CORPORATE PROFILE
Introducing Dentsply Sirona Orthodontics Energies combine, synergies emerge.
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he historic merger of DENTSPLY International and Sirona Dental Systems, Inc., was completed in 2016 to bring together two world-class companies with divergent but complementary core competencies. The partnership allows each to both build upon and leverage the other’s respective strengths: DENTSPLY’s leading consumables platform and Sirona’s proven digital solutions and equipment. One of the first synergies to emerge from the union is the new Dentsply Sirona Orthodontics, the orthodontic strategic business unit of the new Dentsply Sirona. Like the corporate merger, the creation of Dentsply Sirona Orthodontics brings together two well-established business entities that also occupy divergent yet complementary spaces within the same area of expertise, DENTSPLY GAC and DENTSPLY Raintree Essix, both known for producing some of the most trusted everyday products in orthodontics, while Sirona is known for the CEREC® system, which includes the CEREC® Ortho software. At a mission level, Dentsply Sirona Orthodontics’ goal is bringing a wide range of innovative orthodontic solutions, spanning from traditional braces and orthodontic supplies, to low visibility braces and clear aligners, in order to meet the needs of the modern dental and orthodontic professional. Doing so will allow the professional to combine treatments into hybrid solutions, personalizing the experience and providing unique benefits to the patient. By providing a full range of services, including best-in-class retainers and continually improving each treatment method within it, the company is empowering dental professionals to create the ideal smile for each patient in the best possible way. The evolving Dentsply Sirona Orthodontics product portfolio includes all of the offerings from GAC and Raintree Essix, including the industry-leading In-Ovation® line of selfligating brackets encompassing In-Ovation® R, In-Ovation® C, In-Ovation® L, In-Ovation® mini, and No•Trace lingual brackets. Joining the flagship line this year will be the new In-Ovation® X bracket. 8 Orthodontic practice
GAC’s In-Ovation X, a new self-ligating bracket system, the latest addition to the In-Ovation line
X marks the spot for innovation In-Ovation X represents the next-generation offering from the system that set the standard for self-ligation performance. The new In-Ovation X bracket retains many of the core design and treatment principles that longtime users of the In-Ovation platform most appreciate. Building this legacy of performance, the In-Ovation X system unites direct input from the orthodontic community with the disciplined approach of Six Sigma product design development, evaluation, analysis, and revision. The result is a worthy
heir to the most successful self-ligating system ever created. The streamlined shape and reduced profile of In-Ovation X is designed to provide a better experience for the patient and the clinician. The occlusal footprint has been reduced without sacrificing any of the interactivity. Plus, a redesigned encased-clip mechanism and closed gingival bracket base have been incorporated to mitigate calculus accumulation that can interfere with clip function. Clinicians will find the In-Ovation X system easy to work with as the clip can be opened and Volume 8 Number 3