Onemagicalweekend2015 corporatepartnershippackagefinal

Page 1



Introduction and Letter from One Magical Weekend -------------------Host Hotel & Gay Biz Expo ---------------------Demographics -----------------------------------Partnership Packages -------------------------Presenting Sponsor ----------------------------Premiere Sponsor ------------------------------Platinum Sponsor -------------------------------Gold Sponsor ------------------------------------Silver Sponsor -----------------------------------Bronze Sponsor ---------------------------------Corporate Sponsor -----------------------------Local Sponsor -----------------------------------Tshirt Partnership -------------------------------Thank You! ----------------------------------------

5 7 9 15 17 18 19 20 21 22 23 24 25 26

contact

Billy Looper 954.557.6990 www.OneMagicalWeekend.com Billy@OneMagicalWeekend.com



NOT JUST AN EVENT SPONSORSHIP HERE

We’re talking a year-round campaign to align your company with a rabidly-loyal fan base. We use LGBT data management to reach over 5 million consumers via mobile app, direct addresses, opt-in emails, Internet, radio and TV and LGBT media alliances. NOT YOUR TYPICAL POOL PARTY HERE We’re talking thousands and thousands of the LGBT community’s biggest hitters and thrill seekers all descending on Orlando from all over the world for the Gay Orlando Weekend...what we call...ONE MAGICAL WEEKEND. ONE MAGICAL WEEKEND launches with RipTide at Disney’s Typhoon Lagoon Waterpark on Friday Night, world-renowned main event at Epcot® on Saturday, and the finale is the unforgettable -Drink Around the World and T-Dance at Epcot® on Sunday afternoon. Celebrating 25 years in 2015 and according to Visit Orlando...this weekend attracts 150,000 to 200,000 gay and lesbian visitors to Orlando each

year, RipTide, the premiere event of the weekend, is an aquatic spectacle filled with as much splash and spirits revelry one could possibly fathom...6,000 of the LGBT’s finest...dancing to the musical pulse... screaming down the water rides and surfing the tidal wave at the 52-acre world class waterpark. From 7 pm to 2 am...if you can’t get juiced about this private party then you ought to check your own pulse. Yeah... it’s that good. The main event returns again to Epcot’s World Showplace on Saturday night with signature productions, costumes, visuals and dancers. Watch Epcot’s World Showplace be transformed into the country’s largest mega-club with 6-points of thundering line array concert sound, over 200 intelligent lights, and our 3D LED walls and mind-blowing laser effects. Topping off an unstoppable weekend... the weekend ending galas... Drink Around the World and E-Tea Dance. This affair is equally impressive in its own right (1,000+ exclusive guests and VIPs) at the world famous drink around the world at Epcot®, replete with beverages and trappings from a dozen countries and a private close-up viewing area of the amazing fireworks... IllumiNations “Reflecions of Earth.”

OneMagicalWeekend.com

05


B MAGICAL


ONE MAGICAL WEEKEND 2015 – ONLY AT WALT DISNEY WORLD® RESORTS

B INTRODUCED TO B RESORT & SPA, HOST HOTEL & HOME OF THE GAY BUSINESS EXPO After 24 years, you deserve something new! B Resort & Spa, located in the Walt Disney World® Resort, features 394 newlyrenovated guest rooms and suites that showcase stylish yet playful décor. The brand’s Self-Expression Hospitality™ invites guests to tailor experiences in an open environment where anyone can just B. B Resort and Spa features exciting amenities, including the B Indulged® AVEDA full-service spa, a zero-entry pool and American Q, the hotel’s signature restaurant which offers a modern take on classic barbecue.

