHATTAN HOME VALUES COM
M a n h a t t a n H o m e V a l u e s w a s f o u n d e d t o e m p o w e r
h o m e o w n e r s . T o o o f t e n , w e ' v e s e e n a g e n t s p r i o r i t i z e
p e r s o n a l g a i n o v e r i n t e g r i t y , i n f l a t i n g s a l e s n u m b e r s .
T h i s o f t e n r e s u l t s i n p r o p e r t i e s s i t t i n g f o r a n
e x t e n d e d t i m e o n t h e m a r k e t w i t h b a r e m i n i m u m
m a r k e t i n g e f f o r t s .
D e s p i t e b e i n g a g e n t s o u r s e l v e s , w e a r e c o m m i t t e d
t o e n s u r i n g h o m e o w n e r s a r e n o t m e r e l y b e i n g ' s o l d '
t o . I n s t e a d , w e p r i o r i t i z e t r a n s p a r e n c y a n d t r u s t .
T h r o u g h o u r a c c u r a t e , c o m p r e h e n s i v e v a l u a t i o n
r e p o r t s p r o v i d e d a t n o c o s t o r o b l i g a t i o n , w e
e m p o w e r h o m e o w n e r s w i t h t h e k n o w l e d g e a n d
p e a c e o f m i n d t h e y d e s e r v e .
F O U N D E R S
“ O u r m i s s i o n i s t o e n s u r e t h a t e v e r y
h o m e o w n e r h a s a c c e s s t o t h e i n f o r m a t i o n
t h e y n e e d t o m a k e i n f o r m e d d e c i s i o n s
a b o u t t h e i r p r o p e r t y , f r e e f r o m p r e s s u r e o r
h i d d e n a g e n d a s ” - B r i a n M e i e r
“ W e ' r e o n a m i s s i o n t o r e d e f i n e t h e r e a l
e s t a t e e x p e r i e n c e , o n e t h a t i s b u i l t o n
t r u s t a n d a n u n w a v e r i n g c o m m i t m e n t t o
q u a l i t y s e r v i c e ” - A p p l e C h r i s t i e - W a l l a c e
S i n c e r e l y ,
Brian and Apple
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Reputation Matters
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Our parent company, HomeServices of America, an affiliate of Warren Buffett’s Berkshire Hathaway, is the nation’s largest, full-service real estate brokerage firm. HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and has the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices.
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Berkshire Hathaway, Inc. resonates as a trusted brand with affluent buyers and sellers worldwide. Our name opens doors of opportunity, exposing your home to an exclusive audience courtesy of our carefully curated marketing strategies.
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Berkshire Hathaway HomeServices New York Properties opened its flagship office at 590 Madison Avenue in 2017. Led by industry icons Steven James, Diane Ramirez and Brad Loe, the 75 sales associates work closely with the New England and Hudson Valley Properties offices and agents.
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DIANE RAMIREZ
Chief Strategy Officer, BHHS New York Properties
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Executive Vice President & Sales Director, BHHS New York Properties
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50,000 + OFFICES
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Berkshire Hathaway HomeServices has more than 50,000 real estate professionals and nearly 1,600 ofices across 4 continents and 13 countries and territories including the U.S., Canada, Mexico, Europe, the Middle East, The Caribbean and India. Let’s discuss your real estate goals.
1,550
Global Reach
BHHS.COM
Where millions of buyers begin their international home search.
REALTOR.COM
Hosted by the National Association of REALTORS ® featuring a vast range of nationwide listings.
THE WALL STREET JOURNAL
Highlights the most luxurious homes in print and online editions of this world-renowned publication. In addition to displays on the website’s Real Estate section, listings are featured in the WSJ across Europe, Latin America, and Asia.
FINANCIAL TIMES OF LONDON
Luxury listing exposure to a readership of over one million affluent subscribers.
MANSIONGLOBAL.COM
Features $1 million+ listings in three global editions –English, Chinese, and Spanish- with more extensive coverage of properties valued over $7 million.
BARRON’S
Widely-read financial publication with strong appeal to high-income property investors.
PENTA
Delivers inspiring luxury lifestyle and wealth content including exclusive real estate features.
