The Calligraphy Cut Magazine

Page 1

FOR THE APPEARANCE OF FULLER HAIR


Index

C a l l i g r a ph y Cu t M ag a zi n e | 2

Page 3 Foreword Page 4 Technology Page 7 collections Page 19 Awards Page 22 Frank Brormann Page 25 tips Page 34 Press Page 37 TV Page 38 keyfacts Page 44 The Calligraphy Cut World


Foreword

C a l l i g r a ph y Cu t M ag a zi n e | 3

THE COMB INATION OF TRADITION AND MODERNITY ALWAYS LEADS TO SOMETHING UNIQUE In its finest form, craftsmanship is artistry. Hair stylists are craftspeople, artists and entrepreneurs — all in one and all at the same time. Their expertise, paired with the perfect tool in skilled hands, guarantees that all of the customer’s long-cherished wishes finally come true. The desire to create the perfect haircut with just one cut eventually evolved into the concept of Calligraphy Cut. Experience the unique artistry of Calligraphy Cut by Frank Brormann and become part of this exceptional success story!


Technology

The C alligr aph Due to its inclined blade the Calligraph cuts the hair at an angle — similar to the gentle cutting of a flower stalk. In this way the hair does not get damaged, but the smooth and adept wielding of the blade rather causes a visible motion that makes it appear clearly fuller. For perfect results a precisely defined, tilted cutting angle of 21 to 23 degrees must be observed at all times. The Calligraph’s elaborate ergonomics enable an extremely safe handling, so that the focus is always clearly on the customer’s hair.


Technology

The Ide a Scissors cut the hair straight and dull. The patented Calligraph cuts the hair at an angle of 21 to 23 degrees. In this way it does not get damaged. The surface gets enlarged, with every touch the hair gets an impulse of motion and at once perceptibly more richness.


Technology

The outcome Fuller hair that is perceptibly soft and marvellous to the touch, being at once controllable and flexible to style.


Collections

C a l l i g r a ph y Cu t M ag a zi n e | 7

B e auties


Collections

C a l l i g r a ph y Cu t M ag a zi n e | 8

B e auties


Collections

C a l l i g r a ph y Cu t M ag a zi n e | 9

B e auties


Collections

C a l l i g r a ph y Cu t M ag a zi n e | 10

B e auties


Collections

C a l l i g r a ph y Cu t M ag a zi n e | 11

x xl Swing


Collections

C a l l i g r a ph y Cu t M ag a zi n e | 12

The combination of tradition and modernity yields something unique — the XXL Swing collection is passionate and not only provides the hair with unprecedented volume but also draws on every woman’s versatility. It underlines the natural femininity and plays with gentle sensuality.


Collections

C a l l i g r a ph y Cu t M ag a zi n | 13

Vibrant and reflecting colours and gently nuances make this elaborate cutting technique easy and multifaceted, adapting perfectly to various moods and vibes.


Collections

C a l l i g r a ph y Cu t M ag a zi n e | 14

In the blink of an eye a mornings business styling becomes a seductive statement in the evening.


Collections

phyyCu CuttMMag agaazizinne | 15 CCaal l ilgi grraaph

Am ĂŠ l i e


Collections

C a l l i g r a ph y Cu t M ag a zi n e | 16

The special thing about this collection by Frank Brormann are the flowing layers and slight fringes which make for a softer and very feminine appearing haircut. In this collection, sensuality meets the kind of determination that every woman contains within herself and it is able to capture every customer’s individual emotion. The AmÊlie collection is tender, light and not only provides the hair with unprecedented volume but also draws on every woman’s versatility.

The cool colours and gently incorporated light reflections make this elaborate cutting technique easy and multifaceted, adapting perfectly to various moods and vibes. In the blink of an eye a mornings business styling becomes a seductive statement in the evening.


C a l l i g r a ph y Cu t M ag a zi n E | 17

Men

Collections


C a l l i g r a ph y Cu t M ag a zi n E | 18

Men

Collections


Awards

C a l l i g r a ph y Cu t M ag a zi n | 19

C alligr aphy Cut wins Innovation Awar d At the presentation of the 2014 Salon Star Awards Calligraphy Cut has been awarded the golden trophy in the Innovation category. Frank Brormann’s invention was again able to convince the experts who gathered at the annual Top Hair International Trend & Fashion Days fair in Düsseldorf. The voting for the 2014 Salon Star Awards proceeded over three months and saw an unprecedented participation — 62.000 industry insiders cast a total of 103.000 votes. 13 cate-

gories were to be awarded, including shampoo, styling, colour, scissors, newcomer, stage artist and academy. In the Innovation category Calligraphy Cut was able to win out over TIGI’s Bed Head Wax Stick (2nd place) and Super Million Hair (3rd place). After Calligraphy Cut has already been showcased very successfully at the Haut Coiffeure Française in Paris, this fresh distinction should lead to further momentum.