RESORT & SPA LAKE BUENA VISTA

888 66BHOTELS BRESORTLBV.COM

1905 Hotel Plaza Boulevard Lake Buena Vista, FL 32830

The Gay Business Expo welcomes you to participate as a sponsor! As a part of your sponsorship, your brand will be front

Connect with B Resort & Spa on

and center – 24/7 – for three days at B Resort & Spa. With more than 1,000 guests, we plan to fill up the 25,000 square feet of hotel meeting space! Reserve your prime “business experience” space now at www.gaybizexpo.com

OneMagicalWeekend.com

07



• Average Age _______________ 27— 55 • Median Income ____________ $81,400 • Attended College _____________ 89.6% • Post- Graduate Degrees _________ 38% • Own a Home _________________ 68% • Traveled Domestically ___________ 73% • Traveled Internationally __________ 39% • Has Stayed at a Hotel or Guesthouse ________________ 84% • Dined Out 7 or More Times a Month _____________ 82% • Subscribe or Use an Online Service _________________ 92% • Own a Pet ___________________ 71% • Own One or More Vehicles ______ 94% • Male / Female ___________ 93% / 7% *Source: Community Marketing & Insights.

OneMagicalWeekend.com

09




• Gay men have the highest discretionary spending per capita.

• The momentum of recognizing same-sex marriage is currently on the side of those seeking recognition and support of the LGBT community. • Marketers are scrambiling to devise plans to court our influential and growing consumer segment.

*Source: Experian Marketing Services


Of course your partnership will stand proudly in tandem alongside a charity near and dear to us: Hope and Help (Orlando) as they care for the over 20,000 men, women, and children living with, or at risk of the insidious HIV/AIDS virus. A portion of all ticket sales go directly to these critical efforts.

With this in mind, we offer a number of powerful and attractive partnership options that your brand can employ to become part of the party...become indelibly printed in the consciousness of every lesbian, gay, bisexual, transgendered, and yes...straight person in attendance... and beyond. Create buzz on Facebook, Twitter, Instagram and your direct line to 10,000 of the best consumers in the world and the ancillary eyes and ears and social buzz of another 150,000 to 200,000 who flock to Orlando on this weekend.

Allow us to put some serious icing on the marketing cake. Our partnership sponsors, while already being exposed to the 10,000 attendees, 75,000 in our database, and countless ancillary fans/consumers that will radiate from these events, will have the opportunity of working directly with the finest event planning core in the world -The Disney Event Group (disneyeventgroup.com). DOES IT GET BETTER THAN THAT? We don’t think so, and when you reflect on your 2014/2015 marketing to our community and One Magical Weekend 2015 in Orlando, you won’t either. THIS IS BIG. THIS IS SPECIAL. LET'S GO PLAY!

Thinking big has no limits and our partnership packages are not at all limited... Imagine your logo being flashed across the video screens at Epcot® or on all the promotional items (T-shirts, banners, ad posters, flyers, beach balls, or water totes). OneMagicalWeekend.com OneMagicalWeekend.com

10 13



level web campaign. It’s not enough to promote a brand just on game day; we believe in wrapping up for our partners a gift that keeps on giving throughout the year....beginning immediately with monthly emails and social media...and weekly emails starting in January.

GET NOTICED, GET RECOGNITION, GET BUSINESS, The partnership opportunities for One Magical Weekend are loaded with offerings that will make the connection with the gay target market a matter of fact. Placing your brand front and center at one of the largest gay events in the world, prominent logo and banner placement on the One Magical Weekend website, and continuous plugs in our email, social media realms and Internet radio and TV is our marketing mission for you.

Of course, we can deliver your exclusive messaging or special promotions directly to our database as well. Please call Billy at 954.557.6990 to learn more about our full-service, full-impact marketing and branding capabilities to the LGBT community through our teams at Outloud Marketing (www.outloudenterprises.com) and out Internet radio and TV partners (www.lgbtq.tv).