PROPGOLUXURY.COM
The only US-based online real estate company in Asia and the fastest growing luxury property site in the China and Asia Pacific region.
JUWAI.COM
The number one real estate portal in China for those searching for homes abroad.
Our international syndication strategy showcases your home to the most affluent buyers.
Maximum Exposure
Rebny Distribution
RLS IDX is a collaborative Agreement which displays our exclusive listing across all REBNY Internet Data Exchange (IDX)participating firms’ websites ensuring ever wider exposure to potential buyers working with other firms.
Apartments.com is the leading online apartment listing website offering renters access to information with more than 1.1M listing available.
HomeFinder is part of the top 5 sites for streaming home searches from sales to rentals including foreclosure and rent to own homes.
REA Group is the No. 1 digital advertising company specialized in residential and commercial Real Estate
UrbanDigs is a premier real estate service provider for Manhattan and Brooklyn offering local analytics, personalized reports, and relevant insights.
Chalk Digital is a dedicated digital advertising partner for BHHS Sales Executives with a FREE week of listing ads, shown to potential homebuyers within a 15-mile radius on social, premium mobile & desktop sites, and phone apps.
Property Shark is a nationwide data provider of in-depth information on any US commercial and residential property.
PropertyNest is a one-stop shop, from home services, and improvement needs, with tips and insights on how to improve a credit score, qualify for mortgage and more.
Luxury Real Estate is recognized worldwide by industry leaders as the premier luxury home search site and magazine proving access to international estate and property listings.
Print Media Strategy
Print advertising remains a vital component of our marketing strategy to reach mature, affluent buyers. We leverage local listing exposure and our brand presence throughout publications worldwide.
OUR PRINT PLACEMENTS REACH
2.1 Million+ READERS PER DAY
Digital Media Strategy
We generate qualified buyer leads for your home using an evolving SEO strategy, artificial intelligence technology, carefully crafted messages, and expert design across all digital platforms. Our in-house creative team promotes our brand and your listing with:
• Geographical and behavioral digital advertising
• An exclusive buyer-match network
• State-of-the-art social media resources
• Virtual tours and consultation
• Email marketing
• Global Syndication
• Professional image/video resources
• Custom property microsites
Original Content
The Meier Report has been in circulation for over 12 years, o ering unparalleled real estate data and insightes to the community monthly.
Our report is distributed to over 60,000 subscribers with 10,000 readers online.
A unique opportunity to market properties with a market leadership perspective.
The inside look on what’s actually going on in New York City Real Estate. We answer questions from listeners, gives the authentic, current market condition and each week share how to tackle the countless challenges and unpredictable situations that are part of an agent’s everyday life.
Over the last four years, we have produced over 100 episodes of the podcast.
Each episode averages between 1,500 and 2,000 listeners.
Public Relations Strategy
Each home’s story is carefully curated, with potential exposure in:
• Local print and online publications
• Our Company Blog
• Social media & social media advertising
• The Wall Street Journal
• Mansion Global
• New York Times
• The Week
We operate with the utmost discretion, putting you in control of the details we share about your home.
Comparative Market Analysis
A Comparative Market Analysis (CMA) is the strongest tool we use when estimating the potential selling price for your home. Berkshire Hathaway HomeServices New York Properties agents are empowered with detailed analysis of comparable homes in your area. Using the valuable information, we will assist you in determine an attractive, yet realistic price for your home.
A Comparative Market Analysis highlights these types of homes in your neighborhood:
ACTIVE LISTINGS
These homes are currently competing with yours for the attnetion of buyers. While it is very important to review homes that are on the market, keep in mind, these homes have not yet received an acceptable offer.
UNDER CONTRACT
Homes that have received an accepted an offer give a good indication of realistic pricing.
SOLD
Looking at recent sales prices in your neighborhood provides the best foundation in determining your home’s most accurate market value. Once adjustments are made for square footage and features, we can make a qualified recommendation for the asking price of your home.
EXPIRED
Homes that have gone through the agreed-upon listing period without selling may be in poor condition or received little marketing attention. Most likely, the home was priced inappropriately for the market.
Pricing Right To Sell Quickly
Make the right first impression. Your home’s price will set the tone for how agents and buyers will assess your property. A home priced correctly directly impacts the length of time it spends on the market.