Awards

C a l l i g r a ph y Cu t M ag a zi n | 20

Salon of the Ye ar 2012 Frank Brormann’s salon Threesixtyhair is awarded with the highly coveted prize for successful hairdressing entrepreneurs and has won first place in the category more than 10 employees. From now on, Calligraphy’s flagship salon ranks among the top ten teams in Germany. The prestigious Salon of the Year awards are presented annually by the Top Hair International journal in four categories. About 800 salons compete for the sought-after titles, which have been presented already for the 16th time.

Who wants to become Top Salon must first submit a convincing application to a professional jury and exhibit excellent key performance indicators. The top 30 salons are then scrutinized closely by anonymous test customers and when it comes to Threesixtyhair’s service, the test customer as well as the jury were absolutely delighted: ‘It is the concept that counts, the economic success as well as leadership of employees and public image.’


Awards

C a l l i g r a ph y Cu t M ag a zi n | 21

Diamond Ide as Awar d Within the context of the Intercoiffure economic congress business unplugged in cologne 2011, Frank Brormann has been honoured with the innovation award Diamond Idea Award for the best and most innovative customer acquisition campaigning.

In a ceremonial act the president of Intercoiffure Germany congratulated the winner in the category New Client and presented him with the highly coveted award


Frank Brormann


Frank Brormann

C a l l i g r a ph y Cu t M ag a zi n e | 23

One hair dr esser — one passion Every hairdresser enjoys full hair with maximum space for creativity — everyone but Frank Brormann. His passion is the industry’s greatest challenge, as he prefers rather fine and delicate hair. Brormann’s successful approach to this specific hair type resulted in his Calligraphy Cut, which gives fine hair the structure and richness it deserves while it equally provides for the wow-effect when it comes to thick hair. But there is more to it than that: With Englisch cutting techniques and updos Frank Brormann knows how to convince on the biggest events of the industry, presenting a new collection each and every year. Once a disciple of Vidal

Sassoon in Hamburg and long hair exper t Patrick Cameron in London, Frnak Brormann eventually has become a role model for young hairdressers himself. It is not only the focus on thin hair which sets Brormann apart from other stars of the industry, but also the exceptional closeness to his customers. Time permitting, he is present in his salons, personally advising his customers and proving the high quality of his cuts over and over again. Frank Brormann is not a fan of professional secrecy — he has always passed on his knowledge and skill as for him success is not designed to serve the ego but rather to advance the whole industry. This notable attitude finally led to the opening of an own academy.


Frank Brormann

C a l l i g r a ph y Cu t M ag a zi n e | 24

20 Ye ar s — 50 Coutnr ies Frank Bormann has already moved on from the central milestones of a hairdresser’s career: between 1996 and 2011 he attended shows in Korea, Chile, Brazil, Mailand, Barcelona and Paris and held seminars all over the world. Within 20 years he visited over 50 countries — even so he is still far from complete satisfaction. Since Calligraphy Cut had its world premiere at the IC Mondial Performance in Paris in September 2011, he and his team are to be found regularly in the national and international media as well as at awards presentations. The history of Calligraphy Cut has just begun. Frank Brormann’s international experience paved the way for his cutting technique to be a real export hit.

By now Calligraphy Cut is available in six countries around the globe — with many more to come. At the same time Brormann creams off the profits: the innovation award Diamond Ideas in November 2011, the award Salon of the Year for his salon threesixtyhair in 2012 and finally the Salonstar for Best Innovation in 2014. Certainly, Frank Brormann has some good prospects.


