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Branded pulses being launched by Adani Wilmar, Lakshmi Energy Foods
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By Madhvi Sally, ET Bureau | Updated: Jan 25, 2012, 01.24 PM IST
Post a Com m ent
READ MORE ON » Tata | Pulses | Lakshmi Energy Foods | Gujarat | Branded | Adani Wilmar
After Tata's it is now Adani Wilmar, Lakshmi Energy Foods which will be launching varieties of
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branded pulses / dals on a pan India basis. Pulses are a rich source of protein and an integral part of an Indian meal. The sector is in the novice stage with a strong presence of regional players who are also on an expansion spree. Pulses consumption in India is currently about 17.5 million tonne annually, of which, negligible quantity of pulses are sold in branded form. Further,small quantity is sold by Kirana stores and modern trade as their in-store brands. "We see big future in branding of all commodities . Just as we have witnessed consumption of
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