Below are the 8 major partnership and independent impressions options. These events are in direct partnership with Disney and include a topOneMagicalWeekend.com

15



EXCLUSIVITY HAS ITS REWARDS. AS DOES BEING A COVETED PRESENTING LEVEL SPONSOR. WHY NOT BE THE MOST VISIBLE AND TALKED ABOUT. 1. PRESENTING SPONSOR Logo/Banner/Links on all promotional collateral: a. www.onemagicalweekend.com b. www.outloudenterprises.com c. www.lgbtq.tv d. Internet Radio and TV advertising on top-rated LGBT show –The Jimmy Star Show (800,000 Twitter followers and rated top 1% of ALL social media users) e. All email blasts to over 75,000 opt-in database (a 5,000,000 impression burst) f. All email ticket confirmations and electronic tickets (20,000 impressions) g. All printed collateral – bar cards, banners, magazines (a 6,000,000 impression burst) 2. PRESENTING SPONSOR banners and brand will grace the entrance to Disney’s Typhoon Lagoon Waterpark on Friday and 2 banners positioned inside Disney’s Typhoon Lagoon Waterpark on Friday Night and inside the venue at Epcot© on Saturday and Sunday nights. 3. Private VIP Cabana at Disney’s Typhoon Lagoon Waterpark for use by 15 of your company officials,

sponsor guests or VIPs. $500 in food and open beverage bar. Only six (6) Private VIP Cabanas available. First come –first serve. 4. Ten (10) VIP tickets to Saturday Night’s Main Event at Epcot©. 5. Ten (10) general admission tickets to Sunday Afternoon’s Drink Around the World and E-Tea Dance at Epcot©. 6. Face to Face meeting with the Disney Entertainment Group to strategize ways to maximize your branding efforts. 7. Exclusive stocking of liquor, beer, water, or sodas at 40 plus bars throughout park (if applicable). 8. Stage Sponsor-huge PRESENTING SPONSOR banner at ClockTower stage at Disney’s Typhoon Lagoon Waterpark and 5 huge video screens at Epcot©. 9. Premiere placement of inflatables or lighting modules with your logo/branding at Disney’s Typhoon Lagoon Waterpark entrance (your company provides inflatable plus installation and striking). 10. Opportunity to place up to 3,000 SWAG or promo items in our VIP Gift Bags to be handed out at Host Hotel and at Disney’s Typhoon Lagoon Waterpark at exit. 11. Opportunity to engage your fans with unique Scratch to Win mobile technology game. Text Subway to 46246 and play the sample game. This is the most successful and cost effective database builder and customer interaction program we have ever used. 12. Full-page PRESENTING SPONSOR Ad in One Magical Weekend’s print and digital magazine celebrating 25 years of Magic only at Walt Disney World® Resorts. 13. Presenting placement at B Resort & Spa and Gay Biz Expo. OneMagicalWeekend.com

17


UNIQUE OPPORTUNITY TO BE FRONT AND CENTER TO GAY MEN-THE HIGHEST PER CAPITA SPENDER WITHIN ALL MARKETING SEGMENTS (according to Experian Marketing Services)

1. PREMIERE SPONSOR Logo/Banner/Links on all promotional collateral: a. www.onemagicalweekend.com b. www.outloudenterprises.com c. www.lgbtq.tv d. Internet Radio and TV advertising on top-rated LGBT show – The Jimmy Star Show (800,000 Twitter followers and rated top 1% of ALL social media users) e. All email blasts to over 75,000 opt-in database (a 5,000,000 impression burst) f. All email ticket confirmations and electronic tickets (20,000 impressions) g. All printed collateral – bar cards, banners, magazines (a 6,000,000 impression burst) 2. PREMIERE SPONSOR banners and brand will grace the entrance to Disney’s Typhoon Lagoon Waterpark on Friday and 2 banners positioned inside Disney’s Typhoon Lagoon Waterpark on Friday Night and inside

