LECTION ON BRAND ME MPAIGN GOALS
GET AUDIENCE MPAIGN DEVELOPMENT
L IMAGERY
REIMAGINING BEAUTY
This campaign is a collaboration between plus-size influencer and model Megan Bradley and the National Trust. Through a range of beautiful photo and video visuals, they aim to attract a female audience of mostly Generation Z and Millenials. The campaign shines a light on the lack of representation of plus-size women in the luxury fashion market by using plus-size model, Megan throughout the campaign.
The images feature perceived imperfections such as cellulite or stretch marks, and showcase them within a luxury setting dismantelling the largely accepted notion that these things shouldn’t be seen within a luxury context, and proving that they are indeed beautiful. The campaign draws parralels between the unique beauty of National Trust, and the beauty of womens natural bodies.
PHOTOSHOOT MOODBOARD
PLATFORMS & DELIVERY
itsmeganbradley with nationaltrust
