ASOS Marketing Strategy report

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REFERENCE LIST ASOS. 2018a. Women. [Online]. [Accessed 6 November 2018]. Available from: https:// www.asos.com/women/ ASOS. 2018b. Women’s dresses. [Online]. [Accessed 6 November 2018]. Available from: https://www.asos.com/women/dresses/cat/?cid=8799&currentpricerange=5-450&nlid=ww|clothing|shop%20by%20product&sort=pricedesc ASOS. 2018c. Premier Delivery. [Online]. [Accessed 6 November 2018]. Available from: https://www.asos.com/customer-service/premier-delivery/ ASOS. 2018d. Delivery and Returns. [Online]. [Accessed 6 November 2018]. Available from: https://www.asos.com/customer-service/returns ASOS. 2018e. Fashion Discovery - Meet the winners. [Online]. [Accessed 16 December 2018]. Available from: https://www.asos.com/fashion-discovery/ ASOS. 2018f. Mini Black Dresses. [Online]. [Accessed 3 December 2018]. Available from: https://www.asos.com/search/?q=mini+black+dresses ASOS. 2018g. A-Z Women’s Brands. [Online]. [Accessed 3 December 2018]. Available from: https://www.asos.com/women/a-to-z-of-brands/cat/?cid=1340&nlid=ww|brands|top+brands

ASOS PLC. 2018b. Corporate responsibility. [Online]. [Accessed 16 December 2018]. Available from: https://www.asosplc.com/corporate-responsibility/our-products/ sustainable-sourcing-programme Edwards, J. 2017. ASOS’ new search tool lets you upload a pic of something you want and they find it for you. [Online]. [Accessed 16 December 2018]. Available from: https://www.cosmopolitan.com/uk/fashion/style/a11663550/asos-new-searchtool/ Han, S. 2018. What is Fashion Marketing Today? [PowerPoint presentation accessed through Minerva]. DESN1355 Fashion Marketing. University of Leeds. Logkizidou, M. 2018a. Marketing Mix - Promotion. [PowerPoint presentation accessed through Minerva]. DESN1355 Fashion Marketing. University of Leeds. Logkizidou, M. 2018b. Marketing Mix - Price & Place. [PowerPoint presentation accessed through Minerva]. DESN1355 Fashion Marketing. University of Leeds. Morgan, M. 2018. Street-style takeaways from MFW AW18. [Online]. [Accessed 16 December 2018]. Available from: https://www.asos.com/women/fashionfeed/2018_02_27-tues/milan-fashion-week-autumn-winter-2018-street-style/ Posner, H. 2015. Marketing Fashion - Strategy, Branding and Promotion. 2nd ed. London: Laurence King Publishing.

ASOS. 2018h. Women’s Outlet: Shoes. [Online]. [Accessed 3 December 2018]. Available from: https://www.asos.com/women/outlet/shoes/cat/?cid=27416&currentpricerange=5-185&nlid=ww|outlet|shop%20by%20product&refine=attribute_1047:8585 ASOS. 2018i. ASOS discover fashion online (version 4.7.0). [Mobile app]. [Accessed 4 December 2018]. ASOS. 2018j. Delivery and Returns. [Online]. [Accessed 16 December 2018]. Available from: https://www.asos.com/customer-service/delivery/ ASOS PLC. 2018a. Corporate responsibility. [Online]. [Accessed 6 November 2018]. Available from: https://www.asosplc.com/corporate-responsibility/our-business/ packaging-and-waste

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FIGURE 25: (Joseph, 2017)

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