tips

Tips

C a l l i g r a ph y Cu t M ag a zi n e | 2 5


tips

C a l l i g r a ph y Cu t M ag a zi n e | 26

Fr ank B ror mann About The C alligr aphy Cut Is the Calligraphy Cut more precise compared to other cutting techniques? The Calligraphy Cut is considerably more precise than any other razor cut and comparable to the accuracy of a haircut with scissors. The Calligraph’s blade protrudes only about 1cm, which requires the hairdresser to make very fine sections and to work extremely precise. Fur ther, hairdressers can only obtain this special tool by attending an intensive preparatory training. Each individual hair is cut at an angle of 21–23 degrees. As a result, the tip’s surface becomes enlarged (comparable to the tilted cutting of flower stalks to enhance durability) and the hair gets an impulse of motion towards the cut. The Calligraph’s patented technique ensures that the hair does not get damaged! The tool resembles a quill. It takes great skill and rigour to make the cut match the hair. The hairdresser needs to be fully aware of its growth and the direction in which it falls to find the

perfect fit — precision work that requires not only endurance and training but also an excellent eye for detail. Why should every woman give it a try? First of all it is a sensual experience. For the customer the Calligraphy Cut feels like a gentle massage, leaving the hair wonderfully soft and smooth. It is versatile and easy to style and the feeling of fuller and richer hair is simply persuasive. Frequently we hear from our customers that their hair feels fluffy as if the wind is blowing gently through it. Because the Calligraphy Cut is a sheer cutting technique and therefore purely mechanical, it does not require any chemical means to obtain voluminous results and the effect does not deflate with the next shampooing. The Calligraphy Cut creates the ultimate experience of fuller hair which is every woman’s desire. Each month 10.000 people use the salon finder on calligraphy-cut.com, all in quest of the experience of fuller hair.


tips

C a l l i g r a ph y Cu t M ag a zi n e | 27

Does the hair have to be cut more often than normal? The Calligraphy Cut lasts at least 2 weeks longer than a regular scissor cut. The tilted cutting of the tips leaves them more flexible and with each touch the tip moves just in the same direction. This effect is clearly visible in the video which can be found on the welcome page of www.calligraphy-cut.com. As a matter of fact, the tips do not become charged by touching the hair but rather it causes a movement - and movement eventually means volume. Also, hair that is cut with the Calligraph splits demonstrably later as if cut by ordinary means. What benefits the cut — what ought to be avoided? A Calligraphy Cut always implies movement and volume. It does not need much. Washing, blow-drying, done. Bring it into shape with your hands — it is versatile and very easy to

style. Soft, smooth and beautiful: calligraphed hair shows its magic over and over again! What to do with long hair? Basically the same applies to long hair: Because reshaping the hair is only possible with the last 20% of the remaining moisture, you may want to star t blow-drying your hair a little on medium level first. With a paddle brush you simply brush it in the one direction first, then in the other. Once the hair is almost completely dry take a brush with natural bristles and star t lifting it up at the roots to create volume. Allow your hair to cool down a little. Prevent the hair from being


tips

C a l l i g r a ph y Cu t M ag a zi n e | 28

What is the difference to a conventional razor?

tangled in the brush by removing the brush at the same angle in which it was put in. For the finish shake it up a bit and bring it into shape by using your fingers. How to refresh volume? A Calligraphy Cut always implies movement and volume. It does not need much. Washing, blow-drying, done. Bring it into shape with your hands — even on the go it is versatile and very easy to style. Soft, smooth and beautiful: calligraphed hair shows its magic over and over again, just shake it up once more! No more brushes or annoying hairspray cans that take up space in your handbag!

With an ordinary razor, it is impossible even for a well-trained hairdresser to achieve similar results. It is and shall remain a simple razor haircut, so that a 20% surcharge is extremely difficult to implement. The situation is different with the Calligraphy Cut — here the entire performance is NEW and INNOVATIVE: The images, the name, the tool and the method. Further, only licensed partners are authorized to offer and apply this unique technique, which guarantees satisfying and reliable results. The Calligraph does not damage the hair but it leaves the customers with an overall marvellous feeling. Kind regards, Frank Brormann


tips

Tips And Tr icks for thin hair Thin hair needs more affection and care than regular or thick structured hair. Special products and cutting techniques such as the Calligraphy Cut provide for more richness and structure  — easy and enduring. Render your hair a great favour and let us show you how.


expertentipps tips

C a l l i g r a ph y Cu t M ag a zi n e | 3 0

The hair wash

Ex ternal inf luences such as strong direct sunlight, regular exposure to salt or chlorine water as well as bleachings stress the hair enormously — for such difficult and damaging conditions lighter products are insufficient. To prevent dry tips, spliss or brittle and dull hair lengths we recommend a more intensive care like a deep nurturing volume hair mask. Applied only once a week for five to seven minutes it gives the hair new elasticity and fresh bounce from within. Due to the contained creatine it is also the perfect addition to the intensive care exclusively provided at your salon.

