Digital Marketing by Meghawks the Best SEO Company In Ghaziabad

THE ULTIMATE GUIDE TO DIGITAL MARKETING 2020

The perfect resource for beginners to start learning about digital marketing and acquire a new valuable skill and grow your audience and business or you can take help from the best SEO company in Ghaziabad.

Topics We cover in this PDF File WHAT IS DIGITAL MARKETING AND ITS COMPONENTS WEBSITE DEVELOPMENT SEARCH ENGINE OPTIMIZATION (SEO) SEARCH ENGINE MARKETING (SEM) CONTENT MARKETING SOCIAL MEDIA MARKETING (SMM) PAY-PER-CLICK ADVERTISING (PPC) AFFILIATE MARKETING EMAIL MARKETING VIDEO MARKETING

WHAT IS DIGITAL MARKETING? Digital marketing is advertising or promoting and selling products through digital channels. Channels such as mobile applications, web applications, email, social media, search engines, websites, or any new digital channel.

In simple words, If you are marketing or promoting your products and services by using any electronic medium like mobile, internet, and social media, etc. then it is called digital marketing.

COMPONENTS OF DIGITAL MARKETING The 2 main components of digital marketing are online marketing and offline marketing.

If is pdf we only cover online marketing because this is what currently works best in the digital marekting industry.

THE 7 BIG CATEGORIES OF ONLINE MARKETING ARE: WEBSITE DEVELOPMENT SEARCH ENGINE OPTIMIZATION (SEO) SEARCH ENGINE MARKETING (SEM) CONTENT MARKETING SOCIAL MEDIA MARKETING (SMM) PAY-PER-CLICK ADVERTISING (PPC) AFFILIATE MARKETING EMAIL MARKETING VIDEO MARKETING

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WEBSITE DEVELOPMENT Web development is the building and maintenance of websites; the work occurs in the background to make a website look extraordinary, work quick and perform well with a consistent client experience. n exclusive website has become the necessity of a business whether big or small. If you don't have a website, people might think that you are not intended to have a long run in the game.

A website creates your digital presence which makes you available 24 X 7 to your potential customers which is otherwise not possible after the set business hours.

Your website hosts all of your digital marketing strategies creating a roadmap for your future investments. One added advantage of a website is it gives credibility to your business.

So, choose best company for website development best website designing company in Ghaziabad.

MegHawks makes it sure that your website looks professional and represents your business spirit in true sense. Designing user-friendly websites is our forte.

We understand the nature of Web - tools - navigation, layout, graphics, images etc. and make it sure that the website represents the vision and mission of your brand and business creating the required boost up.

Website is the front door for your potential customers. MegHawks ensures it to be inviting enough Types of websites you should focus on according to your needs Static website Dynamic Website CMS Website Responsive Website Ecommerce Website

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SEARCH ENGINE OPTIMIZATION (SEO) Investing in Search Engine Optimization is no more a choice, but a necessity for every business in current scenario. SEO brings organic traffic to your website from search engines. Google, Yahoo and Bing are the ruling search engines on which potential customers search for the products and services you offer. SEO brings quality traffic for your website because they are the people who are already in necessity of your product /services. Choose best SEO services for your business like Meghawks which is one of the best SEO company in Ghaziabad because Better SEO ranking provides round the clock promotion and builds trust and credibility for your brand. One added benefit of SEO is, it is a long-term marketing strategy and that makes it cost effective.Additionally, it ensures a breakthrough for markets which you could not imagine, otherwise by traditional marketing. SEO boosts leads and sales.With the right tools, we can measure which keywords are proving to be more valuable for your business. Grabbing the space on the first page of Google, or any other search engine is not everybody's Cup of tea. MegHawks aims to get your business higher search engine ranking and quality organic traffic with result oriented tools and customised strategies. Keeping the latest trends in check, we generate monthly reports so that you can analyse the progress. So, all you need to do is to entrust MegHawks with the SEO of your business, and everything else will be taken care of.

Types of SEO On-Page SEO Off-Page SEO Local SEO International SEO E-commerce SEO Video SEO

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SEARCH ENGINE MARKETING (SEM) Search marketing is the way toward picking up traffic and perceivability from search engines through both paid and unpaid endeavors.

