An event inquiry from an organization or meeting planner for a future date that meets the event criteria that is distributed to destination partners. A future event contracted with a hotel/venue.
15,000
ATTENDEES
Delegates, exhibitors, media, speakers and guests/companions who attend an event.
$27M ECONOMIC & EMPLOYMENT IMPACT
The net spending into a community resulting from a meeting or event.
BOOKINGS
362
NEW SOCIAL FOLLOWERS
19,000
ROOM NIGHTS
Number of sleeping rooms occupied x ’ s the number of nights occupied.
31,000
WEBSITE VISITS
Each visit represents a single user interaction with the website, during which the visitor may view multiple pages
A Note from the LGRCVB
The LGRCVB is pleased to present the Quarterly Report for July 1 - September 30, 2024. All programs and services tie back to LGRCVB’s 2024 Sales and Marketing Plan and drive toward the imperative to increase visitor-related economic impact through five core markets:
Meetings, Sports, Weddings, SMERF (Social, Military, Educational, Religious and Fraternal Organizations), International Travelers and Group Tour.
The Economic and Employment Impact (EEI) serves as the global benchmark for destinations assessing the net influx of new funds into a community resulting from meetings and events. Updated annually, the calculation utilizes data from ten different sources to establish an industry-wide standard specific to our destination, Warren County, NY.
Key Performance Indicators
A Closer Look
Numbers below based on Convention Calendar events that occurred from July 1 - September 30th, 2024
$29.8M Events
32 Economic Impact
8.6K
Attendees
3.2K
Room Nights Booked
Q3 Sales Activities
Meetings & Events
Booked 18 meetings and conventions for upcoming business.
25 leads sent out to partners for business through 2027.
Attended Connect Trade Show in both meetings and sports markets.
Attended, and provided coordination assistance for Meeting Planners International (MPI) Upstate New York Chapter Annual Conference held at the Fort William Henry.
Trade Show Attendance
Attended the Connect Marketplace, August 27-30 in Milwaukee, WI generated 2 lead from this event.
Attended the Connect Marketplace, August 27-30 in Milwaukee, WI Attended TEAMS ‘24 sports trade show and marketplace, September 24-26, in Anaheim, CA. Exhibited trade show booth alongside NYS partners.
170+ Connections | 2 Leads generated from trade show attendance in Q3
7 25
Events Serviced
Microsites developed
Registration Tables
At the NYS ID/DD Nurses Association registration table, assistance was provided with guest check-in and the distribution of informational materials about Glens Falls, Queensbury, and the Lake George Area Support was also given to staff with the overall registration process.
At the Alpha Win registration table, informational materials about Lake George were distributed, and any questions from athletes were addressed A survey was also taken regarding where athletes stayed during their visit
6.7K
Current and Future Attendees Served
223
Partner referrals distributed for 15 clients
Microsites & Welcome Bags
Seven microsites developed for booked events with 2,627 views from visiting attendees. Provided over 600 welcome bags for of the events serviced within the quarter
Referrals
Provided 223 Partner Referrals for 15 clients. Partner referrals include accommodations, dining, activities, wedding vendors and transportation partners
Registration table at The Queensbury Hotel for NYS ID/DD Nurses Association
Registration table at The Barnsider Smokehouse BBQ for Alpha Win
Community & Development
Lunch & Learn: Maximizing Destination Insights with Zartico
The Lake George Regional Convention & Visitors Bureau hosted a virtual Lunch and Learn event focused on Zartico, the first Destination Operating System. Led by Melissa Mitchell, the session showcased how Zartico's data-driven insights could optimize tourism operations and enhance decision-making for participants.
Monthly LGRCVB Meetings
Held in-person and online meetings at various partner venues in July, The Lighthouse Grill; August, Adirondack Winery Queensbury Tasting Room; September, Zoom For a total of 37 attendees
MPI Upstate NY Chapter event
Assisted with promotion, panelist recommendations, and partner referrals with "Unlocking the Extraordinary: The ESP (Efficiency, Satisfaction, Productivity) of Meetings" at Fort William Henry, where industry experts shared valuable insights on managing food service costs and attendee expectations.
International Tourism Training 2
Collaborated in the promotion and attended the International Tourism Training 2 held by Warren County Tourism and Alon Marketing at The Sagamore Resort.
Human Trafficking Event
The Warren County Community Briefing on Human Trafficking raised awareness about local trafficking, featuring experts who shared prevention strategies, resources, and ways the community can help identify and support victims
Heroes of Hospitality Awards Dinner
The Heroes of Hospitality Celebration at Fort William Henry honored outstanding individuals in the hospitality industry for their exceptional service and dedication. The event featured awards presentations, inspiring speeches, and opportunities for networking among industry professionals and partners
NYSDMO Q3 Meeting
Attended quarterly meeting in 1,000 Islands among 20 New York State destination executives to discuss projects, initiatives, and updates from New York State Hospitality & Tourism Association and I Love New York.
NYSTIA Annual Meeting & Awards Ceremony
The NYSTIA Annual Meeting & Awards Ceremony is a prestigious event that recognizes and celebrates the achievements of New York's tourism industry. It brings together industry professionals to network, learn about the latest trends, and honor outstanding businesses and individuals
31K
135K
Alon Training Session 2 and Zartico Lunch & Learn July Client E-Blast 2024 Partner Quarterly | July 2024 The Heroes of Hospitality Celebration
Sports E-Blast 2024
“5 Reasons the Lake George Area Should Be Your Next Summer ”Sport-Cation” Destination”
“LGRCVB Hires New Marketing Coordinator”
“Get Ready to Dive In: Explore the Top Water Activities in the Lake George Area!”
“Elevate Your Group Meeting, Retreat, or Conference with These Fall Events in the Lake Gorge Region”
17K Social Reach
Social Media
3.4K Social Followers
362 New Followers
Facebook and Instagram
Facebook organic content interactions is +80%. On Instagram reach is +70%, profile visits up +41% and followers +42%
Tik Tok
Tiktok followers are +22%, video views +79%, and engagement is +730%.