For your routine hair wash we recommend a strengthening shampoo that boosts volume and elasticity right at the hairline. Use products from a volume care range that give the hair extra shine, strength and vitality. The hair care For making thin hair more controllable and at the same time providing it with the moisture it needs we recommend a deep conditioning treatment that suppor ts overall structure. A valuable intensive care lasts several shampooings and should be applied only by the hair exper ts at your local salon. A less highly concentrated product is perfectly suitable for your daily needs at home - prefer a volumising treatment that contains structure strengthening creatine.

The hair colour Thin hair needs a lot of extra love and sensitivity. But how can fine hair be brought to shine in bold and intense colours without stressing it too much?


tips

Indeed, colourations or bleachings may leave the hair more controllable — but at the same time it also becomes more brittle and dull. To prevent damage we strongly recommend gentle and ammonia-free dyers and bleachings. Only products that maintain the hair’s natural moisture balance and contain additional nourishing ingredients such as valuable oils are suitable. Colours that are free from ammonia have a more gentle effect similar to non-permanent colourations. Because of the oil-based formula the hair gets nourished already during the dyeing process, giving it a brilliant and vivid colour intensity. A radiant red, a bright sandy beige-blond, a strong brown full of reflections or a soft and smooth deep black - with the right care you can have it all, colour quality, volume and shine!

The cutting technique — the Calligraphy Cut for the ultimate experience of thick hair Fine hair can look full and sensual while being smooth to the touch and easy to style, too! Is it about magic? Nearly. With the Calligraphy Cut Frank Brormann, leading expert in dealing with thin hair, has developed a new and visionary technique that is able to bring out the best in all kinds of hair by obtaining seemingly magical results. To this effect it combines skilled accuracy, a great passion for creativity and technical innovation. The Calligraph is a one of a kind cutting tool designed by Frank Brormann to meet the highest expectations — only selected and well-trained specialists master its use. The secret: With its slightly tilted blade the


tips

C a l l i g r a ph y Cu t M ag a zi n e | 32

Calligraph cuts the hair angular, comparable to the careful cutting of a flower stalk. The hair does not get damaged but the decidedly gentle wielding of the blade rather creates a visible motion in it that makes it appear fuller and richer. Working with the Calligraph is a highly skilled ar t and requires extreme precision - for perfect results an exactly defined cutting angle has to be observed at all times. The tool’s sophisticated ergonomics enable a particularly secure handling so that the stylist’s attention is entirely on the customer’s hair. Applied properly the Calligraph rewards its customers with fuller hair that can be brought into shape easily and flexibly at home, too — a great feeling you need to experience yourself!

the blow-drying and styling of your hair. Before blow-drying, dry the hair with a towel. For greater durability and volume we recommend a styling mousse combined with a hairline volume booster. When it comes to premium products less is often more - therefore only use a small amount of the mousse and half a pump of the booster. Talk to your stylist and ask for the perfect fit for your individual hair structure!

The blow-dry technique The Calligraphy Cut considerably facilitates

Because reshaping the hair is only possible with the last 20 % of the remaining moisture, you may want to start blow-drying your hair a little on medium level first. With a paddle brush you simply brush it in the one direction first, then in the other - back and forth. Once the hair is almost completely dry take a brush with natural bristles and start lifting it up at the roots to create volume - then allow your hair to cool down! Prevent the hair


tips

from being tangled in the brush by removing the brush at the same angle in which it was put in. For bringing shor ter hair into shape a giving it a shiny and brilliant finish a round brush is sufficient. Because even small quantities of residual moisture take away volume and resilience from your hair, it is important to make sure that it is now completely dry. Round off your styling by blow-drying with cool air for a short while — done! The finish A light hairspray and a styling paste for the tips are perfectly sufficient as too much hairspray weights down the hair and wets it again. After blow-drying shake it up a bit, define the tips with a small amount of wax and finish your style with a touch of hairspray.