Search Marketing envelops: Web optimization: Earning traffic through unpaid or free postings SEM: Buying traffic through paid search postings Initially called "search engine marketing," the shorter expression "search marketing" is currently frequently utilized as the umbrella term over SEO and SEM. The more extended expression "search engine marketing" — or SEM — is currently commonly used to portray paid search exercises.

At Search Engine Land, we basically use SEM, PPC as well as "Paid Search" to allude to paid postings, with the more drawn out term of search marketing used to envelop both SEO and SEM. The following are the absolute most regular terms additionally used to allude to SEM exercises: Paid search advertisements PPC (pay-per-click) PPC (pay-per-call) – a few advertisements, especially those served to portable search clients, might be charged by the quantity of snaps that brought about an immediate call from a cell phone.

CPC (cost-per-click) * CPM (cost-per-thousand impressions) * Most search promotions are sold on a CPC/PPC premise, yet some advertising choices may likewise be sold on a CPM premise.

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CONTENT MARKETING Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

It implies that content marketing is a drawn out technique that centers around building a solid relationship with your intended interest group by giving them excellent content that is pertinent to them consistently.

Inevitably, when clients settle on a buy choice, their reliability as of now lies with you. They will buy your item and favor it over contenders' alternatives.

As opposed to one-off advertising, content marketing shows that you really care about your clients.

Today, like never before previously, individuals need to feel like you care about them. The world is stronger and noisier than at any other time, and consideration is our most significant asset.

Remember that as we investigate a portion of the various sorts of content marketing.

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SOCIAL MEDIA MARKETING Social media marketing is the utilization of social media stages and sites to advance an item or service. Although the terms e-marketing and computerized marketing are as yet predominant in the scholarly world, social media marketing is getting more famous for the two professionals and researchers. Most social media stages have inherent information investigation apparatuses, empowering organizations to follow the advancement, achievement, and commitment of promotion crusades.

Organizations address a scope of partners through social media marketing, including current and likely clients, current and possible representatives, writers, bloggers, and the overall population. On a key level, social media marketing incorporates the administration of a marketing effort, administration, setting the extension (for example more dynamic or aloof use) and the foundation of an association's ideal social media "culture" and "tone.

PAY-PER-CLICK ADVERTISING (PPC) PPC is an integral component of Digital Marketing. It is a strategy to acquire customers and retain them. PPC advertising is also known as Search Engine Advertising (preferably Google Advertising) or paid search. The good thing about PPC is, it doesn't change with Google Algorithms, and it is also said that PPC traffic is more likely to convert, since PPC Ads bring in immediate result. Since PPC specifically targets the potential customers, it increases sales, revenues and leads significantly.It offers your business, a quick entry into the new markets. PPC works exceptionally well with other marketing channels. With PPC, you are in control of your investment. Since, you get the real - time results, you can customize the adcampaigns at any given moment. Some businesses just cannot afford to wait. With our expertise in PPC, we ensure that right tools and high-yield ad campaigns are put to reap profits for your business. Collaborating with MegHawks which is one of the best PPC company in Ghaziabad for PPC could be the ground breaking decision, you'd take for your business, today.

Things you can do in PPC Search Advertising Display Advertising Video Advertising Remarketing Social Media Advertising Other Advertising like Microsoft, Yahoo, and amazon

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AFFILIATE MARKETING Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

Affiliate marketing covers with other Internet marketing strategies somewhat in light of the fact that associates frequently utilize ordinary advertising techniques.

Those strategies incorporate natural search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), email marketing, content marketing, and (in some sense) show advertising. Then again, members once in a while utilize less universal strategies, for example, distributing surveys of

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items or administrations offered by an accomplice.

EMAIL MARKETING

The first step to creating an effective project plan is to set a baseline. The baseline is the

foundation oncontent which the Email marketing is the practice of sending various types of toother a list of project elements will be built on. subscribers via email. This content can serve to generate website traffic, This must include a scope

leads, or even product signups. It's important that an email campaign's statement. recipients have opted in to receive this content, and that each newsletter offers something valuable.

VEDIO MARKETING Video marketing is the strategy designed by marketing teams to create, curate, and utilize videos as a means of marketing their products or services to their target audience. The idea is to keep audience members engaged with the brand in a way that's simple and easy to digest.

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