PRICE TOO HIGH This home is likely to linger on the market.
PRICE NEEDS ADJUSTMENT Not perceived as a good buy.
REASONABLY PRICED In line with the marketplace. MARKET VALUE RANGE
COMPETITIVELY PRICED Will attract offers faster.
QUICK-SALE PRICED Will attract offers faster.
STAGING, DESIGNING, CREATING
e Meier Team Does It All for You
We can handle all that you need to get your home ready for its sale.
We do all this and more. We use the best resources and vendors. We design, we manage the process and we assist in the costs. Let us take the responsibility. Let us do what we do best.
AUCTION HOUSE CONNECTION
Christie’s New York
Introductory Bonus Program
As an exclusive client of The Meier Team at Berkshire Hathaway, your properties will receive direct marketing and coordination with the Christie’s New York network.
With a network of over 3,000 art and antiquities sales associates, your property will be actively promoted to their private clientele of buyers and sellers.
In this process, Christie’s art representatives will receive a substantial commission, a unique advantage not available through any other brokerage or group.
BROKERAGE COMMISSION Examples GROSS REVENUE REPRESENTATIVE BONUS (2.75%)
US $150,000 (ASSUME 3%) WITH AN AFFILIATE BROKERAGE CLIENT BUYS OR SELLS US $5M HOME
US $37,500 (ASSUME 25%)
US $8,375
US $150,000 (ASSUME 3%) NOT APPLICABLE WITH THE MEIER TEAM US $37,500
Doyle New York
Berkshire Hathaway HomeServices New England, New York & Westchester Properties’ clients enjoy access to this premier New York City auction house.
• Founded in 1963, Doyle New York is one of the world’s foremost auctioneers and appraisers of fine art, jewelry, furniture, decorations and a variety of other categories.
• Holds approximately 40 sales each year that attract a broad base of buyers and consignors from around the world.
• Has a professional reputation for achieving outstanding prices at auction for clients.
• Recognized for providing direct and comprehensive access to international markets and maintains an ever-expanding network of regional representatives throughout the United States including Arizona, Connecticut and Washington, D.C.
• Committed to providing expert evaluations and personalized services to meet the individual needs of our clients.
• Sales Representatives from Doyle New York are available to assess the value of your more rare or precious personal items as a complimentary service, and take valuable items under consignment for auction.
• Under appropriate circumstances, Doyle New York offers a “Broomclean” service when the entire contents of a home are to be liquidated. Doyle New York will consign the valuable property to auction, purchase the remaining property outright, deliver the items of little or no commercial value to a thrift organization, and sweep the premises “Broomclean” to be ready for closing day.
THE BOARD PACKAGE
Are you tired of dealing with the stress and uncertainty of managing the application process for your potential buyers? Look no further! Our real estate team is here to offer you a stress-free and successful solution.
We understand that as a seller, your time is valuable and you want the sale of your property to go smoothly. This is why we have developed a comprehensive and strategic approach to overseeing and executing the buyer’s board application package and process.
Here’s how our team can guarantee a successful and hassle-free experience for you and your buyers:
1. We have a team of experienced professionals who are well-versed in the board application process and are familiar with the requirements of different NYC buildings. This ensures that your buyer’s application is complete and free of any errors or omissions that may delay the process.
2. We work closely with your buyers to ensure that all necessary documents and information are gathered and organized in a timely manner. This not only speeds up the application process but also increases the chances of approval by the board.
3. Our team is equipped with strong negotiation skills to effectively communicate with the building’s board or management on behalf of your buyers. We will address any concerns or issues that may arise and provide solutions to keep the process on track.
4. We understand the importance of timing in the NYC real estate market. That’s why we have a streamlined process in place to ensure that your buyer’s application is submitted to the board in a timely manner and that all necessary steps are taken to expedite the process.
5. We keep you updated throughout the entire process, so you are always in the loop. Our team will provide you with regular progress reports and communicate any updates or changes promptly.
We are dedicated to providing you and your buyers with a seamless and successful board application process. With our expertise and resources, we guarantee that your buyer’s application will be approved, and your property will close on time.