C a l l i g r a ph y Cu t M ag a zi n e | 34

press

1

2

3

5 6

7

4

1 Freundin Donna, 8 / 2 0 1 2 ; 2 Chaos Hairconcept, 0 9 /2013; 3 Bild der Frau, 42/2012; 4 Bella, 32/2012; 5 Gala, 7/2012; 6 Freundin Donna, 2/2013; 7 F端r Sie, 18/2012


press

C a l l i g r a ph y Cu t M ag a zi n e | 35

›Der Wunder-Haarschnitt‹ in: IN, 06 . 03 . 2014 ›Neue Schnitt-Technik‹ in: OK ! , 19. 03 . 2014 ›Merk’ ich mir‹ in: In: Touc h , 06 . 02 . 2014 ›Volumenwunder‹ in: Frau im Spiegel, 06/ 2014 ›Mehr Volumen? Bitte sehr !‹ in: My way, 02 / 2014 ›Guter Abschnitt‹ in: L isa, 4/ 2014 ›Der richtige Schnitt‹ in: fr eundin: Donna, 2 / 2014 ›Meister im Schönschnitt‹ in: E r leben Sie unser e Heimat , 9.12 . 2913 , ­ Friesischer Rundfunk ›Calligraphy Cut‹ in: O ver head , 11/ 2013 ›Die Kunst der Calligraphy‹ in: Br igit te, 23/ 2013 ›Volumenwunder feier t Steiermark-Premiere‹ in: Die Steir er in ›Mehr Fülle – mehr Struktur‹ in: To p Hair Aus t r ia, 10 / 2013 ›Schräg schneiden‹ in: fr eundin: Donna, 0 9/ 2013 ›Der ideale Schnitt und das passende Styling‹ in: fr eundin.de, online ›INSIDER – L’Oréal Professionnel Event‹ in: Pixi mit Milc h , 10 . 0 9. 2013 ›Volumen-Wunder‹ in: K r one - Bunt , 23 . 0 9. 2013 ›Die geben Volumen‹ in: fr eundinDONNA , 9/ 2013 ›Schöner Schnitt – Mehr Volumen‹ in: Bunte, 34/ 2013


press

C a l l i g r a ph y Cu t M ag a zi n e | 36

›1000sassas‹ in: Diner s Magazine (D), September 2013 ›Endlich Traum-Haare‹ in: Bild der Frau, 0 9. 0 8 . 2013 ›Münsterland@work‹ in: Lokalzeit Müns ter land, W DR ›Der Calligraphy Cut‹ in: Fr ühs t üc k s fer nsehen, SAT.1 ›Der Calligraphy Cut‹ in: Punk t 12, RTL ›Der Wunderschnitt‹ in: Br igit te, 06/ 2013 ›Der goldene Schnitt fürs Haar‹ in: Laura, 09/2013 ›Ein: Calligraphy Cut macht mehr aus feinem Haar‹ in: Bild der Frau – Sc hlank & Fit, 1/2013 ›Der ideale Schnitt‹ in: Fr eundin, 2/2013 ›Der neue Volumen-Schnitt‹ in: Lea, 49/2012 ›Endlich mehr Fülle‹ in: Bild der Frau, 42/2012 ›Der macht die Haare schön‹ in: Für Sie, 18/2012 ›Schwung und Volumen fürs Haar‹ in: Frau von Heute, 40/2012 ›Mähnen-Macher – der Calligraphy Cut‹ in: Gala, 7/2012 ›Dieser Schnitt ist super!‹ in: Bella, 32/2012 ›Die schärfste Erfindung in der Haarschneidebranche seit 80 Jahren‹ in: Bild -Zeit ung , 4.9.2012 ›Das Volumenwunder‹ in: Freundin Donna, 8/2012


TV

Telec ast RTL

Telec ast wdr

Telec ast sat1

C a l l i g r a ph y Cu t M ag a zi n e | 37


Keyfacts

C a l l i g r a ph y Cu t M ag a zi n e | 38

90  % OF WOMEN HAVE FINE HAIR HERE IS THE SOLUTION With the calligraph in a schooled hand clients’ wishes become reality. Conditions that the hairdresser, who understands the method of the Calligraphy Cut, brings to an end. To give fine hair a form, to give structure to hair dos, to thrill clients and thus to be successful as a hairdresser, is the goal of the legendary hair cutting method of Frank Brormann..

All details to be received at Campus GmbH or your L’ORÉAL Professionnel district manager


Keyfacts

C a l l i g r a ph y Cu t M ag a zi n e | 39

WHAT YOU C AN E XPEC T FROM C ALLIGRAPHY CUT The Calligraphy Cut combines careful craftsmanship, the passion for creativity and innovative techniques. Frank Brormann developed a special tool for this technique, the Calligraph, and patented this visionary concept. Only ecxlusively selected and intensively trained experts in the world master this uniqueapplication technique.