the venue at Epcot© on Saturday and Sunday nights. 3. Private VIP Cabana at Disney’s Typhoon Lagoon Waterpark for use by 15 of your company officials, sponsor guests or VIPs. $500 in food and open beverage bar. Only 6 Private VIP Cabanas available. First come – first serve. 4. Ten (10) VIP tickets to Saturday Night’s Main Event at Epcot©. 5. Ten (10) general admission tickets to Sunday Afternoon’s Drink Around the World and E-Tea Dance at Epcot©. 6. Face to Face meeting with the Disney Entertainment Group to strategize ways to maximize your branding efforts. 7. Exclusive stocking of liquor, beer, water, or sodas at 40 plus bars throughout park (if applicable). 8. Stage Sponsor-PREMIERE SPONSOR banner at ClockTower stage at Disney’s Typhoon Lagoon Waterpark and 5 huge video screens at Epcot©. 9. Premiere placement of inflatables or lighting modules with your logo/branding at Disney’s Typhoon Lagoon entrance (your company provides inflatable plus installation and striking). 10. Opportunity to place up to 3,000 SWAG or promo items in our VIP Gift Bags to be handed out at Host Hotel and at Disney’s Typhoon Lagoon Waterpark at exit. 11. Opportunity to engage your fans with unique Scratch to Win mobile technology game. Text Subway to 46246 and play the sample game. This is the most successful and cost effective database builder and customer interaction program we have ever used. 12. Full-page PREMIERE SPONSOR Ad in One Magical Weekend’s print and digital magazine celebrating 25 years of Magic only at Walt Disney World® Resorts. 13. Premiere placement at B Resort & Spa and Gay Biz Expo.


IT'S ALL ABOUT THE IMPRESSIONS. MAXIMIZE YOUR BRAND WITH A PLATINUM PARTNERSHIP. 1. PLATINUM SPONSOR Logo/Banner/Links on all promotional collateral: a. www.onemagicalweekend.com b. www.outloudenterprises.com c. www.lgbtq.tv d. Internet Radio and TV advertising on top-rated LGBT show – The Jimmy Star Show (800,000 Twitter followers and rated top 1% of ALL social media users) e. All email blasts to over 75,000 opt-in database (a 5,000,000 impression burst) f. All email ticket confirmations and electronic tickets (20,000 impressions) g. All printed collateral – bar cards, banners, magazines (a 6,000,000 impression burst) 2. PLATINUM SPONSOR banners and brand will grace the entrance to Disney’s Typhoon Lagoon Waterpark on Friday and 2 banners positioned inside Disney’s Typhoon Lagoon Waterpark on Friday Night and inside the venue at Epcot© on Saturday and Sunday nights. 3. Private VIP Cabana at Disney’s Typhoon Lagoon Wa-

terpark for use by 15 of your company officials, sponsor guests or VIPs. $500 in food and open beverage bar. Only 6 Private VIP Cabanas available. First come – first serve. 4. Ten (10) VIP tickets to Saturday Night’s Main Event at Epcot©. 5. Ten (10) geneal admission tickets to Sunday Afternoon’s Drink Around the World and E-Tea Dance at Epcot©. 6. Face to Face meeting with the Disney Entertainment Group to strategize ways to maximize your branding efforts. 7. Exclusive stocking of liquor, beer, water, or sodas at 40 plus bars throughout park (if applicable). 8. Stage Sponsor-PLATINUM SPONSOR banner at ClockTower stage at Disney’s Typhoon Lagoon Waterpark and 5 huge video screens at Epcot©. 9. Premiere placement of inflatables or lighting modules with your logo/branding at Disney’s Typhoon Lagoon entrance (your company provides inflatable plus installation and striking). 10. Opportunity to place up to 3,000 SWAG or promo items in our VIP Gift Bags to be handed out at Host Hotel and at Disney’s Typhoon Lagoon Waterpark at exit. 11. Opportunity to engage your fans with unique Scratch to Win mobile technology game. Text Subway to 46246 and play the sample game. This is the most successful and cost effective database builder and customer interaction program we have ever used. 12. Full-page PLATINUM SPONSOR Ad in One Magical Weekend’s print and digital magazine celebrating 25 years of Magic only at Walt Disney World® Resorts. 13. Platinum placement at B Resort & Spa and Gay Biz Expo (paid sponsorship only). OneMagicalWeekend.com 19