Don’t let the board application process stand in the way of closing on your property. Let our team handle it for you and experience a stress-free and successful sale. Contact us today to learn more about how we can assist you in overseeing and executing the buyer’s board application package and process. We look forward to working with you!
THE PERFECT SHOWCASE FOR MANHATTAN HOMES
We deliver maximum exposure to qualified prospects through integrated marketing plans that highlight the unique qualities of your property.
Each marketing strategy is custom-tailored to individual properties, ensuring the right resources are deployed to achieve your goals.
REMARKABLE RESULTS FOR REMARKABLE HOMES
CUSTOM MARKETING PLAN
Te Meier Team
MARKETING PLAN
The below marketing plan outlines the activities Berkshire Hathaway HomeServices will undertake to promote the property.
Marketing Service
Each property is unique and therefore our entire team helps to decide what will work best to benefit you and your home.
PRE-MARKETING PLAN
Photography:
Your property will be photographed by a hand-selected private team. We only take photos on clear days and will reschedule if the conditions are not ideal. These professional photographs are multilayered exposures that are back-end edited by a separate team of specialists. Our goal is to produce images fit for the cover page of a high-end design magazine, while staying true to the nature of the property. We will not use images that misrepresent the property or could mislead a possible buyer.
We do not limit the number of photographs but also will not take more than necessary. We only use images that enhance the property; Sometimes we use five images while other times we use fifty. We use as many images as we have available that are high-quality and compliment the property.
Video:
Like our photography, we have a team of specialists that will help to create a video of your property. We use these videos to create property websites as well as in social media campaigns. We also use these videos to follow-up with potential buyers who have already seen the home. We find that videos are a valuable tool that allow these buyers to remember the home and plan their life inside the space after their visit.
Our video team use drones, dollies, and lighting to capture the true essence of your property. This can mean that your home looks like a movie studio for a few hours, but we do this to ensure we can produce a bright and clear video. Much like with the photos, the length of the video will depend on the content we capture.
Description:
Our copywriter not only writes content that captures the imagination and creates desire in potential buyers but is also an expert in SEO, using terms that ensure our ads show up in online searches.
Social Media Templates:
We work with an outside firm that will create a social media plan for your home prior to it being released to the market. From templates, to placement and timing, the plan is to engage with the most amount of decision makers and connecters as possible.
Postcards:
In this step, we create a list of potential buyers. Our third-party platform designs these postcards and mails them once the images and copy are completed. The most important part of this step is to identify who will receive these marketing postcards.
STANDARD MARKETING PLAN
PRE-MARKETING PLAN CONTINUED
Brochures:
While many firms have consistently overlooked this aspect over the last few years, we feel that brochures are still an important part of the campaign. A brochure is the takeaway piece of a potential buyer’s experience when visiting a property. While you can absolutely find this information online, we believe that a brochure is an anchor that connects the buyer with their visit. They will keep this as collateral, and it becomes a reminder of the home and the decision they will be making.
We use a third-party designer and printer for our brochures and demand the highest quality paper and print available. Like Lamborghini and Ferrari – two companies who have utilized their business –our printers understand quality and what wealthy buyers respond to.
Email campaigns:
Our email campaigns are all done in-house using third-party software. Just like with any traditional mailing, the recipient list is as important as the marketing piece. We send “blasts” to both potential buyers and real estate brokers and track the percentage that open and respond to each separate campaign. Because this is done in-house, we can repeat or change the campaign as often as we see fit.
In this step we will also design the first introductory email for release on the day the property goes live. We will also assemble several other eblasts for the overall campaign.
Marketing Service
THE MEIER TEAM’S WHISPER CAMPAIGN
Before going to open market, we have a soft launch. This soft launch does two things; First, it gives the presale information to some active buyers and brokers. In some cases, a buyer may step forward with a substantial offer, attempting to prevent the home from going to the open market. Sometimes these offers are higher and/or have better terms then we could expect in the open market. Second, by testing out this offering in a limited launch, we can gather feedback and make any necessary changes before we release to the open market.
WHISPER CAMPAIGN
Eblasts:
We send emails to a private list of buyers who we are currently working with at the time of release. We also email brokers who have been working to sell or market properties similar to ours in the past year.