Keyfacts

C a l l i g r a ph y Cu t M ag a zi n e | 4 0

MORE SUCCESS FOR YOUR SALON - B USINESS* 23 % of female customers

11,80 € average additional charge per CC, women

+ 14,2 % turnover for care products

+ 13,8 % sales turnover

88 % of the interviewees win 1 new customer per day.

* Basic study Calligraphy salons 11/2013 with an average of 5,9 employees


Argumentaire-170x220-dom-final_Layout 1 07.01.14 15:24 Seite 6

C a l l i g r a ph y Cu t M ag a zi n e | 41

Keyfacts

FRISEURE UND IHRE KUNDEN SIND VO M C A L L I G R A P H Y C U T Ü B E R Z E U G T

100 %

SAY ›YES ‹ TO MORE SALES der Befragten geben an, dass ihre Kunden »zufrieden« bis »sehr

zufrieden« mit Calligraphy Cut sind.

22.467 €

sales turnover per year through existing clients

60 %

(minus usage of products und vat) der Befragten geben an, dass

8 von 10 Kunden

36.657 € erneut einen Calligraphy Cut haben möchten.

sales turnover per year through new customers (minus usage of products und vat)

Begeistern auch Sie Ihre Mitarbeiter und Ihre Kunden von Calligraphy Cut!

59.124 € sales turnover for your salon

* Basic study Calligraphy salons 11/2013 with an average of 5,9 employees


FRISEURE UND IHRE KUNDEN SIND VO M C A L L I G R A P H Y CCaU B Ey RCuZtEMUagGaTzi n e Keyfacts l lT i g rÜ a ph

100 % HAIR DRESSER S

der Befragten geben an, dass ihre Kunden »zufrieden« bis »sehr

AND THEIR CUSTOMER S zufrieden« mit Calligraphy Cut sind. ARE CONVINCED BY C ALLIGRAPHY CUT

60 %

8 von 100 %

der Befragten geben an, dass

themöchten. interviewees erneut einen Calligraphy Cut of haben

10 Kunden

state

their customers are ›satisfied‹ till ›very satisfied‹ with Calligraphy Cut.* Begeistern auch Sie Ihre Mitarbeiter und Ihre Kunden von Calligraphy Cut!

60 %

of the interviewees state that 8 of 10 customers want to have another Calligraphy Cut after the first one.* Also enthuse your employees and your customers with Calligraphy Cut!

* Basic study Calligraphy salons 11/2013 with an average of 5,9 employees

| 42


Keyfacts

C a l l i g r a ph y Cu t M ag a zi n e | 43

VOICES TO C ALLIGRAPHY CUT “The colour amount has also increased. All in all an ideal development!” Stefan Honekamp, Honekamp die Friseure, Ahaus “Frank’s work with the media is ver y impor tant, the customer comes automatically into the salon after seeing an adver t in the paper. That‘s amazing for ever y Calligraphy par tner!” Michael Giess, Intercoiffure Thieme, Darmstadt “We are totally satisf ied and enlightened and I am glad to be using that tool for over a year. Thus I def initely make myself out. Best greetings!” Ulrike Grüttner, Intercoiffure Köck by Grüttner “Great presswork, good marketing, nice cooperation. Keep on ;-)” Michael Hermes, Hermes Friseure, Bad Oeynhausen “Great ›fall‹ of the hair!” Brigitta Gareis, Beauty&Hair fashion, Pforzheim


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 4 4

The C alligr aphy Cut Lookbook


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 45

The C alligr aphy Cut Lookbook


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 46

The salonfinder More than 160.000 new customer contacts via the Salonfinder in 2013!


The Calligraphy Cut world

The Imagefilm

C a l l i g r a ph y Cu t M ag a zi n e | 47


The Calligraphy Cut world

Tutor ial s

C a l l i g r a ph y Cu t M ag a zi n e | 48


The Calligraphy Cut world

Facebook

C a l l i g r a ph y Cu t M ag a zi n e | 49


The Calligraphy Cut world

Onlineshop

Place your orders online in our webshop — quick and easy: www.calligraphy-cut-shop.de Here you will find everything around the Calligraph and related merchandising products for your salon: posters, flyers, stickers, look books, business cards and much more. We are constantly expanding our offer to keep you up to date! The shop is exclusively accessible for Calligraphy partners and all products are trademarked. Drop in and subscribe now to take advantage of many great possibilities!

