Paper Receipts vs QR Feedback: Which Channel Captures Raw Sentiment Faster?
That “How was your visit?” prompt at the bottom of your receipt isn’t cutting it anymore In a world where attention spans are shorter than your last lunch break, businesses need feedback channels that are fast, frictionless, and brutally honest. So, which wins in the race for raw, real-time sentiment paper receipts or QR code feedback?
QR feedback outpaces paper in speed, volume, and emotional honesty
Paper still works but only in very specific, low-tech environments.
The ease, timing, and design of QR feedback make it a better channel for capturing customer emotion in the moment.
The fastest-growing brands are embedding feedback seamlessly into the post-experience window —while the feelings are still fresh
Paper Feedback: Stuck in the Past?
The Pros
Familiar, no learning curve
O line-friendly
Works in locations with little digital access (e g rural areas, senior-heavy clientele)
The Cons
Low response rates (often under 1%)
Delayed action data gets processed days or weeks later
No emotional immediacy the feeling fades before the feedback arrives
Paper feedback might feel classic, but in today’s real-time CX world, it’s more nostalgia than strategy
QR Feedback: Fast, Digital, and Emotionally Raw
Why It Works
Instant delivery: Customers scan while they’re still reacting to the experience.
Mobile-first: No paper, pens, or postage Just a quick tap
Higher engagement: When paired with small incentives, QR surveys can reach completion rates over 25%.