Call Campaign:
We target and call brokers and buyers who are highly active in the market specific to your home.
Social Media:
We provide a sneak peak release on limited platforms, revealing a small amount of information about the property.
STANDARD MARKETING PLAN
THE RELEASE
Release Day is a big day. At this point, we will already have a list of potential buyers collected from the pre-release phase, but Release Day is the first time that the property will be made available market-wide.
WHAT HAPPENS TODAY
Websites:
The property is released live on over 100 websites including all NYC based websites (Corcoran, Elliman, Compass, BHS, etc.), third-party website (Zillow, Streeteasy, Trulia, Realtor.com, etc), and other private syndications (WSJ.com, NYtimes.com, etc). Each ad will have the same style, brand, and overall look. This creates a singularity between them and, as most buyers look on multiple platforms, your property will repeatedly pop up in their search. Our team checks and tests online ads to make sure there are no mistakes or issues.
Berkshire Hathaway Release:
There are over 145 additional BH owned websites in over 59 different cities and countries. Every luxury market will have digital presses of your property in their market.
Postcards:
Thousands of postcards are mailed out on Release Day through our marketing partner. These postcards are sent to our private members as well as targeted individuals within the chosen demographic.
Brokerage Release:
We release the property’s campaign to all three brokerage’s back-end systems. There is no MLS in NYC so we make sure your listing is placed on OLR, Real Plus, and Perchwell.
Social Media:
Release Day is also the start of our social media campaigns. This includes paid and organic posts on Instagram and Facebook as well as additional marketing on LinkedIn and YouTube.
Eblasts:
We also release a New-to-Market email campaign and continually follow-up with email. All email is sent through our marketing system to help capture every potential buyer and also give feedback as to who is showing interest in the home.
The Top 300:
We create a list of the top 300 agents based upon their activity and production in the market associated with your home. We call these agents to advise them of the property and let them know it has been listed. These are brokers who are normally working with or talk to buyers in our demographic, and we want them to not only have your property’s information front and center, but also to have continual open communication with us.
STANDARD MARKETING PLAN
ON THE MARKET
Feedback:
As an owner, you will receive ongoing feedback on a daily and weekly basis. Every Monday morning you will receive overall feedback including an analysis of traffic from the previous week. You will receive individual feedback after each showing sent to you via email or text by Brian or a team member. After the first month (if we have not already sold the property), we will have a meeting to discuss our placement in the market, the current feedback, and what changes we can implement to increase traffic, interest, and offers going forward.
Buyer Follow-up:
After each showing, we continually follow-up with buyers. Brian will email and text buyers who viewed the property and/or follow-up with their brokers. In addition, we have a third-party software system which contacts the buyer directly and asks for feedback. We find that sometimes direct feedback given to a third party is more open and honest than feedback given to Brian.
Open Houses:
Open houses are scheduled on a weekly basis. We prefer to schedule these five to seven days in advance as this allows more time for the market to see the advertisements and results in a larger turn out. We advertise on social media and all web platforms. In addition, we send out emails, eblasts, and postcards advertising these open houses.
Web Exposure:
As we continue to market the property on 104 different websites, inside our nine different auction houses, and throughout our 1,500+ offices, we are routinely checking the ads making sure they are accurate. We also update them to ensure they are on the top of each list for every website; Many times, when an ad sits dormant on a website, it may fall to the bottom of the list, disappear completely, or become contaminated with misinformation.
Constant Communication with The Market:
Like the top 300 in which we call the initial brokers who work that market, we continue to call agents. However, now our focus is on agents with comparable listings. The goal is to get more of an up-todate insight on what is going on in the market. We like to see how much traffic and how many offers the competition is receiving. We then compare that to what we have received and make sure they are comparable. In areas where we are falling behind, we find out what the competition is doing differently.
Paid Placements:
Throughout the marketing cycle, we advertise on 104 different websites. Many of these have paid enhancements. We carefully choose which enhancements to pay for and update them on both a weekly and monthly basis based on our findings.
2023 Recognitions
The Meier Team is proud to be featured in the Wall Street Journal Real Trends top 250 teams in America for its 15th year with a total of $259,037,000 in sales during 2022.