C a l l i g r a ph y Cu t M ag a zi n e | 50


The Calligraphy Cut world

Merchandise

C a l l i g r a ph y Cu t M ag a zi n | 51


The Calligraphy Cut world

Merchandise

C a l l i g r a ph y Cu t M ag a zi n e | 52


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 53


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 54


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 55


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 56


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 57


The Calligraphy Cut world

Fair

C a l l i g r a ph y Cu t M ag a zi n | 58


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 59


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 6 0

Intercoiffur e Mondial Per for mance Par is


The Calligraphy Cut world

Fashion Week Vienna In September 2013 Calligraphy Cut was officially introduced in Austria. For the first time, visitors of the Fashion Week Vienna had the chance of experiencing Calligraphy and numerous modes live on stage.

C a l l i g r a ph y Cu t M ag a zi n e | 61


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n | 62

Intercoiffu r e Mondial Show China


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 63

Haute Coiffu r e Fr anc aise

At the 2014 Haute Coiffure Francaise in Paris, Calligraphy Cut was presented to a broad audience for the first time. Hairdressers and experts from all over the world were delighted and enthusiastic to witness and to learn how the Calligraph is able to create that great look of fuller hair. perience how the Calligraph, provided it is in the right hands, is able to give distinctly more volume and fullness even to thin hair. According to Calligraphy trainer Anna Speckmann the overall positive feedback was unbelievable.

The Haute Coiffure Francaise in Paris is one of the world’s leading industry events for hairdressers. Frank Brormann and his team went to Paris to introduce Calligraphy Cut, so that industry insiders were able to ex-


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 6 4

Following the weekend at the Louvre, Haut Coiffure members had the possibility of getting to know Calligraphy Cut in more detail in the course of a seminar. For this there

could have been no better place than the L’Oréal House on famous Rue Royale. Again the interest was tremendous and overall Calligraphy was extremely well received — even better than anticipated by the three attending trainers.


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 65

Ne wsle t ter

sign up n ow !


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 66

sign up n ow !


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 67

The C alligr aphy Cut Microsite

Microsite The perfect complement to your homepage. It is that easy: To also ensure the quality of your online appearance, we provide a free microsite for our partners which can be integrated into your homepage by means of a simple embed code. Further, the microsite is compatible with all mobile web browsers and is of course updated on a regular basis.


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 68

Advertising

F端r CALLIGRAPHY CUT-Stylisten-Seminar

MODELLE GESUCHT

Salon

Datum

Uhrzeit


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 69

Amelie


The Calligraphy Cut world

B efor e and Af ter

C a l l i g r a ph y Cu t M ag a zi n e | 70


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 71


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 72

Mar k enbotschaf ter IN Helen L angenhaneb erg Story

Olympic rider Helen Langehanenberg was ‘calligraphed’ by Frank Brormann and is more than enthusiastic about the result — not only with regard to the cut itself but also in terms of the long-lasting hold and ease of care. For her, as a competitive athlete and fully qualified groom, these aspects are of upmost importance: always in the open, always on the go. Frank Brormann took the challenge and eventually his Calligraphy Cut has gained one more fan.

When she got her first pony as a girl Helen Langehanenberg’s life changed forever. What was at first meant to be only a hobby has finally become her job and number one purpose in life — and a very successful one, too! After her competition of a professional education as


The Calligraphy Cut world

C a l l i g r a ph y Cu t M ag a zi n e | 73

joint forces to become a winning team. From the very first moment, she has been amazed by his Calligraphy Cut: “It’s a great cut which costs me little more than five minutes in the morning and gets me 100% reliably through

a qualified groom, she started her triumph as a competitive rider: multiple German champion, European team champion, second-place in the individual and in 2012 she even brought home Olympic silver from London. Now, Helen Langehanenberg and Frank Brormann, both champions of their class, have


The Calligraphy Cut world

the day. Perfect for me!” In the course of this, Frank Brormann had to face high requirements: B e s id e s t h e d a il y training on hor seback Helen Langehanenberg and her husband Sebastian also train the future generation of dressage riding. Naturally, there is not much time left for the styling — fortunately, the Calligraphy Cut combines ease of care, hold and a voluminous look so that it can live up to all of Helen’s requirements!

C a l l i g r a ph y Cu t M ag a zi n e | 74