THIS PACKAGE WILL PLACE YOUR BRAND IN ITS OWN STRATOSPHERE. PROVIDE A SPECIAL MARKETING BOOST. 1. GOLD SPONSOR Logo/Banner/Links on all promotional collateral: a. www.onemagicalweekend.com b. www.outloudenterprises.com c. www.lgbtq.tv d. Internet Radio and TV advertising on top-rated LGBT show – The Jimmy Star Show (800,000 Twitter followers and rated top 1% of ALL social media users) e. All email blasts to over 75,000 opt-in database (a 5,000,000 impression burst) f. All email ticket confirmations and electronic tickets (20,000 impressions) g. All printed collateral – bar cards, banners, magazines (a 6,000,000 impression burst) 2. GOLD SPONSOR banners and brand will grace the entrance to Disney’s Typhoon Lagoon Waterpark on Friday and 2 banners positioned inside Disney’s Typhoon Lagoon Waterpark on Friday Night and inside the venue at Epcot© on Saturday and Sunday nights.

3. Private VIP Cabana at Disney’s Typhoon Lagoon Waterpark for use by 15 of your company officials, sponsor guests or VIPs. $500 in food and open beverage bar. Only 6 Private VIP Cabanas available. First come – first serve. 4. Ten (10) VIP tickets to Saturday Night’s Main Event at Epcot©. 5. Ten (10) general admission tickets to Sunday Afternoon’s Drink Around the World and E-Tea Dance at Epcot©. 6. Face to Face meeting with the Disney Entertainment Group to strategize ways to maximize your branding efforts. 7. Exclusive stocking of liquor, beer, water, or sodas at 40 plus bars throughout park (if applicable). 8. Stage Sponsor-GOLD SPONSOR banner at ClockTower stage at Disney’s Typhoon Lagoon Waterpark and 5 huge video screens at Epcot©. 9. Premiere placement of inflatables or lighting modules with your logo/branding at Disney’s Typhoon Lagoon entrance (your company provides inflatable plus installation and striking). 10. Opportunity to place up to 3,000 SWAG or promo items in our VIP Gift Bags to be handed out at Host Hotel and at Disney’s Typhoon Lagoon Waterpark at exit. 11 Opportunity to engage your fans with unique Scratch to Win mobile technology game. Text Subway to 46246 and play the sample game. This is the most successful and cost effective database builder and customer interaction program we have ever used. 12. Full-page GOLD SPONSOR Ad in One Magical Weekend’s print and digital magazine celebrating 25 years of Magic only at Walt Disney World® Resorts. 13. Gold placement at B Resort & Spa and Gay Biz Expo (paid sponsorship only).


Disney’s Typhoon Lagoon Waterpark on Friday Night and inside the venue at Epcot© on Saturday and Sunday nights. 3. Fifteen (15) VIP tickets to Riptide at Disney’s Ty-

phoon Lagoon Waterpark.

HIGHLY RESPECTED LGBT MARKET AWAITS. GET DIRECT ACCESS TO THIS MARKET. 1. SILVER SPONSOR Logo/Banner/Links on all

promotional collateral: a. www.onemagicalweekend.com b. www.outloudenterprises.com c. www.lgbtq.tv d. Internet Radio and TV advertising on top-rated LGBT show – The Jimmy Star Show (800,000 Twitter followers and rated top 1% of ALL social media users) e. All email blasts to over 75,000 opt-in database (a 5,000,000 impression burst) f. All email ticket confirmations and electronic tickets (20,000 impressions) g. All printed collateral – bar cards, banners, magazines (a 6,000,000 impression burst)

2. SILVER SPONSOR banners and brand will grace

the entrance to Disney’s Typhoon Lagoon Waterpark on Friday and 2 banners positioned inside

4. Five (5) general admission tickets to Saturday Night’s Main Event at Epcot©. 5. Five (5) general admission tickets to Sunday Af-

ternoon’s Drink Around the World and E-Tea Dance at Epcot©. 6. Opportunity to place up to 3,000 SWAG or promo

items in our VIP Gift Bags to be handed out at Host Hotel and at Disney’s Typhoon Lagoon Waterpark at exit. 7. Opportunity to engage your fans with unique

Scratch to Win mobile technology game. Text Subway to 46246 and play the sample game. This is the most successful and cost effective database builder and customer interaction program we have ever used.