SUCCESS RATE
% LISTINGS SOLD Source: Streeteasy
64.2%
TOTAL NYC MARKET
PRICING EDGE
% BELOW INITIAL ASK Source: Urban Digs & Perchwell Inc.
9.7%
TOTAL NYC MARKET
TOTAL NYC MARKET THE MEIER TEAM THE MEIER TEAM THE MEIER TEAM
91.6% 4.1%
TIME URGENCY
AVERAGE DAYS ON MARKET Source: Streeteasy
224
78
THE MEIER TEAM
Brian Meier is a Principal of the Meier Estates & Ventures Team at Berkshire Hathaway HomeServices New York Properties. Over the past three decades, they have sold more than 2,000 properties, becoming one of the most recognized real estate leaders in New York City.
Brian has proven himself as one of the most knowledgeable in the business with a deep understanding of the market and expertise in negotiation. He brings a clear, transparent process of strategy for success to his clients whether buying, selling or with developments.
Brian started his work in real estate twenty years ago after graduating from the Culinary Institute of America and spending several years in the New York City restaurant industry, where he held positions such as the Sous Chef of Cafe des Artistes and the Chef de Partie of Union Square Cafe and One if By Land.
Brian Meier Executive Director of Luxury Sales
Ofice 646.680.8654
Cell 917.656.3230
bmeier@bhhsnyp.com
Principal of The Meier Team at Berkshire Hathaway, Brian Meier leads the New York City real estate industry as a trusted asset to his clients and community for over three decades.
Brian has continuously risen as a leader in his industry by always puting his clients frst and emphasizing the importance of authentic commitment, values, and standards. His comprehensive understanding of market identity and fnancial security, combined with his ability to navigate economic issues and new market entrants, sets him apart as a premier real estate liaison.
With The Meier Team, clients not only gain a trusted advisor and expert in their corner, but also a dedicated partner who is invested in their long-term success. It’s not just a transaction, it’s your future. Trust in Brian Meier and The Meier Team for unparalleled service and results in the world of New York City real estate.
The Meier Team expertise as your liaison brings established roots with trusted principals every step of the way. We bring value to our clients not just by bringing market identity to their spaces but by bringing peace of fnancial security. Our market and value acquisition analysis remains a trusted resource in our clients’ portfolios. Our vigorous presence in each borough enables the efective understanding of new market entrants and economic issues to guide our proactive approach. We stand behind our beliefs, values and standards of authentic commitment which led us to the top of our industry. We take your vested interest as our own. With us it’s not just a transaction, it’s your future.
After graduating from the Culinary Institute of America and spending several years in the New York City restaurant industry, where he held positions such as the Sous Chef of Cafe des Artistes and the Chef de Partie of Union Square Cafe and One If by Land, he redefned his passion for his community through unrivaled expertise in real estate. His master intuition of the market, expertise in negotiation, and deep roots in every New York borough bring clear, transparent strategies for success to the forefront of global luxury real estate.
Apple is a Sales Specialist on one of the top teams in NYC Luxury Residential Sales, The Meier Team at BHHS. Her success stems from her genuine and charismatic personality, BS radar, and outstanding negotiation skills. With years of experience in sales, technology and education, Apple brings an exciting and fearless approach to fnding the right property for her clientele. You can describe her as the real estate matchmaker! After receiving her BSc in Information Technology, this Jamaican native moved to Japan where she studied the Japanese culture and language for fve (5) years. Her experiences in Japan have honed her skills as a problem solver, communicator, and educator, skills that make her an excellent agent to work with. Apple is an avid traveler, having visited many diferent countries. Now she calls New York her second home.
Apple believes New York City to be a hub of architecture, culture and style. Arguably, there is no other city more enriched in diversity and creativity, and the beauty of New York is that it can be the perfect place for ANYONE. It’s a no brainer why Apple moved here and why many people want to buy property here.
Get to know Apple: Join her at the gym or if you’re feeling spicy, at a pilates class. Bike with her through the neighborhoods in Manhatan, or have a cup of cofee/green tea with her in the West Village, as she shows you why you chose her as your agent!
©2023 BHH A liates, LLC. An independently owned and operated franchisee of BHH A liates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway a liate. Equal Housing Opportunity.