MEGAN RICHMOND - EXPERIENTIAL DESIGN PORTFOLIO

THIS IS MY PORTFOLIO

RICHMOND

An introduction to my work as an experiential designer and creative producer.

email: megrichmond@live.co.uk

MEGAN

CONTENTS

CV & SCOPE OF WORK

CASE STUDIES

Lead examples of consumer-facing brand activations, retail pop-ups and press & influencer events.

CONCEPT DEVELOPMENT

Examples of my creative process; moodboards, 3D visuals, space plans and graphics treatment.

CONTACT

ABOUT

“BRINGING CREATIVITY AND POSSIBILITY TO ANY CONVERSATION AND BRIEF, MEGAN’S IDEAS ARE PUMPED FULL OF PLAYFUL STORYTELLING THAT IS BANG ON TREND TO OUR AUDIENCE. SHE IS THE NUMBER ONE HYPE GIRL FOR EACH BRAND SHE DESIGNS FOR. MEGAN IS A VOICE OF THE PEOPLE IN OUR SENIOR TEAM WHO BRINGS A HOLISTIC VIEW ON COMPANY MATTERS WHICH IS HUGELY VALUABLE.”

- HEAPS & STACKS 2022

INDUSTRY EXPERIENCE

FREELANCE ART DIRECTOR AND SENIOR EVENT PRODUCER (OCTOBER 2022 - PRESENT)

HEAPS + STACKS LTD:

SENIOR EXPERIENTIAL DESIGNER (AUGUST 2021 - OCTOBER 2022)

SENIOR CREATIVE PRODUCER (JAN 2021 - AUGUST 2021)

CREATIVE PRODUCER (MAY 2019 - DEC 2020)

- CREATIVE LEAD ACROSS LARGE SCALE PRESS, INFLUENCER AND CONSUMER FACING EVENTS

- PITCHING FOR NEW BUSINESS

- FULL EVENT DESIGN EXECUTION FROM RECEIVING INITIAL CLIENT BRIEF TO ONSITE DELIVERY

- RESEARCH & DEVELOPMENT; MOODBOARD CURATION, SOURCING SUSTAINABLE MATERIALS & SUPPLIERS & ANALYSIS OF COMPETITOR & CONSUMER TRENDS

- CREATING 3D VISUALS OF EVENT SPACES & SET BUILD SPECS

- ARTWORKING 2D GRAPHIC DESIGN ASSETS FOR PRINT

- MANAGEMENT OF MULTIPLE ACCOUNTS, CLIENT COMMS AND ONSITE PROJECT MANAGEMENT

- VENUE STYLING

- DIRECTING AND STYLING PHOTOSHOOTS FOR BRANDS AND INTERNAL MARKETING ACTIVATIONS

- MENTORING JUNIOR TEAM MEMBERS

FULLCIRCLE PERFORMANCE & PRODUCTION: DESIGN PROJECT MANAGER (FEB 2017 – APRIL 2019)

CATH KIDSTON LTD:

CREATIVE ARTWORKER (2016)

STORE DESIGN, VISUAL MERCHANDISING & VINTAGE PROCUREMENT INTERN (2014)

- RESEARCH, IDEATION & 3D VISUALISATION FOR RETAIL SPACES

- INSTORE VISUAL MERCHANDISING

- CREATING FLOOR PLANS, SHOP-FRONT ELEVATIONS & DECORATION PLANS

PERSONAL PROJECTS

PRIVATE CLIENTS:

WEDDING DESIGNER AND ONTISTE STYLIST (2019)

WEDDING STATIONERY GRAPHIC DESIGNER (2021 - 2023)

RAT BETTY: SET DESIGN ASSISTANT FOR COMMERCIAL PHOTOGRAPHY SHOOT (2022)

SHOUT VOLUNTEER:

LEVEL 2 CRISIS COUNSELLOR OFFERING TEXT SUPPORT TO PEOPLE IN MENTAL HEALTH CRISIS (2021 - PRESENT)

EDUCATION

LOUGHBOROUGH UNIVERSITY (2012 - 2016)

FIRST CLASS BA HONS INDUSTRIAL DESIGN

WAKEFIELD GIRLS’ HIGH SCHOOL (2004 - 2012)

A LEVELS: FINE ART (A*) PRODUCT DESIGN (A) MATHS (B)

9 GCSE’S: A*- B

SOFTWARE SKILLS

PHOTOSHOP

ILLUSTRATOR

INDESIGN

SKETCH -UP

KEYSHOT

AUTOCAD

MICROSOFT OFFICE

CONTACT

MEGRICHMOND@LIVE.CO.UK

+44 7970743238

REFERENCES AVAILABLE ON REQUEST

SCOPE OF WORK

CREATIVE

TREND RESEARCH

ART DIRECTION

CONSUMER JOURNEY & EXPERIENTIAL TOUCHPOINTS

MOODBOARDS

PITCH PROCESS

SET BUILD DESIGN

3D RENDERING

FLOOPLANS & ELEVATIONS

GRAPHIC DESIGN SPECS

FURNITURE AND PROP PROCUREMENT

SET DRESSING & STYLING

VISUAL MERCHANDISING

PRODUCTION

LEAD CLIENT COMMUNICATION

SITE VISIT ASSESSMENTS

SUPPLIER BRIEFING & CONTRACTING

SUSTAINABILITY ANALYSIS

QUOTING, INVOICING AND BUDGET RECONCILIATION

PRODUCTION SCHEDULES & STATUS REPORTS

RAMS DOCUMENTATION

TEAM ROLES & RESPONSIBILITIES

CREW & TRANSPORT LOGISTICS

ONSITE PROJECT MANAGEMENT

CASE STUDIES

BRAND

ACTIVATIONS, RETAIL POP-UPS, PRESS & INFLUENCER EVENTS.