8. 1/2-page SILVER SPONSOR Ad in One Magical Weekend’s print and digital magazine celebrating 25 years of Magic only at Walt Disney World® Resorts.

9. Silver placement at B Resort & Spa and Gay Biz Expo (paid sponsorship only). OneMagicalWeekend.com

21


Waterpark on Friday and 2 banners positioned inside Disney’s Typhoon Lagoon Waterpark on Friday Night and inside the venue at Epcot© on Saturday and Sunday nights. 3. Ten (10) general admission tickets to Riptide at

Disney’s Typhoon Lagoon Waterpark. SO MANY RECEIVABLES. YOUR BRAND WILL BE THE CENTER OF ATTENTION. WHY NOT BE EVERYWHERE? 1. BRONZE SPONSOR Logo/Banner/Links on all

promotional collateral: a. www.onemagicalweekend.com b. www.outloudenterprises.com c. www.lgbtq.tv d. Internet Radio and TV advertising on top-rated LGBT show – The Jimmy Star Show (800,000 Twitter followers and rated top 1% of ALL social media users) e. All email blasts to over 75,000 opt-in database (a 5,000,000 impression burst) f. All email ticket confirmations and electronic tickets (20,000 impressions) g. All printed collateral – bar cards, banners, magazines (a 6,000,000 impression burst)

2. BRONZE SPONSOR banners and brand will

grace the entrance to Disney’s Typhoon Lagoon

4. Two (2) general admission tickets to Saturday Night’s Main Event at Epcot©. 5. Two (2) general admission tickets to Sunday Af-

ternoon’s Drink Around the World and E-Tea Dance at Epcot©.

6.Opportunity to place up to 3,000 SWAG or promo

items in our VIP Gift Bags to be handed out at Host Hotel and at Disney’s Typhoon Lagoon Waterpark at exit. 7. Opportunity to engage your fans with unique

Scratch to Win mobile technology game. Text Subway to 46246 and play the sample game. This is the most successful and cost effective database builder and customer interaction program we have ever used.

8. 1/4-page BRONZE SPONSOR Ad in One Magical Weekend’s print and digital magazine celebrating 25 years of Magic only at Walt Disney World® Resorts.

9. Bronze placement at B Resort & Spa and Gay Biz Expo (paid sponsorship only).


3. Two (2) general admission tickets to Saturday

Night’s Main Event at Epcot©.

4. Two (2) general admission tickets to Sunday Afternoon’s Drink Around the World and E-Tea Dance at Epcot©. 5. Opportunity to place up to 3,000 SWAG or promo items in our VIP Gift Bags to be handed out at Host Hotel and at Disney’s Typhoon Lagoon Waterpark at exit.

be part of the magic! 1. CORPORATE SPONSOR Logo/Banner/Links on

all promotional collateral: a. www.onemagicalweekend.com b. www.outloudenterprises.com c. www.lgbtq.tv d. Internet Radio and TV advertising on top-rated LGBT show –The Jimmy Star Show (800,000 Twitter followers and rated top 1% of ALL social media users) e. All email blasts to over 75,000 opt-in database (a 5,000,000 impression burst) f. All email ticket confirmations and electronic tickets (20,000 impressions) g. All printed collateral – bar cards, banners, magazines (a 6,000,000 impression burst)

6. Opportunity to engage your fans with unique Scratch to Win mobile technology game. Text Subway to 46246 and play the sample game. This is the most successful and cost effective database builder and customer interaction program we have ever used. 7. 1/4-page CORPORATE SPONSOR Ad in One

Magical Weekend’s print and digital magazine celebrating 25 years of Magic only at Walt Disney World® Resorts.

