Offset vs. Digital Printing - What is the Difference?

OFFSET PRINTING VS. DIGITAL PRINTING

By Meghmani

What is Offset Printing? â—Ś Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber "blanket", and then rolling that image onto a sheet of paper. â—Ś It's called offset because the ink is not transferred directly onto the paper. Because offset presses run so efficiently once they are set up, offset printing is the best choice when larger quantities are needed, and provides accurate color reproduction, and crisp, clean professional looking printing.

What is Digital Printing? ◦ Digital printing doesn't use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that do use liquid ink. ◦ Digital printing shines when lower quantities are needed; think of a run of 20 greeting cards or 100 flyers. Another benefit of digital printing is it's variable data capability. ◦ When each piece needs a unique code, name or address, digital is the only way to go. Offset printing cannot accommodate this need. Learn more about digital printing options and capabilities.

Advantages of Digital Printing ◦ Setup costs are lower for short runs ◦ Print only the amount you need, when you need it ◦ Lower minimum quantities (as low as 1, 20 or 50 pieces) ◦ Inexpensive black and white digital printing ◦ Variable data capability (names, addresses, codes or numbering can be done easily) ◦ Improved technology has made digital quality acceptable for more uses

Advantages of Offset Printing ◦ Large quantities can be printed cost effectively ◦ The more you print, the cheaper the price per piece ◦ A large variety of paper types with custom finishes can be used ◦ Special custom inks such as metallic and Pantone colors are available ◦ Highest possible printing quality, with greater detail and color fidelity

Offset vs. Digital Printing Properly Quickest Turnaround Cost Effectiveness for Small Runs Cost Effectiveness for Large Runs Most Accurate Color Matching Diversity of Available Printing Surfaces Easier Proofing Single Unit Customization Diversity of Ink Options

Offset

Digital

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