PENHALIGON’S CLASSIC CAR CLUB

CREATIVE LEAD & PROJECT DIRECTOR

The luxurious fragrance brand Penhaligon’s hosted their Sports Car Club event at the stunning Blenheim Palace where we delivered an elegant day out for 50X press and influencers. The Sports Car Club themed event encouraged guests to capture content whilst enjoying a Penhaligon’s fragrance preview and indulging in an immersive and elegant dining experience.

PENHALLIGONS REGENT STREET

CREATIVE LEAD

Penhaligon’s briefed us to elevate their Regent Street store experience for media attending their Christmas \ party.

Taking inspiration from their playful seasonal window display, filled with festive candy packaging, we transformed the store to create a nostalgic and joyful environ ment to experience the Penhaligon’s Christmas range.

SEPHORA UK STORE LAUNCH

EVENT CO-DIRECTOR

I was onboarded to co-direct the full-scale event production and onsite implementation of all the activation elements to drive traffic to the new UK Sephora store at Westfield, White City,

KEY HIGHLIGHTS:

• 5,095 people through the door on launch day

• 2.9 million Instagram views of the opening launch

• The highest performing Sephora retail store in Europe on opening day

• The 2nd highest performing Sephora retail store worldwide on opening day

• Private brand previews for 350 people

• VIP customer event for 250 people

• 500 goodie bag giveaways

• 15 beauty masterclasses

RIMMEL RETREAT

CREATIVE LEAD

We pitched and successfully produced the ‘Rimmel Retreat’, to celebrate Rimmel’s Kind & Free collection.

We offered a door-to-door influencer experience, collecting guests from their home to escape to the beautiful grounds of Birch Community for an overnight stay. The guests experienced a curated schedule of experiential activities and entertainment and were able to relax in beautifully styled breakout spaces in their gifted merch.

RIMMEL CRUELTY FREE

CREATIVE LEAD

To celebrate Rimmel London’s Cruelty Free range, we produced an inspiring and educational press event which revealed that Rimmel London is now 100% leaping bunny approved! We chose The Barbican Conservatory, filled with tropical greenery to offset with a bold colour palette and impactful slogan messaging which was displayed across oversized hanging banners, a colour blocked speaker podium and a vibrant tablescape.

PRIMARK X STACEY SOLOMON

CREATIVE LEAD

For the launch of Stacey Solomon’s second clothing collection with Primark, we produced two bespoke launch parties in both The Hoxton, London and The Well, Dublin.

The launch focused on celebrating body confidence, new motherhood and mindfulness and this was realised with various interactive activations and bespoke set-built photo opportunities throughout both venues.

PRIMARK CARES

CREATIVE LEAD AND PROJECT DIRECTOR

We curated a global toolkit to launch the new Primark Wellness Collection and were asked to produce the London event to 100 press and influencers.

Impactful set build pieces included a recyclable cardboard tube bar, backdrop wall of gradient linear cotton reels and geometric colour blocked product display. Guests were able to partake in a digital detox workshop and an essential oil consultation whilst snacking on nutritious vegan food amongst a wild foliage photo opportunity.

HUDA BEAUTY BREAKFAST

CREATIVE LEAD

‘Smashing Expectations’ and ‘Breaking Boundaries’ were the key objectives to this brief, which launched HUDA Beauty’s new concealer range at 19 Greek Street. Unfolding over a four-story, blank canvas townhouse, guests were able to roam through the floors to find out more about the brand and at various points through the day select groups of press and influencers were invited for experiential dining experiences and an evening mocktail party.

SELFRIDGES VIP EVENTS

EVENT PRODUCER

A continuous and thriving relationship with Selfridges has led to the curation of a schedule of seasonal workshops.

These have been featured across various event spaces within the department store, such as a Valentines gifting workshop in personal shopping, and a Christmas of Dreams dining experience at the Selfridges Snug.

RAT BETTY CONTENT SHOOT

ASSISTANT SET DESIGNER

A consumer-facing photoshoot to promote brand awareness and product focus across social media for jewellery brand Rat Betty.

Insipired by a disruptive beauty aesthetic, I procured and styled an electic mix of vintage pieces and contemporary artistry to display jewellery across a diverse range of models.

CONCEPT DEVELOPMENT

MOODBOARDS, VISUALS, FLOORPLANS AND GRAPHICS TREATMENT.

JOHN LEWIS

JOHN LEWIS

THE VIEW FROM THE SHARD

S S 2 3

LOOK & FEEL.

With a key focus on the SS23, we have explored the spectrum of colour which comes to life in Spring by using the reflections and refractions of light to create an entirely new perspective on reality.

Spring also brings the notion of new life breaking through icy cracks to blossoming colour. This can be represented through glassy ice shards competing with fresh bright foliage in an aesthetically intriguing way.

GUMTREE POP-UP

GUMTREE POP-UP

BOXTAILS X SILVERSTONE

CATH KIDSTON

RETAIL DESIGN ARTWORKER & VISUAL MERCHANDISING ASSISTANT

A collection of store front and instore sketch-ups, floorplans and elevations to detail the design development of Cath Kidston stores, both in the UK and globally.

email: megrichmond@live.co.uk

phone: +447970743238

linkedin: www.linkedin.com/in/meganhannahrichmond/