8. Corporate exhibit booth at B Resort & Spa and Gay Biz Expo (paid sponsorship only).

2. Four (4) genral admission tickets to Riptide at

Disney’s Typhoon Lagoon Waterpark.

OneMagicalWeekend.com

23


2. Two (2) general admission tickets to Riptide at

Disney’s Typhoon Lagoon Waterpark.

3. Two (2) general admission tickets to Saturday

Night’s Main Event at Epcot©.

4. Two (2) general admission tickets to Sunday Af-

ternoon’s Drink Around the World and E-Tea Dance at Epcot©.

GET YOUR BRAND IN FRONT OF THE THOUSANDS OF TRAVELERS COMING FROM ALL OVER THE WORLD. LAST YEAR FROM 23 COUNTRIES AND 43 STATES. 1. LOCAL SPONSOR Logo/Banner/Links on all

promotional collateral: a. www.onemagicalweekend.com b. www.outloudenterprises.com c. www.lgbtq.tv d. Internet Radio and TV advertising on top-rated LGBT show –The Jimmy Star Show (800,000 Twitter followers and rated top 1% of ALL social media users) e. All email blasts to over 75,000 opt-in database (a 5,000,000 impression burst) f. All email ticket confirmations and electronic tickets (20,000 impressions) g. All printed collateral – bar cards, banners, magazines (a 6,000,000 impression burst)

5. Opportunity to place up to 3,000 SWAG or promo

items in our VIP Gift Bags to be handed out at Host Hotel and at Disney’s Typhoon Lagoon Waterpark at exit. 6. Opportunity to engage your fans with unique

Scratch to Win mobile technology game. Text Subway to 46246 and play the sample game. This is the most successful and cost effective database builder and customer interaction program we have ever used. 7. LOGO AD in One Magical Weekend’s print and digital magazine celebrating 25 years of Magic only at Walt Disney World® Resorts. 8. Local exhibit booth at B Resort & Spa and Gay Biz Expo (paid sponsorship only).


KEEP BRANDING AFTER THE EVENTS. INSERT YOUR BRAND LOGO HERE! One of the best methods of marketing and keeping your brand on the guests’ backs year after year. Place your logo with One Magical Weekend on a shirt that’ll be in demand as both a souvenir and an event fashion statement. A great way to advertise... so try it on.

OneMagicalWeekend.com

25


We would like to thank you for taking the time to review our partnership kit for 2015. We believe RipTide at Disney’s Typhoon Lagoon Waterpark, The Main Event at Epcot®, Drink Around the World and T-Dance at Epcot® offer an astonishing opportunity to connect your brand in high fashion to the LGBT community...smack dab in the direct path of the most well-heeled, well educated, and rabidly brand-loyal consumers in the world. Here you can show what your brand is made of.

When measuring these elements and pairing them to this remarkable branding opportunity, we are certain you will find ONE MAGICAL WEEKEND as attractive a partnership as Disney does. The gay world is already coming to Orlando... just as they have for 24 years... They will party...they will spend. Which sponsors they ultimately focus their attention, dollar and faithfulness on during and after the weekend events is up to you. 10,000 direct attendees, 150,000 to 200,000 ancillary consumers, 75,000 opt in database...high disposable income travelers from around the world... And your brand! Nothing short of a no brainer opportunity. YOU NEED TO BE HERE! We look forward to partnering with you,

You know already how prominent the LGBT community - and our compelling brand loyalty and buying power - stand as a consumer group. We already communicate throughout the year with our friends around the world... What if... Your brand was front and center on each of those touches at our world-class events, B Resort & Spa

host hotel and Gay Biz Expo?

Billy Looper

Tom Christ




Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.